This document summarizes the brand and product line of a natural skincare and haircare company called evolve. The brand focuses on using high-performance natural ingredients and eco-friendly packaging. The product line includes facial cleansers, moisturizers, and treatments, as well as body care, hand care, and hair care products that are formulated to be effective, natural, and sustainable. The brand has received positive press coverage and awards for its natural products and packaging.

1. Brand presentation

2. Imagine a future
where all beauty
products are
healthy and
green

3. Where packaging
is eco friendly
and easy on the
planet as well as
on the eye

4. Where clever
multi tasking
products
perform
beautifully and
smell great

5. Where
products are
developed and
sold with real
people in mind

6. We are evolve.
We are the
future of beauty.

7. • Formulated with high performance natural
superfoods such as Argan
oil, Acai, Moringa, Acerola as well as high tech
natural peptides.
• Clinically proven bioactives that deliver proven
anti ageing, detoxifying and hydration benefits.
• All of the evolve range is certified ECOCERT
organic and more than 99% natural.
• Our eco friendly bottles are 100% recycled
across our entire range.
• Products that look beautiful, smell wonderful and
perform brilliantly.
What makes evolve special

8. Impressive PR track record in print and
online Online Coverage
WWD.com Aug-09
Beautyandthedirt.com Sep-09
Thebeautybit.com Sep-09
Beautybibleblog.blogspot.com Oct-09
Timesonline.co.uk Oct-09
Beautywoome.com Oct-09
Telegraph.co.uk Oct-09
Telegraph.co.uk Oct-09
Womanandhome.com Nov-09
Dailymail.co.uk Nov-09
Cosmetics Candy Nov-09
Miss Eco Glam Nov-09
WGSN.com Dec-09
Thesassyminx.com Dec-09
Beautywoome.com Jan-10
Get Lippie Jan-10
Star-magazine.co.uk Jan-10
Elleuk.com Mar-10
BAhighlife.com Mar-10
Clean Green Beauty Apr-10
Miss Eco Glam Aug-10
4Beauty Aug-10
Planet Green Aug-10
Girlie Gossip Sep-10
Pretty Green Tea Sep-10
Daisy Green Magazine Oct-10
Scarlet Oct-10
A Model Recommends Nov-10
Miss Eco Glam Nov-10
The Ecologist Nov-10
Cosmetic Candy Nov-10
Luminestyle Nov-10
Daisy Green Feb -11
Urban Deva Mar-11
Beauty truths not ugly lies Mar-11
Express & Star Mar-11
Guardian Apr-11
Elleuk.com Apr-11
Cosmetics Candy May-11
Lippie and a LBD May-11
Miss Eco Glam Aug-11
Great British Life Sep-11
Iconic Gifts Sep-11
Oh so Chloe Oct-11
The Sunday Girl Oct-11
Daisy Green Nov-11
The Next Woman Buainess Nov-11
Print Coverage
Stella Oct-09
Sunday times Style Oct-09
The Telegraph Oct-09
Natural Health Nov-09
Vogue Nov-09
Zest Nov-09
Cosmopolitan Nov-09
Daily Mail Nov-09
Now Jan-10
Saturday Magazine (Telegraph) Jan-10
She Jan-10
Women's Fitness Jan-10
You Magazine Jan-10
Best Feb-10
Easy Living Feb-10
Look Feb-10
The Lady Feb-10
Woman & Home Feb-10
Cosmopolitan Mar-10
Elle decoration Mar-10
Women's Fitness Mar-10
Top Sante Mar-10
Sublime Apr-10
You Magazine Apr-10
Brides May-10
Women's Fitness Jul-10
Junior Aug-10
Town & Country House Aug-10
Wellbeing Nov-10
rECOgnise Jan-11
Egg Magazine Feb-11
Daily Mail Feb-11
Sublime Mar-11
Woman’s Own May-11
Vegetarian living Jun-11
OK! Magazine Jun-11
Natural Health Aug-11
Women’s fitness Aug-11
Women’s Running Aug-11
Full House Aug-11
Health and Fitness Nov-11

9. “beauty and the best” article
profiling 7 skincare entrepreneurs in
YOU Magazine 11th April 2010

11. Awards for both product and packaging
NOMINEE: BEST NEW BRAND
WINNER:
ENTREPRENEURSHIP
BRONZE AWARD 2010
BEAUTY PACKAGING

