The document provides an analysis of e-commerce and discusses several topics related to e-commerce including types of e-commerce, business models, sites for e-commerce, advantages and disadvantages, impacts on logistics and supply chain management, impacts on retailers, employment effects, and the Indian e-commerce industry. It summarizes the growth of e-commerce in India due to increasing internet and smartphone penetration, various government initiatives to support e-commerce, and investments in the industry. The road ahead for e-commerce in India is expected to include continued growth, supporting MSMEs, and initiatives like ONDC to further boost the sector.

1. E-COMMERCE ANALYSIS ……
SUBMITTED BY – PRABHATKUMAR ANILKUMAR JHA
….
ELECTRONIC – COMMERCE ….
“ CRUSH ALL BARRIER AND SELL YOUR
CREATIVITY “

2. INDEX …..
• Introduction
• Types Of E-commerce
• Business Model In E-commerce
• Sites For E-commerce
• Advantages And Disadvantages Of E-
commerce
• Impact On Logistics
• Impact On Supply Chain Management
• Impact On Retailers
• Employment..
• environmental effects ..
• e-commerce and social media ..
• advantages of social media
• indian e-commerce industry
• advantages in india
• government initiatives
• investment development
• road ahead

3. ELECTRONIC
COMMERCE
 Electronic commerce (e-commerce) is buying
and selling
Of goods and services or transmitting of data
over
electronic network , primarily the internet .
 In last two decades , widespread use of e-
commerce platforms such as AMAZON and
EBAY has contributed
to substantial growth in online retail .

4. TYPES OF E-
COMMERCE
1. BUSINESS TO BUSINESS (B2B)
2. BUSINESS TO CONSUMERS (B2C)
3. CONSUMER TO CONSUMER(C2C)
4. CONSUMER TO BUSINESS (C2B)
5. BUSINESS TO ADMINISTRATION (B2A)
6. CONSUMER TO ADMINISTRATION
(C2A)

5. BUSINESS MODEL OF E-
COMMERCE

6. SITES FOR E-
COMMERCE

7. ADVANATAGES AND DISADVANTAGES OF E-
COMMERCE…..
ADVANTAGES ….
LARGER MARKET
LOWER COST
CONVENIENT SHOPPING
ELIMINATES OPERATING
COST
RETARGETS CUSTOMER
DISADVANTAGES ….
LACK OF PERSONAL TOUCH
FRAUD
SECURITY CONCERNS
DELAY IN DELIVERY PERIOD
PRODUCT NOT AS PER
SPECIFICATION

8. Ecommerce logistics is defined as the
supply chain of a company’s online
customer orders being fulfilled. It is
the process of getting a product from
the point of manufacturing to the point
at which it is delivered to consumers.
It involves managing inventory,
shipping, warehousing, and
distribution ..
An E-Commerce company has an effective management system when it comes to
logistics. They need to manage their inventories, plan and forecast so that they do not run
out of products during peak sales periods. They are required to have a system in place
for shipping products both domestically and internationally, and also for warehousing
them when necessary. Finally, it is for them to ensure that distribution channels continues
to run efficiently and are reliable,that ascertaining timely delivery of goods to customers

9. IMPACT ON SUPPLY CHAIN MANAGEMENT
For a long time, companies had been troubled by the gap
between the benefits which supply chain technology has
and the solutions to deliver those benefits. However, the
emergence of e-commerce has provided a more practical
and effective way of delivering the benefits of the new
supply chain technologies .
E-commerce has the capability to integrate all inter-company and intra-company functions, meaning that
the three flows (physical flow, financial flow and information flow) of the supply chain could be also
affected by e-commerce. The affections on physical flows improved the way of product and inventory
movement level for companies. For the information flows, e-commerce optimized the capacity of
information processing than companies used to have, and for the financial flows, e-commerce allows
companies to have more efficient payment and settlement solutions.

10. Brick and mortar retailers are struggling because of online
retailer's ability to offer lower prices and higher efficiency.
Many larger retailers are able to maintain a presence offline
and online by linking physical and online offerings
E-commerce allows customers to overcome geographical
barriers and allows them to purchase products anytime
and from anywhere. Online and traditional markets have
different strategies for conducting business. Traditional
retailers offer fewer assortment of products because of
shelf space where, online retailers often hold no inventory
but send customer orders directly to the manufacture. The
pricing strategies are also different for traditional and online
retailers. Traditional retailers base their prices on store
traffic and the cost to keep inventory. Online retailers base
prices on the speed of delivery.

11. EMPLOYMENT ….
E-commerce helps create new job opportunities due to
information related services, software app and digital
products. It also causes job losses. The areas with the
greatest predicted job-loss are retail, postal, and travel
agencies. The development of e-commerce will create
jobs that require highly skilled workers to manage large
amounts of information, customer demands, and
production processes. In contrast, people with poor
technical skills cannot enjoy the wages welfare. On the
other hand, because e-commerce requires sufficient
stocks that could be delivered to customers in time, the
warehouse becomes an important element. Warehouse
needs more staff to manage, supervise and organize,
thus the condition of warehouse environment will be
concerned by employees.

