Groupon Presentation
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Groupon was founded in 2008 and has since grown rapidly, reaching over $1 billion in revenue after only 16 months. It now operates in over 500 markets across 44 countries. Groupon's business model involves partnering with local businesses to offer daily deals and coupons, with both the business and Groupon receiving half of the revenue from each deal. While Groupon has seen great success, concerns exist around whether businesses can retain customers acquired through deals and if demand will remain high enough for Groupon to continue expanding. Competition in the daily deals space is also intense, with LivingSocial being Groupon's main competitor. The future of Groupon and daily deal sites remains uncertain.
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Groupon presentation
- Groupon was founded in 2008 in Chicago by Andrew Mason and has since expanded to over 48 countries. It began as a daily deals website but has shifted focus to become more of an e-commerce platform.
- A SWOT analysis showed Groupon's strengths as its large customer base and data collection capabilities but weaknesses in high customer acquisition costs and easy replication of its business model. Opportunities include building loyalty through personalized deals while threats include large competitors.
- Groupon's corporate strategy is to become a top retail commerce platform through bulk buying discounts and customized sales. Its business strategy has shifted segments from daily deals to focus more on retail goods and travel. It recently changed leadership and is realigning resources to mobile
Groupon
Groupon is an e-commerce company that offers daily deals featuring heavy discounts on local goods and services. It was founded in 2008 based on the "The Point" concept created by Andrew Mason, which involves launching a campaign only after a certain number of people commit to participating. Groupon's deals involve deep discounts provided to subscribers and offer benefits to both merchants and customers. Since its founding, Groupon has grown rapidly through word-of-mouth promotion and increasing its sales and marketing staff. However, it also faces threats from competitors and risks that customers may not maintain new purchasing habits gained through deals.
Groupon Clones in Vietnam 11.11.11
Groupon clones in Vietnam aggregate online deals to provide discounts to customers while generating revenue for merchants. There are over 97 clone sites that operate on a similar business model to Groupon, using collective buying via the web to offer discounts. This provides win-win opportunities for merchants to gain new customers and customers to find deals, though there are also disadvantages like high costs that must be managed.
Groupon UX study: 2011
The document summarizes a usability analysis of the Groupon website conducted for a graduate course. Five research methodologies were used including interviews, focus groups, usability testing, surveys, and contextual inquiry. The analysis found the website was generally easy to navigate with a clear interface but identified some weaknesses like unclear policies, long pages, and an unpopular "Groupon Says" section. Recommendations included improving the search, navigation, payment options, and creating a mobile-optimized website.
Groupon ppt
Groupon is a social commerce company founded in 2008 in Chicago by Andrew Mason. It operates an online marketplace that offers daily deals for local businesses. Groupon's business model involves partnering with merchants to offer deep product or service discounts to consumers through daily deals. This provides a win-win situation for both merchants and customers, and fueled Groupon's initial rapid growth. However, the company now faces competition from rivals and some businesses are reluctant to work with Groupon again due to concerns about its discounts cannibalizing future sales.
Groupon india strategic study
Groupon India operates in an emerging market with over 151 million internet users in India. Online couponing sites had 7.6 million Indian visitors in November 2012, with Snapdeal leading the category. Groupon entered India through acquisition and operates with a daily deals business model that brings together small sellers and buyers, giving sellers visibility and buyers discounts. However, Groupon India faces challenges of being unprofitable with high marketing costs and criticism over its treatment of small businesses. Snapdeal is a pioneer in Indian online discounting, having raised over $102 million in funding, and leads in the online couponing segment in India.
Groupon Analysis
\n\nThe document analyzes Groupon's IPO and identifies several risks and concerns with investing at the IPO valuation. It notes Groupon has experienced slowing growth as it scales back spending. Key concerns include uncertainties around the business model's long-term viability, lack of infrastructure due to fast growth, and potential legal and regulatory risks. The document recommends waiting for a better investment opportunity due to these red flags and questions around Groupon's ability to maintain profitable growth.
Groupon PowerPoint
Groupon was created in 2008 with a business model of offering daily deals with high discounts for a limited time. By the end of 2009, Groupon had expanded to 28 US cities. Today, Groupon operates in 48 countries and over 500 markets. In 2013, Groupon had $5.8 billion in gross billings and $2.6 billion in revenue, with a market share of 59.1% in the daily deals industry. However, Groupon faces intense competition and high threats of substitution and new entry into the market. It needs to continue innovating and providing the best deals to remain a leader.
