The conference aims to exchange international experiences in digital communications, summarize achievements of the year, and demonstrate future trends. It will feature client perspectives on key aspects of engaging consumers in interactive media, and reports from research executives. The event website provides more information and an email for questions.
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
The document discusses writing for digital media across multiple platforms. It covers the differences between platforms like web and wireless, and traditional vs new forms of transmedia storytelling. It emphasizes writing styles that fit different platforms, developing characters, and joining storylines together across media. The document also provides examples of interactive web dramas and games used to generate engaging content and audiences across multiple screens.
This document provides a summary of trends observed at Cannes Lions 2011, including the rise of social TV, digital storytelling using HTML5, collaboration and co-creation, real-time engagement, social business, designing for networks, seamless cross-device integration, socially connected objects, and continued growth of the tablet market. Specific examples are given showcasing brands like Old Spice, Arcade Fire/Google, ASOS, Mercedes-Benz, Heineken, and Blackberry that have successfully adopted these new trends.
The document summarizes several innovative digital marketing campaigns and technologies. It discusses projects using augmented reality, interactive videos, mobile applications, social media integration, and other interactive formats. The purpose is to highlight interesting and surprising cases from the world of internet marketing and technical innovations.
Technical Revolution of Digital Marketing Acquisio
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge.
Slide notes:
Slide 2
1. Constantly using the best current information to adjust current Bid.
2. Produces superior precision to native AdWords daily budget control.
Slide 3
Compared to a canon with fire and wait model.
Slide 5
This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis
Slide 6
True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions.
Slide 7
Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each.
Slide 8
Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC.
Slide 9-12
Yellow date is the first dates with BBM.
Slide 13
Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance.
Slide 14
Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor.
Slide 15
Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor.
Slide 16
86% of money spent well obeying the constraints, while 14% does not.
Presentation on the digital revolution reshaping the energy sector and the emerging platform leaders that are helping to drive this change. The presentation was given at the MIT Platform Strategy Summit, July 25, 2014, Cambridge MA, USA.
A unified digital experience delivery platform will manage and deliver connected digital experiences to every step of the customer journey across multiple devices, channels, and geographies
Digital cpa webcasts impact of digital revolution on business environmentCPA.com
Cloud computing is changing the interaction within businesses and with their clients. Comparison on how the cloud infrastructure is similar to the electrical infrastructure. These changes also affect how virtual work teams work.
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
The document discusses writing for digital media across multiple platforms. It covers the differences between platforms like web and wireless, and traditional vs new forms of transmedia storytelling. It emphasizes writing styles that fit different platforms, developing characters, and joining storylines together across media. The document also provides examples of interactive web dramas and games used to generate engaging content and audiences across multiple screens.
This document provides a summary of trends observed at Cannes Lions 2011, including the rise of social TV, digital storytelling using HTML5, collaboration and co-creation, real-time engagement, social business, designing for networks, seamless cross-device integration, socially connected objects, and continued growth of the tablet market. Specific examples are given showcasing brands like Old Spice, Arcade Fire/Google, ASOS, Mercedes-Benz, Heineken, and Blackberry that have successfully adopted these new trends.
The document summarizes several innovative digital marketing campaigns and technologies. It discusses projects using augmented reality, interactive videos, mobile applications, social media integration, and other interactive formats. The purpose is to highlight interesting and surprising cases from the world of internet marketing and technical innovations.
Technical Revolution of Digital Marketing Acquisio
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge.
Slide notes:
Slide 2
1. Constantly using the best current information to adjust current Bid.
2. Produces superior precision to native AdWords daily budget control.
Slide 3
Compared to a canon with fire and wait model.
Slide 5
This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis
Slide 6
True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions.
Slide 7
Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each.
Slide 8
Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC.
Slide 9-12
Yellow date is the first dates with BBM.
Slide 13
Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance.
Slide 14
Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor.
Slide 15
Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor.
Slide 16
86% of money spent well obeying the constraints, while 14% does not.
Presentation on the digital revolution reshaping the energy sector and the emerging platform leaders that are helping to drive this change. The presentation was given at the MIT Platform Strategy Summit, July 25, 2014, Cambridge MA, USA.
A unified digital experience delivery platform will manage and deliver connected digital experiences to every step of the customer journey across multiple devices, channels, and geographies
Digital cpa webcasts impact of digital revolution on business environmentCPA.com
Cloud computing is changing the interaction within businesses and with their clients. Comparison on how the cloud infrastructure is similar to the electrical infrastructure. These changes also affect how virtual work teams work.
A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
A FUTURE-FOCUSED DIGITAL PLATFORM WITH DRUPAL 8Phase2
https://www.youtube.com/watch?v=NCx0fx-FWSc
Breaking News: Al Jazeera Builds Future-focused Digital Platform with Drupal 8
Sep 28, 2016 at DrupalCon Dublin
This just in: Al Jazeera Media Network, a leading provider in news and media broadcasting, is investing in its future by building a global, multi-lingual, unified CMS platform to streamline the creation and personalized delivery of news on the newly released Drupal 8 platform. This story is still unfolding!
