Many of the worlds\' enterprises, large and small, are committed to environmental sustainability by launching innovative programs. A significant number of these initiatives are not only reducing energy consumption and waste, but also saving money – a critical element of any corporate strategy in today\'s challenging economy. To help promote these goals in the document management arena, Océ Business Services periodically shares our insights on implementing sustainable and cost-effective practices across the document lifecycle, which spans document creation through disposal.

1. National Postal Forum
April 1 – 4, 2012
Orlando, FL
Title: Five Easy Pieces: Five Guidelines for Eco-Friendly and
Cost-Effective Mail Management Practices
Scheduled For: Sunday, April 1 – Naples 3
2:30 pm – 3:30 pm
Presented By: James P. Mullan, CMDSM, EMCM, MDC
Oce Business Services
Marlene O’Hare, CMDSM
Linde North America, Inc.
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3. Introduction
•Many of the worlds’ enterprises,
large and small, are committed to
environmental sustainability.
•Reducing energy consumption and
waste while saving money.
•Implementing sustainable and
cost-effective practices across a
document’s lifecycle, spanning
creation through disposal.
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4. Five Easy Pieces
•Mail Management Practices can help
companies reach both their environmental
and cost-reduction goals.
•To significantly reduce the use of paper
saving trees, gas in shipping the paper and
physical space to store it.
•Mail and shipping practices have a high
impact on reducing costs, driving faster
time to market and improving operational
efficiency.
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5. Five Easy Pieces
 UpdatingMail Lists
 Document Design
Duplex Printing
Sourcing Paper
Direct Mail
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6. House List Hygiene
•Two percent of all mail is returned the total
cost of re-mail is $3.50 to $4.50 per piece
•Regularly update mailing lists to limit
duplication and waste
•When a mail piece is returned as undeliverable,
update the database as soon as possible
•Consistently update databases for a positive
impact on sustainability and cost-reduction
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7. Document Design Dividends
• Design to print on both sides of the paper to cut
paper use and reduce mailing costs
• Decrease the margin and font size to reduce the
number of pages
• Variable data and document composition tools can
combine two documents/mailings into one
• Transpromo combines a transaction printing
(statement) with promotional/marketing content
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8. Defaulting to Duplex
• Most multi-page documents don’t require the text
to be printed on one side of the page.
• Can decrease paper use by up to 50 percent by
making duplex printing the norm
• Move print production to copiers that can duplex
significantly reduces paper consumption to
realize thousands of dollars in cost savings
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9. Certified Paper Trails
• The United States Postal Service (USPS)
recommends using paper from forests
organizations with SFI forest certification.
• To be certified, forest operations must be
audited against the SFI forest standard.
• This practice focuses mainly on sustainability.
• By choosing SFI-certified products, a company
can use its buying power to improve forest
management while sending a clear signal to
customers it cares about forests.
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10. Greening Direct Mail
• Impact of direct mail accounts for 2.3 percent
of landfill waste.
• Look for agri-based inks and less ink usage /
coverage (fewer colors mean fewer chemicals).
• Work with “local” business partners to reduce
your carbon footprint.
• Work with vendors that use renewable energy
sources.
• Use print-on-demand technology.
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11. Any organization can implement
these strategies – internally or with
an outsourcing partner – to benefit
the bottom line as well as the
environment. As many companies
are demonstrating every day, green
business can also be good business.
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12. Presenters
James P. Mullan, CMDSM, Marlene O ’Hare,
EMCM, MDC CMDSM
Supervisor Office
OBS National Operations Services
Manager for Chubb & Son Linde North America,
Inc.
15 Mountain View Road
575 Mountain Avenue
Warren, NJ 07095
Murray Hill NJ 07974
908-903-2869 W
908-771-1275 W
908-903-2027 F
908-771-1701 F
201-779-9355 C
908-906-4961 C
JMullan@Chubb.com
marlene.o’hare@linde.com
marlene.ohare@linde.com
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