This document provides an overview and introduction to the 2008 Future of Media report. It discusses how the boundaries of traditional media are dissolving as nearly every organization becomes a media entity. Both opportunities and challenges are emerging as media consumption increases but audiences fragment across new channels. The report explores the growth prospects for the vast and changing media landscape. It highlights several trends driving changes, such as increasing personalization, generational shifts, and the rise of user-generated content and participation.
Global Trends 10 Key Trends to Watch for 2013Tracey Keys
The presentation to accompany our GT Briefing December 2012: 10 Key Trends to Watch for 2013. How will social everything, digital everything and the geopolitical fight for the future impact your organization? Are you ready?
Based on, and including, interviews with a global panel of experts from world-leading institutions, Capitalising on the Digital Age outlines future revenue models and strategies that media and telecoms firms should consider adopting in order to prosper in a world where the value of traditional business models is slowly being eroded.
hana Hotel is the world’s leading brand in exclusive lifestyle boutique hotels. Embracing the culture, beauty, purity and perfection of its natural environment. Shana Hotel in Manuel Antonio, guarantees guests a unique and exclusive travel experience. Complimented by distinguished design, organic local cuisine, ecological adventures and exceptional hotel amenities, this new hotel in Costa Rica is among of the most exclusive and prestigious lifestyle hotels in the world. With that premise in mind, the Shana Hotel provides visitors a fabulous selection of 27 rooms, all with exceptional garden and ocean views. Choose from Superior or Deluxe Rooms, Junior Suites or pamper yourself in the Souss “Spa Lifestyle Suite”, a 3 bedroom luxury unit with its own private infinity pool and full kitchen facilities! Book today to start enjoying your dream Manuel Antonio Costa Rica vacation getaway!
Jornada internacionalitzar l'arquitectura: Clau de futur? Descobreix les oportunitats de Polònia al Roca Barcelona Gallery. 19 de Setembre de 2012.
El passat Setembre de 2012 Roca Barcelona Gallery va celebrar unes Jornades d'Internacionalització. Durant aquestes jornades es van analitzar els conceptes a tenir en compte per a la internacionalització de l'arquitectura en una sèrie de països on es preveu un creixement significatiu de l'edificació.
A la primera jornada que es va organitzar, es va analitzar XINA i les seves oportunitats per al sector de la construcció. Són documents altament recomanables el dossier i el vídeo de la jornada, que teniu a continuació.
Des de COAC Internacional ens agradaria felicitar a Roca Gallery per aquesta iniciativa, així com animar a Roca Gallery a que realitzi més jornades d'aquest tipus el 2013.
Trámite de Audiencia a la Ciudadanía del Decreto por el que se regula el régimen jurídico básico y el Registro Público de Asociaciones y organizaciones de personas consumidoras y usuarias de Andalucía.
Diagnostico de la Realidad Actual de la Estructura Organizacional de la Direccion Regional de Agricultura, como insumo preliminar al Proyecto de gobierno Electronico de la Region Huanuco.
Global Trends 10 Key Trends to Watch for 2013Tracey Keys
The presentation to accompany our GT Briefing December 2012: 10 Key Trends to Watch for 2013. How will social everything, digital everything and the geopolitical fight for the future impact your organization? Are you ready?
Based on, and including, interviews with a global panel of experts from world-leading institutions, Capitalising on the Digital Age outlines future revenue models and strategies that media and telecoms firms should consider adopting in order to prosper in a world where the value of traditional business models is slowly being eroded.
hana Hotel is the world’s leading brand in exclusive lifestyle boutique hotels. Embracing the culture, beauty, purity and perfection of its natural environment. Shana Hotel in Manuel Antonio, guarantees guests a unique and exclusive travel experience. Complimented by distinguished design, organic local cuisine, ecological adventures and exceptional hotel amenities, this new hotel in Costa Rica is among of the most exclusive and prestigious lifestyle hotels in the world. With that premise in mind, the Shana Hotel provides visitors a fabulous selection of 27 rooms, all with exceptional garden and ocean views. Choose from Superior or Deluxe Rooms, Junior Suites or pamper yourself in the Souss “Spa Lifestyle Suite”, a 3 bedroom luxury unit with its own private infinity pool and full kitchen facilities! Book today to start enjoying your dream Manuel Antonio Costa Rica vacation getaway!
Jornada internacionalitzar l'arquitectura: Clau de futur? Descobreix les oportunitats de Polònia al Roca Barcelona Gallery. 19 de Setembre de 2012.
