The document is Geoff Padmore's e-portfolio which outlines his education, work history, skills, sample work and volunteer experience. It includes sections about his background, career goals, technical skills in areas like social media, and samples of his coursework and professional projects for organizations like the Arthritis Society. Contact information is provided for references that can speak to Geoff's qualifications and abilities.
This document provides summaries of various interior design projects completed by Whitney A.C. McMakin, including office spaces for Lemmond's Design & Insite Business Solutions and Oceananica's corporate headquarters, retail spaces for Green Surf eco-friendly surf shop and GO by Target women's boutique, restaurants including The Grind pizzeria and deli and Mimsy tapas and martini bar, an educational/healthcare facility called Central Community Care, and a designer workstation competition project. The projects showcase McMakin's work in both commercial and residential spaces across various sectors while embracing each client's goals and vision.
Shannon McIntyre is a surfer, artist, and mother from San Diego, California. She has a B.A. in Studio Arts and donates her artwork to charitable causes. Her paintings are inspired by her passions for surfing and her faith. They aim to capture the blissful moments in surfing when all senses are overwhelmed by the beauty of nature.
Surfonomics 101 at Chapman U. November 2013Chad Nelsen
This document discusses surfonomics, which analyzes the economic impact and value of surfing. It provides examples from California beaches, which see over 17 million visits annually contributing $15 billion to the economy. A case study of Solana Beach, CA is presented on beach use. Economic impact refers to local spending while economic value considers travel costs and willingness to pay. Methodology for surfonomics studies is outlined. Examples are given from sites like Trestles, CA, which sees $8-13 million in annual economic impact and $10-26 million in consumer surplus. The potential for surf parks to expand surfing access and the surf industry is discussed.
The document provides 15 checkpoints for designing a successful brand strategy called a "ZAG". It uses T&C Surf Designs in Hawaii as a case study. The checkpoints include defining the brand's purpose and vision, identifying trends, competitors, points of differentiation, and strategies for communication and customer engagement.
T&C Surf Designs is a locally owned surf shop in Hawaii that has been sharing the experience and lifestyle of Hawaiian surf culture since 1971. It represents authentic Hawaiian surf culture through its high-quality products and superior customer service. The brand aims to build a team that embodies the essence of Hawaiian surfing through commitment, power, style, and respect. Its stores strive to provide an unparalleled selection of apparel and equipment while representing local surf culture.
This document provides a first-person account of the author's trip to surf in Peru. Some key details:
1) The author travels to Peru with his friend Justin to surf, arriving in Lima and taking a bus north to the town of Pacasmayo known for its long, empty left breaks.
2) In Pacasmayo, they stay in a low-cost hostel and surf various local breaks each day, getting to know the friendly local surf community and taxi drivers.
3) After a few days of surfing, the author begins to feel ill from something he consumed or contracted. He is taken to the local clinic where the doctor treats him with IV fluids to rehydrate
Mark Machado has over 20 years of experience in the action sports industry. He was previously the VP of Design and Merchandising at Billabong USA from 1992 to 2004. He now runs his own product design, business development, and sourcing company called The Grid, which is based in Newport Beach, California. The Grid works with clients like Patagonia, Surftech, and others to design, develop, and source new products. Mark has a background in surfing and snowboarding and is passionate about sustainability in product design.
The document discusses The Body Shop's annual report for 2008. It highlights the company's strong financial performance, with sales growth of 8% and significant increases in operating profitability. All divisions and regions contributed to these results. The letter expresses optimism for 2009 despite economic uncertainties, noting the company's resilient business model and plans to continue expanding globally into fast-growing markets.
This document provides summaries of various interior design projects completed by Whitney A.C. McMakin, including office spaces for Lemmond's Design & Insite Business Solutions and Oceananica's corporate headquarters, retail spaces for Green Surf eco-friendly surf shop and GO by Target women's boutique, restaurants including The Grind pizzeria and deli and Mimsy tapas and martini bar, an educational/healthcare facility called Central Community Care, and a designer workstation competition project. The projects showcase McMakin's work in both commercial and residential spaces across various sectors while embracing each client's goals and vision.
Shannon McIntyre is a surfer, artist, and mother from San Diego, California. She has a B.A. in Studio Arts and donates her artwork to charitable causes. Her paintings are inspired by her passions for surfing and her faith. They aim to capture the blissful moments in surfing when all senses are overwhelmed by the beauty of nature.