For a global media network like Al Jazeera, Drupal 8 provides the perfect base for internationalization, future growth, and flexibility. Al Jazeera required a platform that could unify several different content streams and support a complicated editorial workflow, allowing network wide collaboration and search.
In this talk, leaders from the Al Jazeera digital project will go “behind-the-scenes” of the network’s next generation publishing platform. Hear from the Al Jazeera Product Managers and Platform Experts about how the content needs driving the media business can map to the underpinnings of a unified publishing platform. We will explore the technical advantages of Drupal 8, as well as the digital strategy that informed the endeavor. You’ll learn:
● Why Al Jazeera Media Network decided to invest in Drupal 8 as an early adopter
● How to use Deploy, Multi-version, and Replication modules to support an enterprise content repository
● The implications of starting with Lightning as a base distribution
● How Al Jazeera Media Network transformed its editorial workflow with Drupal 8 tools
For anyone working in the digital publishing industry or considering using Drupal 8 for a platform, this session is a must-see!
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
The document discusses the key findings and recommendations from Gartner's 2016 CIO Agenda survey. Some of the main points summarized are:
- The survey collected responses from over 2,900 CIOs across various industries and 84 countries regarding their priorities and challenges.
- Digitalization is becoming more important but many organizations are still focusing on operational impacts rather than strategic opportunities. Top priorities for CIOs include analytics, cloud computing, and digitalization.
- Talent gaps, especially in information/analytics and business skills, are a major barrier to CIO success. CIOs need to develop new approaches to attracting and developing talent both internally and externally.
- Most CIOs see
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Accenture Technology Vision for Retail 2016accenture
The document summarizes key points from Accenture's 2016 Technology Vision for Retail report. It discusses how retailers must focus on putting people (customers, employees, business partners) first in the digital age. It also covers how retailers can leverage intelligent automation, build a liquid workforce, engage in the platform economy, manage predictable disruption, and ensure digital trust. The document provides examples and recommendations for retailers on each of these technology trends.
A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading? It is confirmed—the virus has hit Park City. Can you survive? Pandemic 1.0, a transmedia storytelling experience, unites film, mobile and online technologies, props, social gaming, and data visualization, enabling audiences to step into the shoes of the pandemic protagonists anytime during the day. Mission Control is the only way to learn where you stand in the face of the spreading pandemic.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
BEST IN CLASS TRANSMEDIA SHOWCASE: Down the Rabbit Hole with Lance Weiler. Merging Media
An immersive storytelling experience called PANDEMIC 1.0 was presented at the Sundance Film Festival to engage both attendees and online audiences. Participants worked together over 120 hours to stop the spread of a fictional pandemic outbreak by finding hidden objects and answering questions on mobile phones. The experience leveraged emerging technologies to enhance the narrative and test new models for social interactions and storytelling. Feedback from participants suggested it created a sense of being part of an interactive thriller.
This document discusses developments in digital interaction and gaming. It notes that (1) gaming will transform how people interact digitally through projects like Natal and MILO which enable interaction without devices. It also discusses brain interfacing companies. (2) Social media is still in its infancy and being social will be critical for brands by bringing people together and providing social value. (3) Mobile phones are the 7th mass medium and a unique marketing channel that can be used to serve consumer needs through movement, moment, identity, multi-user experiences, money, and functionality. The future of advertising will be lived, co-created, and social experiences.
This document provides ideas for engaging Generation Z students on campus, including interactive activities, pop-up experiences, ambassador programs, and social media strategies. Some key recommendations are to make experiences entertaining, get people involved through interactive games and challenges, own exhibition spaces by giving them unique identities, mobilize student ambassadors to spread word-of-mouth, and create buzz-worthy content for social media with an emphasis on visuals and videos. Measurement of success includes social reach, application increases, and being recognized as the best stand at conferences.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The document outlines 10 trends for 2014 and beyond based on research conducted by JWTIntelligence. The trends explore how consumers are both embracing and resisting technology as it grows more omnipresent in their lives. People are trying to find balance by being more mindful and present, and are embracing imperfection. The trends also examine how visual communication is increasing, consumer expectations for speed are rising, mobile technology provides opportunity, and privacy concerns are growing as anonymity decreases.
JWT: 10 Trends for 2014 - Executive SummaryKaren Sanchez
The document outlines 10 trends for 2014 and beyond based on research conducted by JWTIntelligence. The trends explore how consumers are both embracing and resisting technology's growing presence in their lives. Some of the key trends include immersive experiences, visual communication replacing text, impatience driven by on-demand services, mobile technology providing opportunities, and a desire for imperfection and mindfulness amid polished digital lives.
