This document summarizes a social media marketing workshop that was held. It includes an agenda with sessions on social media strategy, Demandforce's online customer community, and an iPad raffle. It also summarizes a presentation by Manny Rivas on optimizing social media strategies, which covered topics like search vs social marketing, building communities on Facebook through ads, sharing content, and measuring success.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
This document discusses content marketing strategies and metrics. It begins by defining content marketing and distinguishing it from other types of marketing. It then provides examples of characteristics of effective web content topics and the purposes of content. The document outlines strategies for discovering content topics, developing on-site and off-site social content, and targeting audiences. It concludes by discussing both passive and active metrics to measure content marketing performance.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
This document describes a marketing and publicity service for authors. It discusses how self-publishing books is easy but selling them is difficult due to competition for attention. The service leverages over 20 years of experience in marketing, PR, and social media to help authors break through the clutter and sell more books. They have a network of over 5,000 influencers and connections to help secure media coverage, blog posts, reviews, and guest posts to promote books. They offer basic, full, and ongoing launch packages that include creating strategies and materials, securing influencer endorsements, pitching to media outlets, optimizing Amazon sales pages, and more to help authors build an audience and sell more books over time.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
This document discusses content marketing strategies and metrics. It begins by defining content marketing and distinguishing it from other types of marketing. It then provides examples of characteristics of effective web content topics and the purposes of content. The document outlines strategies for discovering content topics, developing on-site and off-site social content, and targeting audiences. It concludes by discussing both passive and active metrics to measure content marketing performance.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
This document describes a marketing and publicity service for authors. It discusses how self-publishing books is easy but selling them is difficult due to competition for attention. The service leverages over 20 years of experience in marketing, PR, and social media to help authors break through the clutter and sell more books. They have a network of over 5,000 influencers and connections to help secure media coverage, blog posts, reviews, and guest posts to promote books. They offer basic, full, and ongoing launch packages that include creating strategies and materials, securing influencer endorsements, pitching to media outlets, optimizing Amazon sales pages, and more to help authors build an audience and sell more books over time.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Generating Leads via Email Marketing - presentation for the Sales SummitRebecca Herson
Presented on May 30, 2012 at the Sales Summit, an organization for CEOs and Sales and Marketing executives of B2B companies for networking and ongoing learning.
Web 2.0 Business Websites And Inbound MarketingGems Solutions
In an environment that blocks traditional marketing techniques, inbound marketing and web 2.0 websites are a great option for businesses. What is Web 2.0 and how can inbound marketing be used to drive business and growth?
This document discusses the importance of data in social media marketing. It notes that top companies are looking to take their social media initiatives to the next level by benchmarking their performance, creating strategies and tracking progress. It promotes social media brand assessments that analyze areas like content, engagement, and organizational synergy to provide recommendations. Finally, it advertises a free competitive industry report that provides engagement data and content insights about brands to help optimize marketing strategies.
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
The document outlines strategies for using social media to improve SEO success. It discusses four tactics: 1) generating quality leads by integrating SEO and social media, 2) building relevant inbound links through blogs and communities, 3) improving SEO strategy and ROI by optimizing websites and social media, and 4) spreading knowledge socially to boost SEO through effective calls-to-action. The overall message is that SEO and social media marketing should be integrated to draw high-quality traffic and leads to a website.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
- Paid search marketing can immediately drive targeted traffic and provide feedback to improve a product or website. The author discusses how paid search helped their startup MyTherapistMatch drive traffic and acquire customers at a lower cost over time by reducing dependence on paid traffic by 77.6% while increasing overall traffic by 15 times.
- Key tips include starting with a small number of highly targeted keywords, testing creatives and landing pages extensively, and using analytics to optimize the customer experience and conversion funnel. Hiring a paid search expert can also help startups succeed with paid search.
- SEO takes longer to see results but following best practices like demonstrating topic expertise through high-quality content focused on user intent can help organic search
Predict 2014, Norman Happ Precision Marketing in a Sea of OpportunityFliptop
The document discusses Intuit and Demandforce's journey through three stages of marketing targeting: 1) Partner-focused marketing saw limited success, 2) Attempts to qualify a large number of leads through brute force were inefficient, 3) Implementing a data-driven approach including a chief data scientist and lean experimentation significantly improved conversion rates. Key lessons were that simply having data is not enough, data must match the target segment, and continuous experimentation is needed to gain insights from data.
DemandForce is a communication and marketing tool that allows Keith Clinic to send automated appointment reminders, rescheduling options, and other messages to patients via text or email. It integrates with the clinic's patient management system to access appointment information. DemandForce keeps records of all patient interactions and aims to improve efficiency of communication with patients at scale. However, some criticisms of it include that the visual design is not very appealing and it does not allow direct scheduling through the platform.
