This document summarizes a SWOT analysis of the Miss Dior Cherie perfume. Strengths include its long history and distinctive designs. Weaknesses are its high price and cost. Opportunities include developing at the right time after WWII and benefits from fashion shows. Threats include illegal perfume versions, economic depression, limited consumer groups, and market restrictions. The analysis concludes Dior should take a stability strategy given strengths outweigh weaknesses and threats outweigh opportunities.

1. Perfume SWOT Analyze – Miss Dior Cherie
 Group Member :
企二乙 499382227 陸怡茹 Lulu
企二乙 499382186 呂佳欣 Anna
英文二 499110167 吳昀璇
Chloe
英文二 599061028 廖家欣
Cindy
法文二 499120083 杜碩佳 Alice
法文二 499120485 邱芷薇

2. Outline

Introduction of Product and Slogan
By Anna & Lulu

SWOT Analyze
-Strength By Alice
-Weakness By Vivian
-Opportunity By Chloe
-Threat By Cindy

3. Dior's girl is grown up
and is now a woman who
loves.
Miss Dior Cherie
EDP
Released in 2011
Created by Francois
Demachy

4. SWOT Analyze
Strength Weakness
⍣ Have a long history ⍣ The high price of the Dior’s
⍣ Have distinctive tastes for perfume
designs ⍣ The high cost
Opportunity Threat
⍣Developing in the right time ⍣ Illegal version of perfumes
⍣Benefits-Fashion Show ⍣ Economic depression
⍣Loyal Costumers ⍣ Limitation of consumer
⍣Having Target market group
⍣ Restriction of consumer
market
⍣ Many competition of
perfumes

5. Strength
 Have a long history
─ Since1947

Have distinctive tastes for designs
─ sensitive, persist ,own professional perfumer
 Loyal Costumers
 Having Target market

6. Opportunity
 Developing in the right time
─WWⅡ
 Benefits-Fashion Show
─ sponsors, cooperators→commercial potential

Loyal Costumers

Having Target market

7. Weakness
 The high price of the Dior’s perfume.

The high cost of hiring a professional
personal Perfumer.

8. Threat
 Illegal version of perfumes

Economic depression

Limitation of consumer group
 Restriction of consumer market

9. Conlusion
S>W T>O
Dior should take stability strategy

10. Thanks for your listening
Present by Anna
Alice
Vivian
Chloe
Cindy
PPT by Lulu