The document discusses how consumer viewing habits are shifting from traditional TV to using second screens like mobile devices simultaneously. This is changing TV advertising strategies. Several TV-related mobile apps are described that aim to extend the viewing experience and create social interactions around shows. These include network, program-specific, sports, and check-in/social apps. Zeebox is discussed as an app that integrates program guides, extended content, social features, and e-commerce for shows. Both its strengths like cross-platform support and weaknesses like a confusing interface are noted.
The document provides summaries of 13 digital marketing campaigns and projects. They include an interactive Pac-Man game to promote Internet Explorer 9, a chocolate chase online game for Magnum ice cream, an immersive virtual reality experience for 5 Gum, and an interactive billboard promoting public health careers. The summaries describe innovative uses of digital media, platforms, and technologies to engage audiences and communicate brand messages in creative ways.
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION MediaFront
For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world.
It’s time to merge the digital and the physical and create an internet of things.
We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!
Discuss how the myWorld social studies program is uniquely designed to help students build the a geographical, historical, social and technical knowledge and skills required of citizens living and working in our 21st century global community. Discuss how technology and social media are networking and shrinking the world of our students.
A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
A FUTURE-FOCUSED DIGITAL PLATFORM WITH DRUPAL 8Phase2
https://www.youtube.com/watch?v=NCx0fx-FWSc
Breaking News: Al Jazeera Builds Future-focused Digital Platform with Drupal 8
Sep 28, 2016 at DrupalCon Dublin
This just in: Al Jazeera Media Network, a leading provider in news and media broadcasting, is investing in its future by building a global, multi-lingual, unified CMS platform to streamline the creation and personalized delivery of news on the newly released Drupal 8 platform. This story is still unfolding!
For a global media network like Al Jazeera, Drupal 8 provides the perfect base for internationalization, future growth, and flexibility. Al Jazeera required a platform that could unify several different content streams and support a complicated editorial workflow, allowing network wide collaboration and search.
In this talk, leaders from the Al Jazeera digital project will go “behind-the-scenes” of the network’s next generation publishing platform. Hear from the Al Jazeera Product Managers and Platform Experts about how the content needs driving the media business can map to the underpinnings of a unified publishing platform. We will explore the technical advantages of Drupal 8, as well as the digital strategy that informed the endeavor. You’ll learn:
● Why Al Jazeera Media Network decided to invest in Drupal 8 as an early adopter
● How to use Deploy, Multi-version, and Replication modules to support an enterprise content repository
● The implications of starting with Lightning as a base distribution
● How Al Jazeera Media Network transformed its editorial workflow with Drupal 8 tools
For anyone working in the digital publishing industry or considering using Drupal 8 for a platform, this session is a must-see!
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
The document discusses the key findings and recommendations from Gartner's 2016 CIO Agenda survey. Some of the main points summarized are:
- The survey collected responses from over 2,900 CIOs across various industries and 84 countries regarding their priorities and challenges.
- Digitalization is becoming more important but many organizations are still focusing on operational impacts rather than strategic opportunities. Top priorities for CIOs include analytics, cloud computing, and digitalization.
- Talent gaps, especially in information/analytics and business skills, are a major barrier to CIO success. CIOs need to develop new approaches to attracting and developing talent both internally and externally.
- Most CIOs see
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Accenture Technology Vision for Retail 2016accenture
The document summarizes key points from Accenture's 2016 Technology Vision for Retail report. It discusses how retailers must focus on putting people (customers, employees, business partners) first in the digital age. It also covers how retailers can leverage intelligent automation, build a liquid workforce, engage in the platform economy, manage predictable disruption, and ensure digital trust. The document provides examples and recommendations for retailers on each of these technology trends.
A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading? It is confirmed—the virus has hit Park City. Can you survive? Pandemic 1.0, a transmedia storytelling experience, unites film, mobile and online technologies, props, social gaming, and data visualization, enabling audiences to step into the shoes of the pandemic protagonists anytime during the day. Mission Control is the only way to learn where you stand in the face of the spreading pandemic.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
BEST IN CLASS TRANSMEDIA SHOWCASE: Down the Rabbit Hole with Lance Weiler. Merging Media
An immersive storytelling experience called PANDEMIC 1.0 was presented at the Sundance Film Festival to engage both attendees and online audiences. Participants worked together over 120 hours to stop the spread of a fictional pandemic outbreak by finding hidden objects and answering questions on mobile phones. The experience leveraged emerging technologies to enhance the narrative and test new models for social interactions and storytelling. Feedback from participants suggested it created a sense of being part of an interactive thriller.