Surfonomics 101 at Chapman U. November 2013Chad Nelsen
This document discusses surfonomics, which analyzes the economic impact and value of surfing. It provides examples from California beaches, which see over 17 million visits annually contributing $15 billion to the economy. A case study of Solana Beach, CA is presented on beach use. Economic impact refers to local spending while economic value considers travel costs and willingness to pay. Methodology for surfonomics studies is outlined. Examples are given from sites like Trestles, CA, which sees $8-13 million in annual economic impact and $10-26 million in consumer surplus. The potential for surf parks to expand surfing access and the surf industry is discussed.
The document provides 15 checkpoints for designing a successful brand strategy called a "ZAG". It uses T&C Surf Designs in Hawaii as a case study. The checkpoints include defining the brand's purpose and vision, identifying trends, competitors, points of differentiation, and strategies for communication and customer engagement.
T&C Surf Designs is a locally owned surf shop in Hawaii that has been sharing the experience and lifestyle of Hawaiian surf culture since 1971. It represents authentic Hawaiian surf culture through its high-quality products and superior customer service. The brand aims to build a team that embodies the essence of Hawaiian surfing through commitment, power, style, and respect. Its stores strive to provide an unparalleled selection of apparel and equipment while representing local surf culture.
This document provides a first-person account of the author's trip to surf in Peru. Some key details:
1) The author travels to Peru with his friend Justin to surf, arriving in Lima and taking a bus north to the town of Pacasmayo known for its long, empty left breaks.
2) In Pacasmayo, they stay in a low-cost hostel and surf various local breaks each day, getting to know the friendly local surf community and taxi drivers.
3) After a few days of surfing, the author begins to feel ill from something he consumed or contracted. He is taken to the local clinic where the doctor treats him with IV fluids to rehydrate
Mark Machado has over 20 years of experience in the action sports industry. He was previously the VP of Design and Merchandising at Billabong USA from 1992 to 2004. He now runs his own product design, business development, and sourcing company called The Grid, which is based in Newport Beach, California. The Grid works with clients like Patagonia, Surftech, and others to design, develop, and source new products. Mark has a background in surfing and snowboarding and is passionate about sustainability in product design.
The document discusses The Body Shop's annual report for 2008. It highlights the company's strong financial performance, with sales growth of 8% and significant increases in operating profitability. All divisions and regions contributed to these results. The letter expresses optimism for 2009 despite economic uncertainties, noting the company's resilient business model and plans to continue expanding globally into fast-growing markets.
Nathan Comerford has over 15 years of experience in branding, marketing, and creative leadership. He has held senior roles at Cook Medical, Hirons & Co., and Fine Light Inc., where he led branding and marketing efforts. Comerford has a bachelor's degree in fine arts and is passionate about building strong brands through creative solutions and dynamic messaging.
A digital media professional has a wide variety of roles including design, development, marketing, content creation, and management. Some of the advantages of working in digital media include flexibility, the ability to work remotely, and opportunities for career growth in a thriving industry. To start a career in digital media requires eagerness to learn, obtaining certifications, networking, building personal projects, and developing a strong personal brand online.
Four tips for writing sustainability reportsSue Horner
Most writing in corporate sustainability reports is thick with jargon and multi-syllable words. Make your reports easier to understand with these four tips.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Jory Barrad has over 30 years of experience in business development, marketing, product development, operations, and key account management. He has worked with many Fortune 500 companies and helped launch new brands and products. He specializes in increasing sales, reducing costs, and improving operations through strategic planning, marketing, product design, international sourcing, and relationship management. Jory has a track record of success across various industries and companies.
Bootstrap Business Seminar 7: Finding followersCityStarters
This document profiles Benjamin Southworth, founder of 3beards and other companies. It lists his previous work experience including at Tech City Investment Organisation and Jagex. It discusses concepts like positioning, messaging, values and using dialogue. It emphasizes testing assumptions through asking questions, measuring, testing, repeating. It encourages giving time, sharing passion, and caring in order to be awesome.
The document discusses ways that volunteers can support the charity Media Trust. Media Trust provides communications resources, training, and support to help other charities improve their marketing and communications. Volunteers can speak at Media Trust events, contribute written content and resources to help charities, and provide mentoring. They are seeking volunteers to review and rewrite existing materials, create new guides and templates, and participate in training and networking events. The document promotes volunteering with Media Trust and provides contact information for those interested.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
This document provides information about various marketing and PR functions including market research, analysis and strategy. It discusses how market research is used to gather customer information and define business objectives. Market analysis provides a deeper understanding of the market and customer base. Effective marketing strategy is based on goals and opportunities. The document also covers topics such as the importance of advertising, brand promotion methods, principles of managing messaging, examples of positive publicity and spin in PR, reasons for damage limitation, and benefits of organizing marketing/PR events like those hosted by Red Bull.
