UNIQLO is a Japanese clothing retail chain founded in 1974 with headquarters in Tokyo. It has over 800 stores in Japan and is expanding internationally, now with over 100 stores in China, 65 in Korea, and 3 in the US. While UNIQLO never displays its logo prominently, it has gained popularity through high quality, affordable basic apparel and its "Heattech" line of functional underwear. As it expands globally, UNIQLO faces opportunities but also threats of intensive competition in new markets where it has low market share.

1. 497120352 Bella 鍾曉雲
UNIQLO 497120572 Linda 邱欣怡
497120663 Agnes 冼敏婷
498702468 Ted 吳建德
498702418 Alice 陳欣亞
498702248 Jessie 侯君潔

2. Outline
• Introduce
• Logo
• Advertisement
• Strategy
• SWOT
• Suggestions
• Reference

3. Introduction UNIQLO
• Founded:1974.9.2
• Headquarter: Tokyo, Japan
• Key people: 柳井正やない ただし

4. • Japan's leading clothing retail chain
• Store number in the world
Japan China Korea USA
854 97 65 3
US Russia France HK
13 2 1 15
• Never show its logo.

5. UNIQLO in Taiwan
• UNIQLO TAIWAN ， Ltd
• Founded:2010.04.06
• Store number:7

6. Logo

7. Advertisement
陳意涵
陳柏霖

8. Demand
Change the clothes, change the world
Strategy
1.Developing products of exceptionally high quality
※Product development based on customer feedback
※Material procurement from around the world
※Expert technical guidance at factories emphasizes quality

9. 2. Expanding the women’s line of apparel
※Market for Women's Wear Twice that of Men's
3.Global flagship stores
The first global flagship store opened in New York's
Soho area in fall 2006.
Since then, global flagship stores have opened in
London, Paris, Shanghai, and Osaka's Shinsaibashi.
Preparations are now underway to open another
global flagship store on New York's Fifth Avenue in
fall 2011.

10. 4.HEATTECH
UNIQLO developed HEATTECH in
response to customers’demands for
functional innerwear to complement
UNIQLO’s previous lineup of mostly
cotton innerwear.

12. What is SWOT analysis?
SWOT analysis is a strategic
planning method used to evaluate
the Strengths, Weaknesses,
Opportunities, and Threats involved in
a project or in a business venture.

13. UNIQLO SWOT analysis
Internal factors(Strength) Internal factors(Weaknesses)
Products diversification No return or exchange for certain products
Great service attitude
Real-time services and description
External factors(Opportunities) External factors(Threats)
High exposures Intensive competition
Variety of consumers Low in market share
International enterprise Insufficient branch

14. Suggestions
• Price difference between countries
• The amount of stores
• Sales persons

15. Reference
• http://www.uniqlo.com/tw/corp/pressr
elease/

16. Thank you.