Transmedia Storytelling: Reality Television Use Of Multiple Media Platforms
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Transmedia storytelling involves telling stories across multiple media platforms in a planned manner. Reality television, such as Big Brother, was an early adopter of transmedia storytelling by using various media like smartphones, websites with live feeds and contestant profiles, and social media for audience participation. This allows for a deeper audience connection and engagement across platforms. Scholars note that transmedia gives storytellers the ability to appeal to different audience segments and turn fiction into narrative brands expressed through various compatible media. Reality TV has gained popularity by taking content from TV to other platforms through transmedia elements.
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4. Outdoor media - It delivers messages to audiences directly when they are outdoors through billboards, posters at bus stops or metro stations to reach a mass audience.
ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I.pptx
Transmedia storytelling involves telling a story across multiple media platforms. It allows for a more complete experience as different parts of the larger story are told through different media like books, films, television shows and video games. The full story can only be understood by experiencing it across all of its parts. Effective transmedia engages audiences through participatory culture by encouraging them to share, discuss and create new content that expands the narrative in a non-linear way across different digital platforms like social media, blogs and wikis. It aims to build emotional connections between audiences and brands or franchises.
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AQA GCSE Media Studies Revision - Section A (Television)
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A2 Media Studies, MS4 exam prep tv
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Public Service Media and Social TV: Co-creating television comedy with the ne...
Public Service Media and Social TV: Co-creating television comedy with the ne...University of Sydney
Past years have seen a rapid growth in the uses of social media alongside conventional broadcast media such as radio and television. Television shows and networks have increasingly incorporated social media into their programming, for example by promoting the use of Twitter hashtags to channel user interaction with televised content and by showing a selection of incoming hashtagged tweets during live shows; by establishing dedicated Facebook fan pages and Twitter accounts for shows, presenters, or even fictional characters; or by providing their own bespoke social networks and apps such as Fango and Zeebox, which themselves often offer some degree of interconnection with mainstream social media platforms (Harrington, Highfield and Bruns, 2012). Collectively, such initiatives have become known as “social TV”.Transmedia narrative and audience involvement bonaut & grandio (2012)
Written by Joseba Bonaut and Mª Mar Grandio (2012)
Participations: Journal of Audience & Reception Studies
Volume 9, Issue 2, pp. 558-574.
This article aims to analyze the transmedia narrative and the levels of interaction with their audience of two different television series. In the Spanish and British markets, TV shows like El Barco (2011, present) or Skins (2007-2011) showed a particular transmedia narrative and audience participation with the fictional plot. Following the contributions to the field of three authors (Beeson, 2005, Davidson 2008; Scolari, 2009), this paper proposes a methodology for analyzing these two transmedia narratives and the audience involvement based on four vectors: 1) The relationship between story and medium 2) Narrative aspects (setting, characters, theme and plot), 3) Intertextuality and 4) Distribution and accessibility to the audience. Using this methodology, this article will give firstly an overview of the most popular television fiction with transmedia narratives in the British and Spanish markets. This article will also explain the characteristics of the new profiles of audiences around these selected TV cases and the involvement with the plots and character. The analysis of these two markets will show the encouraging future of the transmedia narratives in the current television industry, while concluding that the effectiveness of the expansion of the fictional universes will appear when finding and fulfilling their audiences generating engagement.
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Transmedia Storytelling: Reality Television Use Of Multiple Media Platforms
- 1. TRANS-MEDIA STORYTELLING: REALITY TELEVISION’S USE OF MULTIPLE MEDIA PLATFORMS. C A S S A N D R A W I B A W A S A R A H A B I H A R B Z O E K O U L O U R I S
- 2. TRANS-MEDIA - “stories told across multiple media” H. Jenkins - vital part of our media culture, this idea of multimodal storytelling. - “a good transmedia franchise attracts a wider audience…in different media platforms.” H. Jenkins - Planned from the point of commissioning- not an add-on.
- 3. CASE STUDY: BIG BROTHER • Reality TV shows were the first to experiment with the use of various media platforms • Transmedia has given B.B the ability to create a deeper connection with audiences and have them engage with the program on multiple levels. • makes use of many different platforms: Smartphones/ mobile devices/ landlines Online voting/ social media voting YouTube channel • EXAMPLE 1: the website rewards visitors with content specific to this online platform. Live video feeds Contestant bio’s YouTube channel with past contestants Links to social media platforms • EXAMPLE 2: ability for users to vote, makes them feel as if their participation has the ability to change the course of the narrative (or reality TV show).
- 4. ELIZABETH EVANS TRANS-MEDIA • Emerging new media technologies are leading to the creation of new forms of narrative content and audience engagement. • Audiences response and their ability to “willingly integrate Transmedia” (gaming, mobile television, downloaded episodes) • What viewers want or how they will engage with a multiplatform text beyond the initial phase. • Transforming the traditional definition of television and its specific characteristics. • How audiences are “engaging with extensions of a television text” and how they engage with initial core episodes. • How this relates to BB: • Watching episode online • Big Brother “personas” through social media • Characters become “real” Evans, E. (2011) Transmedia Television: Audiences, New Media, and Daily Life, New York, Routledge. (Pg 40, 55)
- 5. CARLOS SCOLARI’S TRANSMEDIA • Trans-media storytelling through the perspective of semiotics • Has given storytellers the ability to create “heavyweight narrative brands”. • “audience segments” • single text consumers • single media consumers • transmedia consumers • based on these levels, the storyteller needs to create various entry points into their story in order to appeal to a wide range of audiences. • “fiction is the brand” expressed through characters, topics and aesthetic style of the functional world. • How this relates to BB: • The Big Brother “World” can be engaged with on multiple platforms • Each audience needs to be thought out and have the ability to engage with the material, moving between various media platforms Transmedia Consumer Single Media Consumer Single Text Consumer
- 6. LEIGH EDWARDS’ TRANSMEDIA • Reality TV gained popularity by exploiting on recent media trends, including “new directions in storytelling, emotional appeals to audiences, and taking content from TV to other media platforms.” • Reality TV follows the popularity of multi platform storytelling. • The transmedia product is able to exist on its own but also contribute to the larger whole. • The major development of transmedia in TV is for programs to generate a range of related media items. • How this relates to BB: • Mixing genres • Turning cast members into characters • Audience interaction & fan participations Edwards, L. H, (2013) The Triumph of Reality TV: The Revolution in American Television. 1st ed. California, USA. (Pg. 1-4)
- 7. KEY POINTS - Transmedia elements are not “add-ons” - Different artifacts should be able to stand alone - When you think about your project have an in depth understanding of audience and what their involvement will be within the narrative - Audience interaction and fan participation is made easier - Good media franchise attracts a wider audience - Big brother has shown that reality television can also make use of the ever- expanding multimodal platforms - Transmedia elements when working together can make a whole new world of its own- the brand is the narrative.