Culture Matters: Finding and Creating an Audience of SuperfansImagine
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Tribes are a common theme in marketing. This talk takes it further to explain that every company is already a tribe, and there are people eager to join it. I show how to attract them.
Athira Crispin is an Australian national seeking roles in HR, PR or communications. She has extensive experience and qualifications in human resources management, including a Certificate IV in Human Resource Management. She also has qualifications and skills in journalism, communications, and public relations, including a Bachelor of Journalism degree. Her career has included various administrative, customer service, and volunteer roles drawing on her HR, communications, and administrative skills. She has strong computer skills and qualifications in areas like journalism design, media industries, and online journalism production.
The document provides an overview of marketing strategies and tactics for CPAs to maximize their return on investment. It discusses branding, developing marketing plans with the four essentials of product, audience, delivery, and awareness. Specific tactics covered include networking, direct mail, email marketing, websites, search engine optimization, blogging, social media, speaking, and webinars. The document also provides tips for personal branding, social media strategies, effective presentations, and resources available from the Virginia Society of CPAs and American Institute of CPAs.
The document provides guidance for effectively leading a remote team. It emphasizes the importance of clear communication, engagement, and building social capital even from a distance. Key steps include: clearly defining goals and strategies, establishing regular communication structures, using technology to provide feedback and resources, monitoring performance, and fostering team alignment, coherence and development. Leading remotely requires focus on strategy, communication, and enabling the team to work together successfully without physical proximity to leadership.
The document discusses using media profiles as a business tool and provides 15 techniques for doing so. It outlines developing an opinion, having a good photo and elevator pitch, utilizing milestones, writing articles and blogs, networking with journalists, and engaging bloggers and social media. The goal is to build credibility, reputation, and influence through proactive media outreach to grow business. The presenter is an experienced marketing communications director who provides media and public relations consulting.
The document provides tips and techniques for using media profiles as a business tool. It discusses 15 techniques for building credibility and reputation through media engagement, including having an opinion, a good photo, an elevator pitch, and utilizing business milestones. The document then provides additional tips for more experienced businesses, such as developing a media section, using media endorsements, networking, writing a blog, telling stories, and engaging with bloggers. The presenter emphasizes starting small with initiatives and building media mentions and endorsements over time to grow a business using media profiles.
This document discusses branding and organic growth strategies. It introduces Spore, a branding agency that helps brands cultivate, evolve, disperse, and evolve (C.E.D.E.) through a process of continuous refinement. Spore creates branding programs across multiple touchpoints to help brands find simplicity, amplify their message, and ensure ideas are sustainable and expansive through testing. The goal is to help brands develop a culture that nurtures growth and allows them to have conversations with customers to further evolve their brand over time.
The document discusses the growing importance of transparency for businesses. It notes that transparency empowers stakeholders to make better decisions. The document provides guidance on how companies can improve transparency through understanding stakeholders' needs, identifying key touchpoints to provide information, adding value to data at decision points, aligning the brand story with transparency efforts, and connecting knowledge across stakeholder groups. The goal is for companies to build more sustainable relationships with stakeholders through improved transparency.
As we think about empowering every person and every organisation on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve more? What new industries, art, medicines, financial services, and world-changing inventions could individuals and communities build and create?
Giorgio Minguzzi is a creative and inquiring person with expertise in sales and marketing gained through working for international companies. He has a background in environmental science and currently works as a Product Marketing Manager for Marini-Fayat Group, where he has led projects implementing a CRM system worldwide and developing a new online marketing strategy. In his free time, he helps educate students and families about digital citizenship.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
Nathan Comerford has over 15 years of experience in branding, marketing, and creative leadership. He has held senior roles at Cook Medical, Hirons & Co., and Fine Light Inc., where he led branding and marketing efforts. Comerford has a bachelor's degree in fine arts and is passionate about building strong brands through creative solutions and dynamic messaging.
A digital media professional has a wide variety of roles including design, development, marketing, content creation, and management. Some of the advantages of working in digital media include flexibility, the ability to work remotely, and opportunities for career growth in a thriving industry. To start a career in digital media requires eagerness to learn, obtaining certifications, networking, building personal projects, and developing a strong personal brand online.
