5. Millet Marketing Scenario
Before Green revolution
• Staple food crop
• Millets- 40% of all grain production
• Cultural significance
• Lack of government support, lack of research and development in the millet sector
Green revolution
• Orphan crop
• Production dropped to 20% of all food grains
• Change in dietary pattern
• Taste preference
• State policies
5
6. After Green revolution
• Highest production
• Poorman’s food to miracle food
• Health conscious
• Government support through NFSM,APEDA
• fssai- Receipe Ravivar
6
7. Nutritional value and Health benefits of Millets
• Ragi – Also known as Finger millet, Ragi is considered as a good replacement
for rice and wheat. It is a storehouse of proteins and amino acids while also
being rich source of calcium and other minerals. Including ragi in diet can be
beneficial for controlling diabetes.
• Bajra – Also known as Pearl millet, Bajra is referred to as a miracle millet. It is
not only rich in protein, fibre, calcium, and magnesium, but its iron content is
eight times higher than that of rice. Making bajra a part of your meal will
constipation and digestion issues at bay.
• Jowar – Also known as Sorghum, Jowar is a rich in calcium and also is a good
source of protein, iron, and fibre. Adding jowar to your diet will reduce
cholesterol levels and can potentially promote weight loss too.
• Foxtail millet – This millet is rich in dietary fibre and essential minerals like
iron and copper. Interestingly, it contains smart carbohydrates that hinders
sudden rise in blood sugar level. It also promotes immunity and reduces levels
of bad cholesterol.
• Barnyard millet – The nutritional content of this millet makes it one of the
must items in our diet. It is a rich source of antioxidants and essential minerals 7
8. • Kodo millet – It is an easy to digest millet rich in antioxidants and phytochemicals that help fight lifestyle-related
health issues. It has been found helpful in reducing joint pains and regularising menstrual cycle in women.
• Little millet – Contrary to its name, this millet is a rich source of B- vitamins and essential minerals such as ion,
calcium, zinc, potassium and the like. It has fibre content and also provides essential fat to the body, the kind that
helps to maintain body weight.
8
10. Functionaries of Millet Marketing
1. PRODUCERS
Most farmers or producers, sell the surplus either in the village or in the market. Some
farmers, especially the large ones, assemble the produce of small farmers, transport it to the
nearby market, sell it there and make a profit.
2. MIDDLEMEN
Middlemen are those individuals which specialize in performing the various marketing
functions
A.Merchant Middlemen: Merchant middlemen are those individuals who take title to the
goods they handle. They buy and sell on their own and gain or lose, depending on the
difference in the sale and purchase prices. Merchant middlemen are of two types:
Wholesalers: Wholesalers are those merchant middlemen who buy and sell foodgrains in
large quantities. They may buy either directly from farmers or from other wholesalers. They
sell to retailers, other wholesalers and processors.
11. • Retailers: Retailers buy millets from wholesalers and sell them to the consumers in small
quantities.Retailers are the closest to consumers in the marketing channel.
B. Agent Middlemen:
• Agent middlemen act as representatives of their clients.They merely negotiate the purchase
and/or sale. They sell services to their principals and not the goods or commodities. They
receive income in the form of commission or brokerage.
• Commission Agents : A commission agent is a person operating in the wholesale market
who acts as the representative of either a seller or a buyer. A commission agent takes over
the physical handling of the produce, arranges for its sale, collects the price from the
buyer, deducts his expenses and commission, and remits the balance to the seller
• Brokers: Unlike the commission agents, they do not have physical control of the product.
The main function of a broker is to bring together buyers and sellers on the same platform
for negotiations.
C. Speculative Middlemen
They are not regular buyers or sellers of produce. They specialize in risk – taking. They
buy at low prices when arrivals are substantial and sell in the off – season when prices are
high.
12. D. Facilitative Middlemen
• Some middlemen do not buy and sell directly but assist in the marketing process.
