Navigating Tax Season with Confidence Streamlines CPA Firms
Group - 04 GOOD EARTH FARMS CASE-STUDY.pptx
1. INSTITUTE OF AGRIBUSINESS MANAGEMENT
Submitted to-
N.T.Krishna Kishore,
Assistant Professor,
IABM,Tirupati.
Submitted by-
TMBA/22-04
TMBA/22-10
TMBA/22-19
TMBA/22-26
TMBA/22-32
TMBA/22-39
TMBA/22-45
TMBA/22-51
TMBA/22-57
TOPIC- GOOD EARTH FARMS
2. INTRODUCTION
• Good Earth Farms, founded in 2005 by Mike and Deb Hansen in
central Wisconsin.
• It operates as an online retailer specializing in certified organic meat
products, including grass-fed beef, pasture-raised pork, chickens, and
turkeys.
• The farm collaborates with five other family farms, including two
Amish producers, to sustainably raise these animals.
• Their goal revolve around Environmental, Economic and Social
sustainability.
3. MISSION: “To produce the highest quality organic grass-fed beef, pasture-raised
pork and pasture-raised poultry and make it available at a reasonable price to all
who seek it”.
4. COMPETITIVE ADVANTAGE
“Creating and marketing differentiated, high valued food products”
• Taste and Freshness through treating animals well and forming
partnerships with highly skilled meat processors and employing
distribution logistics that maintain low temperatures in boxes of frozen
meat
• Animal welfare by stewardship practices, such as un-crowded,
pasture-based feeding and feeds that containing no prophylactic
antibiotics or growth hormones.
• Maintaining proper standards and certifications.
• Customer service :Timely and Quality delivery
5. CHALLENGES FACED IN SUPPLY CHAIN OF GOOD EARTH FARMS
• Farmers should follow animal stewardship practices, such as un-crowded,
pasture-based feeding and feeds that containing no prophylactic antibiotics or
growth hormones.
• Maintaining quality throughout the supplychain.
• Finding appropriate partners and developing mechanisms for supply chain
decision-making, transparency and trust.
• Surviving and thriving in diverse economic and climatic conditions.
• Chickens have become almost loss leaders because high processing cost and
low profit margins.
• Long delivery lead time. Maintenance of frozen temperatures during
transportation under different weather conditions .
• Acceptance of processed meat at state-inspected facilities by other state
members.
• Achieving social sustainability is a challenge as this business require long
labour hours to both operate and develop the business.
6. Overcoming challenges in supply chain
• Need to hire skilled employees to assist with the increased production
and shipping.
• Upgrade the website to make it more user-friendly, informative and
interactive.
• Working with more carrier companies to develop better shipping
packages.To develop a box from which the insulating foam can be
returned and recycled for economic and environmental sustainability .
• Long-term relationships with producers, logistics providers and retail
customer.
• Construction of a new building on the farm that would house a retail
store, better shipping and docking facilities and office space.
7. • Strategic business alliances are established between midsize farms and
their supply chain partners with the goal of distributing substantial
quantities of premium, unique food products and ensuring fair benefit
sharing.
• Instead of being mere input suppliers, farmers and ranchers are considered
strategic partners. All parties involved in these alliances acknowledge that
the key to maximizing product value lies in strong interdependence,
cooperation, and mutual assistance
• Pull Process view of supply chain process: initiated by customer order,
based on customer orders Good Earth farms delivered meet products with
in 1-4, day Good Earth farms meat processing & distribution done by
outsourcing through different companies Pricing.
LEARNINGS
8. LEARNINGS:
• They followed the principles of Trade off between Responsiveness and cost i.e.
high efficiency and low cost and with high responsiveness.
• They focussed on achieving economic sustainability(achieving economies of
scale) along with environment sustainability (planting of trees & prairie
grasses, restoring water ways, and social sustainability (optimum working
hours, quality family time).
• Selecting strategic partners the farmers who share similar ethics regarding
farmer welfare, processors who share similar business values and distributors
with high quality service.
• Developing effective supply chain logistics maintaining high animal welfare
standards in every stage during loading, hauling, and unloading, using humane
slaughter methods in processing, shipment in frozen boxes, securing effective
technical support for maintenance of website.
• Achieving economic sustainability, through effective pricing strategy, using
installment payment methods to farmers.
