Julie Anne Howenstine is an experienced marketing and business professional with over 20 years of experience in various roles including assistant professor of marketing, category manager, and national account manager. She has a proven track record of developing strategies to increase enrollment, sales, and market share through data-driven insights and solutions.

1. Julie Anne Howenstine
687 Lake Drive ~ Coldwater, Michigan 49036
jhowenstine@hotmail.com
517.238.2675 home 269.420.8526 cell
SUMMARY:
Highly motivated, results-oriented professional with extensive experience anticipating and articulating clear and understandable
methods to capitalize on market trends, identify solutions and maximize results. Have a strong background in the development
and delivery of high-impact presentations. Utilize verbal and technical proficiencies to augment current students’ learning and
attract new students to the marketing curriculum.
PROFESSIONAL EXPERIENCE:
2005 – Present TRINE UNIVERSITY
Assistant Professor, Angola, Indiana
 Responsible for teaching undergraduate level marketing courses (marketing, integrated marketing
communications, buyer behavior, marketing management, e-marketing, senior seminar in marketing)
 Serve as academic adviser for students majoring and minoring in Marketing
 Work with other faculty within the Ketner School of Business to increase enrollment
 Coordinate efforts with the Admissions department to research gender marketing opportunities and create
solutions based on researched findings
 Continually create class projects which involve students working with community businesses to generate
marketing solutions and teach real-life experiences
 Co-adviser for Students In Free Enterprise; Sam Walton Fellow
 Chair of New Building Committee for the Ketner School of Business
 Presented marketing presentation at Career Development Professionals of Indiana, Inc. Summer Leadership
Institute conference
 Co-chaired Recruiting and Retention committee and created presentation to Board of Trustees
 Coordinated and wrote University Economic Impact Study
 Working with City Planner and committee to organize annual Women’s Business Forum
2000 – 2005 THE KELLOGG COMPANY
Manager, Shelving Strategy & Technology, Battle Creek, Michigan (2004 – 2005)
 Responsible for national plan-o-grams and shelving strategies for all divisions of Kellogg’s United States
operations
 Worked within each division to create nationally representative views of what exists on shelf at store level by
combining internal shipment, scan data, panel, Spectra, and category management organizational resources
 Ensured brand strategies are conveyed through national plan-o-grams to the category management field
organization for continuity
 Worked with internal resources and external vendors to construct/maintain a comprehensive library of products
within the categories we compete to provide database information and package images
 Continually researched leading edge technologies for the category management department to increase
efficiencies and enhance skill sets of the team
 Worked with Western University interns to develop category management skills, which helps prepare them for
future employment opportunities
Manager, Trade Promotions, Battle Creek, Michigan (2003 – 2004)
 Responsible for ensuring marketing and brand plans were implemented efficiently in the sales field for Adult
and All Family cereal portfolios as well as Ingredient Brand products ($1,737MM)
 Implemented Q4 Recipe Event which was +47% sales and +79% product contribution margin vs. 2002
 Developed new display shipper that held twice as many cases at a cost savings of 51%. Worked with logistics,
finance, marketing, brand managers, and sales to validate and accelerate success
 Understand and assist in the management of the newly acquired private label Ingredient Brand business with
brand management partners

2. Manager Category Management, Ft Wayne, Indiana (2001 – 2003)
 Responsible for direct category management functions with 3 accounts (HEB, Giant Eagle, Wegmans) across
3 teams operating within 2 different regions ($101MM)
 Worked with regional vice presidents, team directors, managers team sales, account reps, and customers to
build and foster category plans
 Managed category development managers, to facilitate self-development and career growth
 Secured additional convenience food space from various competing and non-competing categories within the
same aisle to gain 1600 linear feet of incremental space – rescued 4 sku’s from being deleted
 Brought consumer knowledge to aisle adjacencies, assortment decisions, new product innovations, on-shelf
merchandising and price thresholds for the purpose of growing category sales
 Gained category captaincy at an account that had competitive on-sight as a result of sharing and exposing
category insights for mutual benefit
 Received approval to test and ultimately change stores from segmented plan-o-gram set to a manufacturer set