This document discusses developments in digital interaction and gaming. It notes that (1) gaming will transform how people interact digitally through projects like Natal and MILO which enable interaction without devices. It also discusses brain interfacing companies. (2) Social media is still in its infancy and being social will be critical for brands by bringing people together and providing social value. (3) Mobile phones are the 7th mass medium and a unique marketing channel that can be used to serve consumer needs through movement, moment, identity, multi-user experiences, money, and functionality. The future of advertising will be lived, co-created, and social experiences.
This document provides ideas for engaging Generation Z students on campus, including interactive activities, pop-up experiences, ambassador programs, and social media strategies. Some key recommendations are to make experiences entertaining, get people involved through interactive games and challenges, own exhibition spaces by giving them unique identities, mobilize student ambassadors to spread word-of-mouth, and create buzz-worthy content for social media with an emphasis on visuals and videos. Measurement of success includes social reach, application increases, and being recognized as the best stand at conferences.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The document outlines 10 trends for 2014 and beyond based on research conducted by JWTIntelligence. The trends explore how consumers are both embracing and resisting technology as it grows more omnipresent in their lives. People are trying to find balance by being more mindful and present, and are embracing imperfection. The trends also examine how visual communication is increasing, consumer expectations for speed are rising, mobile technology provides opportunity, and privacy concerns are growing as anonymity decreases.
JWT: 10 Trends for 2014 - Executive SummaryKaren Sanchez
The document outlines 10 trends for 2014 and beyond based on research conducted by JWTIntelligence. The trends explore how consumers are both embracing and resisting technology's growing presence in their lives. Some of the key trends include immersive experiences, visual communication replacing text, impatience driven by on-demand services, mobile technology providing opportunities, and a desire for imperfection and mindfulness amid polished digital lives.
The document discusses how consumer viewing habits are shifting from traditional TV to using second screens like mobile devices simultaneously. This is changing TV advertising strategies. Several TV-related mobile apps are described that aim to extend the viewing experience and create social interactions around shows. These include network, program-specific, sports, and check-in/social apps. Zeebox is discussed as an app that integrates program guides, extended content, social features, and e-commerce for shows. Both its strengths like cross-platform support and weaknesses like a confusing interface are noted.
The document provides summaries of 13 digital marketing campaigns and projects. They include an interactive Pac-Man game to promote Internet Explorer 9, a chocolate chase online game for Magnum ice cream, an immersive virtual reality experience for 5 Gum, and an interactive billboard promoting public health careers. The summaries describe innovative uses of digital media, platforms, and technologies to engage audiences and communicate brand messages in creative ways.
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION MediaFront
For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world.
It’s time to merge the digital and the physical and create an internet of things.
We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!
Discuss how the myWorld social studies program is uniquely designed to help students build the a geographical, historical, social and technical knowledge and skills required of citizens living and working in our 21st century global community. Discuss how technology and social media are networking and shrinking the world of our students.
This document discusses developing an interactive children's literature application to allow long-distance story time between children and parents. It would link two touchscreen devices so that parents could remotely control the child's screen to read stories together. This could help families spend intimate time reading despite being apart. The application may also use video calls or haptic technologies to enhance interaction. It would draw from classic literature and tales, adapting them for digital formats with animation and interactivity to engage children.
The document discusses a workshop held at Cannes Festival of Creativity where attendees literally wrote a book on the future of advertising in just two hours. Through exercises and collaborations using tools like Google Forms and an Instagram photo aggregator, 120 attendees provided predictions for the future of advertising over the next 10 years. These predictions included ideas like advertising directly to individuals using personalization technologies, open source ideas and data, brand-sponsored consumables, and fully integrated smart clothing.
The power of immersive experiences part 2Andy Marshall
In this Psychology of Brand talk we explore the psychology of immersive experiences and introduce a framework for designing immersive AR and VR experiences.
Digital storytelling is a method that combines short personal stories told from the heart with multimedia elements like images, graphics, music and sound. It originated in Oakland in 2007 and has since spread internationally through workshops that guide participants through the process of crafting 2-3 minute digital stories on a personal topic using tools like iMovie. The typical digital story holds a 250-300 word script accompanied by 20-30 images and incorporates voice, music and sound effects. Participants learn reflection and identity skills through sharing their stories.
This document summarizes five recent marketing campaigns:
1) Sony Pictures staged a fake telekinetic incident in a New York coffee shop to promote the movie Carrie, gaining 36 million views for the stunt video.
2) Grey Goose launched a "Fly Beyond" campaign featuring a billboard that displays Instagram posts to promote the brand's new global campaign.
3) Tourism Victoria allowed social media users to remotely control "explorers" wearing cameras to virtually tour Melbourne and explore the future of tourism.
4) Dodge Durango viral videos featuring Will Ferrell as Ron Burgundy pointing out the SUV's features have led to the release of more ads with a real-time social media response element.
5)
This document discusses the skills needed to navigate our increasingly digital world. It outlines several "new literacies" including play, performance, simulation, appropriation, multitasking, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, design, story, symphony, empathy, and play. These skills allow people to meaningfully engage with tools and media, collaborate with others, and find purpose in today's society. The document advocates for libraries and schools to help cultivate these skills in young people.
