HTC has been an early leader in virtual reality with its VIVE headset but faces increasing competition from large tech companies. While the VIVE is praised for its technology, HTC struggles with economies of scale and large investments required. Going forward, HTC should focus on both hardware and software to build an ecosystem around VR and differentiate itself through proprietary technology. Developing its own platform and content while partnering with other companies could help HTC strengthen its position in the evolving virtual reality market.
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
Phase 1
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas DesaContents
About Theia 3
Theia’s Core Competencies 3
Problem Statement 3
Company Vision 4
Company Mission 4
Business Goals: 4
Annual Sales Revenue 4
Technology Strategy: 5
General Competitive Strategy 5
Objectives 5
Design Philosophy 5
Technical Areas of Interest 5
Technical Liability to Address 6
Proposed Technical Product 6
Related Technologies Functional Maps 7
Interest in ML technologies from 2004 to present utilizing Google Keyword Trends: Interest over time x percentage of interest 7
Product/Marketing Strategy: 8
Marketing Strategy 8
Plan of Action: 8
Target Demographic 8
Primary Target Market: B2C 8
Tech-Savvy & Lifestyle Consumers 8
Secondary Target Market: B2B 9
Industrial Applications Consumers 9
Product Planning 9
In House Development: 9
OEM: 9
Product Feature Offerings: 9
Product Packaging: 9
Sales/Advertising Channels 10
Developmental Goals: 10
Proposed Hardware 10
Proposed Software 11
Competitive Analysis: 12
Market Sizing: 14
Market Need Analysis 15
Product Benefits/Value 15
Proposed Product Features & Needs 15
Market (customer) Needs Analysis 15
About Theia
Theia is an intelligent technologies company that focuses on wearable tech oriented towards removing the distractions of daily living to live a safer, happier, and healthier life. Theia’s Core Competencies
· Marketing
· Strong Customer Service
· Rapid R&D
· Subtle & Simple Design
· Machine Learning & Dataset Analysis
· Market Awareness Problem Statement
As the needs of people and the use of technologies grow, people began to focus less on the world around them and move towards the world at their fingertips. This increase in lifestyle distractions sometimes leads to dangerous situations such as distracted driving and lowered spatial awareness in very active environments. We, at Theia, hope to develop an ergonomic product that enables users to be functional but less distracted in situations that have a higher risk of environmental dangers.
---------
Functional Maps Needed:
· Bluetooth audio (wearable)
· Smart Watch
· Augmented Reality
· Smart Glasses
For any diagram/picture need to add an explanation of what it is.
Need to add Apple related items for comparison.
Need financials for Theia
Company Vision
At Theia, our products are built with one simple phrase in mind. Simplicity is beauty. We see a future where the lines between reality and technology blur to deliver a more interconnected global platform on which people will be able to communicate and thrive. We aspire to bring the ability to see into this fantastical world with the aid of simple, and elegant wearable technology that you won’t even realize is there. Company Mission
Theia designs the most stylish, and easiest to use wearable technology that leads the present into a future blended with Augmented Reality. We aspire to be the example of ...
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
Phase 1
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas DesaContents
About Theia 3
Theia’s Core Competencies 3
Problem Statement 3
Company Vision 4
Company Mission 4
Business Goals: 4
Annual Sales Revenue 4
Technology Strategy: 5
General Competitive Strategy 5
Objectives 5
Design Philosophy 5
Technical Areas of Interest 5
Technical Liability to Address 6
Proposed Technical Product 6
Related Technologies Functional Maps 7
Interest in ML technologies from 2004 to present utilizing Google Keyword Trends: Interest over time x percentage of interest 7
Product/Marketing Strategy: 8
Marketing Strategy 8
Plan of Action: 8
Target Demographic 8
Primary Target Market: B2C 8
Tech-Savvy & Lifestyle Consumers 8
Secondary Target Market: B2B 9
Industrial Applications Consumers 9
Product Planning 9
In House Development: 9
OEM: 9
Product Feature Offerings: 9
Product Packaging: 9
Sales/Advertising Channels 10
Developmental Goals: 10
Proposed Hardware 10
Proposed Software 11
Competitive Analysis: 12
Market Sizing: 14
Market Need Analysis 15
Product Benefits/Value 15
Proposed Product Features & Needs 15
Market (customer) Needs Analysis 15
About Theia
Theia is an intelligent technologies company that focuses on wearable tech oriented towards removing the distractions of daily living to live a safer, happier, and healthier life. Theia’s Core Competencies
· Marketing
· Strong Customer Service
· Rapid R&D
· Subtle & Simple Design
· Machine Learning & Dataset Analysis
· Market Awareness Problem Statement
As the needs of people and the use of technologies grow, people began to focus less on the world around them and move towards the world at their fingertips. This increase in lifestyle distractions sometimes leads to dangerous situations such as distracted driving and lowered spatial awareness in very active environments. We, at Theia, hope to develop an ergonomic product that enables users to be functional but less distracted in situations that have a higher risk of environmental dangers.
