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SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Green Surfactant :
Amino Acid Surfactants
1
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA 2
Green Trend in Personal care industry
GREEN means
“Natural & Safe”
 Free Trend
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Latest SULFATE FREE TREND
3
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Green Surfactant & Mild Surfactant
4
- Alkyl Poly Glucoside(APG)
- Alkyl Ethoxy Polyglycoside(AEG)
- Amino Acid based Surfactant
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Cleansing Surfactant History
5
• FATTY ACID SOAPS
---USED IN EARLY TIMES
• ALKYL ETHER SULPHATES
---SYNTHETIC
---WIDELY USED
• GLYCINATES, GLUTAMATES--SURFACTANTS
---NATURAL ORIGIN
---RAPID GROWTH IN RECENT YEARS
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
FATTY ACID SOAPS
6
• ADVANTAGES
---NATURAL OIL DERIVATIVES
---EXCELLENT CLEANSING POWER
---EASY TO RINSE OFF
• DISADVANTAGES
--- BAD HARD WATER TOLERANCE
--- CAN DRY AND IRRITATE SKIN
--- ONLY FAIR FOAMING
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
ALKYL ETHER SULPHATES(AES)
7
• ADVANTAGES
• GOOD WATER SOLUBILITY
• RICH LATHER
• STRONG HARD WATER TOLERANCE
• DISADVANTAGES
• CAN BE IRRITATING, DRYING w/ SKIN ADSORPTION
• SAFETY CONCERNS DUE TO IMPURITIES (DIOXANE)
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
GLYCINATE & GLUTAMATE CLEANSING AGENTS
8
• GLYCINE AND GLUTAMIC ACID DERIVATIVES WITH FATTY
ACIDS
• NEW GENERATION CLEANSING AGENTS
• REDUCED AMINO ACID PRICING--HIGH VOLUME, WIDE USE
POSSIBLE
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
GLYCINATE & GLUTAMATE CLEANSING AGENTS
9
• ADVANTAGES
• POSSESS CLEANSING POWER OF FATTY ACID SOAPS
• VERY RICH LATHER
• MILD, NON-IRRITATING, SOFT AND MOIST AFTER SKIN FEEL
GLUTAMATES--SLIGHTLY ACIDIC, CLOSE TO SKIN pH
• HARD WATER TOLERANCE
• GOOD SAFETY PROFILE, ENVIRONMENTALLY FRIENDLY
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Amino Acid Based Surfactant
10
Amino acids are fundamental to life
and the basic building blocks of the
proteins that make our skin and hair.
Sarcosinate
Glycinate
Alaninate
Glutamate
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Amino Acid Surfactant Series
11
pH
Weakly acidic Neutral Weakly alkaline
Glutamates
Glycinates
Alaninates
Sarcosinates
Glutamates: weakly acidic
Alaninates: weakly acidic-neutral
Sarconsinates: neutral-weakly alkaline
Glycinates: weakly alkaline
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Key Benefits
12
Human compatibility Mild, safe and low irritation Excellent
Properties /
Performance
Great cleansing properties with rich foam,
easy to rinse-off, strong ability in resisting
hard water, imparts invigorating after-feel
Excellent
Cost Affordable sulfate-free mild surfactants
Excellent—Most cost
effective at Sino Lion
Environmental
Impact
Good biodegradability and safety; Easy to
Rinse-off, less water consumption
Excellent
Ease of Use
Various formulation system with mature
application solutions. Liquid Form is
convenient for production and use
Excellent—Thickening
challenge resolved by Sino
Lion
