This document discusses leadership behaviors at AARP and provides guidance on essential behaviors for employees at all levels, including taking an enterprise view, acting with integrity, making informed decisions, listening actively, and inspiring engagement. It emphasizes the importance of collaboration across the organization to deliver on the mission. The document also provides information on how to learn more about these leadership behaviors.

2. 2
LOGOS

3. 3
PUBLICATIONS

4. 4
WEB

5. 5
COLLATERAL

6. 6
POSTERS
AARP LEADERSHIP BEHAVIORS
We Are All Leaders
One of our strengths is a resolute commitment to our mission
by employees at all levels. Five behaviors are essential to us
as we continue to evolve with the changing times and strategy.
ACT APPLAUD OWN
Talk Straight Listen Actively
Take an Enterprise View
Make Informed Decisions
Inspire and Engage
Exhibit Integrity
Learn more on the InfoNet by searching key word Behaviors.
AARP LEADERSHIP BEHAVIORS
ACT APPLAUD OWN
Take anEnterprise View
Support one enterprise strategy and collaborate across
the organization to deliver on our mission.
Learn more on the InfoNet by searching key word Behaviors.

7. 7
BROCHURES

8. 8
INFOGRAPHICS
Does Your
Sales Team
Have the
Winning Move?
18%
KNOW
82%
This means that what drove your sales growth
in the past may not work in the future.
DON’T
KNOW
Only 18% of business leaders know
they have the right people to execute
their strategy.
82% do not know how their best
talent stacks up against competitors’.
…which will ultimately cost your business money.
9% 3%Lower
Discretionary
Lower
Total Sales
Over one-third of current sales teams are unable
to adapt to the change in buying behavior.
It could mean you’re losing both
sales revenue and good salespeople…
Sales teams lag behind other
functions in terms of working
harder and intent to stay.
Quality
Operations
Corporate
Human Resources
SaLESPEOPLE
HigH intent to Stay
HigHeffort
SaleS
LOSING
78% 61% 57%of customers involve
more people in decisions.
of buyers are delaying
contact with you and
your team until later in
the purchasing process.
Customers are Spending Less
But Demanding More
DEMaNDiNg MORE
SpendIng leSS
of customers report
longer time to sale
closure.
The cost of a single failed sales manager
$4 million
Why?
18%
KNOW
82%
This means that what drove your sales growth
in the past may not work in the future.
DON’T
KNOW
Only 18% of business leaders know
they have the right people to execute
their strategy.
82% do not know how their best
talent stacks up against competitors’.
…which will ultimately cost your business money.
9% 3%Lower
Discretionary
Effort
Lower
Total Sales
Productivity
1. Lost productivity
2. Poor team engagement
3. Lackluster customer
experience
4. Recruitment, salary,
and training
Where do you start?
Register today for one of our sales audit events.
Find out who you need to help you dominate
the sales board and win the game.
CEB 2013 Sales Transformation Survey.
CEB 2013 Hiring Challenges in Toady’s Sales Environment.
CEB 2012 CLC Survey of Talent Assessment Decision Makers.
CEB 2014 Driving Sales Transformation.
CEB 2013 Global Labor Market Survey.
© 2014 CEB. All Rights Reserved. CEB145055GD
It could mean you’re losing both
sales revenue and good salespeople…
Sales teams lag behind other
functions in terms of working
harder and intent to stay.
Quality
Operations
Corporate
Human Resources
SaLESPEOPLE
HigH intent to Stay
HigHeffort
SaleS
LOSING
$

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