---------
Functional Maps Needed:
· Bluetooth audio (wearable)
· Smart Watch
· Augmented Reality
· Smart Glasses
For any diagram/picture need to add an explanation of what it is.
Need to add Apple related items for comparison.
Need financials for Theia
Company Vision
At Theia, our products are built with one simple phrase in mind. Simplicity is beauty. We see a future where the lines between reality and technology blur to deliver a more interconnected global platform on which people will be able to communicate and thrive. We aspire to bring the ability to see into this fantastical world with the aid of simple, and elegant wearable technology that you won’t even realize is there. Company Mission
Theia designs the most stylish, and easiest to use wearable technology that leads the present into a future blended with Augmented Reality. We aspire to be the example of ...
At GetShift we are a technology-agnostic IoT platform that is developing an interoperable, platform agnostic, IoT operating system. We're also having some fun along the way by making devices we need and use internally, including an internet-connected productivity timer, GetTime, as well as internet connected switch, the GetSwtich.
Проект «GO+» это платформа для подключения и управления устройств, работающих в рамках концепции «Интернета Вещей». Сервис позволяет работать с различными типами и производителями устройств. Клиенты смогут создавать высококастомизированные сервисы и использовать собственные сценарии для управления устройствами.
U.K. Immersive Tech Report, 2021:
Every 10-15 years we have seen a paradigm shift in the way we do computing (eg. from mainframes to PCs to mobile). When these shifts occur new capabilities and use cases are unlocked, disrupting entire industries and creating opportunities to invest in a new generation of billion dollar companies.
However you want to define them - Immersive Tech, Extended Reality (AR/VR) or Spatial Computing - the companies featured in this report are betting on these set of fast emerging technologies as a key part of the next paradigm shift. Whilst some are building key tools & infrastructure, others are set on disrupting the way we work, play, create and collaborate. From fundamentally changing the way we train surgeons to re-imagining how we keep fit.
Source: https://www.immerseuk.org/resources/uk-immersive-tech-vc-investment-report/
Insights Success has come up with an issue of “The 10 Best Performing IoT Solution Providers” that are known for utilizing advanced tools and techniques and delivers results more than what clients generally expect from them.
Insights Success has come up with an issue of “The 10 Best Performing IoT Solution Providers” that are known for utilizing advanced tools and techniques and delivers results more than what clients generally expect from them.
<a href="https://www.insightssuccess.in/the-10-best-performing-iot-solution-providers-june2018/ ">https://www.insightssuccess.in/the-10-best-performing-iot-solution-providers-june2018/
</a>
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseCognizant
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
At NETCO 2017 I gave a talk about virtual reality and our products. Examples, testimonials, features. We build VR content.
We are a firm based out of Winnipeg Manitoba
An overview on Virtual Reality and the rise of the Metaverse and Qbit Technologies approach in contributing to create immersive worlds and experiences.
With the Internet we have built the basic infrastructure for our next dimension to live in. This dimension is the one of Virtual Reality.
This presentation highlights the main factors that are driving virtual reality towards mainstream market.
The presentation is dated May 2015.
Exodus Infotech is one such organisation who have understood the potential of marketing ProAV brands and actively promoting ProAV business. For more information on them, do visit their website and get ready to shake up your business sensibilities through embracing new technologies.
Similar to Group08_HTC & Virtual Reality Shivangi Gautam.pptx (20)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
1. HTC &
Virtual Reality
Group 08
Manvi Pandey PGP12006
Nikitha M
PGP12034
Shivangi Gautam PGP12081
Sreelakshmi V B PGP12036
Subhadeep Roy PGP12054
Managing Digital Transformations
2. Introduction
● Google buying part of HTC’s smartphone business for $1.1 billion announced in
September 2017
● Plans to invest the same in HTC’s newest business, Virtual Reality
● First HTC VIVE virtual reality headsets shipped in April 2016
● Praised for being powerful and highly advanced; appreciated by gamers for room-
scale capability
● Experience created to withstand complete immersion for a long period of time
without experiencing motion sickness
● VIVE Standalone announced to target early-adopter heavy gamers and tech
enthusiasts
● Aim of building ecosystem around VIVE, with introduction of new initiatives to
support the VR developer community
● Challenges included increasing competition and slow start in industry-wide VR
sales
● HTC’s aim to gain early mover advantage and build a long-term growth strategy,
while moving ahead of short-term competition continuously
3. About HTC
● Founded in Taiwan in 1997 as High Tech Computer Corporation by HT Cho and Cher Wang
● Created world’s first Microsoft pocket-sized PC in 1998
● Designed the iPAQ PDA for Compaq Computer
● Became profitable in 2000
● Went public in 2002, listed on Taiwan Stock Exchange
● 80% of total revenue from PDAs in late ‘90s, yet HTC focused on product development in mobile market
● Partnerships with chip suppliers Qualcomm and Texas Instruments
● Original Design Manufacturer for branded handset companies by early 2000s
● Profit margins for carrier business upto 20% by mid 2000s, compared to industry average of 5%
4. Virtual Reality &
Augmented Reality
Cher Wang: Founder,Chairperson & CEO
Marc Metis: Vice President HTC
Augmented Reality
Mixed Reality
Difference between AR, VR
and MR
5. Q1.
Looking forward, is virtual reality likely a
highly concentrated industry (i.e., winner-take-
all or winner-take-most)?