12. In 2018, E-commerce generated 1.3 million short
tons (1.2 megatonnes) of container cardboard in
North America, an increase from 1.1 million
(1.00)) in 2017. Only 35 percent of North
American cardboard manufacturing capacity is
from recycled content. The recycling rate in
Europe is 80 percent and Asia is 93 percent
Amazon, the largest user of boxes, has a strategy to
cut back on packing material and has reduced
packaging material used by 19 percent by weight
since 2016. Amazon is requiring retailers to
manufacture their product packaging in a way that
doesn't require additional shipping packaging.
Amazon also has an 85-person team researching
ways to reduce and improve their packaging and
shipping materials.

13. Social media has played a pivotal role in the digital
marketing landscape. It has allowed businesses to scale
their efforts in acquiring, retaining, and ultimately upselling
customers. Social media has helped businesses in
improving their presence on the internet, generating leads,
and increasing the online traffic to their website.
Owing to its commercial success, many e-
commerce businesses have included
social media in their marketing plans. A
well planned and executed social media
campaign can help ecommerce business
achieve their desired business goals.
Social media has removed the limits to how we
shop. Now have to browse through entire isles of
retail stores to find what we want, we don’t even
have to browse through thousands of options on
e-commerce websites to choose what we want

14. ADVANTAGES
OF SOCIAL
MEDIA
BOOST
BRAND
AWARENESS
UNDERSTAND
MARKET
APETITE
ADDRESS
CUSTOMER
NEEDS
WIDE REACH

15. In recent years India has experienced a boom in internet and
smartphone penetration. The number of internet connections
in 2021 increased significantly to 830 million, driven by the
‘Digital India’ programme. Out of the total internet connections,
~55% of connections were in urban areas, of which 97% of
connections were wireless. The smartphone base has also
increased significantly and is expected to reach 1 billion by
2026. This has helped India’s digital sector and it is expected
to reach US$ 1 trillion by 2030

16. ADVANTAGES IN INDIA ….
GROWING
DEMANDS
ATTRACTIVE
OPPORTUNITI
ES
POLICY
SUPPORT
INCREASING
INVESTMENTS

17. GOVERNMENT INITIATIVES…
Under the Digital India movement, Government launched various initiatives like Umang, Start-
up India Portal, Bharat Interface for Money (BHIM) etc. to boost digitisation.
In October 2020, Minister of Commerce and Industry, Mr. Piyush Goyal invited start-ups to
register at public procurement portal, GeM, and offer goods and services to government
organisations and PSUs.
In October 2020, amending the equalisation levy rules of 2016, the government mandated
foreign companies operating e-commerce platforms in India to have permanent account
numbers (PAN). It imposed a 2% tax in the FY21 budget on the sale of goods or delivery of
services through a non-resident ecommerce operator.
In order to increase the participation of foreign players in E-commerce, Indian Government
hiked the limit of FDI in E-commerce marketplace model to up to 100% (in B2B models).
Heavy investment made by the Government in rolling out fiber network for 5G will help boost E-
commerce in India

18. INVESTMENT DEVELOPMENT…
 In June 2022, Amazon India signed an MoU with Manipur Handloom & Handicrafts
Development Corporation Limited (MHHDCL), a Government of Manipur
Enterprise to support the growth of artisans and weavers across the state.
 India’s eCommerce sector received US$ 15 billion of PE/VC investments in 2021
which is a 5.4 times increase year on year. This is the highest investment value
received by any sector ever in India.
 In February 2022 Xpressbees a logistics ecommerce platform become a unicorn
valued at US$ 1.2 billion in 2022. The firm raised US$ 300 million in its Series F
funding.
 In February 2022, Amazon India launched One district One product (ODOP)
bazaar on its platform to support MSMEs.
 In February 2022, Flipkart launched the “sell back program” to enable trade in
smartphones.

19. ROAD AHEAD …..
The E-commerce industry has been directly impacting
micro, small & medium enterprises (MSME) in India by
providing means of financing, technology and training and
has a favourable cascading effect on other industries as
well. The Indian E-commerce industry has been on an
upward growth trajectory and is expected to surpass the
US to become the second-largest E-commerce market in
the world by 2034. Technology-enabled innovations like
digital payments, hyper-local logistics, analytics--driven
customer engagement and digital advertisements will likely
support the growth in the sector.
India is also planning to introduce Open Network for Digital Commerce (ONDC). ONDC will enable e-
commerce platforms to synchronize search results on all the e-commerce platforms and display products
and services from every platform. This will further boost business for MSMEs and help fuel India’s e-
commerce growth.