• The important facilitative middlemen are:
• Hamals or Labourers: They physically move the goods in marketplace
• Weighmen: They facilitate the correct weighment of the produce.
• Pan balance and Scale beam
• Graders
• Transport Agency
• Communication Agency
• Advertising Agency:
• Auctioneers
3.Processors:They acts as link between wholesalers and retailers or from producers to
wholesalers
4.Exporters
5.Consumers
13. Current trends in Millet Marketing
The global millet market size reached US$ 12.33
Billion in 2022. Looking forward, IMARC Group
expects the market to reach US$ 16.27 Billion by
2028, exhibiting a growth rate (CAGR) of 4.60%
during 2023-2028.
The escalating demand for large-scale millet
cultivation as a staple crop, emerging trend of vegan
and vegetarian diets, and growing awareness regarding
health and fitness among the consumers represent
some of the key factors driving the market.
13
14. India is the largest producer of millets in the world. Millets are mainly grown in poor agroclimatic
regions, particularly rainfed areas of the country. In the year 2022, India produced 17.60 Mn MT of
millets that included 4.40 Mn MT of sorghum and 13.20 Mn MT of other millets6 . Millet production
has grown at 0.94% decadal CAGR from 16.03 Mn MT in 2012 to 17.60 Mn MT in 2027.
The area under millets in India was 15.40 Mn Ha in 2012 but fell to 14.00 Mn Ha in 2022, registering
a negative 0.95% CAGR (2012-22).
The productivity of millets has risen from approximately 1.04 MT/ha in 2012 to 1.26 MT/Ha in 2022,
registering a decadal CAGR of 2%.
Production trends
14
Source: united states Department of Agriculture
15. In 2022, millet consumption in India was estimated to be 17.75 Mn MT12, growing at 1% decadal
CAGR from 16.05 Mn MT in 2012.
The consumption of sorghum in the overall basket of millets showed a decadal decline while
consumption of other millets in the basket grew, reflecting growing awareness of the latter’s health
benefits.
In 2022, around 0.45 Mn MT of sorghum was utilised as feed while 4.00 Mn MT was utilised as
FSI. Around 1.60 Mn MT of other millets were utilised as feed while 11.70 Mn MT were utilised as
FSI.
Consumption trends
15
Source: united states Department of Agriculture
Source: united states Department of Agriculture
16. Reasons for decrease in consumption of sorghum:
16
The new generation finds it difficult to bake rottis and children prefer rice and chappati
instead Parents pack their lunch boxes with rice or chappati. The tradition of jowar rotti for
breakfast is also fading.
Only diabetic patients are preferring jowar rottis.
Where as increase in consumption of other millets increased due to the availability of
ragi bites,ragi cakes ,ragi muruks ,bajra cookies bajra shortbread ,people belived that
these millets more health benefits than sorghum.
Contd..
17. As the largest producer of millets, India plays a vital role in the global millets trade. In
the year 2021, India ranked 7th in global millet exports in terms of value - worth USD
65.10 Mn (1.66% of global trade) - and 10th in terms of volume of 1.68 lakh MT
(0.45% of global trade)14.
India witnessed exports rising from USD 55.22 Mn in 2011 to USD 65.1 Mn in 2021,
registering a CAGR of 1.66%.
In volume terms, exports declined at negative 0.52% from 1.76 Lakh MT in 2011 to
1.68 Lakh MT in 2021. Following shows Indian millet export in value and volume
terms from 2011-2021
Trade trends
17
18. 18
The area and production both had been changed negatively for all the millets, its due to
mainly reduction of cropping area under millets because of replacement of millets by other
crops results in affecting the volumes of millet expots.
Contd..
19. 19
IMPORTANT MILLET EXPORT DESTINATIONS FOR
INDIA FOR THE YEAR 2022-23
https://apeda.gov.in/milletportal/Export.html
Source:
Total value of exports USD 75 million dollars
Total volume of exports 1.69 MT
Contd..
