This document provides a business plan summary for a proposed organic waste recycling company called Green Culture. The summary includes: 1) Green Culture aims to establish leadership in waste recycling by collecting, composting, and marketing organic waste for use as fertilizer. This will help address the problem of increasing domestic and industrial waste generation. 2) The business model involves collecting organic waste, sorting and storing it, composting it using vermicomposting methods, packaging and storing the finished compost, and distributing it for use in organic farming. 3) The company sees an opportunity to enter an underexploited niche market by recycling organic waste on a large scale using vermicomposting,

1. GREEN CULTURE
Presented To:
Prof. Pabitra Ranjan Chakravorty
Presented By: aditya suiwal - 99
Radhika Somani- 113
Sneha Patel
- 97
Vimal Patel
- 98
Sharad Dudhat - 72

2.  Growth of Increased technology and demands has led to domestic
and industrial waste
 Generation of 188,500 Metric Tons (MT) of Municipal Solid
Waste daily in the country
 Lack of financial resources, institutional weaknesses, improper
choice of technology and public apathy towards waste
 India primarily lacks the space in the cities to dispose off the
waste.
 The existing players don’t have the required technological
capabilities
 There has been an effective implementation of the same.

3.  Resources are being consumed at a rate reinforces the idea that
the earth is being depleted too fast to sustain a healthy balance.
 3 Rs
 Reduction
 Reuse
 Recycling
 Increase in the ratio of recyclable materials, further reusing of
raw materials and manufacturing wastes, and overall reduction in
resources and energy used.

4.  MISSION
“To create and operate a marketing cooperative that promotes a
respect for the diversity, dignity, and interdependence of human,
animal, plant, soil, and global life, by the means of organic
agricultural methods and the sale of certified organic products”.

5. COMPANY BRIEF
 Achieve leadership in the field of recycling of waste.
 Aims to cater the rising needs of organic materials benefitting
the environment and the people living in.
 Area of business is to collect, recycle or compost, and market
waste from households, municipality waste, processing plants for
use as a consumer good.

6.  Opportunity to recycle a landfill bound waste, save the landfill
space, and benefits of the composted material to the consumer
Collection of Organic Waste
Storage of Waste
Composting of Organic Waste
Selling of the Recycled Product
Use of recycled product in
Organic Farming

7.  VERMICOMPOSTING – reducing & managing waste
 Objective - To compost organic wastes not for the disposal of
solid organic wastes but also to produce superior quality manure
to feed our “nutrient or organic matter deprived” soils
 Organic waste recycling is entering a niche market in that
organic waste has not been recycled on any sizeable scale in our
country using Vermicomposting method.
 Recycled product will be used in Organic Farming. This gives an
edge of multi-utility to our product.

8.  Major Service
Offer municipalities an alternative means for disposing of organic
waste generated in households, industry’s waste treatment plants.
 Major Product
Recycled (composted) organic waste for use as a fertilizer.
 Direct Selling to the Distributors
 Organic Farming
 Farming of medicinal plants

9.  Location
Naroda – North-east area, easily accessible
GIDC area
Many small and big industries
Isolated from residential area

10.  PROCESS
 Collection of organic waste
 Sorting & Storage
 Vermicomposting
 Cemented 4 walled chamber
 Layer of grass, organic waste
 Mixing of Worms
 Covered with sheets to prevent from
birds
 Packaging & Storage
 Transportation
 Utilization – Organic Farming

11.  Forty percent of the world’s organic producers are in Asia, followed by
Africa (28 percent), and Latin America (16 percent).
 Major players
 National organic fertilizer
 Daksh Industries
Harshadray Private Ltd.
GreeNeem-K.Sivaram Bros

12.  Fertilizer with higher growth nowadays is organic fertilizer.
This is because consumers/people are more concerned with
health than in the past.
 Data from the Ministry of Agriculture and Cooperative
Agriculture indicate that nowadays there are more than 6,000
farmers who conducted 100% organic farming, with the total
amount of land higher than 200,000 rai.