 Interfaced and developed relationships with escalated levels of the accounts (both direct and indirect)
Category Development Manager, Battle Creek, Michigan (2000 – 2001)
 Responsible for category management role of managing cereal and convenient foods categories for $125MM
customer base (HEB, Meijer, Wegmans) involving multiple geographic locations
 Compiled complete understanding of consumer trends and demographics as they related to customers and
their ability to grow market share
 Provided in-depth category analysis, business review assistance, and opportunity gap analysis with
recommended solutions
 Gained distribution of new and existing cereal (ten) and convenient food (fifteen) sku’s within the first year
1998 – 2000 PEPSI COLA AMERICAS
Category Manager, Indianapolis, Indiana
 Responsible for category management activities for customers within the state of Indiana (including
Meijer stores within the state) for the world’s largest Pepsi franchise bottler
 Aided key account managers in the formulation of promotional programs based on sales and market trend
information
 Prepared and analyzed plan-o-grams using space-to-sales strategy for mutual profitability
 Drew and continually updated demographic profiles for each of the seven division locations
 Performed opportunity gap analysis based on market fair share data
 Interpreted IRI, Nielsen, and Spectra reports and presented to sales reps and customers
1992 – 1997 GENERAL ELECTRIC COMPANY
National Account Manager, Plymouth, Minnesota (1995 – 1997)
 Responsible for selling GE Lighting products to Target Stores ($30MM), utilizing category management
principles
 Developed and analyzed new programs to grow categories including residential, automotive, and holiday
lighting; wiring devices; lighting fixtures; batteries; and flashlight products
 Analyzed and negotiated new pricing structure for mutual benefit
 Interfaced and developed relationships with all levels of the account (only hard-line vendor to have in-house
office) – GE Lighting was named Vendor of The Year in 1997
 Interpreted Nielsen Scan Trak reports and prepared market-level presentations
 Identified, analyzed, and implemented process management in critical to quality (CTQ) areas as part of the Six
Sigma initiative
Account Manager, Plymouth, Minnesota (1994 – 1995)
 Responsible for $2.0 million budget, including selling lighting, wiring devices, battery, and Circuit
Protection Device (CPD) products
 Implemented supplemental product lines into existing account ($100M)
 Created promotional campaigns and followed through to ensure incremental sales (134% increase)
 Converted 10 stores previously served by Osram/Sylvania to GE program ($60M)
Sales Specialist - Hardware Channel, Oak Brook, Illinois (1993 – 1994)
 Responsible for working with National Account Managers to present new products, promotions, and annual
marketing plans
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3.  Developed new reporting system used to assess trade show sales to improve efficiencies
 Prepared competitive government bids for hardware dealers to increase sales and profits
Sales Program Representative, Troy, Michigan (1992 – 1993)
 Responsible for coordinating sales activities with account reps, activities also included ad claims and new
customer solicitations
 Developed battery promotion - created, coordinated with brand mgt then marketed, and sold to Aco Hardware
($65M)
 Created and presented annual business reviews for hardware, grocery, and drug customers
COMPUTER & TECHNICAL SKILLS:
 Microsoft Windows and Office programs (including Publisher, Access, and Outlook)
 Web 2.0 and social media
 Photoshop
 Adobe
 JDA plan-o-gramming software programs
 IRI Infoscan and Panel
 ACNielsen Panel
 Spectra
EDUCATION & PROFESSIONAL DEVELOPMENT:
 A.B.D - Ph.D., Higher Education major, Marketing minor, University of Toledo; Toledo, Ohio
(expected graduation: December 2011)
 M.B.A, University of Saint Thomas; Minneapolis, Minnesota (2002)
 B.S, Marketing, Oakland University; Rochester, Michigan (1991)
 Continuing Education Credits; 2008
 Train The Trainer Training; 2004
 Getting To Yes (negotiation class); 2002
 Consumer Understanding; 1998
ACHIEVEMENTS & AWARDS:
 Charles William, Nelle Paris, & Mary Ann McKetta Excellence in Teaching Award in Business, 2007
 Kellogg – Category Management Award, 2003
 Kellogg - Golden K Award (Outstanding sales team), 2002
 Kellogg - Golden K Award (Outstanding sales team), 2001
 General Electric - General Managers Award (Top 20 sales people nationally), 1995
 General Electric - Managerial Award (Regional Bonus Award), 1994
 General Electric - General Managers Effective Presentation Award, 1992
CIVIC & PROFESSIONAL AFFILIATIONS:
 American Marketing Association, 1989-1991, 2007 – present
 Students In Free Enterprise (S.I.F.E), 2006 – present
 Alpha Kappa Psi - Business Fraternity, 1990 – present
 Junior League, 1998 – 2005
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