12. Range overview
Hand Care
Pure Moisture Hand Wash £9.99
Pure Moisture Hand Lotion £11.99
HANDCARE
Facial Cleanse / tone
Liquid Crystal Cleanse & Tone £14.99
Gentle Cleansing Melt £13.99
Daily Detox Facial Wash £10.99
Facial Moisturise
Multi Peptide Single Cream £19.99
Multi Peptide Double Cream £19.99
Facial Treatment
Perfect Radiance Facial Polish £12.99
Time Perfect Facial Serum £24.99
Light Perfect AHA Mask £16.99
SKINCARE
Hair Cleanse
Protein Build Shampoo £9.99
Detox & Protect Shampoo £9.99
Hair Moisturise
Protein Build Conditioner £11.99
Balance & Protect Detangler £11.99
HAIRCARE
Body Cleanse And Polish
Skin Cocoon Body Wash £ 9.99
Heavenly Smooth Body Polish £12.99
Body Moisturise
Skin Cocoon Body Cream £14.99
Heavenly Smooth Body Cream £14.99
BODYCARE

13. GENTLE CLEANSING MELT 100ML £13.99
Pure, unrestrained cleansing pleasure for normal to dry skin, and perfect for sensitive
skin. Organic Sugars melt away make-up and impurities leaving skin refreshingly clean,
calm and hydrated.
This completely natural, soap-free cleansing balm is beautifully fragranced with creamy
Vanilla and can be used with a hot cloth for added pampering.
Facial cleanse
DAILY DETOX FACE WASH 200ML £10.99
A delicately foaming facial wash to detoxify and rebalance normal to combination skin.
Natural sugars cleanse away impurities whilst African Moringa seed removes pollution
and Goji berry protects against free radical damage.
Extracts of Coconut and Organic Aloe Vera combine to leave skin clean, calm and
refreshed.

14. LIQUID CRYSTAL CLEANSE & TONE
200ML £14.99
An ingenious 2 in 1 lotion to effortlessly cleanse and tone even the most sensitive skin.
Micellar encapsulated micro molecules lift and remove dirt without the harshness of soap
whilst Hyaluronic Acid locks water into the skin, protecting the skin barrier and stimulating
epidermal regeneration for younger looking skin.
This no-rinse formula has the efficacy of an oil but with the freshness of crystal clear
water. Delicately fragranced with rose oil, skin is left sparklingly clean, clear and glowing.
Facial tone / polish
PERFECT RADIANCE FACIAL POLISH 100ML £12.99
A deliciously creamy facial scrub to polish and perfect, suitable for all skin types. Organic
Acai buffs away imperfections whilst Brazilian Acerola brightens and moisturises for a
flawless finish.
This remarkable face treatment leaves skin smooth, radiant and visibly hydrated.

15. MULTI PEPTIDE DOUBLE CREAM 50ml £19.99
MULTI PEPTIDE SINGLE CREAM 50ml £19.99
These anti-ageing moisturisers firm and revive normal to dry (double cream) and
normal to combination skin (single cream). Natural Peptides and a complex blend of
amino acids restore and protect the delicate structure of the skin increasing skin
elasticity and rebuilding collagen. Clinically proven natural Peptides increase
moisturisation by up to 60% and reduce the appearance of wrinkles. Hyaluronic
Acid locks moisture into the skin for instant and long lasting results.
This pure hypoallergenic formula leaves skin beautifully smooth and revived.
Facial moisturise

16. LIGHT PERFECT AHA MASK 50ML £16.99
An instant effect AHA mask to boost luminosity, plump and smooth for a porcelain-like
finish.
Kombuchka plumps and boosts skin luminosity, enhancing healthy skin pink tones and
reducing dull yellow ones, for a clear glowing complextion.Naturally occurring AHA
brighten and smooth by enhancing cellular renewal. Larch tree derived plant "collagen"
reduces the appearance of fine lines & wrinkles and smoothes the skin.
Facial treatments
A remarkable daily skin treatment to expertly target the signs of ageing and smooth the
passage of time. Clinically proven natural Hibiscus peptides reduce wrinkle depth by up
to 22% and smooth expression lines whilst Japanese Kombuchka enhances skin
luminosity and texture.
This rejuvenating organic serum leaves skin firm, smooth and flawless.
TIME PERFECT FACIAL SERUM 50ML £24.99

17. SKIN COCOON BODY WASH 200ml £9.99
A cleansing miracle for dry or sensitive skin.
Organic Coconut and Sugar extracts thoroughly cleanse without drying or irritating the
skin. Natural Peptides lock in moisture and organic Aloe Vera soothes and softens the
skin leaving it clean, calm and hydrated.
SLS free.
Body cleanse & polish
HEAVENLY SMOOTH BODY POLISH 200ml £12.99
A deliciously creamy body scrub to exfoliate and nourish the skin. Ultra-smooth beads of
Coconut shell buff away dry skin whilst organic Coconut Oil and Shea Butter deeply
moisturise.
Beautifully fragranced with comforting and nourishing notes of milk and sweet fruits, this
indulgent organic treatment leaves skin perfectly polished and soft.