Recommended
Groupon presentation
- Groupon was founded in 2008 in Chicago by Andrew Mason and has since expanded to over 48 countries. It began as a daily deals website but has shifted focus to become more of an e-commerce platform.
- A SWOT analysis showed Groupon's strengths as its large customer base and data collection capabilities but weaknesses in high customer acquisition costs and easy replication of its business model. Opportunities include building loyalty through personalized deals while threats include large competitors.
- Groupon's corporate strategy is to become a top retail commerce platform through bulk buying discounts and customized sales. Its business strategy has shifted segments from daily deals to focus more on retail goods and travel. It recently changed leadership and is realigning resources to mobile
Groupon
Groupon is an e-commerce company that offers daily deals featuring heavy discounts on local goods and services. It was founded in 2008 based on the "The Point" concept created by Andrew Mason, which involves launching a campaign only after a certain number of people commit to participating. Groupon's deals involve deep discounts provided to subscribers and offer benefits to both merchants and customers. Since its founding, Groupon has grown rapidly through word-of-mouth promotion and increasing its sales and marketing staff. However, it also faces threats from competitors and risks that customers may not maintain new purchasing habits gained through deals.
Groupon Clones in Vietnam 11.11.11
Groupon clones in Vietnam aggregate online deals to provide discounts to customers while generating revenue for merchants. There are over 97 clone sites that operate on a similar business model to Groupon, using collective buying via the web to offer discounts. This provides win-win opportunities for merchants to gain new customers and customers to find deals, though there are also disadvantages like high costs that must be managed.
Groupon UX study: 2011
The document summarizes a usability analysis of the Groupon website conducted for a graduate course. Five research methodologies were used including interviews, focus groups, usability testing, surveys, and contextual inquiry. The analysis found the website was generally easy to navigate with a clear interface but identified some weaknesses like unclear policies, long pages, and an unpopular "Groupon Says" section. Recommendations included improving the search, navigation, payment options, and creating a mobile-optimized website.
Groupon ppt
Groupon is a social commerce company founded in 2008 in Chicago by Andrew Mason. It operates an online marketplace that offers daily deals for local businesses. Groupon's business model involves partnering with merchants to offer deep product or service discounts to consumers through daily deals. This provides a win-win situation for both merchants and customers, and fueled Groupon's initial rapid growth. However, the company now faces competition from rivals and some businesses are reluctant to work with Groupon again due to concerns about its discounts cannibalizing future sales.
Groupon india strategic study
Groupon India operates in an emerging market with over 151 million internet users in India. Online couponing sites had 7.6 million Indian visitors in November 2012, with Snapdeal leading the category. Groupon entered India through acquisition and operates with a daily deals business model that brings together small sellers and buyers, giving sellers visibility and buyers discounts. However, Groupon India faces challenges of being unprofitable with high marketing costs and criticism over its treatment of small businesses. Snapdeal is a pioneer in Indian online discounting, having raised over $102 million in funding, and leads in the online couponing segment in India.
Groupon Analysis
\n\nThe document analyzes Groupon's IPO and identifies several risks and concerns with investing at the IPO valuation. It notes Groupon has experienced slowing growth as it scales back spending. Key concerns include uncertainties around the business model's long-term viability, lack of infrastructure due to fast growth, and potential legal and regulatory risks. The document recommends waiting for a better investment opportunity due to these red flags and questions around Groupon's ability to maintain profitable growth.
Groupon PowerPoint
Groupon was created in 2008 with a business model of offering daily deals with high discounts for a limited time. By the end of 2009, Groupon had expanded to 28 US cities. Today, Groupon operates in 48 countries and over 500 markets. In 2013, Groupon had $5.8 billion in gross billings and $2.6 billion in revenue, with a market share of 59.1% in the daily deals industry. However, Groupon faces intense competition and high threats of substitution and new entry into the market. It needs to continue innovating and providing the best deals to remain a leader.
Groupon Business Model Analysis
Groupon launched in 2008 and became the largest online coupon company and largest US internet IPO. While it grew rapidly, the company faced criticism over financial revisions and a challenging business model replicated by competitors. Groupon's revenues increased exponentially but costs remained high due to refunds not recovered from merchants. Its future depends on adapting to the needs of merchants and customers.
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Groupon1
Groupon's business model involves offering daily deals or "groupons" for goods and services provided by local businesses. Merchants pay Groupon a commission (around 50%) for promoting their deals to Groupon's email subscribers. This provides marketing benefits to merchants without upfront costs. While it generates buzz and discounts for customers, critics argue it relies on short-term price sensitivity rather than building long-term customer loyalty. Groupon faces competition from other daily deal sites that may adapt the group buying model in different ways such as localized sales teams.
