Ogilvy Digital Lab

The Ogilvy Digital Lab network focuses on integrating emerging technologies into marketing campaigns to enhance digital branding experiences. The Tokyo showroom includes various interactive elements such as a movement-sensitive floor, touch-sensitive windows, and a custom interactive table, all aimed at creating immersive engagements for clients and consumers. Additionally, it showcases mobile applications and branded content for on-the-go experiences, as well as partnerships with companies like Adobe to strengthen digital marketing capabilities.