20. 20
UAE
UAE majorly imports sorghum (56.3 %) and remaining millets contributes (44%) it
includes foxtail millet,pearl millets,little millet.
For the year 2022-23 the value of imports of millets from india is USD 13 millon
dollars.
Saudi Arabia
Saudi Arabia impots all major millets like sorghum,foxtail millet,pearl
millet,finger millet,little millet,Barnyard millet.
For the year 2022-23 the value of millets from India is USD 10 millon dollars .
Nepal
Nepal is one of the major millet destination for India, it majorily imports
sorghum (80 %) and reamaing contributes 20%
The value imports is USD 6 million dollars
Top 3 export destination
Contd..
22. Challenge 1
• Processing Efficiency
• Processing converts the inedible grain into edible form and thereby enhancing
its quality. Processing of millets plays significant role during its utilization as
food. Longer shelf life, aesthetics of food and flavour and ease of cooking is
what necessitates processing.
• However some millets require multiple processing for optimization of grain
recovery and optimization of polishing to retain their nutrition value
• Develop solutions to improve the efficiency of millet processing (dehulling,
separation, polishing etc.) while retaining the nutritional value
22
23. Challenge 3
• Shelf Life Augmentation
• Millets are extremely nutritious and are proven to have health benefits.
However, millets have poor shelf life once processed due to its intrinsic
enzyme activity (lipase activity, lipid oxidation etc.) that causes rapid
development of rancidity and bitterness. Millet products are also prone to
moisture and water activity. Quality assurance thus greatly depends on
different pre-treatments and / or storage conditions.
• Develop solutions to improve the shelf life of millets – grains, processed
grains, flours etc. to make it comparable to competing crops
23
24. CHALLENGE 3:
MARKETING AND MARKET LINKAGES
Decline in the Area Under Millet Cultivation:
Millets were earlier cultivated in an area of 35 million hectares of land. But it is now being grown in only
15 million hectares. The reasons for a shift in land use include low yields and time-consuming and laborious
tasks in the processing of millets which are undertaken by women. Additionally, very little was marketed,
and a tiny share of grain was processed into value-added products.
• Low Productivity of Millets: Lack of access to HYV seeds has led to low crop productivity.
24
• Lack of Awareness: Many people in India are not aware of the health benefits of millet, leading to low
demand.
• High Cost: Millets are often priced higher than traditional cereals, making them less accessible to low-
income consumers.
• Limited Availability: Millets are not widely available in traditional and modern (e-commerce) retail
markets, making it difficult for consumers to purchase them.
• Perceived Taste: Some people believe that millets have a bland or unpleasant taste, which discourages
them from consuming them.
• Competition from Rice and Wheat: Rice and wheat are staple foods in India and are widely available,
making it difficult for millets to compete in the market.
• Millet supply chain: Suffers from inconsistent supply and demand that prevents its commercial viability.
25. Government initiatives on
millets in India
INSIMP( Intensive millet production)
A new scheme “Initiative for traditional Security through Intensive Millets
Promotion (INSIMP)” was launched in March, 2011. Announcement of Rs.300
Crores under RKVY for ‘Nutri-cereals’ in budget of 2011-12. They are providing
free input up to 2 ha per farmer, seed mini kits, training, support services to
large-size clusters (200-1000 ha).
NFSM ( National Food Security Mission)
INSIMP is being continued as the National Food Security Mission during 12th
Five-Year Plan (2012-17) with new targets of additional production of food
grains of 25 million tons of food grains comprising 3 million tons of coarse
Cereals by the end of the 12th Five-Year Plan.
26. PLI scheme
• The Government has approved the Production Linked Incentive Scheme for Food
Processing Industry for Millet-based products (PLISMBP) for implementation during
2022-23 to 2026-27 with an outlay of 800 cores.
• The scheme is being implemented by the Ministry of Food Processing
Industries (MoFPI).
Objective
• The objective of the PLI scheme for Millet-Based Products .