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Groupon was launched in 2008 and quickly grew to 35 million users earning $1 billion annually by 2010. It offered daily local deals where consumers could purchase coupons for 50-90% off local businesses' services. If a minimum number of coupons for a deal were purchased, the deal would be valid. Groupon took 50% of revenue and passed the rest to businesses. It targeted young, educated, urban women and helped small local businesses attract new customers. While very successful initially, competition grew and some businesses lost money on Groupon deals.
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Groupon Presentation
- 1. Groupon By: John Gallagher, Kyle Grant and Forrester Pierce
- 2. History of Groupon •Founder Andrew Mason •ThePoint.com (November 2007) •Tipping Point Strategy •Utilize Social Media for organization
- 3. Groupon’s Emergence • Started November 2008 • Overwhelming amount of cool choices • Collective Buying Power ▫ Tipping Point Strategy ▫ No Inventory ▫ Deal of the Day
- 4. Immediate Growth • Estimated over $1 Billion after 16 months • Gained 350 employees within 1.5 years • Has over 50 million registers users now • Now has 500 markets within 44 different countries
- 6. Expansion • Now serves 500 markets in 44 countries • Re-branded acquisitions ▫ MyCityDeal (Europe, 2010) ▫ ClanDescuento (South America, 2010) ▫ Beeconomic.com (Singapore) ▫ Qpod.jp (Japan, 2010) ▫ SoSasta.com (India, 2011)
- 8. Business Model • http://www.youtube.com/watch?v=_xgPtqT0XBY • No upfront cost for customers • Create profile where Groupon can collect info • Companies contact Groupon • One “Groupon” per day to customers through email • Half of deal revenue goes to the company, other half to Groupon • Potential Problems • Fun Facts
- 10. Competition • Virtually no barriers to entry in deal-of-the-day market ▫ Over 500 sites worldwide • Top Companies 1. Groupon – 11 million viewers/month 2. Living Social – 7.2 million viewers/month 3. Gilt Group – 800,000 viewers/month
- 11. Living Social • Launched in 2007 • December, 2010 partnered with Amazon - Have invested $208 million in Living Social • Net loss of $558 million loss last year - Blamed on rapid expansion
- 12. Google Offers • Launched June, 2011 - After failed attempt to buy Groupon • Differentiated from Groupon because limitless purchases • Integrated Google Checkout and Google Wallet
- 13. Groupon Now! • http://www.youtube.com/watch?v=Vgk1YfInZo M • Mobile App • Real-time coupons for retailers in area • Example of buying pizza
- 14. Problems with Groupon Now! • Push vs. Pull Notifications • Similar to an app that Living Social tried to implement
- 15. Groupon: Good or Bad for Business?
- 16. Problems with Groupon • Retailers unable to retain customers • Fear that people buying Groupon are already customers of retailer • Not enough marketers using Groupon • Overcrowding at the time of coupon
- 17. Groupon on the Decline? • Fear that it will collapse as quickly as it succeeded • Already showing signs of decline with stock price
- 18. Questions 1) What type of services do you think have the most success with Groupon? 2) Do you think there is enough demand for Groupon to venture into smaller towns and not only operate in large cities? 3) What do you think the future of Groupon and other daily deal websites will be?
- 19. Works Cited • http://www.forbes.com/sites/mashable/2011/01/07/the-history-of-groupon/ • http://www.thepoint.com/doc/learn_more • http://en.wikipedia.org/wiki/Groupon • http://articles.businessinsider.com/2012-02-01/tech/31011853_1_livingsocial-groupon- amazon • http://www.itworld.com/software/246803/groupon-shares-benefit-livingsocials-losses • http://en.wikipedia.org/wiki/Google_Offers • http://en.wikipedia.org/wiki/LivingSocial • http://blogs.forrester.com/sucharita_mulpuru/11-11-07- for_groupon_the_really_hard_work_starts_now • http://en.wikipedia.org/wiki/Groupon#Business_model • http://news.cnet.com/8301-1023_3-20067799-93.html • http://seekingalpha.com/article/507591-is-groupon-at-the-end-of-its-descent • http://www.sandiegopchelp.com/future-of-groupon-and-daily-deals/ • http://finance.yahoo.com/blogs/daily-ticker/bad-news-groupon-product-were-betting- future-doesn-130945102.html • http://www.youtube.com/watch?v=26W7-O22I7Y http://money.cnn.com/2011/05/09/technology/groupon_now/index.htm
Editor's Notes
- February 8th stock price: $24.58April 17th stock price: $12.58