presentations

1. • CONSUMER AWARENESS, CONSUMPTION PATTERN, PERCEPTION,
AND PREFERENCE FOR ANCIENT GRAINS (MINOR MILLETS) IN
HYDERABAD, TELANGANA STATE
• CONSUMER PREFERENCE FOR PROCESSED ORGANIC FOOD PRODUCTS- A CASE STUDY IN
BENGALURU CITY
• CONSUMER PERCEPTION AND MARKET SEGMENTATION OF MILLET PRODUCTS –A CASE STUDY OF
UTUKUR KRISHI VIGYAN KENDRA IN Y.S.R DISTRICT OF ANDHRA PRADESH.
• CONSUMER ACCEPTABILITY AND DEMAND FOR HEALTH FOODS. A STUDY OF MILLET-BASED FOODS
IN METRO HYDERABAD.

2. 1,To analyze the factors which influence the consumer preference for ragi.
2.To document the range of value added ragi products available in the market
with brand.
3.To study the marketing strategy of value added products.
1.To document the availability and product range of processed organic food products
marketed in Bengaluru city,
2)To analyze the factors influencing consumer preference for processed organic food
products in Bengaluru city
3)To document the constraints in marketing of processed organic food products.
1.To study trends in area and production of millets in the study area, Andhra
Pradesh and India.
2.To analyse the business feasibility of the firm set up with the support of KVK
Utukur.
3.To study consumer profile, consumer perception and market segmentation for
millet products.
4.To examine the promotional activities of KVK and the firm and its influence on
consumer perception and purchase behavior

3. • To study the consumption pattern of millet foods in Metro
Hyderabad in the study area.
• 2. To assess consumer acceptance of millet products
manufactured by
• 3. To analyze the factors influencing the purchase behavior of
millet products among sample consumers

4. CONSUMER PERCEPTION AND MARKET SEGMENTATION
OF MILLET PRODUCTS.