Group 1 Ibm

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Group assignment task in Marketing course. Case from Jobber Marketing book. Case made within 1 hour timelimit.

Education Technology Business

goes global! Group 1

The BCG (Boston Matrix) Problem child Stars Dogs Cash cows Lenovo China 2005, a successful star IBM PC Division, from star to problem child/dog.

The General Electric Market Attractiveness–Competitive Position Model Zone 1 ,[object Object],= “star” High Zone 3 ,[object Object],= “problem children” Medium Market attractiveness: ,[object Object]

Strength of competition

Profit potentialZone 2 ,[object Object],= “Cash Cow” Zone 4 ,[object Object],Low Zone 5 ,[object Object],= “dog” High Low Medium Competitive strength: Market share, potential to develop differential or cost advantage, Reputation.

Why was buying the IBM PC division an attractive proposition for Lenovo? ,[object Object]

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Group 1 Ibm

1. goes global! Group 1

2. The BCG (Boston Matrix) Problem child Stars Dogs Cash cows Lenovo China 2005, a successful star IBM PC Division, from star to problem child/dog.

3.

4. Strength of competition

5.

6.

7. Distribution channels

8. Customer support

9. Global market share

10.

11. Business as unusual

12. No global experience

13.