• The primary objective of the scheme is to encourage the domestic production of
millets, and incentivize them under the PLI scheme.
• To increase the usage of millets in food products and promote its value addition and
their sale in domestic and exports markets.
27. MILLET MISSION
Chhattisgarh Chief Minister Bhupesh Baghel launched the 'Millet Mission' on
September 10, 2021 to make the state millet hub of the country by 2023.
IIMR of Hyderabad will provide support and guidance to increase productivity
of Kodo-millet and Ragi crops and technical skills as well as the availability of
high-quality seeds.
The farmers growing Kodo-millets and Ragi crops would be given input
assistance of Rs 9000 per acre and Rs 10,000 per acre for growing millets
instead of paddy crops.
Exposure visits to international organizations in order to enrich the knowledge base
of the technical personnel involved in the Mission, exposure visit/training of
technical officers/staff at international organizations like IRRI, CYMMIT, ICRISAT,
AVRDC, ICARDA
27
30. Traditional grain marketing is the usual way farmers sell their grains, involving steps
like harvest, storage, and selling directly to local buyers or through intermediaries like
grain elevators or brokers. It often relies on local market conditions and negotiations for
pricing.
TRADITIONAL MILLET MARKETING:
Benefits:
1. Established relationships
2. Flexibility in negotiation
3. Supporting local economies
4. Quality assurance
5. Limited risk
6. Instant cash
• Challenges:
• Limited market information
• Information asymmetry
• High dependency on
intermediaries
• Less producer margin in
consumer rupee
• Local market focus
31. MODERN MILLET MARKETING :
Modern millet marketing leverages advanced technology, data
analytics, and global market access to optimize the sale and
distribution of millet.
This may include online platforms, futures markets, digital tools for
pricing decisions, and the use of contracts to manage risk
Improvements :
1. Data-Driven Insights
2. Broader market reach
3. Price transparency
4. Improved Negotiation Power
5. Faster transactions
6. Less dependency on
intermediaries
7. Access to Premium Markets
8. Environmental Sustainability
9. Reduced Transportation Costs
for farmers
10. Traceability and Certification
Challenges :
• Technological Barriers
• Data Security and Privacy
• Cost of Technology Adoption
• Lack of digital literacy
• Supply chain disruptions
• Globalization and Trade
Uncertainties
Challenges :
• Technological Barriers
• Data Security and Privacy
• Cost of Technology Adoption
• Lack of digital literacy
• Supply chain disruptions
• Globalization and Trade
Uncertainties
33. Technological intervention in millet
marketing
Millet momentum started in india so government started investing in technology ,
agricultural colleges besides inspiring and supporting students.
Improved market information and transparency: Technology platforms such as online
marketplaces and mobile apps are providing farmers and buyers with better access to market
information, including prices, demand, and supply. This is helping farmers to get better prices
for their millets and buyers to find the best deals.
Reduced transaction costs: Technology is also helping to reduce transaction costs in the
millet market. For example, online marketplaces can help farmers to connect directly with
buyers, eliminating the need for middlemen. This can save farmers money and allow them to
keep more of the profits from their sales.
33
34. Expanded reach and market access: Technology is helping to expand the reach of millet
markets and give farmers access to new buyers. For example, online marketplaces allow
farmers to sell their millets to buyers all over the world. This is helping to increase demand
for millets and boost farmers' incomes
Improved quality control and traceability: Technology can also be used to improve
quality control and traceability in the millet market. For example, blockchain technology can
be used to track the movement of millets from the farm to the fork, ensuring that they are
safe and of high quality.
34
35. Technologies that are being used to impact the grain marketing of millets:
Mobile apps: There are a number of mobile apps that are designed to enable buying of
millets online. For example, the app “Millet girl" sells wide range of millet based products.
