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Graphic Design Principles
savoyacademy.com
© 2016 by Savoy Academy. All rights reserved
Curriculum and lesson plan activities in education
Four Principles
1. Proximity
2. Repetition
3. Alignment
4. Contrast
Proximity (or closeness)
Objects being near
creates a connection
between ideas or
elements on a page.
Items not related should
NOT be grouped close
together.
Scattered ProximityProximity
Group similar objects together.
Repetition
Unifies project.
Repetition can be used with
fonts, colors, bullets, images or
alignment.
Example of stars throughout
this page or throughout several
pages in a multipage document.
Alignment
Creates order and clean
lines for more organized
appearance.
Align against invisible
lines or grids for best
results.
This is some text to show
example of what is not
aligned properly in a text.
You don’t want to mix center,
left and right alignments. You
should consistently use one.
Also avoid using center
alignment when possible.
This text makes things look
disorganized and less
consistent.
Misaligned
Contrast
Background and foreground must be different
enough for text to be easy to read.
High Contrast
Low Contrast
Medium Contrast
7
High Contrast
Low Contrast

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Graphic design principles