Discover how mobile research has enabled two billion mobile phone subscribers in the developing world to provide insights to brands including Diageo, IBM, Microsoft and Google, researchers and even the United Nations. This would be impossible without leveraging mobile phones, which provide eyes and ears in locations that have historically been inaccessible or extremely expensive to research.

1. Discover, engage and motivate
the ‘next billion’ consumers
by leveraging the power of the
mobile phone.
PROPRIETARY & CONFIDENTIAL

2. Why Emerging Markets Matter
We are in the midst of the biggest economic flux in human history.
Source: OECD Development Centre
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3. Emerging Market Consumers are the Next Frontier
Massive growth in emerging markets has created a once-in-a-generation
opportunity for global organizations. They are scrambling to capitalize.
Over $1 trillion in new
spending power is created "We're going to focus even more on
winning with consumers in emerging
each year in emerging markets.” -- Bob McDonald, CEO
markets.
Emerging Middle Class Income ”Emerging markets will drive
($ Trillions) 70% of our earnings growth in
$25.0 the next five years.” -- Muhtar
$20.5
Kent, CEO
$20.0
”We will continue to invest to
support our rapid growth in
$15.0 emerging markets.” -- Paul
$11.9
Polman, CEO
$10.0
$6.9
”We can drive double digit growth in
$5.0 emerging markets for a long time to
come.” -- Bill Weldon, CEO
$0.0
2010 2015 2020
Source: McKinsey Global Institute, OECD Development Centre
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4. Mobile is the way to reach these new Consumers
The mobile phone is the world’s dominant computing and communications
platform. Nowhere is that more apparent than in the developing world.
Number of Mobile Phone Technology Penetration in
Subscriptions (billions) Developing World (billions)
6.0
3.8
Developing
Developed
5.0
4.0
3.8
3.0
2.0 1.2
1.2
0.7
1.0
1.4
0.3 1.0 0.3
0.5
0.0
2000 2005 2010 Mobile Phone Internet Users Fixed Broadband
Telephone
Source: International Telecommunications Union
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5. Partnerships Mobile World’s Largest
+ =
with 230 Mobile Compensation Consumer
Operators Technology Database
We have unique access
Proprietary recruiting, Direct, targeted
2.1 billion mobile phone
messaging and airtime engagement with billions of
subscribers in emerging
redemption technology underserved consumers
markets
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6. Mobile Operator Partnerships
txteagle’s compensation platform has been integrated into the back-end
prepaid billing systems of hundreds of mobile operators
100 countries
230 mobile operators
2.1 billion consumers
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7. How it Works: Consumer Database
txteagle’s platform enables broad-based sample recruitment, multi-mode
engagement and real time compensation
Core database built Handset-level Data appended to each
via mobile operator data in select number through pre-
partnerships geographies screening surveys
Phone Country Mobile Location Handset Identifiers
Number Operator Type Name Other Names Other
3933832911 Brazil Vivo Rio De Janeiro Nokia N77 Numbers
3478292658 China China Telecom Beijing Nokia 300 Xeng Xiao None 2340270049
987072039 India Aircel Bangalore Nokia N77
Demographics
Gender Age Education Language
Male 18-25 Secondary Mandarin
Respondents receive Sample available for
mobile compensation for Clients’ Engagement
engagement Mode of Choice
Financial Status
Reported Airtime Banking Employment
Income Earned Status Status
¥ 3,000 $0.45 Unbanked Employed
Technology Status
Computer Internet Broadband TV
No No No Yes
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8. Global Community…Emerging Market Focus
Hundreds of thousands of people have already opted in to our community in
almost 100 emerging economies, with particular strength in BRIC and CIVETS
Latin Europe & Africa &
APAC Caribbean
America Central Asia Middle East
Afghanistan, Bangladesh, Bolivia, Brazil, Chile, Armenia, Kazakhstan, Benin, Burundi, Cameroon, Anguilla, Antigua and Barbadua,
Aruba, Barbados, Bermuda,
Cambodia, China, Fiji, Colombia, Ecuador, El Moldova, Poland, Central African Republic,
British Virgin Islands, Cayman
India, Indonesia, Laos, Salvador, Guatemala, Romania, Russia, Congo, Ghana, Egypt, Islands, Cuba, Dominica,
Malaysia, Nepal, Pakistan, Guyana, Honduras, Turkey Iraq, Ivory Coast, Jordan, Dominican Republic, Ecuador, El
Kenya, Liberia, Salvador, Grenada, Guadeloupe,
Papua New Guinea, Mexico, Nicaragua,
Haiti, Jamaica, Martinique,
Philippines, Samoa, Panama, Peru, Suriname, Madagascar, Mali,
Montserrat, Netherlands Antilles,
Solomon Islands, Sri Uruguay, Venezuela Morocco, Mozambique, Puerto Rico, St. Kitts and Nevis,
Lanka, Tonga, Vanuatu, Niger, Nigeria, Senegal, St. Lucia, St. Vincent and
Sudan, Tunisia, Uganda Grenadine, Trinidad and Tobago,
Vietnam Turks & Caicos
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9. Not the Bottom of the Pyramid
The txteagle community skews young male, urban & educated, with more
access to technology than the general population.
Gender Location Age Education
Under 18
18-25
< High School
Female Rural 26-35
High School
Male Urban 36-45
College
46-55
Post Graduate
55+
Computer & Internet Web on Mobile? Camera Phone?
No Access
Yes Yes
Own Computer
No No
Can Access
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10. txteagle Intelligence and Engagement Services
Unprecedented data collection, consumer insights, brand engagement and
purchase incentives in emerging markets
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11. How It Works: GroundTruth
txteagle’s platform enables broad-based sample recruitment, multi-mode
research and real time respondent compensation
1 Customer needs insights
into emerging markets
2 Customer defines job
& target respondents
3 txteagle locates members
in global community
What laundry
detergents are
favored in Brazil,
India & China?
IP
6 5 txteagle verifies
accuracy of responses
4
IP
Customer receives Community members Community members
accurate data & insights receive compensation provide opinions & data
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12. How It Works: Mobile Couponing
txteagle’s platform enables targeted couponing and group discounts with
no technology & infrastructure needed at the point of sale
1 Brand wants to offer a
targeted coupon in
2 Brand creates packaging
with unique identifier
3 txteagle targets members
in global community
emerging markets
IP
6 5 txteagle verifies validity
of the coupon
4
IP
Brand gets real-time ad Community members receive Community members
performance & ROI data airtime compensation as purchase product and respond
discount on purchase with the unique identifiers
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13. Case Studies: Brand Engagement & Incentives
Several examples of targeted engagement & offers leveraging the txteagle
community and compensation platform.
Target Engage Motivate
Identify specific Q&A Interaction Coupons for
targets based on purchase
demographics & Reminders
ability to pay Incentives for
Communication group buying
Reimbursement
Delivering deeper targeting & engagement with hard-to-reach
segments at a fraction of the cost of traditional programs.
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14. PR
txteagle has had huge press exposure
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