The document discusses group behavior, defining groups as two or more individuals who interact to achieve common objectives. It outlines the nature of groups, types of groups (formal and informal), the five stages of group development (forming, storming, norming, performing, and adjourning), and the strengths and weaknesses of group decision-making. Various techniques for group decision-making, such as brainstorming and nominal group technique, are also described.

1. Presented by
Dr.C.SURESH
Assistant Professor in Management Studies
AVVM Sri Pushpam College (Autonomous)
Poondi, Thanjavur.
GROUP BEHAVIOR

2. GROUP
Two or more individual interacting and interdependent who have come
together to achieve particular objective.
NATURE OF GROUPS
•Two or more persons – to form a group.
•Collective identity – each group member knows one another.
•Interaction – each member shares his ideas with others through diff. Communication.
•Common purpose – the group work to achieve some common objectives.

3. FORMATION
•Safety and security needs – the union to safeguard their interests.
•Relatedness or Belongingness needs – people being social
beings, belonging to or relating to a group satisfies a no. of their
social needs.
•Nearness and interaction – the employees work close to each
other.
•Power – employees derive much greater power collectively, i.e.,
as members of union, than as Individuals.
•Identity – as a member of a group, an individual gets identify
‘who am I’?

4. TYPES OF GROUPS
FORMAL GROUP
A co. making a decision to align a group. Orgally.
Designed/determined/vertically structured.
INFORMAL GROUP
A group that is neither formally structure nor organization
determine appear in response to the need for social contact.
COMMAND GROUP
A manager and his or her immediate subordinates. It is similar to
formal group.
TASK GROUP
Those working together to complete a job task. It is also formal
group.

5. INTEREST GROUP
Those working together to attain a specific objective with
which each is concerned.
It is also informal group.
FRIENDSHIP GROUP
Those brought together because they share one or more
common characteristics.
It is a highly informal group.
REFERENCE GROUP
A person who will refer the group. Expertise to frame a group.

6. FIVE STAGE GROUP MODEL
Group goes through five distinct stages.
•Forming
The first stage in group development characterized by much uncertainty.
•Storming
The second stage in group development, characterized by intergroup conflict.
•Norming
The third stage in group development, characterized by close relationships and
cohesiveness.
•Performing
The fourth stage in group development, when the group is fully functional.
•Adjourning
The final stage in group development for temporary group characterized by concern
with wrapping up activities rather than task performance.

7. Group decision making
Decision-making group may be widely used in organization but
dose that implies that group decision are preferable to those made by an
individual alone. The answer to the question depends on a number of
factors. Let’s being by looking at the strength and weakness of group.
Strength of the group
•Groups generate more complete information and knowledge.
•They offer increased diversity of view.
•Group generates higher quality of decision.
•Groups lead to increased acceptance of a solution.
Weakness of group
•Time consuming
•Conformity pressures in group
•Dominated by one or a few members
•Group suffers from ambiguous responsibility.

8. GROUP DECISION-MAKING TECHNIQUE
Interacting group
Typical group in which member interact with each other face-to-face.
Brainstorming
An idea-generation process that specifically encourages any and all
alternatives, while with holding any criticism of those alternatives.
Nominal group technique
A group decision-making method in which individual members meet face-to-
face to pool their judgments in a systematic but independent fashion.
Electronic meeting
A meeting in which member interacting on computers allowing for anonymity
of comments and aggregation of votes.