This insight report discusses how brands can effectively engage and connect with youth audiences. It explores how brands are taking their online presence offline through campus promotions and events. It also looks at how brands are tapping into youth interests in music, sports and lifestyle to build positive associations. The report examines how student deals website Student Beans created an online Freshers' Fayre for students. It also provides examples of how Radio 1, Very.co.uk and Disney successfully integrated digital and real-world experiences to engage audiences. Collaborations between tech-savvy brands like Band-Aid and mainstream properties are highlighted as ways to gain exposure.
Similar to Grape Digital Trends Newsletter #4 English Version (20)
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
2. The objective of the conference is to create a platform for exchanging
international experience, to sum up the achievements in digital
communication of this year and to demonstrate the trends of the
nearest future.
One of the objectives of the conference is to demonstrate the clients’ viewpoint on the
key aspects of working with consumers in interactive media spheres. Besides, executives
of leading international agencies and research companies will present their reports.
More www.digitalconference.ru To ask questions, email: event@grape.ru
3. с4 best practices
с9 online marketing
с13 web 2.0
с16 mobile marketing
с21 interactive media
с25 communications 3.0
с28 sensational marketing
с30 innovations in media
с32 digital lifestyle
с39 innovations in web
с42 statistics and analytics
с47 trends
5. Searching for treasures and adventures with
Levi’s
Levi’s has launched a new game. “The G.O. IV
Fortune“ is based on the stories about life and deeds
of a legendary discoverer and researcher Grayson
Ozias IV, who was a friend of Levi Strauss Natan’s
nephew.
The game is in fact a quest the aim of which is to find
$100 000, which Ozias hid a hundred years ago. The
users start listening to enigmatic recordings which
were created by the explorer during his adventures.
Hidden inside are the secret codes which should be
disclosed; there users must find keys hidden in the
real worlds, put them in and to get an artifact with a
new secret. It is a quest after treasures when every
step is a new key to the puzzle.
The game will have been finished in the middle of
November when the last trial will be revealed for
100 finalists. They will simultaneously receive the last
http://goforth.levi.com/fortune piece of the story and the first one who achieves the
aim will win $100 000.
6. The fun theory from Volkswagen
In September Volkswagen launched a project
(www.rolighetsteorin.se), the aim people’s behavior human
behavior through fun. In mid-October the campaign
enjoyed huge public attention due to one of the project
cases, which is called “Piano Staircase” (herewith, the Swiss
version of the same promo was not that successful).
The promo website encourages users to send their ideas
which would demonstrate how to change usual objects of
the reality. The winner will be announced on December, 15
(initially – November, 15) and he will be awarded 2500 euro
in cash.
http://www.thefuntheory.com/
http://www.youtube.com/watch?
v=2lXh2n0aPyw
7. A symphony from Vodafone New Zealand
This is a unique music interpretation of
Tchaikovsky overture 1812. 1000 cell
phones, 2000 text messages and impressive
video which demonstrates how to spend
fascinating time while communicating with
each other. Here you can find a detailed
story retelling how the symphony is played
with 53 other melodies.
http://www.youtube.com/watch?v=R3nSoEhY8SM
http://www.vodafone.co.nz/symphonia/
8. Trust, but verify
Samsung offers its users to check an
immortal B2100 model through digital
technologies. We face a room with working
video cameras and 70 phones which can be
put to the test with a vibro ring.
When a certain number is called (and each
phone is marked and it is possible to call the
one which is the closest one to crash), the
vibration moves the phone and it falls on the
stone floor or into the fish tank with fish,
and the phone continues to work! It is
possible to call it even when it is under the
water, thus Samsung overtakes the content
which Youtube users will create while testing
http://www.samsungshakedown.com/ this model.
10. Rich-media campaign for iPod
An example of using rich-media
opportunities when placing online
advertisement which demonstrates not only
the users’ mood created by a new Apple
gadget but also the experts’ expertise: that
is how a user can use the product in real
the life.
http://www.youtube.com/watch?v=W6Oj9nxPXyA
http://www.youtube.com/watch?v=7_f6yAi2a0Y
11. Daughters - Mothers 2.0
Telstra, an Australian telecommunication brand
reconstructs lost connections between parents and
children.
The first “Mum. 2.0. Digital Makeover” is an unusual way
to attract adult audience, to attract attention to your
services. It is true that mobile communication, internet and
communicational services can encourage the increase in
communication between people, in a family, especially
when teenagers move into the adulthood. Mothers from
all over the world can use manuals, which reveal specific
features of the digital world, which has changed – it is new
world of their children. The project found more that 2000
friends on facebook in a week.
