MUJI is a Japanese retail company known for its minimalist products. It is dedicated to promoting simple, natural, high-quality yet affordable lifestyle products. MUJI has stores worldwide and cooperates with partners to bring its lifestyle store concept abroad. The central idea is promoting simplicity through reasonably priced, functional products that meet most consumer needs. Consumers' positive response has led to MUJI's success. The company focuses on no-brand quality, selecting sustainable materials, and recycling unused products. MUJI's philosophy emphasizes simplicity, conserving resources, and reducing waste from a customer perspective.
It is clear that MUJI nowadays becomes a world famous and successful corporation. With its aesthetical product design, unique brand concepts, and distinctive CSR, MUJI has integrated into our lives smoothly. This brief study was conducted aimed to interpret the MUJI CSR performance and obtain some inspirations in this dimension.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
It is clear that MUJI nowadays becomes a world famous and successful corporation. With its aesthetical product design, unique brand concepts, and distinctive CSR, MUJI has integrated into our lives smoothly. This brief study was conducted aimed to interpret the MUJI CSR performance and obtain some inspirations in this dimension.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
[HTKD 2021][Online business case] Whatever TeamBich Nguyen
Business Journey 2021 (Hành trình kinh doanh) is a national business case competition hosted by Young Economist Club (NEU) attracting 1027 teams over the country.
Our team focused on figuring out the solutions for the business problems of PNJ in order to increase 20% sales in the first haft of 2022 as well as 30% visitors compared with last year.
Looking forward to receiving your feedback.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Falmouth University Lecture: How to make a difference in fashion?Nicola Millson
A 4-5 hour workshop designed for 3rd year fashion students at Falmouth Univesity to introduce them to sustainability concepts and their application in fashion and business.
A very interactive session. Students were asked to bring examples of product heros – products, companies or designers that are doing something ‘sustainable’.
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
[HTKD 2021][Online business case] Whatever TeamBich Nguyen
Business Journey 2021 (Hành trình kinh doanh) is a national business case competition hosted by Young Economist Club (NEU) attracting 1027 teams over the country.
Our team focused on figuring out the solutions for the business problems of PNJ in order to increase 20% sales in the first haft of 2022 as well as 30% visitors compared with last year.
Looking forward to receiving your feedback.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Falmouth University Lecture: How to make a difference in fashion?Nicola Millson
A 4-5 hour workshop designed for 3rd year fashion students at Falmouth Univesity to introduce them to sustainability concepts and their application in fashion and business.
A very interactive session. Students were asked to bring examples of product heros – products, companies or designers that are doing something ‘sustainable’.
InnoCos Pack 2012: A body lotion case study about consumer-insights-based pac...SKIM
What do consumers want and need from packaging? What are their design preferences? What would build brand loyalty? How can you use packaging design to connect with them emotionally?
Experience a live focus group to see how a skilled market research moderator from SKIM, Marcel Slavenburg, can uncover valuable consumer insights. We showed how to leverage this knowledge to fuel the innovation process through idea origination and product and packaging development.
Three aspects of packaging were explored through this research: usability, appeal driving to motivation to buy, and the impact of green packaging on purchase decisions. It was an interactive and inspiring session!
New Product Portfolio Management PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on New Product Portfolio Management PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of eighteen slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/37tGq5Y
3. • They dedicated to promoting a philosophy of
life that offers their consumers with simple,
natural, high-quality and affordable life-
related products, instead of wasting extra
materials in making their products. That is,
they focus on both the consumers’ needs
and the environmental issues.
• Today, MUJI has became a world-wide
famous brand which has stores all over the
world.
MUJI 無印良
4. How to Make It Work?
• They cooperated by bringing a brand new Life Style
Store into Taiwan. The central idea of a Life Style Store is
to promote the simplicity and nature in life with a
reasonable product price. (Which meet most of the
consumers’ needs)
• This kind of idea is put into designing all kinds of items.
Such as clothes, household items, food, etc.
• Consumers like it → They want it → They buy it
→ Success
6. Management
• Open style design
-Combination of stocks and stores
-Increase the visibility of goods and reduce
inventory pressure
• Further strengthen the power of
commodities
-From visual and touch
to smell and taste.
7. Management
• Direct Selling Store Innovation
-CEO personally re-selection, arrangement,
training and inspecting stores
• Elastic expand stores
-open new stores before making a profit
-In Taiwan : according to the development of
district property to do with customers and to
show flexibility in strategy
8. Management
• Team to simplify
- design and planning department: 15
people
- Design Advisory Committee: 8 people
- Overseas designers :4 people
9. No-brand brand
• Simple. Functional. Affordable
• Recycling or reselling the unsold products
in the same condition.
• MUJI promotes a Pleasant Life it’s
philosophy-
1. NO BRAND QUALITY GOODS
2. SELECTION OF MATERIALS
3. PACKAGING
10. MUJI'S PHILOSOPHY OF 'NO
BRAND QUALITY GOODS'
1.Most suitable raw materials
1.Making the best
2. Industrial materials
use of materials
3.Recycling unused materials
while considering
environmental
issues.
1.Simplicity
2.Conserving resources
and reducing waste.
11. Three Promises for Corporate
Operation
Rise to the challenge
of global growth
and development
1.Customers
Offer new value and
2.Growers
appeal,
3.Manufacturers
From customer viewpoint.
22. SWOT Analysis
• Strength
Products- what you see is exactly what you
get speech.
Perfectly clear and global brand personality
Eco-friendly
More and more products
High quality
23. SWOT Analysis
• Weakness
Could have more fancy design
DIY might be difficulty to somebody
Higher quality lead to higher prices