1. Green Gold Solid Waste Project
Executive Summary:-
Green Gold is a solid waste management facility. It recycles the solid garbage produced by
household and convert it into natural green fertilizer. Which will be used for producing green
foods , vegetables and helps the land to be more fertile with less consumption of water.We are
segregating the solid waste into organic and inorganic. The organic which is usually the 70% of
the total will be used to produce our end product.
This marketing plan illustrates our market segments and the strategies we are employing to get
customers and create a solid revenue stream. Our mission is to provide responsible management
of household waste for the protection of health, safety and welfare of the society and
environment in a cost effective manner.
Green Gold gives an advantage over competitors by giving customers a new and unique product,
inorganic part which is 15% of the total garbage is sold to scrapper. This fills a read need of not
just supplying the fertilizer but also contribute to the environment by minimizing the emission of
carbon and maintaining a green environment for a healthy population.
Our project is a research oriented in which we can get the exact information about the all
perishable, non-perishable products, consumer prefernces, changing trends, consumption
patternsand more over the the diseases prevailing in the society.
Through awareness Green gold results in a massive demand of the usage ov green fertilizer. This
sector has enough potential of growth and solid waste management is specifically a lucrative
business due to its uniqueness. To gain market share we have devised strategies carefully to
target specific segments with features that deliver benefit valued by each customer group. Our
primary marketing objective is to recover our investment cost with in minimum time of 4 months
or earlier .
2. Green Gold Description
Mission
Green Gold is committed to provide responsible management of household waste for the
protection of health, safety and welfare of the society and environment in a cost
effective manner.
The following values guide the mission statement of Green Gold :
Delivering all integrated solid waste management services provided to residents in a cost
effective manner
Environmental awareness and protection
Maintaining a safe work environment
Providing superior customer service
Commitment to excellence in all aspects of operations
BUSINESS IDEA.
The business idea of green gold is all about producing 100% natural green fertilizer, which is
quite different than the normal businesses.
In a major metropolitan city like Faisalabad there is too much garbage scattered all around the
city. This garbage is the major source of raw material supply for our business, if is collected on
daily basis from the houses
3. The Green Gold is a first step towards solid waste management which is an eco-friendly,
beneficial towards society and a fruitful conributer towards economy. The major raw material
which would be used to produce green fertilizer is all about organic garbage,which can be
processed by three following methods,
1. Watering & Wind Rose method
2. With the help of machinery
3. Dumping method
Dumping is not a very environment-friendly option while on the other hand with the help
of machinery it is very costly. So through water and wind rose method decomposition of
Organic garbage is the only cost effective option.
Perished fruits and vegetables are main contituents of our raw material which we have to pick up
from the homes upon daily basis. On the other hand the inorganic garbage will also increase our
revnue by its sale to scrapper.
Inorganic garbage contains:-
Plastic varieties
Shopper varieties
Pet Bottles
Rubber varieties
Rags
Paper
Carton’s variety
Leather
Iron
Medicine other Glass bottles’ variety etc
5. Key success factor:-.
The project’s major key success factor is that the business is unique in the market and
requires less startup capital. Its estimated to be around Rs:600,000.
Transportation and conversion cost is highly affordable.
Competitors in the market are few in the business.
This helps the business to bring innovations and hence the growth level of business
would be very high with high profit margin
BUSINESS PROCESS.
The garbage is firstly collected from the houses with the help of Suzuki Pick Up by three
persons, one driver and two collectors. After collection it is brought to processing place then it is
segregated into two parts
One is organic and other is inorganic. Inorganic part of garbage is sold to scrapper at about the
average of Rs 6.50 per kg. organic part of garbage is set upon the tunnel in which there are many
holes for passing air to decompose it.proper water is sprinkled upon the organic garbage to make
sure that minerals which are essential for fertility of the land may not blown away.
This segregated organic garbage is shffuled properly 4-5 times a day and let the gabage to
decompose in such a way that there is no smell left in it. After all this when wetness is properly
soaked it is further applied a ittlel bit air to make sure that the raw material is fully dried. Then
this dried organic material is scanned with the help of traditional scanner. Now after scanning the
resulted material is a ready.
After this packing and packaging of the Green Gold is done in different sizes of packs i.e (1kg,
5kg, 10kg & 50kg)
6. PRODUCT.
Product of Green Gold is Green Fertilizer which will be used for fertiling the land for grower or
farmer, household usage for plants at homes and for nursery plants.
It is in the shape of small particles having a brown colour. Which are being manufactured after a
proper process of raw material gathered from houses.
PRICE.