Slang, different interests, new friends…Children are
moving away from their parents. The brand created a “Call
Mum” project for the latter ones. It calls out to remember
your parents and that there is nobody better than them.
And, if you are lucky, your mom can win a prize – a cell
phone which is randomly raffled among all the registered
http://www.callmum.net/digitalmum/index.php moms.
http://www.callmum.net/
12. Snowboard revolution
Shaun White and RedBull make a new step
in snowboard development and tell about it
online. In distant Colorado mountains
RedBull built a huge pipe to enable the best
snowboarder opened the season with new
tricks and superhuman discoveries which
will be available to users since November
2. But even now the video which saturates
the website makes the viewers dream about
slopes, wind and the adrenaline of the
descent.
http://www.shaunwhite.com/projectx
14. English black PR
Liberal democrats have mocked the
Labour party members and the
Conservatives really well.
The Speechbreaker project makes it
possible to compose your “historical
speech” from fragments taken from
Gordon Brown’s and David Cameron’s
speeches.
It is not enough to laugh on your own. You
can also share your version with friends by
uploading this promo to Youtube. The
Liberals are presented only with one
version, which demands to elect only one
party.
http://www.speechbreaker.co.uk/
15. Desires 2.0 shape goods display
This is a recommendation service for
good. On the basis of wish lists the system
shapes a list of interesting goods. Each of
them has a link which you can click to go
to the webpage of the shop, which sells
the selected object.
So far the website exists due to invitations
system.
The website has an easy and clear
monetization: shops pay when clients click
the link or buy something from the server.
http://svpply.com/
17. Zipcar Appliction from App Store
Zipcar, a widely spread network which renders
rent service, raises the bar of the technical literacy
of its clients with its new iPhone application.
Zipcar free application automatically shows the
nearest offices on the map. When you click an
office, cars available for rent and their prices are
demonstrated.
The application enables permanent clients to rent,
change, prolong and cancel the reservation. The
“Drive” is a special feature, which makes it
possible, with a touch, to open, to close the car and
even to beep the klaxon of the reserved car.
http://www.zipcar.com/iphone/
http://www.youtube.com/watch?v=rCO0jFoJ1xY
18. Layar brings the augmented reality browser to
the iPhone platform.
Apple allowed the application created by
the Dutch company Layar to enter the
App Store. First time when this augmented
reality mobile browser was demonstrated
last year at Mobile 2.0 Europe exhibition
in Europe. Then it worked with the
Android platform. Throughout year 2009
Apple did not accept a single application
which used the functionality of combining
reality and virtual content. (Yelp
application was the only one which
succeeded to get through by concealing
this option from the App Store
administration). Finally they did it!
http://layar.com/
19. NIKE ID on iPhones
NikeID is in your hands: make your
crosses, share impressions online, order
and demonstrate them on yourself in real
life.
http://www.youtube.com/watch?v=d_xAAHVhXRI
http://itunes.apple.com/WebObjects/MZStore.woa/wa/
viewSoftware?id=332640529&mt=8
20. Toyota Prius Application in Times Square
Toyota enabled New Yorkers to express
their attitude to the popular model of the
hybrid in Times Square from October, 26
until October, 28. Every iPhone owner had
a chance to demonstrate their pattern to
the whole city on the Reuters billboard.
The patterns were drawn by the Prius
Experience application and downloaded
from the ITunes Store.
http://www.youtube.com/watch?v=Vix2GkK1FJU
22. Sniff – a public interactive projector
You are walking down the street and
suddenly you approach a dog. It is
alarmed, it guards the territory and it
is trying to attract attention. It follows
you all around and depending on the
situation meets you either tenderly or
aggressively.
Sniff is an interactive technology, which
is projected on shop windows. It reacts
to people by catching movements in
pre-shop space. The artificial intellect
of the project enables it to
communicate with passers – by, to
change behavior and to involve them
into communication.
http://www.gravitytrap.com/sniff/
http://vimeo.com/6421688 http://vimeo.com/6400266
23. Where is Dexter?
If you went completely bugs from
soap operas, a short video quest
from Dexter will make things only
worse. All you need is to look for
the maniac in the crowd and to
point the avenging mouse cursor at
him. And thus level by level, promo
by promo, day by day, year by year
until Dexter knocks your door.
http://www.youtube.com/watch?v=QyQ1W5GD6D8
24. A new series format?
HBO, a new American cable online channel
has launched a new project “It’s more than
you can imagine”. The objective of the
project is to demonstrate the aspiration to
break the boundaries, to change the
perspective and to create a truly new
experience.
The plot unfolds, and the user can
influence it, for example – to watch a scene
from a different perspective, which makes
it possible to notice what was hidden
behind the scene. Each viewer randomly
builds the sequence of scene in which the
characters and the events unfold with new
shades and intonations.
The production quality and the way the
actors act demonstrates a truly new
format of a TV show. It is a real
http://www.hboimagine.com/ convergence of TV and digital.
