Finding Your Pickle by Russell Perry
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This document discusses how authenticity helps scale startups by reducing fear. It describes the author's journey of overcoming fears through gaining clarity and authenticity. He did this by figuring out what he wanted, creating decision-making filters, and making space to remain clear. Following this process allowed him to grow his business revenues from $0 to over $400k while remaining self-funded and achieving his personal goals. The key message is that clarity kills fear, authenticity is the path to clarity, and an authentic self is the most productive version of oneself.
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Finding Your Pickle by Russell Perry
- 1. FINDING YOUR PICKLE •HOW AUTHENTICITY SCALES STARTUPS
- 8. $4,000
- 9. ($4,000)
- 10. A whole lot of nada
- 11. A whole lot of questions
- 12. A whole lot of failure
- 13. A whole lot of WTF
- 14. Why?
- 15. How?
- 16. FEAR
- 17. #1 FEAR OF STAYING AFLOAT
- 18. #2 FEAR OF THE MARKETS
- 19. #3 FEAR OF LETTING MY FRIENDS DOWN
- 20. #4 FEAR OF FAILING MY PARTNER
- 21. #5 FEAR OF BECOMING MY DAD
- 22. #6 FEAR OF DRUGS AND ALCOHOL
- 24. #8 FEAR OF THE APOCALYPSE (SERIOUSLY)
- 26. WHY SO MUCH FEAR?
- 27. TOO MANY LIES
- 28. TOO MANY STORIES
- 29. TOO MANY ZOMBIE SHOWS
- 30. BUT ULTIMATELY
- 32. I WAS TOO BUSY FOCUSED ON BEING…
- 33. COOL AGENCY DUDE
- 37. WHAT DID I WANT?
- 39. (CRICKETS)
- 45. “WALK BY THE LIGHT YOU HAVE SO DARKNESS DOESN’T DESTROY YOU. IF YOU WALK IN DARKNESS, YOU DON’T KNOW WHERE YOU ARE GOING. AS YOU HAVE THE LIGHT, BELIEVE IN THE LIGHT. THE LIGHT WILL BE WITHIN YOU, SHINING THROUGH YOUR LIVES.” - JOHN 12: 35-36
- 46. LIGHT = CLARITY
- 48. AUTHENTICTY =
- 55. It took me 10 years to get this authentic.
- 57. WHEN YOU’RE CLEAR YOUR BUSINESS FAMILY LIFE IS LIVED AUTHENTICALLY.
- 58. HOW DID I GET CLEAR & CONQUER FEAR?
- 59. 1. WHAT DO YOU WANT? ANSWER:
- 60. DON’T KNOW? HIRE A COACH.
- 65. Answer: 3 years from now where will I have to be personally and professional to be satisfied with my progress?
- 66. • Focused around my strengths • Another, and final kid • 3 month’s cash flow in savings • Purchased dream home • Spending 2+ months a year abroad • Summer in Japan • Time to game regularly (RPG / tabletop) • Ample time running non-profit program • House in Italy • Mission trip with my family • Paid speaker
- 67. 2. Create a list of “filters” that must be true to accomplish your previous list.
- 68. VERSION 1 (2014) • Residual income component (selling a software/platform) • High value consulting components (builds my brand) • Able to be executed remotely • Virtualized teams for support on implementation • There is a niche I can be an expert in • Friendly to monatizable content
- 69. 3. Create space to remain clear
- 70. BUSY is the DEATH of CLARITY
- 74. No life changing events? Manufacture space to get clear.
- 75. BIG ASS THINGS HAPPEN TO THOSE WHO LIVE AUTHENTICALLY
- 80. $0 MRR January 2015 $18k MRR April 2015 $30k MRR July 2015 $56k MRR November 2015
- 81. 2015 Revenue - $499,469 High Monthly Revenue (2015) - $101,229.81 Self-Funded
- 82. $63k MRR February 2016 $416k MRR January 2018
- 83. 1. Uncertainty (aka Darkness) breeds fear
- 84. 2. Clarity (aka Light) kills fear
- 85. 3. Clarity is THE path to your Authentic Self.
- 86. 4. Your Authentic Self is the best, most productive and focused version of you.
- 87. A simple formula for authenticity: . Know what you truly want . Define the “must haves” for that to exist (aka our decision making filter) . Create space in your life to remain clear
- 88. OBEY
- 89. YOUR
- 90. PICKLE!