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W Creative General Credentials
- 1. Credentials Presentation October 11, 2011
- 2. W Creative helps companies capture the imagination and attention of their prospects and customers. With unique creative and thoughtful execution, we will transform the way the world interacts with your company, your product, and your brand. Creative that Delivers Customer-Centric Brand Experiences WCREATIVE www.wcreative-mpls.com
- 3. Who: Alan Wallner, and Rosemary Wallner What: A collaborative group of brand marketing professionals helping companies connect and build relationships with their target audience Where: Based in Minnetonka and work with clients in North America When: Established in 2005 Why: We have the rare joy of creating something new every single day How: By combining smart brand strategies with killer creative WCREATIVE www.wcreative-mpls.com
- 4. Client Experience Includes • Allied Waste • Medtronic • American Biosystems • MinuteBids.com • Boulay, Heutmaker, Zibell, & Co. • Motorola • The Brost Clinic • Orkin Polaris • C. H. Robinson Worldwide • Prime Therapeutics • Canadian Off Highway Vehicle Distribution • Prosperwell Financial • Cargill • ReadyShot • Celleration • Renovocom • Clarus Medical Systems • RenovoData Services • Cousineau McGuire • Riegstad and Associates • CureIS Healthcare • RSP Architects • DogWonderful.com • Sienna Square • EvaluMed • Split Rock Partners • Fresh EcoHarvest • The Hartfiel Company • Full-Circle Giving • The LUSSO Collection • Global Tool and Engineering • U.S. Bank • Hartfiel Automation • United States Marine Corps • HoldMyMemories.com • UnitedHealthcare • Lawson Software • Uson Design • Layer 7 Technologies • vRad (Virtual Radiologic) • WindLogics WCREATIVE www.wcreative-mpls.com
- 5. 1. Business Objectives 1 Business Objectives WCREATIVE www.wcreative-mpls.com
- 6. 1. Business Objectives Focus the vision 1 Business Objectives The objectives provide a clear direction that all project initiatives “pay back” to. They allow us to question if something is worth a level of effort or budget based on its contribution to attaining the vision. WCREATIVE www.wcreative-mpls.com
- 7. 2. Target Audience 1 Business Objectives 2 Target Audience WCREATIVE www.wcreative-mpls.com
- 8. 2. Target Audience Focus the message 1 Business Objectives Deliver a message that is for the right target audience. Your prospects want to know what you are going to do for them and what 2 Target value you will deliver for them. Audience WCREATIVE www.wcreative-mpls.com
- 9. 3. Brand Foundation 1 Business Objectives 3 2 Brand Target Foundation Audience WCREATIVE www.wcreative-mpls.com
- 10. 3. Brand Foundation Focus the brand 1 Business Objectives Your brand image is one of your most valued assets. Having a consistent brand experience supporting your objectives and 3 2 relevant to your target audience is Brand Target essential to building and retaining Foundation Audience your brand’s integrity. WCREATIVE www.wcreative-mpls.com
- 11. 4. The Plan 1 Business Objectives 4 The Plan 3 2 Brand Target Foundation Audience WCREATIVE www.wcreative-mpls.com
- 12. 4. The Plan Deliver the experience 1 Business Objectives Coordination of initiatives creates the opportunity to connect with your target audience through the right channel at 4 the right time with the right message. The Plan Capturing the imagination and attention 3 2 Target of your prospects and customers. Brand Foundation Audience WCREATIVE www.wcreative-mpls.com
- 13. Virtual Radiologic Virtual Radiologic is the largest distributed teleradiology services company in the U.S., serving more than 1,500 radiology practices, hospitals and diagnostic imaging centers.
- 14. virtual radiologic medcense professionals | of new york a virtual radiologic company 2007 Communicator Awards of Distinction Winner • Logo Design WCREATIVE www.wcreative-mpls.com
- 16. www.virtualrad.com WCREATIVE www.wcreative-mpls.com
- 18. 2007 Communicator Awards of Distinction Winner WCREATIVE www.wcreative-mpls.com • Overall Corporate Brochure/Package Design
- 20. RenovoData Services RenovoData Services is a data destruction and electronic recycling company that believes in global citizenship and environmental responsibility. They have a zero landfill policy guaranteeing that no client equipment or asset tags end up in a landfill, domestic or abroad.
- 25. www.renovods.com WCREATIVE www.wcreative-mpls.com
- 26. Üson Design Solutions A fresh approach to providing innovative eco-friendly flooring and plumbing products to designers, homeowners and commercial clients.
- 27. WCREATIVE www.wcreative-mpls.com www.usondesign.com
- 31. Allied Waste Services If you’re an Allied Waste customer, blue means go. It means innovation that translates into a can-do spirit and a customer experience that’s so reliable it’s almost boring. It means a smiling face, a pleasant voice, a trusted resource, and a true sense of pride.
- 36. Dog Wonderful DogWonderful is a specialty travel website for dog lovers where they can find and book dog-friendly hotels, plane tickets, and car rentals making it easy to enjoy traveling with their dog.
- 40. The LUSSO Collection LUSSO is the Italian word for luxury. It is also the name of the preeminent, luxury destination club created by and for discerning travelers.
- 42. 2008 Communicator Gold Awards of Excellence Winner WCREATIVE www.wcreative-mpls.com • Promotional Design • Promotional Kit Development
- 44. Belagalla Belagalla is passionate about creating the best and most unique wedding experience. Their “High Touch” and “High Tech” philosophy provides customers with unparalleled customer service and online resources.
- 48. Titan Development Group Titan was founded by industry veterans who joined forces to change industry trends and create a truly efficient, high-performance development firm.
- 50. www.titandevelopment.us WCREATIVE www.wcreative-mpls.com
- 56. United States Marine Corps The United States Marine Corps, America's most elite military branch, strives to produce not only the best warriors, but also the best people - men and women who live by the Core Values of Honor, Courage, and Commitment.
- 57. www.marines.com/2001 WCREATIVE www.wcreative-mpls.com
- 58. www.marines.com WCREATIVE www.wcreative-mpls.com
- 60. Thank you WCREATIVE www.wcreative-mpls.com 5740 Lake Rose Drive, Minnetonka, MN 55345 612.723.1473 www.wcreative-mpls.com
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