MUJI is a Japanese company founded in 1980 that sells over 7,000 household and clothing products. It operates over 650 stores worldwide, including 344 overseas locations. MUJI translates to "no brand quality goods" and maintains a minimalist design aesthetic with an emphasis on selecting high quality materials and simplifying packaging. Some key aspects of MUJI's history include being started as a private brand in 1980, opening their first overseas store in London in 1991, and establishing a sourcing office in Singapore in 2006. MUJI has been able to become a global brand through their "no brand, but good products" approach and emphasis on simple, functional design and quality.

1. Yuxuan Grace He
2331285

2. Introduction
O MUJI, which is a Japanese company, was founded in 1980.
O There are 6566 staff that work in this company
O The Japanese name of MUJI translates to ‘no brand quality goods’
O There are 656 MUJI stores include 344 overseas
MUJI shop all over the world till 2016.
O The company maintain three main principles
I. selection of material,
II. streamlining of process,
III. simplification packaging.
http://www.greenzebras.net/news/3-reasons-why-
no-brand-brand-muji-succeeds-in-malaysia/
http://jjbegonia.com/traveling-
muji-style/

3. History
O MUJI was started in1980 as a private brand company of The
Seiyu, Ltd with 40 products.
O The founder of MUJI is Tadamitsu Matsui.
O There are more than 7000 products produced by MUJI.
(clothing, household articles and food products.)
O In 1991, the first overseas MUJI store opened in London.
O In 2002, it opened the first store in Ireland.
O In 2006, MUJI Global Sourcing Private Limited was established in
Singapore.
O In 2015, three flagship stores were opened separately in
Yurakucho, The U.S.A. and China.
http://tmagazine.blogs.nytimes.com/2008/
06/06/the-post-materialist-muji-obsession/

4. MUJI’ three strategies:
Three Corporate Pledges
1. Taking on the challenge of global growth and development by engaging in fair and
transparent business activities.
2. Identifying and delivering new value and a new aesthetic in goods and services designed
from the customer's viewpoint.
3. Offering the timeless idea of a simple, pleasant life to all of our customers and other
stakeholders.
Three Product Development Priorities
1. Selection of materials
2. Streamlining of processes
3. Simplification of packages
Three Manufacturing Standards
1. Good Product Standards (Quality Standards)
2. MUJI Code of Conduct for Business Partners: Environment, Labour, and Safety Management
3. Prohibitions and Restrictions on the Use of Materials

5. How MUJI becomes a global brand?
O ‘No brand, but good
products’
O Simple Design
O Good Quality

6. O Bibliography
O (n.d.). Retrieved from 3 Reasons why No-Brand Brand Muji
Succeeds in Malaysia: http://www.greenzebras.net/news/3-
reasons-why-no-brand-brand-muji-succeeds-in-malaysia/
O CURRIE, N. (2008). Retrieved from The Post-Materialist | Muji
Obsession: http://tmagazine.blogs.nytimes.com/2008/06/06/the-
post-materialist-muji-obsession/
O (2002). MUJI’s way to build a global brand: integrating value
communication into product and store development. In K. I.,
Strategic Direction.
O jjbegonia. (2013). Retrieved from TRAVELING MUJI STYLE:
http://jjbegonia.com/traveling-muji-style/
O Liu, P. (2016). MUJI FLAGSHIP STORE: OUT OF THE BOX
RETAIL. Retrieved from http://www.mintel.com/blog/retail-
market-news/muji-flagship-store-out-of-the-box-retail
O MIJI. (2017). (Ryohin Keikaku Co., Ltd.) Retrieved from
https://www.muji.com/jp/flagship/yurakucho/en/
O MUJI. (2017). Presenting our vision of a simple, pleasant life.
(Ryohin Keikaku Co., Ltd.) Retrieved from http://ryohin-
keikaku.jp/eng/

7. END