36. Online marketplaces: There are also a number of online marketplaces where
farmers can sell their millets to buyers all over the world. For example, the platform
"Agribazaar" allows farmers to sell their millets to buyers in over 100 countries and
so many other platforms
36
42. Blockchain technology: Blockchain technology is being used to track the movement of
millets from the farm to the fork. This is helping to ensure that millets are safe and of
high quality. For example, the company "Millet Blockchain" is using blockchain
technology to track the movement of millets in India.
42
Tracex blockchain platform has made it
effortless for Svojas Farms to offer full
traceability across their Millet & More products
range.”
44. 44
Smart labels-QR Codes: QR codes on product packaging link consumers to
detailed information about the millet product, including its origin, nutritional
content, and recipes. This enhances transparency and engages customers.
45. 45
Data Analytics and Market Research: Data analytics tools provide insights into
consumer preferences, market trends, and demand patterns for millet products. This
information informs marketing strategies and product development.
Video Marketing: Platforms like YouTube and TikTok offer opportunities for
video marketing, where millet producers can create educational or promotional
videos to showcase their products.
46. Contemporary issues in Millet marketing
46
Product penetration: In addition, customer awareness of the better nutritional value of millets, as
well as the ability to evaluate quality, is inadequate. Customers do not buy what they do not know
about. Most of the current customer awareness about millets consists of word-of-mouth information,
or informal discussions on its potential nutritional benefits.
Poor Yields: Average yields are still quite low. Annual yields of 4–5 quintals as opposed to 20–25
quintals of rice, 18–20 quintals of wheat, and 25–30 quintals of maize are also drivers of the disparity
in price and acceptability. Although, when juxtaposed with other factors, small millets have a better
yield potential, since they require less area than rice, for example, and can grow in less fertile soils.
Low Investment in Research and Development: Low investment in R&D results in a
lack of updated and accessible information on millet cultivation techniques, processing
technologies, and market trends. This limits the adoption of best practices and hinders
the overall growth and sustainability of the millet sector.
47. 47
Perception: Since millets are coarse grains, despite processing, they cannot match the
taste and ease of cooking of conventional wheat or rice-based products. As a result, many
enthusiastic customers abandon the product.
Lack of Processing Infrastructure: One of the significant challenges for millet
processing is the limited availability of processing facilities, such as mills and
dehullers. This can hinder the efficient and cost-effective processing of millet grains.
Weak Supply Chain: Unlike rice and wheat, there has been dwindling development of
the supply chain, especially as it relates to support for growers, traders, marketers,
subsidiaries, and processors to ensure speed and smoothness. Several cases of
intermediaries’ exploitations are documented online. For example, according to the
manufacturers, middlemen can increase the cost component by up to 40 per cent.
48. VALUE ADDITION
Primary processing of millets:
• Primary processing mainly involves destoning, cleaning, dehusking, dehulling, grading and
pulverizing.
• Millets can be used for traditional as well as novel value-added foods.
• Unprocessed or processed grain can be cooked as whole or decorticated.
• However, there is a need to look into the possibilities of alternative uses
Secondary processing of millets
• Secondary processaing is a process converting primary processed raw material
into product which is suitable for food uses or consumption such as ready-to-eat
(RTE) and ready-to-cook (RTC) products, minimize cooking time and make it
convenient foods.
48
49. Processing methods
Traditional Methods
1.Dehusking, milling- Removal of the husk is called De-husking. Manually De-husking is
quite difficult and also requires lot of human efforts and there will be lose/damage to the
crops. To overcome the difficulty, machines are developed.
2. Malting-The complete process of malting mainly include four stages viz., soaking,
germination, roasting, and milling, where the most desired physico-chemical changes
occur during the soaking and germination stages
3. Fermentation-A proportion of 1:2 pearl millet flour and water are combined to make a
dough; it is followed by incubation at 30 °C for 24 h using a sanitized covered flask.
Before the fermentation starts, starter culture (5% inoculate) is then added to the dough.
4. Popping-In the standardized process of popping, the whole millet grains of known
weight were moistened with 10% moisture and mixed well.
