Gene Martignetti founded Simply Organic after battling his son's leukemia and his own heart failure. His mission is to share healthier lifestyle choices by providing natural hair and body products through salons. Simply Organic uses organic and natural ingredients without sulfates, parabens, or animal testing. The company aims to educate clients on reading labels and choosing products without questionable chemicals.

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A Crusade for Health and Beauty.
A journey for answers to a healthier life.
Gene Martignetti’s (Martin-Eddy) crusade began when he watched his youngest son
battle leukemia twice within ten years. Then, as his son finally recovered from a successful
bone marrow transplant, Gene’s own health suffered a setback when he was hospitalized
with congestive heart failure. Refusing to become a victim of his circumstances, Gene
started asking questions. This led him on a search for wellness with his contacts in the
beauty industry and medical community. He has met with doctors in the United States,
Europe and Israel researching the latest in cutting-edge treatments and preventative
measures for winning the war against cancer and heart disease, the number one and two
killers in the United States.
Gene is absolutely committed to preventative health and after-cancer care and is convinced
that your salon and spa professional is a critical member of your health care team.
In his thirty plus years in the industry, Gene
has successfully launched and relaunched
such companies as KMS, Graham Webb and
Brocato as well as the hit brands Back to Basics,
Blonde and Latina. His work in medical hair
replacement for cancer patients landed him
guest appearances on Good Morning America
and Regis and Kathie Lee.
Our Mission
Our mission is to share with our clients new ways to incorporate healthier choices
into their everyday lives. Simply Organic provides luxurious services through an
exclusive collection of natural and organic products. We consistently strive to
research and develop the safest, highest quality products available while introducing
unparalleled wellness information to the professional salon community.

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It’s Time for Simply Organic.
No sodium lauryl sulfate. No parabens. No product testing on animals.
Simply Organic products are created from a simple premise. We use
certified organic ingredients whenever possible and keep dangerous
chemical preservative systems and lathering agents out of the bottle
in the end. We maintain the highest standards of quality throughout
formulation and production.

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In the pursuit of health and beauty, what you put on your hair
hair and skin is as important as what you put in your mouth.
Being Conscious
Are you aware that most personal care products, especially shampoo and skin care
lotions, can contain questionable synthetic chemicals like sodium lauryl and laureth
sulfates, propylene glycol and paraben preservative systems? These chemicals can build
up over time and plug your pores, leading to the loss of oxygen, causing skin irritations
and allergies.
Breaking the Cycle
Good Intentions are not good enough - just because a product looks and claims to
be natural and organic doesn’t mean it is. Your first step to a healthier future starts
with small changes. Start reading and understanding labels and ingredients; avoid
the products that contain ingredients with a questionable health history, and most
importantly – keep it Simply Organic!

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Nature’s First Essential Oil:
Olive Oil and Olive Leaf Extract.
A healthy remedy for your hair and skin
It has long been known that fruit from the olive tree, its juice and oil have
assumed vast roles in the culinary world. Today we are learning to appreciate the
importance of olive oil and the olive leaf for their role in the health and beauty of
hair and skin.
Olive oil is highly moisturizing and contains significant levels of vitamin E. Olive
oil will soften and soothe the hair and scalp. Olive leaf extract is an extraordinary,
100% natural, antiviral and antibacterial extract. This phytochemical is found
in almost every Simply Organic product because of its amazing benefits to the
hair, skin and scalp. Olive leaf extract, used externally, soothes dry skin and is a
wonderful transporter for essential oils found in Simply Organic products. It has
also been used to successfully treat psoriasis, eczema, dandruff and lice.

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Simply Organic
Wash & Rinse

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Volume
Wash & Rinse
Available Sizes: 8.5oz, 16oz, 32oz
Hair and scalp health reach their
full potential with this volumizing
shampoo and conditioning rinse. It
makes fine hair full without making
it dry or dull – and without a single
pesticide or paraben.
Moisture-Rich
Wash & Rinse
Available Sizes: 8.5oz, 16oz, 32oz
For dry or chemically treated hair
– olive leaf extract, honey and
nature’s essential oils gently clean
and condition your hair and scalp.
Our organic formula helps oxygenate,
regenerate and rehydrate your skin
and scalp.

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Everyday
Wash & Rinse
Available Sizes: 2oz, 8.5oz, 32oz
Simply Organic Everyday Wash
& Rinse gently cleanses and
conditions all hair types. Features a
rich, energizing lather to deep clean,
leaving the hair feeling revived
and renewed. Our newest formula
featuring our patent pending
Vegiplex Complex is excellent for
color treated hair.
Refresh
Wash & Rinse
Available Sizes: 8.5oz, 16oz, 32oz
Give your hair a fresh start after any
exposure, from working outdoors
to playing in smoky environments
or styling product addictions.
Removes build-up in hair and
helps your hair rejuvenate.