El passat Setembre de 2012 Roca Barcelona Gallery va celebrar unes Jornades d'Internacionalització. Durant aquestes jornades es van analitzar els conceptes a tenir en compte per a la internacionalització de l'arquitectura en una sèrie de països on es preveu un creixement significatiu de l'edificació.
A la primera jornada que es va organitzar, es va analitzar XINA i les seves oportunitats per al sector de la construcció. Són documents altament recomanables el dossier i el vídeo de la jornada, que teniu a continuació.
Des de COAC Internacional ens agradaria felicitar a Roca Gallery per aquesta iniciativa, així com animar a Roca Gallery a que realitzi més jornades d'aquest tipus el 2013.
Trámite de Audiencia a la Ciudadanía del Decreto por el que se regula el régimen jurídico básico y el Registro Público de Asociaciones y organizaciones de personas consumidoras y usuarias de Andalucía.
Diagnostico de la Realidad Actual de la Estructura Organizacional de la Direccion Regional de Agricultura, como insumo preliminar al Proyecto de gobierno Electronico de la Region Huanuco.
Aplicación de la norma ISO 31000 a la gestión del riesgo de fraudePECB
Main points covered:
• Identificar los principales componentes de la norma para la gestión de riesgos ISO 31000
• Definir principales actividades para la gestión de fraude, enmarcadas en la norma ISO 31000
• Integrar el marco metodológico para le gestión del riesgo de fraude, con la norma ISO 31000
Presenter:
CARLOS ALFONSO RESTREPO ORAMAS, formador certificado por el Instituto Tecnológico de Monterrey México, con 20 años de experiencia profesional en el sector financiero colombiano; capacitando, diseñando, auditando, implementando, operando y liderando sistemas de gestión integral de riesgo y continuidad del negocio para empresas de reconocido prestigio internacional.
Link of the recorded session published on YouTube: https://youtu.be/2wXdY13zrMQ
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
Social Media and reputation: what you can learn from big companiesAddison Group
A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
'Monetization trends for the future of new media' Деннис Дж. Адамович, официа...newreporter
'Monetization trends for the future of new media'
Деннис Дж. Адамович, официальный представитель компании Yahoo!Inc. в России. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. : : FUTURE OF MEDIA : REPORT : : JULY 2008
WELCOME
We are entering the media economy. The
traditional boundaries of the media and
entertainment industry have become
meaningless. Today almost every
business and social activity is a form
of media. An increasing proportion of
our social interactions happen across
media channels. Every organization is
now a media entity, engaged in creating
and disseminating messages among its
staff, customers, and partners to achieve
business objectives. As the physical economy
becomes marginalized and economic value
becomes centered on the virtual, media
encompasses almost everything.
At the same time, many media organizations are experiencing
severe challenges, as content proliferates, audiences change
behaviors, advertising revenue erodes, and new competitors
emerge. Others are prospering as they tap swiftly growing
sectors, leverage amateur content creation, tap the power of
social networks, and scale production costs. Meanwhile adjacent
: : FUTURE OF MEDIA 2008 : PARTNERS : : industries such as telecom, financial services, mobile phones,
consumer electronics, professional services, and even automobile
Strategic Partners are becoming media participants.
Each year Future Exploration Network runs the Future of Media
Summit, linking Silicon Valley and Sydney with video and cross-
continental discussions, and launches an accompanying report.
The striking impact of the 2006 and 2007 Future of Media Reports
means this year’s report has a lot to live up to. We are confident
Partners
the new frameworks and ideas we are contributing will again
provide substantial value.
Over the last years we have helped many media organizations
develop and implement effective strategies. We thrive on helping
companies to create the future of media. However it is also
exciting to take these issues and conversations into a broader
sphere. Welcome to the conversation.
Ross Dawson
Chairman
Future Exploration Network
Page 2
3. MEDIA: A GROWTH MARKET
SIZE OF GLOBAL MEDIA AND
ENTERTAINMENT MARKET IN 2024:
$US 5.7 trillion (2008 dollars)
Source: Future Exploration Network
SIZE OF GLOBAL MEDIA AND
ENTERTAINMENT MARKET IN 2008:
$US 1.7 trillion
Source: PricewaterhouseCoopers
Media, entertainment, and related industries are positioned at the center of massive global
growth. The current positioning of some media companies in a rapidly changing market
means they are not experiencing this upside. Others are doing fabulously well in tapping
people’s almost insatiable desire for content and connection. In this report we explore the
growth and opportunities available to all participants in the vast landscape which is media.
