Groupon is a social commerce company founded in 2008 in Chicago by Andrew Mason. It operates an online marketplace that offers daily deals for local businesses. Groupon's business model involves partnering with merchants to offer deep product or service discounts to consumers through daily deals. This provides a win-win situation for both merchants and customers, and fueled Groupon's initial rapid growth. However, the company now faces competition from rivals and some businesses are reluctant to work with Groupon again due to concerns about its discounts cannibalizing future sales.

1. Groupon: An Emerging Giant in Social Commerce
Focused on: E-Commerce
Presented by-
Vineet Khushalani
Nidhi Gupta
Noopur Choudhary
Gopal Sharma
Rajneesh Shukla
Group-4

2.  Company Name: Groupon
 Type: Social commerce compan
 Location: Chicago, Boston
 Founder: Andrew Mason
 Founded: November 2008

3. E-Commerce is the application of communication &
information sharing technologies among trading partners to
the pursuit of business objectives. The term E-Commerce is
derived from e-mail means conducting business online with
the help of electronic devices like Personal Computers, phone
lines, fax machine, pager etc. E-commerce has become
feasible due to convergence and integration of many
technologies.
Different types of transactions in E-Commerce:
 Business to Customer E-Commerce
 Customer to Customer E-Commerce
 Business to Business E-Commerce

4.  The plan implemented by a company to generate revenue and
make a profit from operations. The model includes the
components and functions of the business, as well as the
revenues it generates and the expenses it incurs.
Groupon
Origin
Social
commerc
e
Deep
Discount
Create
Profit
competit
ion

5.  Deep discounts
 Win-Win situation
 Rapid growth
 Free publicity
 Customize deal

6.  Collect information about customer taste and preferences
 Increase there Revenue Model
 Provide different variety at one platform
 Business Expansion
 Provide SMS facilities

7. INTERNAL
Simple model
Less time to take
decisions on the deal
One deal at one
time
EXTERNAL
Rivals
(Amazon.com,LivingSocial)
Easily replication and there
were made 100-150 clones
Business Firm not interested to
further business with the
Groupon

8.  Groupon should expand their business.
 Groupon should increase their deal.
 Groupon should give less discount on their products.
 Groupon should accept new ideas for attracting their
customers.

9. Source : http://www.techinasia.com/groupon-wants-china/