Attributes Amino acid based surfactant Evaluation
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Glutamates vs. SLES & Other Surfactants
13
Amino acid based
surfactant (Glycinates,
Glutamates)
fatty acids, amino acids
amino acid, fatty acid,
sodium chloride
Safe impurities; natural origin,
sustainable/ renewable RM;
safe & mild processes w/ no
organic solvents
Betaines
fatty amine, sodium
chloroacetate,
epichlorohydrin
sodium chloroacetate,
fatty amine,
epichlorohydrin
Main RM are not natural origin
and not sustainable and
renewable
Impurities are not safe, they
are Irritating and toxic
Obnoxious processes with
organic solvents
SLES fatty alcohol, EO, Sulfur dioxane
Alkyl sulfosuccinate fatty acid, maleic
anhydride, ethanolamine sodium maleate
Alpha Olefin
Sulfonates (AOS) alpha olefins, sulfur sultone
Imidazolidine/
Amphoacetates
fatty acid, alkyldiamine,
sodium chloroacetate
sodium chloroacetate,
alkyldiamine
Alkyl Polyglucoside
(APG) fatty alcohol, glucose fatty alcohol, glucose
Isethionates fatty acid, EO, sodium
sulfite
dioxane, sodium
isethionate
Surfactant Main feed stocks Main Impurities Remarks
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Glutamates vs. SLES & Other Surfactants
14
Attributes Glutamate APG Betaines SLES
Alkyl
sulfosucci-
nate
AOS
Imidazolidi
ne/Ampho
acetates
isethion-
ate
no residues/
dioxane free
Yes-
☆☆☆☆☆
Yes-
☆☆☆☆☆
Yes but
other toxic
impurities
☆☆
No. w/
Dioxane
☆
Yes but other
toxic
impurities☆☆
Yes but
other
toxic
impurities
☆☆
Yes but
other toxic
impurities
☆☆
Yes but
other toxic
impurities
☆
Sustainability
(See previous
slide)
Excellent
☆☆☆☆☆
Excellent
☆☆☆☆☆
Poor
☆☆
Fair ☆☆☆
Poor
☆☆
Very Poor
☆
Poor
☆☆
Poor
☆☆
Mildness (see
previous
slide)
Intrinsically
compatible -
Excellent
☆☆☆☆☆
Very
Good
☆☆☆☆
Fair ☆☆☆
Poor
☆☆
Very Good
☆☆☆☆
Poor
☆☆
Poor
☆☆
Fair ☆☆☆
Effect on skin
(less harsh)
Excellent-
No skin
absorp.,
☆☆☆☆☆
Very
Good
☆☆☆☆
Fair ☆☆☆
Very Poor
with Skin
absorp. ☆
Fair
☆☆☆
Poor
☆☆
Fair
☆☆☆
Fair ☆☆☆
Biodegradabl
e
Excellent
☆☆☆☆☆
Good
☆☆☆☆
Good
☆☆☆☆
Fair ☆☆☆ Good ☆☆☆☆
Fair
☆☆☆
Good
☆☆☆☆
Good
☆☆☆☆
Carbon
Footprint
Very Low
☆☆☆☆☆
Low
☆☆☆☆
Fair ☆☆☆ Fair ☆☆☆
Fair
☆☆☆
Fair
☆☆☆
Fair ☆☆☆
Low
☆☆☆☆
Energy
Savings
Excellent
☆☆☆☆☆
Fair
☆☆☆
Fair ☆☆☆ Fair ☆☆☆
Fair
☆☆☆
Fair
☆☆☆
Fair ☆☆☆
Good
☆☆☆☆
Total Score 35 29 20 17 21 16 19 21
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Replacement Strategy
15
Current
Prevalent
Surfactant:
SLES
Total
replacement
by
Glutamate
Premium
brands &
developed
markets
Growth
D & E &
mass
markets
Partial
replacement
by
Glutamate
Evolution Revolution
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Main Application
16
 Various Wash products
- Shampoo
- Body wash
- Facial Cleanser
- Baby wash head to toe
- Feminine Wash
SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA
Prototypes
17
Transparent Soap
Fabric Detergent
Dish wash
THANK YOU
(65) 68631808 Jinki.hong@mahachem.com www.mahachem.comMAHA CHEMICALS (ASIA) PTE LTD
51 TUAS WEST DRIVE
SINGAPORE 638415
1
8
For more details on our amino acid based
surfactant for personal care applications,
you may find more contents from our
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newsletter here as well.