Fastest growing advertising markets 2007 - 2010 Global advertising revenues
Source: Zenith Optimedia Source: Zenith Optimedia
US$ billion 600
0 2 4 6 8 10 12 14 16 18 20
USA 500
China
Russia 400
US$ bn
Brazil
UK 300
India
Japan 200
South Korea
100
South Africa
Philippines
0
0 10 20 30 40 50 60 70 80 90 100 2005 2006 2007 2008 2009 2010
%
Internet Outdoor Radio
Cinema Television Magazines
Newspapers
Page 3
4. Media Consumption
7 Driving Forces Shaping Media
Source: Carat
100 Behavioral Advertising
Source: eMarketer
90 4000
4
Internet
1
80 Digital TV 3500
70 Analogue TV Increasing Media Consumption Personalization 3000
Games
Hours per week
60 Increasing media consumption Humans are Media is becoming personalized. Ultimately this is 2500
Wireless intrinsically media animals. As we get greater access about user control, in enabling every possible choice in US$
50 2000
Outdoor Media to media and content, we are discovering that our what, when, and where people consume media, and its million
40 Digital Radio appetite for information and entertainment is virtually insatiable. formatting, filtering, and presentation. At the same time, real-time 1500
Analogue Radio It is commonplace for people of all ages to consume multiple information on viewers enables highly targeted advertising based on 1000
30
Cinema media at the same time, with television, internet, newspaper, behaviors, location, and other profile data. The fate of personalized
20 500
Print messaging, and other media frequently overlapping. advertising will depend on how societal attitudes to privacy evolve.
0
10
Implications: Implications: 2005 2006 2007 2008 2009 2010 2011
0
Average total media consumption will exceed waking Users’ expectations for control over their media will increase.
1900 1920 1940 1960 1980 2000 2020
hours. Most media will be consumed with partial attention. Abuse of personalized advertising will create a backlash. Some
Advertising impact will decrease. will opt-out, and others will opt-in if sufficient value is created.
2 5
Fragmentation
US Internet audience reach New revenue models
At the same time as we are consuming more Source: comScore, Media Metrix
media, every existing media channel is being US TV Fragmentation Within the current trend away from subscription
Platform-A
fragmented, and new ones are being added Source: Media Dynamics and Bear Sterns
Advertising.com and towards ad-supported business models, the
60 14
apace. In the example of television in this chart, we watch ever Yahoo! Network way that advertising is sold is dramatically changing.
Google Ad Network
more television, but the proliferation of new channels means 12 Speci c Media
As illustrated, the vast majority of the online players with the
50
continually less viewer time per channel. Now that the Internet ValueClick Networks greatest reach are advertising networks, not stand-alone sites
and mobile are creating an explosion of new channels and 10 Yahoo! such as Google or Yahoo! Unbundling sales and content is
40 Tribal Fusion
content, audiences are being divided into smaller and smaller weekly Google allowing far greater scalability of content production costs.
8 set usage (hrs)
segments. 30
Casale Media Network The promise of micropayments for content may re-emerge
DRIVEpm within a decade.
6
Implications: adconion media group
time per Tra c Marketplace
20 Implications:
Current mass media markets are ephemeral. 4 channel (hrs) AOL Media Network
interCLICK
Revenues per channel will decrease. In all except 10 MSN-Windows Live
Advertising aggregation will be central to the media
2
a handful of cases, production costs will need Tremor Media
Advertising Networks
landscape. Media companies will segment and
to scaled down. 24/7 Real Media unbundle ad sales and content creation.
0 0 Web Property
ADSDAQ
1950 1960 1970 1980 1990 2000 2005 Burst Media
0 10 20 30 40 50 60 70 80 90 100
Year
% of US online population
Newspaper readership by age
3
User generated content
6
Source: Technorati, Flickr, Alexa, Comscore, www.internetworldstats.com Source: Journalism.org, Scarborough Research
350 Participation Generational change 80%
Early talk about consumer-generated media has become a The chart shows that each generation is fairly consistent 70%
300
stark reality over the last two years, with an explosion of media in its media consumption patterns, however that each
60%
250 participation across blogs, photos, videos, social networks, group behaves very differently. The average audience age
and more. The costs of quality content creation are plummeting. Already of traditional media such as television and radio continues to increase. 50%
200 a large proportion of content available is non-professional, and people’s Over the medium to long-term, generational change will result in
million
40%
media activities are increasingly focused on participatory channels such as dramatically different profiles for media consumption and participation.
