Recorded Future is a big data startup that uses predictive modeling and business intelligence tools to analyze internet data and predict effects of external events on customers. It currently serves government contractors and some private companies. The document discusses whether Recorded Future should target more private businesses and identifies healthcare and manufacturing as sectors for growth, as they are increasing users of big data analytics. It recommends Recorded Future strongly pursue private companies, develop customized SaaS solutions, and market to healthcare and manufacturing while maintaining government relationships.

1. Healthcare analytics
Team 6
Analyzing Internet Ideas About What Comes Next
Sumit Agarwal
Austin Clark
Ellen Hsieh
Arpit Mehar
Ramanavelan Sakthivel

2. Agenda
Executive Summary
Introduction
SWOT Analysis
Recommendations
1
2
3
4
5
6
Industry forecast

3. Executive Summary
Recorded Future
• Big data startup, established in 2009
• Headquartered in Cambridge, MA
• CEO Christopher Ahlberg
• Predictive Modelling using “Business Intelligence” tools
• Primary customer – Govt. intelligence agencies and some private corporates
Company
overview
• Should Recorded Future continue to pursue government intelligence agencies as their prime customers (and
remain “under the radar”) or should they target private business companies
• What private sector businesses should Recorded Future target
• Identifying if growth would come from premise based (Foresite Platform) analysis of information in side
organization, or a web based (SaaS) solution
• What new predictive analysis businesses could be explored by RF to introduce itself and its services
Problem
statement
• Strongly pursue private business corporates
• Grow and introduce new services
Analysis and
recommendations

4. Introduction
Services offered, customers
Predict effects of external events on customers by analyzing data from internet
Analytics-as-
a-service
Processed
data
Foresite
platform : For
customers
who wanted
in house data
analysis
capabilities
Analyze the
organization’s
own data and
provide clean
and indexed
data
Government contractors
Private companies
a) Financial services
b) Corporate security
firms
Predictive modelling

5. Industry forecast
Growth and future projections
Manufacturing industry and the Healthcare sector are the major new consumers of
big data analytics

6. Industry forecast
Growth and future projections
The most sought after services and tools bought from the data analytics and
management companies would be SaaS (software as a service)

7. SWOT analysis

8. Product
development
strategy
Strongly pursue
development of highly
customized SaaS
solutions for its
customers
Maintain its research
and development in
the on-premise
software.
New product
research
avenues
Develop search
engines with predictive
abilities (Google does
not have that ability)
Recommendations
Customer
strategy
Maintain strong
relationships with
Government
Intelligence agencies
Develop its
marketing wing to
entice the healthcare
and manufacturing
sector