Group 5 (UNIQLO)
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UNIQLO is a Japanese clothing retail chain founded in 1974 with headquarters in Tokyo. It has over 800 stores in Japan and is expanding internationally, now with over 100 stores in China, 65 in Korea, and 3 in the US. While UNIQLO never displays its logo prominently, it has gained popularity through high quality, affordable basic apparel and its "Heattech" line of functional underwear. As it expands globally, UNIQLO faces opportunities but also threats of intensive competition in new markets where it has low market share.
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With Uniqlo as the No 1 apparel brand in Japan
Target of quadrupling annual sales to Y2,000 billion by 2020
Ensure profitability, with the SPA business model
Ensure top level of growth, with an increasing presence abroad
Win customers by responding to their demand
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Launch of hit products : basic design combined with high performance
Focus on big scale stores in Japan and major global cities overseas Objectives
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Target of quadrupling annual sales to Y2,000 billion by 2020
Ensure profitability, with the SPA business model
Ensure top level of growth, with an increasing presence abroad
Win customers by responding to their demand
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Focus on big scale stores in Japan and major global cities overseas Objectives
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Uniqlo is a Japanese casual wear brand that started as a division of Fast Retailing in 1949. It has since expanded internationally with over 800 stores in Japan and hundreds more across Asia, Europe and North America. Uniqlo aims to offer basic, high-quality clothing made for all ages at affordable price points. It has pursued an aggressive international expansion strategy and set a goal of 5 trillion yen in annual sales by 2020.
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According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations.
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2012.08.23 Scandinavian Insights on International Entrepreneurship and Innova...
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Group 5 (UNIQLO)
- 1. 497120352 Bella 鍾曉雲 UNIQLO 497120572 Linda 邱欣怡 497120663 Agnes 冼敏婷 498702468 Ted 吳建德 498702418 Alice 陳欣亞 498702248 Jessie 侯君潔
- 2. Outline • Introduce • Logo • Advertisement • Strategy • SWOT • Suggestions • Reference
- 3. Introduction UNIQLO • Founded:1974.9.2 • Headquarter: Tokyo, Japan • Key people: 柳井正やない ただし
- 4. • Japan's leading clothing retail chain • Store number in the world Japan China Korea USA 854 97 65 3 US Russia France HK 13 2 1 15 • Never show its logo.
- 5. UNIQLO in Taiwan • UNIQLO TAIWAN ， Ltd • Founded:2010.04.06 • Store number:7
- 6. Logo
- 8. Demand Change the clothes, change the world Strategy 1.Developing products of exceptionally high quality ※Product development based on customer feedback ※Material procurement from around the world ※Expert technical guidance at factories emphasizes quality
- 9. 2. Expanding the women’s line of apparel ※Market for Women's Wear Twice that of Men's 3.Global flagship stores The first global flagship store opened in New York's Soho area in fall 2006. Since then, global flagship stores have opened in London, Paris, Shanghai, and Osaka's Shinsaibashi. Preparations are now underway to open another global flagship store on New York's Fifth Avenue in fall 2011.
- 10. 4.HEATTECH UNIQLO developed HEATTECH in response to customers’demands for functional innerwear to complement UNIQLO’s previous lineup of mostly cotton innerwear.
- 12. What is SWOT analysis? SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
- 13. UNIQLO SWOT analysis Internal factors(Strength) Internal factors(Weaknesses) Products diversification No return or exchange for certain products Great service attitude Real-time services and description External factors(Opportunities) External factors(Threats) High exposures Intensive competition Variety of consumers Low in market share International enterprise Insufficient branch
- 14. Suggestions • Price difference between countries • The amount of stores • Sales persons
- 15. Reference • http://www.uniqlo.com/tw/corp/pressr elease/
- 16. Thank you.