150
social networks. 30%
Implications:
100 Implications: 20%
Media channels will be increasingly age-segmented. Advertisers
50 An infinite supply of content. Increased fragmentation of attention. will accelerate their shift to new media outlets. Sharemarket 10%
Pro-Am (professional-amateur) content models valuations will reflect age profiles of audiences.
0 0%
2005 2006 2007 2008 will emerge.
1999 2000 2001 2002 2003 2004 2005 2006
Global IP tra c
7
Flickr photos (x 0.1) Number of blogs
Source: Cisco 18 - 24 35 - 44 55 - 64
Facebook visitors YouTube visitors
50
45
Increasing bandwidth 25 - 34 45 - 54 65+
40 In developed countries the Internet has now shifted from dial-up to broadband in the home.
35 A rapid pace of increase in bandwidth will continue indefinitely. It will not be too long before the
30 majority of developed country homes receive over 100Mbps. At the same time mobile bandwidth is
Exabytes 25 soaring, with a variety of technologies contributing to pervasive high-speed access to content.
(1018 Bytes) 20
15 Implications:
Total IP bandwidth 10
Consumer 5
Video on demand anywhere, anytime. Personal clouds will allow music and video collections to be accessed anywhere without local
Consumer video 0 storage. The rationale for allocated media spectrum and infrastructure will fade.
2006 2007 2008 2009 2010 2011 2012
• Strategy
• Thought Leadership For additional Future of Media Resources
• Sponsored Content www.futureexploration.net
5. Future of the Media Lifecycle
HOME LIFE
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Creative Commons Attribution-Share Alike 3.0 License
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Thought Leadership
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and other Future Future of Media resources:
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6. Future of Media: Strategy Tools
Flow Economy Strategy Process - Summary
1. Define your space
Finite players play within boundaries, • What is the “total customer experience” you participate in creating?
infinite players play with boundaries. 3 Examples: Strategic repositioning • Which elements of the flow economy do you currently provide
in the Flow Economy within this?
1
James Carse
CONNECTIVITy INTERFACES • Who provides the other flow economy elements required?
Apple
• What is your current relationship with these providers?
Apple has proved very effective at
Flow Economy Framework repositioning itself across the flow
economy. Most prominently, it has used
The Flow Economy Framework encompasses all its strong positioning in Interfaces (e.g. iPod, Mac) 2. Redefine your space
activity based on the flow of information and ideas. to shift to Content (iTunes). It has also built direct • What is driving change in the flow of information and value in the space?
The diagram shows its six elements: Standards, Relationships with its iTunes customers whereas • How can you redefine the total customer experience?
Relationships, Connectivity, Interfaces, before distributors held all customer relationships. • What are competitive drivers within each of the flow elements required?
Content, and Services. All six elements are Apple’s adoption AAC as the default music encoding
Standard on iTunes provided some lock-in as it was a • How can you leverage your existing positioning into new sources of
required to deliver value to customers. revenue or value?
STANDARDS RELATIONShIPS
less common though still open standard. For iPhone
Each of these elements can be run as a stand- it has selected and generated revenue from selected
alone business. However the greatest value partners for Connectivity (AT&T in the US), and is
is unlocked in how they are combined. Only a now taking part of the Service revenue for iPhone 3. Reposition
handful of companies have the capacity to play in apps provided by a broader developer community. • Build internal capabilities.
2
all six elements of the flow economy, and even then they • Acquire existing businesses.
must rely heavily on alliances. The heart of strategy in the British Sky Broadcasting (BSkyB) • License content or technology.
flow economy is in leveraging existing strengths to move BSkyB began with part ownership of the satellites
into a higher-value strategic position. As the landscape • Build alliances with complementary firms.
providing the Connectivity for TV delivery,
develops, this repositioning is a continuous process. creating and buying Content, and using these • Outsource business activities.
to create customer Relationships. In the early 1990s it
3
CONTENT SERVICES sold its satellite ownership and since then has used the
Astra satellites to provide the necessary Connectivity. Its NTT DoCoMo
exclusive live TV Content rights for the FA Premier League The flow economy framework is especially relevant
More information since 1992 has been leveraged into strong subscriber growth to telecoms providers that need to reposition from
Full details on the Flow Economy and many new Relationships. In 2001 BSkyB introduced commoditized Connectivity into higher value
framework and strategy process can be In uncertain times, don’t try to predict the Sky+, a combination set-top box and digital video recorder, spaces. DoCoMo has distinguished itself by developing
found in Chapter 7 of Living Networks. future. Systematically explore possible futures. providing an Interface to generate greater revenue and Standards including W-CDMA and i-mode, providing it with
Ross Dawson build more entrenched Relationships. BSkyB is now shifting local market differentiation and access to international markets.