DemandForce's communication is consistent but the visual design is not very appealing. While DemandForce and Eclipse are integrated, appointments cannot be directly scheduled through DemandForce. The document criticizes DemandForce for its lack of visual appeal and inability to directly schedule appointments through the platform.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
A presentation to Culture24 to stimulate discussion around how cultural organisations can measure their social media activity. Includes a framework to map outcomes to objectives, understanding influence & sentiment and thoughts on visualising conversation.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Generating Leads via Email Marketing - presentation for the Sales SummitRebecca Herson
Presented on May 30, 2012 at the Sales Summit, an organization for CEOs and Sales and Marketing executives of B2B companies for networking and ongoing learning.
Web 2.0 Business Websites And Inbound MarketingGems Solutions
In an environment that blocks traditional marketing techniques, inbound marketing and web 2.0 websites are a great option for businesses. What is Web 2.0 and how can inbound marketing be used to drive business and growth?
This document discusses the importance of data in social media marketing. It notes that top companies are looking to take their social media initiatives to the next level by benchmarking their performance, creating strategies and tracking progress. It promotes social media brand assessments that analyze areas like content, engagement, and organizational synergy to provide recommendations. Finally, it advertises a free competitive industry report that provides engagement data and content insights about brands to help optimize marketing strategies.
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
The document outlines strategies for using social media to improve SEO success. It discusses four tactics: 1) generating quality leads by integrating SEO and social media, 2) building relevant inbound links through blogs and communities, 3) improving SEO strategy and ROI by optimizing websites and social media, and 4) spreading knowledge socially to boost SEO through effective calls-to-action. The overall message is that SEO and social media marketing should be integrated to draw high-quality traffic and leads to a website.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
- Paid search marketing can immediately drive targeted traffic and provide feedback to improve a product or website. The author discusses how paid search helped their startup MyTherapistMatch drive traffic and acquire customers at a lower cost over time by reducing dependence on paid traffic by 77.6% while increasing overall traffic by 15 times.
- Key tips include starting with a small number of highly targeted keywords, testing creatives and landing pages extensively, and using analytics to optimize the customer experience and conversion funnel. Hiring a paid search expert can also help startups succeed with paid search.
- SEO takes longer to see results but following best practices like demonstrating topic expertise through high-quality content focused on user intent can help organic search
Predict 2014, Norman Happ Precision Marketing in a Sea of OpportunityFliptop
The document discusses Intuit and Demandforce's journey through three stages of marketing targeting: 1) Partner-focused marketing saw limited success, 2) Attempts to qualify a large number of leads through brute force were inefficient, 3) Implementing a data-driven approach including a chief data scientist and lean experimentation significantly improved conversion rates. Key lessons were that simply having data is not enough, data must match the target segment, and continuous experimentation is needed to gain insights from data.
DemandForce is a communication and marketing tool that allows Keith Clinic to send automated appointment reminders, rescheduling options, and other messages to patients via text or email. It integrates with the clinic's patient management system to access appointment information. DemandForce keeps records of all patient interactions and aims to improve efficiency of communication with patients at scale. However, some criticisms of it include that the visual design is not very appealing and it does not allow direct scheduling through the platform.
DemandForce's communication is consistent but the visual design is not very appealing. While DemandForce and Eclipse are integrated, appointments cannot be directly scheduled through DemandForce. The document criticizes DemandForce for its lack of visual appeal and inability to directly schedule appointments through the platform.
DemandForce allows Keith Clinic to send automated appointment reminders and allow patients to reschedule via text messaging. Patients receive text reminders of upcoming appointments from DemandForce which is integrated with Eclipse, the practice management system. Patients can reply to the text to confirm or reschedule their appointment and DemandForce tracks responses in its database.
This document discusses how Demand Force, a patient engagement platform, can be used to manage appointment requests, email and text message confirmations, surveys, reviews, social media integration, and automated recall reminders. Key points include uploading patient emails to maximize the email list, sending text reminders to patients who opt-in, monitoring survey feedback including addressing negative reviews, allowing patients to book appointments via connected Facebook pages, and customizing communications preferences for each patient. The overall goal is to improve patient retention using Demand Force's automated marketing and outreach tools.
The monthly report provides key metrics and performance data for a business in areas such as revenue, promotions, referrals, web visits, customer acquisition, reviews, surveys, appointment confirmations, email and text campaigns, confirmations, new clients, and local network activity. It is accessed by logging into the Demandforce portal and clicking on the Monthly Reports link under the Manage section. The report sections breakdown visit sources, campaign details, client interactions, and reputation indicators over the past month.
AnyMeeting Small Business Webinar Series: Digital Marketing for Small BusinessAnyMeeting, Inc.
