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Introduction to Business Communication Communication for Executives Niagara University
Terms and Ideas <ul><li>Communication Purposes </li></ul><ul><li>Communication Process </li></ul><ul><li>Communication Con...
Purposes for Business Communication <ul><li>Provide factual information </li></ul><ul><li>Inform readers about or provide ...
Usage of Business  Communication Channels <ul><li>Listening 45% </li></ul><ul><li>Reading 16% </li></ul><ul><li>Speaking 3...
The Communication Process <ul><li>Sender has an idea </li></ul><ul><li>Sender encodes the idea </li></ul><ul><li>Sender tr...
Kinneavy’s Triangle
Communication Context <ul><li>Purpose </li></ul><ul><li>Audience </li></ul><ul><li>Medium </li></ul><ul><li>Genre/Conventi...
Types of Communication <ul><li>Nonverbal </li></ul><ul><ul><li>Less structured, harder to classify </li></ul></ul><ul><ul>...
Genres of Communication <ul><li>Written Communication </li></ul><ul><li>Oral Communication </li></ul><ul><li>Mixed Communi...
Written Communication <ul><li>Letters </li></ul><ul><li>Memos </li></ul><ul><li>Email </li></ul><ul><li>Reports/White Pape...
Oral Communication <ul><li>Meetings </li></ul><ul><li>Conference calls </li></ul><ul><li>Phone calls </li></ul><ul><li>Pre...
Mixed Communication <ul><li>Web sites  </li></ul><ul><li>PowerPoint presentations (spoken and written communication) </li>...
Internal Communication <ul><li>Official structure </li></ul><ul><ul><li>Formal chain of command </li></ul></ul><ul><ul><li...
External Communication <ul><li>Formal contacts </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Public relations...
Communication Barriers <ul><li>Perception and language </li></ul><ul><li>Restrictive environments </li></ul><ul><li>Distra...
Overcoming Barriers <ul><li>Adopt audience-centered approach </li></ul><ul><li>Foster open communication climate </li></ul...
Audience-Centered Approach <ul><li>Understand biases </li></ul><ul><li>Consider education </li></ul><ul><li>Factor in age ...
Communication Ethics <ul><li>Recognize ethical choices </li></ul><ul><li>Make ethical choices </li></ul><ul><li>Motivate e...
Works Cited The majority of the slides for this presentation were taken from Prentice Hall’s  Business Communication Today...
 
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Principlesofcomm

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Principlesofcomm

  1. 1. Introduction to Business Communication Communication for Executives Niagara University
  2. 2. Terms and Ideas <ul><li>Communication Purposes </li></ul><ul><li>Communication Process </li></ul><ul><li>Communication Context </li></ul><ul><li>Genres of Communication </li></ul><ul><li>Communication Barriers </li></ul><ul><li>Communication Ethics </li></ul>
  3. 3. Purposes for Business Communication <ul><li>Provide factual information </li></ul><ul><li>Inform readers about or provide information </li></ul><ul><li>Clarify and condense information </li></ul><ul><li>State precise responsibilities </li></ul><ul><li>Persuade and make recommendations </li></ul>
  4. 4. Usage of Business Communication Channels <ul><li>Listening 45% </li></ul><ul><li>Reading 16% </li></ul><ul><li>Speaking 30% </li></ul><ul><li>Writing 9% </li></ul>
  5. 5. The Communication Process <ul><li>Sender has an idea </li></ul><ul><li>Sender encodes the idea </li></ul><ul><li>Sender transmits the message </li></ul><ul><li>Receiver gets the message </li></ul><ul><li>Receiver decodes the message </li></ul><ul><li>Receiver sends feedback </li></ul>
  6. 6. Kinneavy’s Triangle
  7. 7. Communication Context <ul><li>Purpose </li></ul><ul><li>Audience </li></ul><ul><li>Medium </li></ul><ul><li>Genre/Conventions </li></ul><ul><li>Technologies </li></ul>
  8. 8. Types of Communication <ul><li>Nonverbal </li></ul><ul><ul><li>Less structured, harder to classify </li></ul></ul><ul><ul><li>More spontaneous, less control </li></ul></ul><ul><li>Verbal </li></ul><ul><ul><li>More structured, easier to study </li></ul></ul><ul><ul><li>Conscious purpose, more control </li></ul></ul>
  9. 9. Genres of Communication <ul><li>Written Communication </li></ul><ul><li>Oral Communication </li></ul><ul><li>Mixed Communication </li></ul>
  10. 10. Written Communication <ul><li>Letters </li></ul><ul><li>Memos </li></ul><ul><li>Email </li></ul><ul><li>Reports/White Papers </li></ul><ul><li>Web sites </li></ul><ul><li>Promotional Materials </li></ul><ul><li>Other written documents </li></ul>
  11. 11. Oral Communication <ul><li>Meetings </li></ul><ul><li>Conference calls </li></ul><ul><li>Phone calls </li></ul><ul><li>Presentations </li></ul><ul><li>Video or audio recordings </li></ul><ul><li>Other forms of oral communication </li></ul>
  12. 12. Mixed Communication <ul><li>Web sites </li></ul><ul><li>PowerPoint presentations (spoken and written communication) </li></ul><ul><li>Performance reviews </li></ul>
  13. 13. Internal Communication <ul><li>Official structure </li></ul><ul><ul><li>Formal chain of command </li></ul></ul><ul><ul><li>Up, down, across formal power lines </li></ul></ul><ul><li>The grapevine </li></ul><ul><ul><li>Informal networking </li></ul></ul><ul><ul><li>Unofficial lines of power </li></ul></ul>
  14. 14. External Communication <ul><li>Formal contacts </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><li>Informal contacts </li></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Managers </li></ul></ul>
  15. 15. Communication Barriers <ul><li>Perception and language </li></ul><ul><li>Restrictive environments </li></ul><ul><li>Distractions </li></ul><ul><li>Deceptive tactics </li></ul><ul><li>Information overload </li></ul>
  16. 16. Overcoming Barriers <ul><li>Adopt audience-centered approach </li></ul><ul><li>Foster open communication climate </li></ul><ul><li>Commit to ethical communication </li></ul><ul><li>Create lean, efficient messages </li></ul>
  17. 17. Audience-Centered Approach <ul><li>Understand biases </li></ul><ul><li>Consider education </li></ul><ul><li>Factor in age </li></ul><ul><li>Recognize status </li></ul><ul><li>Acknowledge style </li></ul>
  18. 18. Communication Ethics <ul><li>Recognize ethical choices </li></ul><ul><li>Make ethical choices </li></ul><ul><li>Motivate ethical choices </li></ul>
  19. 19. Works Cited The majority of the slides for this presentation were taken from Prentice Hall’s Business Communication Today (2003) PowerPoint presentation.

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