2. WHAT IS GRAPEVINE COMMUNICATION ?
Unstructured and Informal network.
Formed on social relationship rather than organizational
charts or job descriptions.
Informal Vehicle through which message flow
throughout the organization.
3. ORGANIZATIONAL GRAPEVINE
Early Research Findings :
Transmits information rapidly in all direction.
Follows a cluster chain pattern.
More active in homogeneous group.
Transmits some degree of truth.
4. TYPES OF GRAPEVINE CHAINS
Single Stranded Chain.
Gossip Chain.
Probability Chain.
Cluster Chain.
5. SINGLE STRANDED CHAIN
It flows like a chain.
The longer the strand the more distortion and filtering
affects.
Most inaccuracies occur in this chain.
6. GOSSIP CHAIN
One person tells to other people.
This chain passes a message regarding a ‘not-on-job’
nature.
Generally considered to be slow in passing the
information.
7. PROBABILITY CHAIN
Information may move from anybody to anybody.
This chain is found when information is somewhat
interesting but not really significant.
Only few people in the organization will get to know the
information.
8. CLUSTER CHAIN
Individual communicates with only those individual
he/she trust.
It is the dominant grapevine pattern in an organization.
Most informal communication flows through this chain.
9. ADVANTAGES
Spreads Rapidly.
Feedback is quick.
Group Cohesiveness.
Emotional Supportive.
Signals that Problems/Good News exist.
Substitute for formal channel of communication.
