The document summarizes a 2011 conference for the American Composites Manufacturers Association (ACMA) on creating member value by expanding market opportunities. It discusses ACMA's efforts to promote composites through initiatives like the Composites Growth Initiative. It also presents an analysis of ACMA's strengths, weaknesses, opportunities, and threats. Recommendations include raising additional funding, sponsoring life cycle analyses of composites, expanding involvement in codes and standards, and pursuing advocacy and communications efforts to position composites favorably against competing materials.
1. 2011 Great Ideas Conference Creating Member Value by Expanding Market Opportunities March 13, 2011 4:30 PM - 5:45 PM Tom Dobbins, CAE Dick Doyle, CAE
![Expanding Market Opportunities for ACMA Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)