Groupon business model and case
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Groupon is a social commerce company that launched in 2008 in Chicago. It offers daily deals with deep discounts (50-90% off) on local goods and services to its over 25 million subscribers. Groupon uses a 50-50 revenue sharing model where it receives half the purchase price from customers and passes half to participating merchants. It grew rapidly within its first two years, becoming the second company in web history after YouTube to reach a $1 billion valuation in under seven months. However, Groupon also faced significant challenges stemming from its business model.
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- 1. CMTP PRESENTATION ON Presented By: Neha Amdapurkar Shivendra Chaturvedi Mukesh Raghuwanshi Om prakash Tripathi GROUPON: AN EMERGING GIANT IN SOCIAL COMMERCE
- 2. Engaged in Social commerce & launched in November 2008 in Chicago. Growth with 25 millions subscribers over 2 years. Being second Company in web history to cross the $ 1 million valuation mark within 7 months. Offered Online group buying deals with deep Discount to subscriber. Key people- Andrew Manson (CEO) INTRODUCTION
- 3. The website socialcommercetoday.com defines social Commerce as a subset of E-commerce it involves online media that supports social interaction & to assist online buying & selling products & services. Transaction carried out Electronically at different levels: - B2B - B2C - C2C E-Commerce Applications: Email, messaging, documents, accounting & finance system, Order & shipment information, enterprises & client information etc. E-COMMERCE
- 4. Reduce time & Cost Provide different variety at one platform. E-Commerce offered Variety of trade opportunities -Retail Stores- Book, music & toy store - Auction sites - railways/airlines booking online tickets Business Expansion CONT..
- 5. • In April 2010 Groupon was the only company to reach $1.35 billion valuation faster then YOUTUBE. • There was only one deal on offer on a given day for every subscriber. • Huge discounts ranged from 50% to over 90% • The success rate of Groupon is reaching high i.e. 98%. • Groupon Revenues based on 50-50 sharing formula. EMERGENCE & GROWTH OF GROUPON
- 6. BUSINESS MODEL OF GROUPON Sign Up Of Customer With Groupon Sign Up Of Merchant Cracking Of Deals Critical Mass Payment Received From Customer To Groupon Decision Of Groupon Based on Zip Code Payment Of Merchant Share Redemption Of Coupon By Customer At Merchant
- 7. Nowithstanding its considerable success and rapid growth, Groupon had some significant challenges on hand. One of them stemmed from its Business Model Itself. MAJOR CHALLENGE FACED BY GROUPON
Editor's Notes
- Deal Reaches Critical mass :- Groupon decides which deals are featured in a ZIP code area