The webinar covered tips for growing a small business through digital marketing and social media. It discussed developing buyer personas, trends in paid, owned, and earned media, and best practices for digital marketing channels like websites, blogs, email, SEO, social media, and video. It also covered creating engaging content, measuring effectiveness through metrics like leads and sales, and strengthening customer relationships through digital efforts.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
In Webmarketing123′s upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you’ll learn how to generate sales leads with social media, build followers through communities for your target demographic, improve SEO and ROI through social media interactions, and promote your brand through social recognition and trust.
4 Advanced Tactics for Your SEO StrategyDemandWave
The document discusses 4 tactics for integrating SEO and social media marketing. It provides an agenda with the following topics: 1) Generate quality leads by integrating SEO and social media through engaging content. 2) Build relevant inbound links by creating a specialized community. 3) Improve SEO strategy and raise ROI by optimizing websites with social media. 4) Spread knowledge socially to boost SEO by powering calls-to-action with incentives in social media. The document provides details and best practices for each tactic.
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn offers various social media advertising solutions tailored to meet marketing objectives. These solutions engage customers at every stage of the acquisition process from awareness to repurchase. Solutions include display ads, sponsored content, takeovers, polls, and group/profile sponsorships. Campaigns range from $2,000-$50,000 depending on reach and duration. Combining multiple solutions can drive engagement and leads while increasing brand equity.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
The document discusses how social media can be used effectively for business purposes. It outlines that social media marketing should begin by focusing on developing relationships and brand awareness through engaging with customers. These relationships can then be leveraged to generate revenue by encouraging engagement with content and calls to action that provide value to customers. The document provides tips for listening to customers, managing a brand's image, creating engaging content, and integrating social media strategies with other marketing channels.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
This document discusses strategies for effective content marketing beyond just social media engagement. It emphasizes creating educational, entertaining, and exclusive content tailored to specific audiences. Metrics for both on-site content and social media content are discussed, including passive metrics like time on site and referrals as well as hard metrics like goals and social interactions. Case studies demonstrate how targeted acquisition campaigns can generate quality leads and sales. The key is to create compelling content, target a specific vertical, develop lists through participation and remarketing.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
This document provides an overview of developing a marketing plan in 3 sentences or less:
The document outlines key steps to developing an effective marketing plan including defining your mission, developing messaging, understanding your audience and goals, integrating traditional and online marketing channels like social media, and measuring results. It emphasizes aligning all marketing efforts with your organizational mission and brand. Regular measurement and feedback are important to evaluate success and opportunities for improvement.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
Similar to Greater New York Community Event Deck (20)
1. Thank you for attending our Greater New York
Social Media Marketing Workshop!
Welcome
Annie Tsai
Chief Customer Officer, Demandforce
Social Media Strategy Session
Manny Rivas
Account Manager, aimClear
Introduction to Generation Demandforce,
the online community we’ve built for customers like you.
Becca Piastrelli
Community Manager, Demandforce
Thank you & iPad Raffle
Team Q&A
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2. How to optimize your social
marketing strategy
GDNY 2012
Manny Rivas, Account Manager
@MannyRivas
aimClear
November 26th, 2012
3. Awards and Recognition
aimClear has been cited on the 2012
Inc. 500 list of fastest-growing
private companies in America. The
Inc. 500 is a prestigious annual list
showcasing businesses that
demonstrate exceptional growth and
admirable success.
In June 2012, we were recognized as
one of Minnesota Business’ 100 Best
Companies to Work For.
www.aimclear.com
4. Most do not consider going to
the dentist a social event.
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6. What are the channels?
Search Channels
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7. What are the channels?
Contextual Channels
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8. Search vs. contextual
2 Main Types of Online Marketing
• Search (Looking for answers)
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9. Search vs. contextual
2 Main Types of Online Marketing
• Contextual – (Viewing content & conversation)
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10. Search vs. Social
Search Engine Optimization
Search Marketing Variety #1
•Google, Yahoo, Bing “organic” search results
•YouTube search
•User enters query, gets result, advertiser didn’t pay to be in
results
11. Search vs. Social
Paid Search
Search Marketing Variety #2
•Google, Yahoo, Bing, YouTube sponsored search results
•User types question, gets result, advertiser paid to be in
results
12. Search vs. contextual
Contextual – Social Media
Contextual Marketing Variety #1
•Facebook walls, likes, comments,
•Twitter, LinkedIn, forums, blog comments
•Advertisers don’t pay, they market by participation
13. Search vs. contextual
Contextual – Paid Social
Contextual Marketing Variety #2
•Linkedin and Facebook Ads
•Ads targeted in publications
•Advertisers pay for highly targeted walk-by traffic
23. Facebook Ads Case Study
Goal: increase seminar attendance with geo-specific Facebook
ads targeted in a radius of the seminar location.
Revenue from registrations: $595 + 50% of registrants will
purchase roughly $4k of materials.