18. SKIN COCOON BODY CREAM 200ml £14.99
Cocoon your skin in this ultra-rich moisturising body cream.
Once used by the Peruvian Incas, Sacha Inchi oil is the richest known source of Omega
3, 6 and 9 as well as antioxidant Vitamin A and E. This ancient remedy restores depleted
moisture levels and promotes skin regeneration and elasticity. Combined with natural
Peptides to increase moisture levels by up to 60%, this remarkable cream transforms dry
and dehydrated skin.
Body moisturise
HEAVENLY SMOOTH BODY CREAM 200ml £14.99
A two-in-one daily body treatment to miraculously smooth and bring skin back to life.
AHAs and Vitamin C from Brazilian Acerola effortlessly exfoliate and boost skin radiance
whilst antioxidant Argan oil deeply moisturises and protects the skin.
This extraordinary organic body cream leaves skin enviably soft, smooth and younger
looking.

19. PURE MOISTURE HAND WASH 200ml £9.99
A refreshing hand wash to soothe and moisturise the skin. Organic Sugar Extracts gently
cleanse and maintain the natural pH balance. Goji Berry extract purifies and protects
against free radicals whilst Aloe Vera nourishes the skin and calms irritation.
Delicately fragranced with exotic Japanese Yusu, this beautiful organic hand wash leaves
skin perfectly clean and comforted.
Hand care
PURE MOISTURE HAND LOTION 200ml £11.99
A delightfully light treatment cream to soothe and moisturise hands and nails. Goji Berry
extract purifies and protects against free radical damage whilst Aloe Vera and Shea
Butter nourish the skin and calm irritation.
Delicately fragranced with exotic Japanese Yusu, this beautiful organic hand cream
leaves skin perfectly comforted and soft.

20. PROTEIN BUILD SHAMPOO 200ml £9.99
A nourishing, protein-rich shampoo to repair and treat dry and damaged hair. Organic
Wheat and Almond Proteins deeply penetrate the hair shaft to moisturise, strengthen and
repair from within, smoothing each strand of hair for a silky soft finish.
This SLS free shampoo thoroughly cleanses the hair whilst relieving dry, itchy scalps and
protecting colour from fading.
Hair cleanse
DETOX & BALANCE SHAMPOO 200ml £9.99
A deep cleansing shampoo to remove build-up and detoxify normal to oily hair. Coconut
extracts remove impurities, softening the hair without irritating the scalp. African Moringa
seed removes pollution and rebalances the pH leaving hair shiny and revitalised.
This SLS free shampoo thoroughly cleanses whilst protecting colour from fading.

21. PROTEIN BUILD CONDITIONER 200ml £11.99
A nourishing, protein-rich conditioner to treat dry and damaged hair. Organic Wheat and
Almond Proteins deeply penetrate the hair shaft to moisturise, strengthen and repair from
within, whilst Amazonian Pracaxi oil adds a lusturous shine and softness to hair.
This organic, silicone-free conditioner repairs dry and damaged hair, smoothing each
strand of hair for a silky soft finish.
Hair moisturise
BALANCE & PROTECT DETANGLER 200ml £11.99
A lightweight detangler to perfectly treat normal to oily or fine hair without leaving a build-
up. African Moringa seed protects against pollution and rebalances the pH, whilst
Amazonian Pracaxi oil adds a lusturous shine and softness to hair.
This organic, silicone-free detangler leaves hair shiny, revitalised and perfectly balanced.

22. LAURA RUDOE – FOUNDER AND CREATOR
Laura was formerly the head of development at nude skincare, the award
winning premium natural range and is an expert in the development of organic
& recycled personal care products.
The team behind evolve
VIOLAINE BARGUES – NPD MANAGER
Violaine was product development manager at nude skincare and
formerly at Elemis, where she developed several award winning
products including the pro collagen marine cream.

23. •United Kingdom: department stores (Harvey Nichols, Jarrolds), health
stores, boutique beauty stores, selected pharmacies
•Germany: online and boutiques
•Italy: online and boutiques
•France: online
•Spain: online
•Netherlands: online and boutiques
•Greece: online and boutiques
•Scandinavia: online and boutiques
•Czech Republic: online and boutiques
•Poland: online
•Lithuania: online
•Slovenia: online
•China: online and retail
% international market: 75% approx of the global turnover
Competitors: Neal’s Yard, Green People, Weleda, Ren,
Distribution

24. Shelf strips
A5 Postcard
Shelf talkers and show cards
Brochures
Tester products
Sachets
Example of point of sale materials:
Point of sale
Display unit courtesy of partner retailer

25. For more information
laura@evolvebeauty.co.uk
www.evolvebeauty.co.uk
0844 9910061