4. Importance of communication in Business
Exchanging information
Preparing & executing plans & policies
Increasing employees’ efficiency
Achieving goals
Making decisions
Improving industrial relations
Improving publicity
Removing controversies
Enhancing employee satisfaction
Enhancing loyalty
5.
6.
7.
8. Grapevine
The grapevine is a communication system or
process which is barely informal
communication system. It is comprised of
gossip and rumor. More and wide information
can be transmitted through grapevine
communication system. But there are also
some negative ideas about grapevine
communication system. But in the real world, it
exists together with the formal communication
system.