Ad campaigns were created and targeted by geo + interests or
education for each seminar.
Results:
Total spent: $4,147.13
Registrations: 13
Profit: ($7,735 + $24,000) - $4,147.13 = $27,587.87
www.aimclear.com
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30. Selecting A Landing Page
• Make It Painfully Simple For Your Visitors
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31. Organic Community Building:
Sharing Content
Why Is Sharing Important?
– Sharing topical content with your community can help:
• Establish yourself as an authority
• Stay up to speed on industry events & news
• Initiate & foster engagement with customers
www.aimclear.com
32. Resources for Content
• Aggregators a la…
–AllTop.com
–Facebook
–SomeEcards
–Reddit
–Pinterest
• Top News & Content Aggregators in Vertical
• Local News Sites
www.aimclear.com
40. Grow Your Reputation on Facebook
Reviews Automatically
Updated
Word of Mouth for
Every Prospective
Patient
Certified Reviews
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41. Demandforce Easy Reviews
Consistent reviews across the web:
Practice Website, Facebook & Google Places
42. Connect with New Patients
Capture new patients right from your Facebook page
Appointment requests appear in your Demandforce Dashboard
49. Campaigns vs promotions
In our
‘Campaigns’
tab, you will be
able to create a
promotion with
a highlighted
special
incentive, or
create a
custom
newsletter with
unlimited
possibilities.
50. Step 1: Select Your message type
Choose from
one of our
standard
templates
Or our
Reputation
Builder Section
to build your
presence
online
Or simply
51. Step 2: customize your message
Our platform is
similar to many
word processing
programs. You
can edit your
fonts, styles and
colors to your
liking for any
message you are
creating.
Template text
can be edited,
added to, or
52. Preview your message
Always make
sure to preview
your message
along the way
to ensure that
the content you
are sending is
accurate and
designed the
way you want.
You can preview
in full on Steps
2, 3 and 6.
53. Step 3: Send an email proof
In Step 3, you
can preview
your message
and send a
copy to your
personal email
address to
view a copy in
your inbox
before sending
to your
patients or
customers.
54. Step 4: select your recipients
In Step 4, you can target and
segment with tremendous power
to reach folks who have left you
great feedback or said they would
refer a friend to you.
For certain management systems,
55. Segment your message
For certain
management
systems, we
can target
further down
by specific
criteria pulled
directly from
your ledger to
target the
exact group
you wish to
receive your
email
56. Step 5: refine your list of recipients
In Step 5, the
list generated
based on your
criteria will be
shown for
further pruning
ensuring your
message only
goes to people
you want to
receive your
message
57. Step 6: schedule your message
In Step 6, you
can decide
when you
want your
communicatio
n to be
scheduled for
delivery, or to
send the
communicatio
n now.
You also have
one more
chance to
review your
message and
58. Topic Ideas Throughout the Year
January February March April
•New Years •The Grammys •March Madness •Easter (Candy)
Resolutions
•The Oscars •Spring Break •Tax Day Reminder
•The Superbowl
•Valentine’s Day •St. Patrick’s Day •April Fools!
May June July August
•Mother’s Day •Father’s Day •Summer Vacation •Back to School
(College)
•Graduation •Summer Is Here •4th of July (BBQ)
•End of Summer
Promo
September October November December
•Insurance Reminder
•Back to School •Halloween •Thanksgiving •Holidays
•Labor Day •World Series •Black Friday Deals
•Voting Reminder
59. o A complete social strategy in
30 minutes per month
o Timely automatically
schedules posts to maximize
Type your
Facebook or reach and clicks
Twitter updates
here. Click “Post
Now” to post o Easily track the performance
immediately or
“Schedule” to let of every post you send to
Timely choose the
optimal time for Twitter or Facebook
you.
o Set it and forget it!
The best way to stay active on social media for the busy
professional!
Regardless if you will run ads or not, knowing the approximate numbers for each of these segments will give you an understanding of where interest pockets in your community exist
This feature is available right in their product portal! Can post immediately to their pages OR queue up a ton of posts for later. Analyses their past 200 posts so it sends out the post at the perfect time for the MOST exposure. Tagline for Timely is “set it and forget it” Mention you can take 30 minutes and have 30 posts for 30 days!
Reviews Widget for Facebook
Review Widget for Facebook
Appointment Widget for FB
Get across the value of deals but include that DF is working on making this EVEN easier! High volume of people confirming appts online. Gives them a chance to share with friends on Facebook in click! Social referrals help you turn your best customers into your best marketers. It allows you to give a gift to an existing customer that they can then give to a Facebook friend. In turn helping you get new customers from your existing customers. It's the evolution of word of mouth marketing.
100 Appointment Confirmations = 1 Lead 5 Leads = 1 New Customer