There are several green practices that can help companies reach both their environmental and cost-reduction goals.

1. MAILCOM 2012 - Washington, DC. - April 15-18
Course #: CU445
Title: Five Easy Pieces: Five Guidelines for Eco-Friendly
and Cost-Effective Mail Management Practices
Scheduled For: Wednesday, Round 14, 12:45-1:45 PM
Presented By: James P. Mullan, CMDSM, EMCM, MQC
National Operations Manager - Chubb
Oce Business Services
Marlene O’Hare, CMDSM
Supervisor Office Services
Linde North America, Inc.
Please be courteous to others and switch
all communication devices to silent mode

2. Introduction
•Many of the worlds’ enterprises, large and
small, are committed to environmental
sustainability.
•Reducing energy consumption and waste
while saving money.
•Implementing sustainable and cost-
effective practices across a document’s
lifecycle, spanning creation through
disposal.
MAILCOM 2012 - Washington, DC. - April 15-18 2

3. Five Easy Pieces
• Mail Management Practices can help companies
reach both their environmental and cost-reduction
goals.
• To significantly reduce the use of paper saving trees,
gas in shipping the paper and physical space to
store it.
• Mail and shipping practices have a high impact on
reducing costs, driving faster time to market and
improving operational efficiency.
MAILCOM 2012 - Washington, DC. - April 15-18

4. Five Easy Pieces
• Updating Mail Lists
• Document Design
• Duplex Printing
• Sourcing Paper
• Direct Mail
MAILCOM 2012 - Washington, DC. - April 15-18

5. House List Hygiene
• Two percent of all mail is returned the total cost of
re-mail is $3.50 to $4.50 per piece
• Regularly update mailing lists to limit duplication
and waste
• When a mail piece is returned as undeliverable,
update the database as soon as possible
• Consistently update databases for a positive impact
on sustainability and cost-reduction
MAILCOM 2012 - Washington, DC. - April 15-18

6. Document Design Dividends
• Design to print on both sides of the paper to cut
paper use and reduce mailing costs
• Decrease the margin and font size to reduce the
number of pages
• Variable data and document composition tools can
combine two documents/mailings into one
• Transpromo combines a transaction printing
(statement) with promotional/marketing content
MAILCOM 2012 - Washington, DC. - April 15-18

7. Defaulting to Duplex
– Most multi-page documents don’t require the
text to be printed on one side of the page.
– Can decrease paper use by up to 50 percent by
making duplex printing the norm
– Move print production to copiers that can
duplex significantly reduces paper
consumption to realize thousands of dollars in
cost savings
MAILCOM 2012 - Washington, DC. - April 15-18

8. Certified Paper Trails
– The United States Postal Service (USPS) recommends
using paper from forests organizations with SFI forest
certification.
– To be certified, forest operations must be audited against
the SFI forest standard.
– This practice focuses mainly on sustainability.
– By choosing SFI-certified products, a company can use
its buying power to improve forest management while
sending a clear signal to customers it cares about
forests.
MAILCOM 2012 - Washington, DC. - April 15-18

9. Greening Direct Mail
– Impact of direct mail accounts for 2.3 percent of
landfill waste.
– Look for agri-based inks and less ink usage /
coverage (fewer colors mean fewer chemicals).
– Work with “local” business partners to reduce
your carbon footprint.
– Work with vendors that use renewable energy
sources.
– Use print-on-demand technology.
MAILCOM 2012 - Washington, DC. - April 15-18

10. Any organization can implement these
strategies – internally or with an
outsourcing partner – to benefit the
bottom line as well as the environment.
As many companies are demonstrating
every day, green business can also be
good business.
MAILCOM 2012 - Washington, DC. - April 15-18

11. Presenters
James P. Mullan, CMDSM, EMCM, Marlene O ’Hare, CMDSM
MDC Supervisor Office Services
OBS National Operations Linde North America, Inc.
Manager for Chubb & Son 575 Mountain Avenue
15 Mountain View Road Murray Hill NJ 07974
Warren, NJ 07095 908-771-1275 W
908-903-2869 W 908-771-1701 F
908-903-2027 F 908-906-4961 C
201-779-9355 C marlene.o’hare@linde.com
JMullan@Chubb.com marlene.ohare@linde.com
MAILCOM 2012 - Washington, DC. - April 15-18