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Green Surfactant: Amino Acid Surfactants

  • 1. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Green Surfactant : Amino Acid Surfactants 1
  • 2. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA 2 Green Trend in Personal care industry GREEN means “Natural & Safe”  Free Trend
  • 3. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Latest SULFATE FREE TREND 3
  • 4. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Green Surfactant & Mild Surfactant 4 - Alkyl Poly Glucoside(APG) - Alkyl Ethoxy Polyglycoside(AEG) - Amino Acid based Surfactant
  • 5. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Cleansing Surfactant History 5 • FATTY ACID SOAPS ---USED IN EARLY TIMES • ALKYL ETHER SULPHATES ---SYNTHETIC ---WIDELY USED • GLYCINATES, GLUTAMATES--SURFACTANTS ---NATURAL ORIGIN ---RAPID GROWTH IN RECENT YEARS
  • 6. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA FATTY ACID SOAPS 6 • ADVANTAGES ---NATURAL OIL DERIVATIVES ---EXCELLENT CLEANSING POWER ---EASY TO RINSE OFF • DISADVANTAGES --- BAD HARD WATER TOLERANCE --- CAN DRY AND IRRITATE SKIN --- ONLY FAIR FOAMING
  • 7. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA ALKYL ETHER SULPHATES(AES) 7 • ADVANTAGES • GOOD WATER SOLUBILITY • RICH LATHER • STRONG HARD WATER TOLERANCE • DISADVANTAGES • CAN BE IRRITATING, DRYING w/ SKIN ADSORPTION • SAFETY CONCERNS DUE TO IMPURITIES (DIOXANE)
  • 8. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA GLYCINATE & GLUTAMATE CLEANSING AGENTS 8 • GLYCINE AND GLUTAMIC ACID DERIVATIVES WITH FATTY ACIDS • NEW GENERATION CLEANSING AGENTS • REDUCED AMINO ACID PRICING--HIGH VOLUME, WIDE USE POSSIBLE
  • 9. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA GLYCINATE & GLUTAMATE CLEANSING AGENTS 9 • ADVANTAGES • POSSESS CLEANSING POWER OF FATTY ACID SOAPS • VERY RICH LATHER • MILD, NON-IRRITATING, SOFT AND MOIST AFTER SKIN FEEL GLUTAMATES--SLIGHTLY ACIDIC, CLOSE TO SKIN pH • HARD WATER TOLERANCE • GOOD SAFETY PROFILE, ENVIRONMENTALLY FRIENDLY
  • 10. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Amino Acid Based Surfactant 10 Amino acids are fundamental to life and the basic building blocks of the proteins that make our skin and hair. Sarcosinate Glycinate Alaninate Glutamate
  • 11. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Amino Acid Surfactant Series 11 pH Weakly acidic Neutral Weakly alkaline Glutamates Glycinates Alaninates Sarcosinates Glutamates: weakly acidic Alaninates: weakly acidic-neutral Sarconsinates: neutral-weakly alkaline Glycinates: weakly alkaline
  • 12. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Key Benefits 12 Human compatibility Mild, safe and low irritation Excellent Properties / Performance Great cleansing properties with rich foam, easy to rinse-off, strong ability in resisting hard water, imparts invigorating after-feel Excellent Cost Affordable sulfate-free mild surfactants Excellent—Most cost effective at Sino Lion Environmental Impact Good biodegradability and safety; Easy to Rinse-off, less water consumption Excellent Ease of Use Various formulation system with mature application solutions. Liquid Form is convenient for production and use Excellent—Thickening challenge resolved by Sino Lion Attributes Amino acid based surfactant Evaluation