49
50. NOODLES
• Ragi-wheat blend based noodles marketed, mostly in southern states,
• Good market potential exists, due to the health benefits -high DF, Ca and non-gluten nature
and cost benefits,
• Preparation of 100% ragi noodles feasible.
50
53. Millet processing has been gaining popularity due to the increasing
demand for healthy and sustainable food options. Millets are processed
into various products, and they have a market presence in several areas
• Food Products
• Beverages
• Animal Feed
• Health and Wellness Products
• Export Market
• Retail markets
53
56. 56
Meghana
Narayan
Shauravi Malik
Slurrp Farm
Year 2016
Founders Meghana Narayan and Shauravi Malik
Business Model D2C
Educational Qualification Meghana Narayan – MBA from Harvard
University
Shauravi Malik – MSc Economics from
Cambridge University
• Mission : To provide healthy snacks and meal time options for
young children and their parents.
• Available at 600 stores across 3 cities in India, serving close to 7
lakh customers.
• Reason for the start-up : When they failed to find high quality
packaged food for their own children
57. 57
• Slurrp Farm parent wholsum foods witnessed a 10X growth between June 2020-December 2021
• Revenue : It’s ARR(Annual Recurring Revenue) has grown 300% during the last 6 months
• Products : Millet noodles, millet dosa, millet pancakes, millet upma, millet vermicelli, millet puffs, millet
pancake and waffle
58. 58
• Slurrp Farm targets tier 1 & 2 cities pan-India like Bangalore, Hyderabad, Delhi NCR,
Mumbai, Chennai and Kochi
• The Brand ambassador of slurp farm is Anushka Sharma
• The top competitors of Slurrp Farm include Soulfull, Grami, Millet Amma, Golden Millets
and Native Food Store
• Packaging theme: Paper-based materials made from wood fibres
• Micro Flute corrugated paperboards- excellent shock absorbing ability, environmental
advantages, distinctive print opportunity
59. 59
Year 2017
Founder Ruchika Bhuwalka
Business Model Omni channel approach
Educational Qualification Post graduate diploma in Guidance and
Counselling
Millet Amma
60. 60
• Vision : To offer millet-based products to the world
• Her mission was driven by millets being not only healthy, but also beneficial to the
environment and economy of the farmer community
• Reason for the start-up : She has a arduous task of switching her family’s diet to a
healthiest millet based one.
• Annual revenue : $290k on March 31st , 2022
• Products : Batters, mixes, pizza base, lavash, cookies, grains, flours etc..,
• Her venture has been recognized by IIMR as best emerging startup in 2021 and awarded as
best woman entrepreneur in agricultural department by FICCI
• The company has won the Bronze award for excellence in packaging design at pepper awards
2019 in South India for trailblazers in the field of advertising from the states of Kerala,
Karnataka, TamilNadu and Andhrapradesh
61. 61
Native Food Store
Year 2016
Founder Vishnu Kumar
Business model D2C
Educational Qualification Engineer
62. • Native food store is a one stop solution for millets and millet based products
• Reason for the start-up : With a belief that the current generation would love to
switch back to traditional grains provided there are innovative products that meet the
consumer needs and are offered at a competitive price range
• Products : Millet noodles, millet flakes, millet muesli, dosa mix, rice mix powders,
millet vermicelli, raw & boiled millet etc..,
• One of the recent addition being “HEAT N EAT” product range made with millets
• In 2019, 100+ millet products added in the basket
• In 2020, it has opened its first retail store at Anna Nagar, Chennai
• In 2021, it exports to 18+ countries
• Revenue : <$5 million
• Mode of Packaging: Include boxes, cartons, cans, bottles, bags, wrappers and containers
63. Eat Millet: In an effort to combine health and taste together, Eat Millet came into
business in 2018 with awide range of millet-based meals. The brand produces
supplement-free products, keeping in mind safety norms. The brand aims to bring
health and soulful food to the table.