13.  At the same time, there are 746,420 farmers who are trying to
reduce the use of inorganic fertilizers, with the amount of land
equivalent to 30,287,322 rai.
 It is estimated that the growth of fertilizer demand is around 4%.
 The Northeast region has the highest demand for of fertilizers. It
is estimated that the growth of fertilizer demand is around 4%.
The main crops grown in this region include sugar
cane, rice, cassava, and corn. The area of these 4 crops in this
region is approximately 6.44 million rai, representing about 35%
of the whole country.

14.  Current trend represents threats to Green Culture’s marketing
efforts as National organic fertilizer ltd is a enterprise with
good financial and human resources. Furthermore, more
competitors like agro green care, Surya Ratna Green Energy,
Sneh Corporation etc.
 In this regard, farmers appear to have high bargain power
because products have only the minor ingredient of each
brand is different. So, Farmers can readily switch to the less
costly brand.

15.  In addition to direct competitors, Green culture also faces a
situation where some groups of farmer even work together to
produce organic liquid fertilizer to use in their groups to
reduce farming cost.
 Green culture is also faced with the indirect competition from
chemical fertilizers which cover 70% of the overall fertilizer
marketing share.

16. 



Existing Customers
Farmers
Nurseries
Residents







Major Potential Customers
Farmers
Landscapers
Nurseries
Public agencies.
Residents
Government Municipalities

17.  Statement of Opportunity
 Marketing and Sales Objectives
 Prospects targeted
 How prospects will be targeted?

20.  At initial level our price for different packages is
Packages (in Kg)
Price (In Rs)
50 Kg
800
20 Kg
350
10 Kg
190

21.  David Aaker Model for the Business
 Brand as a Product
 Brand as an organization
 Brand as a Symbol
 Brand as a Person

22. Promotion
strategy
First phase of
promotion
• Publicity
•Advertising
• Internet
• Alliances
Second phase
of promotion
• Publicity
•Advertising
• Internet
• Alliances

23.  Distribution Strategy
 Current chemical fertilizer distributor
 Telephone
 Online
 Separate agency
 Sales Strategy
 Face to face contact
 Local dealer

24.  Networking
Associations & Committees
Members in the organization
Activities for promoting networking
Cookery Shows
Plantation Programs
Road Shows / Skits
Agro Campaigns in rural areas
Catering Organizers / Hotels / Restaurants
Movie Theaters
Good social network

25. Milestone
Complete business plan
Receive all funding
Site preparation
Form LLC
Composter set up
Order/fabricate composters
Hire staff
Begin production
Totals
Start Date
1/10/2013
15/11/2013
1/3/2014
15/2/2014
15/3/2014
15/2/2014
1/3/2014
15/3/2014
End Date
1/12/2013
30/2/2014
15/3/2014
15/3/2014
31/3/2014
31/3/2014
30/5/2014
30/3/2015
Budget
0
0
0
5000
0
4800000
166800
0
4971800

26. President
VicePresident
Operations
Manager
Controller
Marketing
Manager
HR
Manager
Sales
Manager

27.  Management Team
 Personnel Plan

28. 



Start-up Funding
Use of Funds
Break-even Analysis
Projected Profit & Loss

32.  Partnership with the Government or invite government to
handle a business.
 Merge with other current organization which is currently
work in a same industry.
 Diversify a business in a chemical fertilizer or other useful
fertilizers.

33. In a current environment of the society organic fertilizer business is a
growing business because government support this kind of
environmentally helpful businesses.
Here, we can get a good return from the business because our main
raw material is a organic waste which is available at a very cheap rate
and in abundance. As a result of that we can sustain in the market
through high profit margin.
This kind of a product is also highly acceptable from our potential
customers as we have got a good response from our customers in our
primary research in a savrkundala market.

34. THANK YOU….