Presented by GreenBiz, U.S Chamber of Commerce Foundation, 17 November 2015

1. Achieving a Circular Economy: How
the Private Sector is Reimagining
the Future of Business
Presented by GreenBiz.comNov 17, 2015

2. Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good @JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz

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10. FOUNDATION PROGRAMME AREAS
INSIGHT &
ANALYSIS
EDUCATION
& TRAINING
Catalysing
circular
activities
across the
global economy
Inspiring learners to
re-think the future
through the circular
economy framework
Providing robust
evidence about the
benefits of the
circular economy
transition
BUSINESS
& POLICY
COMMUNICA-
TIONS &
PUBLISHING
KEN WEBSTER
THE
CIRCULAR
ECONOMY
A WEALTH
OF FLOWS
Developing the
conceptual
framework and
celebrating best
practice

11. CIRCULAR ECONOMY - MATERIAL COST SAVINGS VALUE

12. Growth Within: A Circular Economy
Vision for a Competitive Europe
• Structural waste
• Contribution of emerging technologies
• Implications of rebound effects
• Potential for greater utility and decoupling
• Impact on profitability
• Impact on GDP and employment
• Impact on environment and economic
resilience
CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT

13. CIRCULAR ECONOMY - VALUE & BENEFIT LEVERS

14. CIRCULAR ECONOMY – BROADER VALUE IMPACT

15. THE USA OPPORTUNITY AND CHALLENGE

16. Scaling the circular economy at HP
• Product design – designing
out waste, materials use,
upgradeability
• New business models –
service-based solutions
• Reverse cycles – “closed
loop” recycling, reuse and
refurbishment
• Breakthrough innovation –
disrupting global supply
chains and manufacturing

17. Product design eliminates waste
HP PageWide technology
1 Using ENERGY STAR Total Energy Consumed (TEC) calculations.
• Uses up to 94% less supplies
and packaging waste than
comparable laser printers
• Reduces carbon footprint of
printing up to 55% per printer
• Uses up to 84% less energy
while printing and up to 25%
less power overall1 than lasers
in its class
• Prints up to twice the speed
and half the cost per page of
other color lasers
• Meets ISO specifications for
use in cleanrooms

18. • Printers generate up to 67% less waste per
printed page than conventional business
models
• Ink replacement cartridges automatically
delivered when printer is running low on ink
• Used cartridges returned to HP and fed
directly into “closed loop” recycling
program
• Customers can choose from different
monthly service plans based on pages
printed
• Enables customers to save up to 50% on
ink
New business models, including Internet-connected printing
subscription services
HP Instant Ink

19. • Manufacturing new ink cartridges
using returned cartridges and other
plastics contributes to circular
economy
• In five years, HP has helped divert
on average more than 1 million
water bottles per day
• More than 2.5 billion cartridges
produced using over 3 billion bottles
and 40 million hangers
• Recycled plastic has up to a 33%
smaller footprint than virgin plastic
• Enables HP to reduce fossil fuel
consumption by 54% and water
consumption by 75%
Reverse cycle solution featuring cross-industry collaboration and upcycling
HP “closed loop” recycling program

20. “Closed loop” recycled plastic progression
• Recycled PET (rPET)
– Five year development;
implemented in 2005
• Recycled polypropylene (rPP)
– Three year development;
implemented in 2013
• Recycled high impact
polypropylene (r2P2)
– Less than 12 months
development; implementation
began in 2014
• More than 75% of HP inkjet
supplies contain “closed loop”
plastic
Wave 1: rPET
Wave 2: rPP
Wave 3: r2P2

21. Innovation in
recycling and
RCP solutions
With no precedent or
roadmap, creativity
and invention
essential
Patience and
persistence
through
development
process
Management provided
team time and resources
for success
Partnering with
innovative
suppliers
Collaboration with
partners leveraged
core competencies
Keys to HP’s “closed loop” recycling success

22. Speed1
Quality2
Economics3
Reliability4
• Additive manufacturing enables
unique structural designs with no
manufacturing waste
• Enable new part/service supply
chains for other industries
• Exact supply and demand
matching delivers ability to
economically produce small
quantities
• Analogy to digital print
manufacturing with customized
product options that reduce waste
Breakthrough innovation will transform supply chains and
industries
3D printing and HP MultiJet Fusion™ Technology

23. Summary – why circular economy?
• It is part of our DNA
• Leadership in products and
services
• It makes good business
sense
• Challenges
• Collaboration
• Disruptive innovation to
transform other industries

24. Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good @JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz

25. /
2
5
“A package should save more than it costs” – Dr. Ruben Rausing
About Tetra Pak:
Protecting What’s Good

26. Developing and Deploying
Best Practices
• 43% of 2014 supply
was certified
• 100% of paperboard
met controlled wood
requirements

27. EC/06.10.14
A Better
Packaging
Choice
• Average 74%
paper
• Green PE for
caps
• Green PE for
packaging
coating
• Over 55% of
US HH have
access to
carton
recycling in 48
States
Renewability Recycling
Recycling Alone Is Not Enough
Expanding carton recycling while
increasing share of renewable content

28. Innovation On the Front End

29. Advantages
1. Long term business growth: Secured long term supply of resources,
retailer pressure, consumer demand
2. Better risk management: More reliable supply chain with less business
disruption around supply of resources, better ability to manage costs
and experience less price volatility.
3. Brand equity and reputation: Ability to make an emotional connection
with consumers as the awareness around resource scarcity grows;
ability to meet climate change goals

30. / 30

31. The Way Forward
• Consensus
• Collaborative Approaches
• Common Understanding

32. Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good @JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz

33. Thank you for joining us. For
more information, visit:
uschamberfoundation.org/corporate-citizenship-center
greenbiz.com