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Simply Organic
Treatments

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Retreat
Split Ends Treatment
Available Sizes: 4oz, 32oz
Specifically designed for clients
who want to blow out curly hair
or use flat irons and excessive heat.
Essential Oils protect the hair
and scalp from heat and chemical
damage. Helps reseal split ends and
save fragile, damaged ends from
further damage with a penetrating
protein and essential oil treatment.
Retreat
Color Therapy Treatment
Available Sizes: 4oz, 32oz
A professional treatment for color
treated hair. Restores essential
oils lost in the color process, and
naturally balances the pH after a
chemical service. Nurtures hair
with essential oils, olive leaf extract
and honey.

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Volume
Volumizing & Thickening
Treatment
Available Sizes: 4oz, 32oz
A natural salon treatment for thin, fine
and weak problem hair. Replenishes
moisture, strengthens the hair shaft
and adds volume and shine - creating
thicker, fuller hair. Simply Organic’s
natural approach allows the hair shaft
the ultimate amount of moisture
absorption without weighing the
hair down. Apply with heat for the
ultimate in natural volume.
Scalp Spa
Rejuvenating Hair & Scalp Treatment
Available Sizes: 4oz, 32oz
Skin care for your scalp. An
outstanding, rejuvenating treatment
for the scalp following overexposure
to the sun, chemical services or before
reattaching extensions, hairpieces and
wigs. Wonderful for cancer patients
that are experiencing new hair growth
after chemotherapy as well as anyone
that uses hair growth stimulants.

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Simply Organic
Styling & Finishing

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Rejuvenating
Sealer
Available Sizes: 8.5oz
It’s your hair’s best defender from
frizz, heat damage and environmental
pollution. This weightless product
protects hair and seals the cuticle to
keep volume and body in, frizz and
pollutants out. Natural Essential
Oils prevent tangles and create
unmatched body and shine.
Moisturizing
Soft Gel
Available Sizes: 4oz
Create softer styles and softer holds
with Simply Organic Moisturizing
Soft gel. Get volume, moisture and
shine without flaking. Our patented
formulation treats and conditions
as you style.

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Bangs & Ends Crème
Available Sizes: 4oz
Simply Organic Bangs & Ends
Crème was designed to define,
condition and style bangs, ends
and curls. Eliminate the need for
multiple styling products while
protecting the hair by replacing
vital nutrients lost to heat styling
damage and chemical services.
Anti-Frizz
Available Sizes: 4oz
Designed to eliminate the frizz.
Define your style – curly or straight,
and shine like the sun. During your
most difficult styling days Simply
Organic Anti-Frizz Crème will
make your life simple again.

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Control
Medium Hold Hair Spray
Available Sizes: 8.5oz
A medium hold hair spray great
for all hair types and styles. Perfect
for an everyday finishing spray,
providing flexible, lasting hold
without stiffness, crispiness or
flaking. For all hair types.
Sun Shine
Heat Activated shine complex
Available Sizes: 4oz
Simply Organic Sun Shine creates
weightless shine while conditioning
and treating the hair. Formulated
without silicone or other coating
ingredients found in traditional
shine products, Sun Shine is the ideal
natural solution for dry, lifeless hair.

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Control
Definition & Shine Hair Wax
available Sizes: 1.5oz
A hair wax designed for definition,
shine and control. Great for creating
a variety of styles on both curly and
straight hair.
Volume
Volumizing & Thickening Spray
Available Sizes: 4oz
Simply Organic Volumizing and
Thickening Spray is designed to
give the maximum amount of
volume while leaving the hair
looking natural and full. All
without the damage associated with
traditionally formulated styling
products.

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Simply Organic
Bath & Body, and Accessories
In addition to Simply Organic hair care, we offer a selection
of luxurious bath & body care products as well as a variety
of seasonal offerings and accessories sold exclusively through
our select salon and spa partners across the world. Please
visit www.SimplyOrganicBeauty.com for the latest product
offerings and promotions.

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Simply Organic products can be found exclusively in select spas and
salons nationwide. We believe your salon and spa professional is an
important part of your health and beauty team. Their knowledge and
dedication to your health and beauty is often overlooked. Ask for their
recommendation and remember – what you put on your hair and skin
is as important as what you put in your mouth.
For more information about Simply Organic please visit us online at
www.SimplyOrganicBeauty.com, or call 1.866.512.4247.
Original artwork for this brochure was created by Stephanie Kranz, a part
of the Simply Organic team