Green gold is of low cost product as compared to the Urea,nitrogenous, phosphorus and other
fertilizers which are produced by different fertilizer companies but not the green, which makes
value-priced models more appealing to consumers and the customers
The price of our finished product is Rs:15 per Kilogram, The price is carefully determined after a
deep market survey and have set according to the demand and supply forces. The price of the
product is round about Rs.35-40/kg less than DAP & Rs.80-85/kg less than Urea . Per unit price
could be reduced if the product is produced in bulk on demand to gain maximum market share.
Place.
The facility is acquired near Guttwala Forest Park, Sheikhupura Road, Faisalabad. it’s a strategic
location because it is near to the city and convenient transportation regarding targeted suppliers.
There is a smooth carpet road that can connect our location with all the suppliers and customers.
The other advantage of choosing this location is, that required labor is easily available. The
location is covering the area of one Acre land . The rent of the location is also cheaper as
compared to other locations in the city, which is Rs.36000/acre
Promotion:
Promotion will be carried out firstly through the Raw material picking vehicle , for further
promotion we will use cable network for the advertisement and awareness message to General
Public.
7. CUSTOMERS.
The customers are mostly
Growers,
Farmers,
Nursery plants producers,
household plants producer
COMPETITION.
Due to the nature of the product identified as the finished product, its segment is very limited.
There are few buyers and who deal with the product of this nature and hence there is very limited
number of potential customers for this kind of finished product locally due to lack of green food
awareness.
COMPETITORS REVIEW.
In Faisalabad there may be a cut-throat,that is Govt. Of Punjab at its full capacity. After an
intense research it was found that Govt. Of Punjab is interested in doing such business here in
Faisalabad.
8. Operations.
PRODUCT DESCRIPTION.
The nature of our product is finished. It is produced by recycling the used
products shaped as garbage final product is in the shape of green fertilizer.
There are three simple steps of the manufacturing process.
Collection of Domestic Solid waste,
Segregation of Collected domestic solid waste,
Result will be in two parts organic & inOrganic,
Selling of Inorganic to scrappers,
Process on organic like shuffeling,watering,soaking,scanning,packing &
Packaging
Selling to customers
STAFFING.
The operations doesn’t requires very highly skilled employees.
There is no need to employ highly trained technical staff to run the operations.
Green Gold needs 11 employees in total.
4 owners working there in different fields i.e HRM, Finance, Marketing and the
supervision ov the business project with the equal salary of 20000/-
1 driver with 12000/-, & 6 Segregators & Collectors Basic salary 10,000 per
month
9. EQUIPMENT AND MATERIALS.
1 Suzuki pickup used Rs.300,000/-
4 Diggers or garbage picker, lumsum Rs. 3000/-
1 water pipe, 1000/-
1 water pump, 5000/-
Marketing and sales.
MARKETING STRATEGIES.
The primary targets of our business is the local grower, nursery producer, farmers etc.
POSITIONING:
We are positioning our product in such a way that all green fertilizer can get the steady
stream of supplies. We have positioned our product in the local. Markete at 1st position.
PRODUCT STRATEGY:
The product strategy is that the product will be offered at a lower price if it is collected at
a bulk quantitys. By-product strategy is also included in our marketing and sales
strategy. Inorganic material sold to scrappers.
PRICING STRATEGY:
The price of our product is Rs. 15/ Kg, the price of per unit could be reduced if the
product is produced in bulk quantity and could be offered at less price in market
accordingly to gain maximum market share.
10. SALES.
The final product is being sold to various B2B customers,
Different distribution channels are used by different businesses to distribute their
products to the ultimate consumers and those are as follows.
1. Direct selling (Manufacturer → Consumer)
2. Indirect Selling (intermediaries)
Green Gold will use the direct selling channel.
Management and ownership.
MANAGEMENT.
The business is a partnership between four entrepreneurs. The management would be jointly
administered by four persons. The planning strategizing and allocation of resources would be
with the mutual consent of all partners.
The roles of the owners have been divided according to their expertise in the field of business.
OWNERSHIP.
The business is a absolutely profit generating organization. Four of its owners are also included
in the board of directors.
So the ownership would be entitled to the four partners.
RISK AND MITIGATION.
RISK.
Cutthroat competition.
Due to the entry of new competetors, there are chances that more and more people may go to
invest in this sector, so due to competetors there may be a competition of getting raw material
from the house holds
Limited number of buyers.
The numbers of buyers are limited due lack of awareness in general public, this is the main
reason due to which we can face serious problems.
11. Immature market.
Potential is too much high but due to lack of awareness markete is some how immature.
MITIGATIONS.
Strong relationship with the customers and suppliers.
We are focusing more and more on suppliers and customer relationship. Customer loyalty is in
our basic agenda. Good relations with our suppliers and working as a team will bring good
results.
Impact on Economy. Green gold is a research oriented project , we get proper research about
the products being used by society and this information can be further proved for the GOVT that
in the 800 respected homes. The products of how much cost are being sold. Which diseases are
prevailing in the society. The GOVT can measure different segments of locality.