26. A U2 concert on Youtube
A U2 concert was webcast live on Youtube. It was
the largest concert that has ever been cast via a
video hosting. Almost 100 thousand people saw it
life and 10 million people all over the world could
watch it online for free. Unfortunately the webcast
is available for a limited number of countries (the
USA, the UK, France, Canada, Italy, Spain, Japan,
Brazil, Australia, New Zealand, Ireland, Mexico,
India, Israel, the South Korea and the Netherlands.
Youtube has been experimenting with video
streaming for a while, but so far there are no clear
plans for this direction development.
http://www.youtube.com/watch?v=W2xae9dcAVg
27. The Foo Fighters stream concert on Facebook
The Foo Fighters stream concert took
place on Facebook on October 30. It was
cast right from their Studio 606 in Los
Angeles. Unlike the U2 there was no huge
real audience, just online users were
present there. Live video was created with
Livestream.
http://www.facebook.com/event.php?
eid=317195110480
29. My Sky Status from Lufthansa
Lufthansa has found an innovative way to attract the
Internet users’ attention to its brand. Free service
MySkyStatus enables passengers to sign up for an
automatic update of their status on Facebook or on
Twitter. It is available to all air companies in the world.
MySkyStatus posts regular information about the
departure status, the height, the location and the arrival.
MySkyStatus reminded of the FlightCaster project,
which makes it possible to learn about the situation
with the flight (if it is delayed/cancelled earlier than the
airport information services will announce it. раньше
службы оповещения аэропортов.
https://myskystatus.com//
31. Video Painting from Sweatshoppe
Sweatshoppe is a multimedia project
from Blake Shaw and Bruno Levy, which
enables artists to paint video onto any
surface with a LED roller. The technology
makes it possible to connect video,
architecture and the artist’s creative
potential in a single performance video.
LED rollers paint the pattern by catching it
from the video cameras angle, then lines
are shaped and a video stream is projected
onto them.
http://vimeo.com/7012935/
http://www.sweatshoppe.org//
33. Facebook, Twitter and Last.fm enter Xbox
Microsoft develops the social
opportunities of its game platform. A
chance to socialize within your own
accounts appeared in Twitter, Facebook
and Last.FM
The only minus is that it is very
inconvenient to type in the text if
you do not have an additional
keyboard.
http://www.xbox.com:80/en-US/community/
34. A laptop concept from OLED panels
Orkin Design’s Rolltop is a futuristic
impression about possible use of OLED
technologies and PC industry. The
constructive solution is convenient for
carrying, exterior functional elements are
not present (the controls and the
keyboard are on the panel), if necessary,
the whole surface turns into a
presentation screen.
We would like to remind that Sony has
already demonstrated the concept of a
flexible laptop at the CEATEC 09
exhibition.
http://www.youtube.com/watch?v=7H0K1k54t6A
35. iDriver - iPhone as a car control
An application for iPhone, developed by
computer specialists from Berlin's Free
University makes it possible to control the
Spirit of Berlin minivan. Steering, brake and
acceleration commands are sent over Wi-
Fi. The promo shows a car control video
experiment.
http://www.youtube.com/watch?v=oHDwKT564Kk
36. Apple new multi-touch surface patent
Apple continues to create frenzy around
its new semi-mythical product - the apple
tablet.
In October there appeared information
about a new patent of a multi-touch
surface, which allows to use the touch of
all ten fingers turning the screen into a
ten-finger keyboard, a mouse and a scriber.
Secrecy, rumors and the expectation of
innovation from Apple create a huge
deferred demand for an unexisting
product.
http://www.engadget.com/2009/10/02/apple-seeks-
to-take-multitouch-where-its-never-been-before-
in-n/
37. Desktop Bumptop in Windows 7
Developers of the alternative desktop
interface Bumptop have announced in
their blog that new multi-touch features
appeared with a new Windows 7
operational system.
In fact, now we have a tactile feature which
makes in possible to feel and manage the
contents and the programmes in the
computer. The control is on the literally on
the tips of your fingers.
Meanwhile Apple is working on a gadget
without the keyboard, Microsoft develops
touch-based object control features.
http://bumptop.com/blog/
http://www.youtube.com/watch?v=6jhoWsHwU7w
38. Wii – the baby and Me
“Bring your baby to life with your Wii
remote,” – this is what the box for the
“Baby and Me” game says. Possibly, this is
the weirdest accessory for the Wii
console – a doll with a special section for
a controller.
While playing one must make the baby
laugh, gurgle or cry with the Wii remote.
Game situations include feeding and
putting the baby to bed. It is possible to
create your own clothes, new accessories
and playrooms for the doll.
http://aussie-nintendo.com/news/20163/
40. Faces recognition system in video clips.
Viewdle is a platform for faces recognition
and tagging people in video clips.
