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COMMUNICATION IN
BUSINESS
Oral/Verbal Communication
Communication process model
Importance of communication in Business
 Exchanging information
 Preparing & executing plans & policies
 Increasing employees’ efficiency
 Achieving goals
 Making decisions
 Improving industrial relations
 Improving publicity
 Removing controversies
 Enhancing employee satisfaction
 Enhancing loyalty
Grapevine
The grapevine is a communication system or
process which is barely informal
communication system. It is comprised of
gossip and rumor. More and wide information
can be transmitted through grapevine
communication system. But there are also
some negative ideas about grapevine
communication system. But in the real world, it
exists together with the formal communication
system.
Types of Grapevine
Advantages- Grapevine
Disadvantages-Grapevine
 communication in Business

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communication in Business