63
64. Growing opportunities in millets
2023 is being touted as the “International Year of Millets” with the Indian
government’s aim to promote and popularize millets as a healthy, sustainable, and
affordable alternative to rice and wheat. This move is significant because millets are
not only good for health, but also for the environment. They require less water,
fertilizer, and pesticides as compared to other cereal grains, making them an ideal
crop for sustainable farming.
Furthermore, a parallel global movement supporting gluten-free diets is also gaining
traction. This ties in perfectly with the millet movement, because millets are a
delicious, gluten-free alternative to wheat. Some manufacturers, taking advantage of
the rise in popularity of millets, have already started marketing a variety of
interesting millet-based products..
64
65. 1. Millet Products:
Millet flour, grains, and flakes are now widely available in supermarkets and online
stores across India. Companies like Conscious Food, 24 Mantra and Just Organik
offer a range of organic millet products that include millet flour, millet flakes (poha)
and millet semolina.
Brands like Gramiyum, Naturally Yours and Slurrp Farm even offer millet noodles. In
April this year, Britannia became the first company in the organised segment to
introduce a maida-free multi-millet bread in the FMCG sector.
65
66. 2. Millet Snacks: Millet-based snacks have become increasingly popular
in recent years, and for good reason. Companies like Snackible, Slurrp Farm,
and Fab Box offer a range of millet-based snacks that are not only delicious
but also healthy. From millet cookies and bars to millet chips and puffs,
these snacks are a great alternative to conventional potato chips and fried
snacks.
66
67. Millet-based beverages have gained popularity in recent
years, with companies like Soulfull, Nutriplato, and Habbit
offering a range of millet-based drinks, including millet-
based energy drinks, smoothies, and shakes.
These beverages are tasty and nutritious, providing a range
of micronutrients and antioxidants.
Symega now offers a range of millet and multi-millet
beverages in the B2B segment that can be customised
according to your brand’s requirements.
They are not only delicious and high in protein, but also
gluten-free with fortification options specific to the targeted
consumer segments like children, women, athletes or even
health-conscious consumers.
3.Millet Beverages:
67
68. 4. Opportunities for Food Manufacturing:
Food and beverage producers in India are adopting millets in a
big way. You can find millets in a range of products, from
biscuits to beer.
From packaged foods to breweries to restaurants, large
companies including Nestle, ITC, Britannia, HUL, Tata
Consumer, Bira 91 and Slurrp Farm are putting up ambitious
plans to introduce millet-based packaged foods, beers and
restaurant menus or boost their existing millet portfolios.
68
69. 69
Articles related to millets
Millets Magic: Transforming Economies, Environments and Well-being
"Millet Magic: Transforming Economies, Environments, and Well-being" encapsulates the remarkable
potential and impact of integrating millets into our daily lives.
Millets play a vital role in mitigating environmental challenges, such as water scarcity and soil
degradation, through their efficient resource utilization and low ecological footprint.
These powerhouse grains are rich in essential nutrients, making them a valuable component for a
balanced, nutritious diet.
They offer numerous health benefits, including improved digestion, enhanced energy levels, and better
management of chronic conditions like diabetes and heart disease.
https://www.researchgate.net/publication/373979908_Millets_Magic_Transforming_Economies_Envi
ronments_and_Well-being
70. Millets-The future smart food
70
The role of millets as a smart food is inevitable. India is the leading producer of
millets in the world with 10.9 million tons in the year 2019 .
There is a declining trend in the area under millet cultivation of India from 1955 to
2019.
The government institutes like IIMR and ICRISAT are continuously working to
promote the production and productivity of millets by developing various
technologies for the farmers & other stack holders.
Government of India is also working on millets to improve the level of production
and consumption of millets in India by introducing various schemes and policies
like ICRP, INSIMP, NFSM, introducing millets as a mid-day meal and providing
MSPs to major millets like bajra, sorghum and ragi
https://www.researchgate.net/publication/359758525_Millets_The_future_smart_food