Free chapter download from: into new Services including broadband and phone. It is also Its alliances with phone manufacturers allow it to control the
www.livingnetworksbook.com distributing its Content over new channels including mobile Interfaces used by its customers, creating more embedded
Scenario Planning for Media using Sky Anytime. Relationships. i-mode’s staggering success after its 1999
launch was largely attributable to its model of allowing
Classic scenario planning is one of the most powerful tools for rigorous third-party Content and Services providers access to the
PLATFORMS long-term strategy development in the media industry. In the face of system, with just a low margin for DoCoMo. DoCoMo is now
multiple uncertainties, including technological development, consumer you have to learn the rules of the providing financial Services through its DCMX mobile
OPEN
behavior, standards battles, regulation, and many others, a well-designed game. And then you have to play credit cards, and, as other mobile companies, seeking
scenario planning process assists the development of robust business
better than anyone else. to leverage its existing customer Interfaces to
strategies. provide search functionality.
OwNERShIP
Albert Einstein
PEOPLE PLATFORM Generic scenarios are of limited use. Scenarios need to be developed
POwER PLAyS around specific business issues and key decisions. A typical scenario
planning process would include:
Game Theory: Strategies for Openness STRATEGy STRATEGy STRATEGy STRATEGy
• Define objectives and key strategic decisions MAP 1 2 3
FRAGMENTED CONCENTRATED
• Identify driving forces and critical uncertainties The inexorable shift to openness dominates the media strategic landscape today. All
successful platforms provide rich programming interfaces, open standards are swiftly
• Select key dimensions being adopted, data portability is gaining momentum, most content is available on RSS COMPETITOR
A
wAITING FOR TITANS • Create scenario framework feeds, and controls on intellectual property are being loosened.
ThE FUTURE CLASh • Develop distinct, plausible, complementary scenarios The extraordinary pace of these trends means that media strategy is becoming more
challenging. New business models are required, competitive responses must be swift, and COMPETITOR
PROPRIETARY
• Test existing strategies across scenarios strategic choices need to be made and implemented in real-time. B
• Generate new strategic options In this environment game theory is extremely relevant and a valuable strategic tool.
• Define a core strategy and contingent responses Game theory studies how multi-player situations may evolve as participants respond to COMPETITOR
C
each others’ actions. This can be done using mathematical modelling, or more simply as a
• Build strategic responsiveness across the organization framework for thinking through strategic options, their impact on the industry landscape,
and optimal short and long-term strategies.
• Strategy
• Thought Leadership For additional Future of Media Resources
• Sponsored Content www.futureexploration.net
7. : : FUTURE OF MEDIA : REPORT : : JULY 2008
SNIPPETS
MEDIA SNIPPETS
More than 57% of
online video viewers Roughly one-fifth
share links to the videos of all U.S. households are
they find with others disconnected from the
Pew Six in ten (59%) are Internet and have never
not comfortable used e-mail.
when websites use Parks Associates
behavioural information
to tailor advertisements
or content.
US newspaper
Harris
circulation is the same
as in 1978, when there
were 100 million fewer France has the
people in America largest number of IPTV
Newspaper Association subscribers in the world, with
of America
three of the world’s four largest
IPTV service providers (Free,
In 2007 YouTube Orange France Telecom and Neuf
consumed as much Cegetel). The remaining service
bandwidth as the provider out of the top four is
There are 1.4 entire Internet PCCW in Hong Kong.
million new in 2000. dailyIPTV
broadband users Daily Telegraph
in China every
month.
China Mobile
Almost 70% of
Thirty seven percent journalists read blogs
of consumers say regularly, while 20% say
they would rather pay they spend over one hour
The median age of for online content per day reading blogs
a US live television than be exposed to
Marketwatch
viewer is 50, compared advertisements
to 38 for the entire Deloitte
population.
Magna Global
Page 10
8. ABOUT FUTURE EXPLORATION NETWORK
Future Exploration Network assists major organizations globally SERVICES
to gain insights into the future and develop strategies that create Strategy consulting
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Future Exploration Network applies a range of tools and
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Clients of Future Exploration Network’s key executives include expertise in applying scenario planning to build robust strategies.
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trends supports clients’ strategic thinking, decisions, and
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LEADERSHIP
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Ross Dawson technology strategies.
Chairman
Thought leadership content
Ross Dawson is a globally recognized
We create content for leading organizations that will reach
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the future of technology and business,
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the best-selling author of Living
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