The system interprets the video, analyzes it
shot by shot (55 shots a second). At the
moment the system is used by the Reuters
agency video search and VideoFriends
Facebbok application, which makes it
possible to tag your friends within a video.
http://viewdle.com/
41. Sketch2Photo: an automatic Internet image
montage
Five Chinese students presented a prototype
of an instrument which creates a realistic
picture from a simple freehand sketch
annotated with text labels. The composed
picture is generated by seamlessly stitching
several photographs in agreement with the
sketch and text labels; these are found by
searching the Internet. Although online image
search generates many results, our system is
able to automatically select suitable objects
to generate a high quality composition.
http://cg.cs.tsinghua.edu.cn/montage/main.htm
http://vimeo.com/6496886
43. An image of a Russian Internet user
(Russian Public Opinion Research Centre, 17.09.09)
Do you use the Internet? If yes, how often? (a closed question – one question, one
answer)
September September September
2006 2008 2009
A daily Internet user lives, as a rule, in the Practically daily 5 11 15
North-West region of Russia (27%), in Several times a week 8 9 8
Several times a month 6 7 6
Moscow or in St. Petersburg, or in a city Episodically, not less than ones in half- 4 3 3
(22-25%), male (17%), in 18-24 age year
I do not use it 76 69 69
group(36%), highly educated and financially Don’t know 1 0 0
secure 28 and 22% accordingly), or a
student(47%). The Internet is not used Why do you need an Internet access ? (an open question – any amount of answers,
% of Internet users.
mostly by those who live in the Volga region To gain necessary information, to expand the perspective 41
Communication 38
and the Urals (75 and 72% accordingly), rural Work, Income 23
people (81%), women (71%), elderly people To be in the know of all events, to follow the news and the weather
Entertainment
14
14
(97%), low-income respondents (97%) Studies 12
(84%), as well as retirees and non-qualified Correspondence
Online shopping
9
2
employees (97 и 95% accordingly). «To kill the time» 1
Other 3
Do not know 5
http://wciom.ru/novosti/press-vypuski/press-vypusk/single/12441.html
44. Brands and Bloggers in 2009
• 70% bloggers write Meanwhile, there is an
about brands overwhelming majority of
• 80% - only professional non-professionals who blog
bloggers for fun - 72%
STATE OF THE BLOGOSPHERE. October, 2009
45. Online Ads Pro and Contra
Only 2% do not see any benefits in
investing into online marketing.
It is important that clients see an
opportunity to allot the budget and to see
direct results in the chosen
communication instruments in Internet
mechanisms.
http://www.emarketer.com/Article.aspx?R=1007308
46. How can you measure the efficiency of a digital
campaign?
New customers and the data about them (leads) is the
basis for online communication efficiency evaluation.
The most efficient instruments are a corporate
websites, social media and custom content.
http://www.emarketer.com/Article.aspx?R=1007343
48. World digital agencies in Russia
Business globalization and target audience
similarity will motivate more foreign
agencies to take part in Russian tenders.
These won’t be Russian representatives of
the network, but global offices.
49. Local solutions influence brands beyond state
boundaries
Communication becomes international as
the Internet develops
Mobile platforms applications, virus and TV clips from the western market are freely
distributed in our country and vice versa. There are no boundaries; mentality and
regional specifics do not make any difference.
Soon agencies will become more international; it will be easier, faster and more efficient
to launch global companies.
50. Offline comes to online
Human life becomes strongly
connected to online – we practically
gave up handwriting. A new format
of communication and entertainment
is developing in the blogosphere now
– writing comments or posts on
paper, scanning them and
downloading.
So far this is just a game, but its background is
interesting – users call on their online environment
to return to their offline values. Thus they make up
for the growing role of virtual space in their life.
51. Twitter Store?
Twitter thinks of buying the oneforty.com. This
is a database/collector of everything you need
for twitting. We suppose that a paid app store
for various needs will appear in the nearest
future.
It is logical to collect all the twitter-based
services in one place and to present the same
game rules and development monetization
features to developers.
52. Le Roi Est Mort, Vive Le Roi!
Like all sciences originated from
philosophy, all media became
integral part of the Internet.
That is where they will exist.
That is why all advertisement will be digital
and in order not to waste words it will not be
called digital advertisement. It will simply be
called ADVERTISEMENT.
53. The pig flue infected the Internet
The users began anew sending pictures
massively to their friends and acquaintances on
emails, ICQ and facebook like it used to be
several years ago.
A fashionable topic of the pig flue motivated them to
remember the old habit. A bright image of the pig made
the users to visualize their vision of the flue virus
problem. And now we are sending pictures with poor
piglets to our friends and acquaintances like in good old
times.
60. Стив Балмер на NBC перед стартом продаж Windows 7. Microsoft доверяет публичную
демонстрацию своих продуктов платформе Apple (на экране Mac Book Pro).