6. Virtual Reality Industry: Access to a
360-imaginary world
Large Companies with good
financing capabilities and
engineering expertise will
dominate the market.
(Amazon,Apple,Facebook and
Google)
Highly Concentrated Industry
Only few companies will have the
majority of market share with few
competitors.
Winner-Take-Most
Exhibit 5b:Corporate Acquisitions & Investments (2012-16)
Exhibit 11: 2017 State of the Game Survey
● VR/AR - the next big computing platform after PC & mobile ( Goldman Sachs)
● VR industry , one of the “innovation accelerators” (IDC-market intelligence
firm)
● Forecasted Revenue $13.9 billion (2017) and a CAGR of 198% from 2015-2020
● 2016 saw funding to VR startups reach about $1.8 billion, an increase by 140%
7. Q2.
2. Looking forward at HTC’s competitors, Facebook (Oculus), Google (Daydream),
Sony(PlayStation), Samsung(Gear), and a low-cost Chinese consumer electronics
manufacturer, identify the following for each HTC Competitor:
A. Their vision for virtual reality;
B. Likely product scope (hardware, software platform, and/or content);
C. Pricing model (e.g., low cost, loss leader, premium, etc.); and
D. Approach towards technology(open, closed, or somewhere in between)
8. Facebook
Oculus
Google
Daydream
Sony
Playstation
Samsung
Gear
Chinese Electronics
Manufacturer - Huawei
Vision for Virtual Reality VR as a way to
improve all aspects of
our everyday lives,
beyond connecting
people socially.
Bringing High-end
VR to the masses
Live the game:
Enhance the
consumer
experience
To give the
consumers a more
immersive
experience
To enhance the consumer
experience
Product Scope
(Hardware/Software platform or
Content)
Hardware and Software
Platform
Hardware and
Software
Hardware and
Software
Hardware
Software - Oculus
store
Hardware
Pricing Model
(Low cost/Loss
leader/Premium)
Hardware- Mid-range
and premium headsets
Software –
Subscription model
Low cost Standard Pricing Low cost Low Cost
Approach Towards technology
(Open/Closed/Somewhere in
between)
Closed – supports
Oculus only content
(Except Vive & Steam)
Open Ecosystem Closed
Ecosystem
Closed Ecosystem Open Ecosystem
9. Q3.
What are HTC’s competitive advantages in
virtual reality in 2017? What are HTC’s
competitive disadvantages?
10. Advantages
● Google Partnership & first mover
advantage in second generation
VR
● Engineering Prowess
● Value proposition for Business-
specific segment
Product Differentiation
● 2.5k Content pieces beating industry
expectation - Steam
● Arcade Content - VIVEport
● VIVEstudios
● Short-term usage triggering long-
term purchasing decisions
● Encourage developers to adopt VR
Contents Game
● Usage of VIVEport data to
strategise for newer
investment & business steps
Data Strategy
● Unique position of advantage
because of less presence of
competitors like Google &
Facebook
China
11. Disadvantages
Estimated large investment into AAA &
scenario of only 30% attach rate for a user
Economy of Scale issue
Their other businesses supported the operation
of VR, we are still a star product
Bleeding Investments
Do not have the resource or brand equity to
reach trialability
Premium Price
Metaverse
12. Q4.
Should HTC focus primarily on hardware,
software platform, content, or a combination?
If you choose a combination, which specific
combination, and why?
13.
14. WHAT TO DO?
● The most widely used VR device in the world,
the VIVE, is already in Wang's possession
● Additionally, HTC has been praised by Bill
Gates, who referred to it as the leading
hardware producer in the world
● One must stand out in the VR market given
its rising popularity
● Now, we must fully capitalise on this and
succeed by focusing on VR and AR hardware,
software, and content platforms for a long-
term sustainability
● Recommend HTC decide on "Combination"
focus with used smartphones as an interface
to increase content sharing with end users
● Build an ecosystem around VR as envisioned
by Wang and partnership with Google already
gave them the required resources to work
HOW TO DO IT?
● Focus on strengthening software R&D
capabilities for mobile phones and VR
devices, and to develop AR applications for
mobile phones
● Also they need to give HTC its own
competitive edge through proprietary
technology and offer a combination of
services
● Set Microsoft and Facebook augmented
reality (AR) content into an HTC phone for
further investments in R&D and rise above
the disadvantage of the companies since
there were no devices compatible with both
MS and FB
● To compete with Sony and Facebook invite
new promising invested leading startups or
Samsung/Microsoft as partners and funding
support from VC’s
