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Griffith Introduction Online Marketing Sales Digital Strategyv1 1

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Initital presentation to the Griffith college online makketing, sales and digital strategy course

1 of 31
Online Marketing, Sales & Digital Strategy Keith Feighery
Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reading Lists
Books-Podcasts-Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B Sites and Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google/Conversion Related ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of Owned, Paid, Earned Media
 
Owned Vs Paid Vs Earned Media
Digital Strategy
Digital Marketing Process
Digital Marketing Process Source eConsultancy
Digital Strategy & Planning Source RedAnt.co.uk
Planning Phase
Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals and Audience Location Analysis Source RedAnt.co.uk
Creation Phase
Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mapping audience, solutions and projected ROI Source RedAnt.co.uk
Actualisation Phase
Actualisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Phase
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Feedback loop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
[object Object]

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