  • 13. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Glutamates vs. SLES & Other Surfactants 13 Amino acid based surfactant (Glycinates, Glutamates) fatty acids, amino acids amino acid, fatty acid, sodium chloride Safe impurities; natural origin, sustainable/ renewable RM; safe & mild processes w/ no organic solvents Betaines fatty amine, sodium chloroacetate, epichlorohydrin sodium chloroacetate, fatty amine, epichlorohydrin Main RM are not natural origin and not sustainable and renewable Impurities are not safe, they are Irritating and toxic Obnoxious processes with organic solvents SLES fatty alcohol, EO, Sulfur dioxane Alkyl sulfosuccinate fatty acid, maleic anhydride, ethanolamine sodium maleate Alpha Olefin Sulfonates (AOS) alpha olefins, sulfur sultone Imidazolidine/ Amphoacetates fatty acid, alkyldiamine, sodium chloroacetate sodium chloroacetate, alkyldiamine Alkyl Polyglucoside (APG) fatty alcohol, glucose fatty alcohol, glucose Isethionates fatty acid, EO, sodium sulfite dioxane, sodium isethionate Surfactant Main feed stocks Main Impurities Remarks
  • 14. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Glutamates vs. SLES & Other Surfactants 14 Attributes Glutamate APG Betaines SLES Alkyl sulfosucci- nate AOS Imidazolidi ne/Ampho acetates isethion- ate no residues/ dioxane free Yes- ☆☆☆☆☆ Yes- ☆☆☆☆☆ Yes but other toxic impurities ☆☆ No. w/ Dioxane ☆ Yes but other toxic impurities☆☆ Yes but other toxic impurities ☆☆ Yes but other toxic impurities ☆☆ Yes but other toxic impurities ☆ Sustainability (See previous slide) Excellent ☆☆☆☆☆ Excellent ☆☆☆☆☆ Poor ☆☆ Fair ☆☆☆ Poor ☆☆ Very Poor ☆ Poor ☆☆ Poor ☆☆ Mildness (see previous slide) Intrinsically compatible - Excellent ☆☆☆☆☆ Very Good ☆☆☆☆ Fair ☆☆☆ Poor ☆☆ Very Good ☆☆☆☆ Poor ☆☆ Poor ☆☆ Fair ☆☆☆ Effect on skin (less harsh) Excellent- No skin absorp., ☆☆☆☆☆ Very Good ☆☆☆☆ Fair ☆☆☆ Very Poor with Skin absorp. ☆ Fair ☆☆☆ Poor ☆☆ Fair ☆☆☆ Fair ☆☆☆ Biodegradabl e Excellent ☆☆☆☆☆ Good ☆☆☆☆ Good ☆☆☆☆ Fair ☆☆☆ Good ☆☆☆☆ Fair ☆☆☆ Good ☆☆☆☆ Good ☆☆☆☆ Carbon Footprint Very Low ☆☆☆☆☆ Low ☆☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Low ☆☆☆☆ Energy Savings Excellent ☆☆☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Fair ☆☆☆ Good ☆☆☆☆ Total Score 35 29 20 17 21 16 19 21
  • 15. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Replacement Strategy 15 Current Prevalent Surfactant: SLES Total replacement by Glutamate Premium brands & developed markets Growth D & E & mass markets Partial replacement by Glutamate Evolution Revolution
  • 16. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Main Application 16  Various Wash products - Shampoo - Body wash - Facial Cleanser - Baby wash head to toe - Feminine Wash
  • 17. SINGAPORE | MALAYSIA | PHILIPPINES | THAILAND | VIETNAM | SRI LANKA | INDONESIA | MYANMAR | CAMBODIA Prototypes 17 Transparent Soap Fabric Detergent Dish wash
  • 18. THANK YOU (65) 68631808 Jinki.hong@mahachem.com www.mahachem.comMAHA CHEMICALS (ASIA) PTE LTD 51 TUAS WEST DRIVE SINGAPORE 638415 1 8 For more details on our amino acid based surfactant for personal care applications, you may find more contents from our Facebook or LinkedIn. You may choose to subscribe our newsletter here as well.