Four tips for writing sustainability reportsSue Horner
Most writing in corporate sustainability reports is thick with jargon and multi-syllable words. Make your reports easier to understand with these four tips.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Jory Barrad has over 30 years of experience in business development, marketing, product development, operations, and key account management. He has worked with many Fortune 500 companies and helped launch new brands and products. He specializes in increasing sales, reducing costs, and improving operations through strategic planning, marketing, product design, international sourcing, and relationship management. Jory has a track record of success across various industries and companies.
Bootstrap Business Seminar 7: Finding followersCityStarters
This document profiles Benjamin Southworth, founder of 3beards and other companies. It lists his previous work experience including at Tech City Investment Organisation and Jagex. It discusses concepts like positioning, messaging, values and using dialogue. It emphasizes testing assumptions through asking questions, measuring, testing, repeating. It encourages giving time, sharing passion, and caring in order to be awesome.
The document discusses ways that volunteers can support the charity Media Trust. Media Trust provides communications resources, training, and support to help other charities improve their marketing and communications. Volunteers can speak at Media Trust events, contribute written content and resources to help charities, and provide mentoring. They are seeking volunteers to review and rewrite existing materials, create new guides and templates, and participate in training and networking events. The document promotes volunteering with Media Trust and provides contact information for those interested.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
This document provides information about various marketing and PR functions including market research, analysis and strategy. It discusses how market research is used to gather customer information and define business objectives. Market analysis provides a deeper understanding of the market and customer base. Effective marketing strategy is based on goals and opportunities. The document also covers topics such as the importance of advertising, brand promotion methods, principles of managing messaging, examples of positive publicity and spin in PR, reasons for damage limitation, and benefits of organizing marketing/PR events like those hosted by Red Bull.
Culture Matters: Finding and Creating an Audience of SuperfansImagine
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Tribes are a common theme in marketing. This talk takes it further to explain that every company is already a tribe, and there are people eager to join it. I show how to attract them.
Athira Crispin is an Australian national seeking roles in HR, PR or communications. She has extensive experience and qualifications in human resources management, including a Certificate IV in Human Resource Management. She also has qualifications and skills in journalism, communications, and public relations, including a Bachelor of Journalism degree. Her career has included various administrative, customer service, and volunteer roles drawing on her HR, communications, and administrative skills. She has strong computer skills and qualifications in areas like journalism design, media industries, and online journalism production.
The document provides an overview of marketing strategies and tactics for CPAs to maximize their return on investment. It discusses branding, developing marketing plans with the four essentials of product, audience, delivery, and awareness. Specific tactics covered include networking, direct mail, email marketing, websites, search engine optimization, blogging, social media, speaking, and webinars. The document also provides tips for personal branding, social media strategies, effective presentations, and resources available from the Virginia Society of CPAs and American Institute of CPAs.
The document provides guidance for effectively leading a remote team. It emphasizes the importance of clear communication, engagement, and building social capital even from a distance. Key steps include: clearly defining goals and strategies, establishing regular communication structures, using technology to provide feedback and resources, monitoring performance, and fostering team alignment, coherence and development. Leading remotely requires focus on strategy, communication, and enabling the team to work together successfully without physical proximity to leadership.
The document discusses using media profiles as a business tool and provides 15 techniques for doing so. It outlines developing an opinion, having a good photo and elevator pitch, utilizing milestones, writing articles and blogs, networking with journalists, and engaging bloggers and social media. The goal is to build credibility, reputation, and influence through proactive media outreach to grow business. The presenter is an experienced marketing communications director who provides media and public relations consulting.
The document provides tips and techniques for using media profiles as a business tool. It discusses 15 techniques for building credibility and reputation through media engagement, including having an opinion, a good photo, an elevator pitch, and utilizing business milestones. The document then provides additional tips for more experienced businesses, such as developing a media section, using media endorsements, networking, writing a blog, telling stories, and engaging with bloggers. The presenter emphasizes starting small with initiatives and building media mentions and endorsements over time to grow a business using media profiles.
This document discusses branding and organic growth strategies. It introduces Spore, a branding agency that helps brands cultivate, evolve, disperse, and evolve (C.E.D.E.) through a process of continuous refinement. Spore creates branding programs across multiple touchpoints to help brands find simplicity, amplify their message, and ensure ideas are sustainable and expansive through testing. The goal is to help brands develop a culture that nurtures growth and allows them to have conversations with customers to further evolve their brand over time.
The document discusses the growing importance of transparency for businesses. It notes that transparency empowers stakeholders to make better decisions. The document provides guidance on how companies can improve transparency through understanding stakeholders' needs, identifying key touchpoints to provide information, adding value to data at decision points, aligning the brand story with transparency efforts, and connecting knowledge across stakeholder groups. The goal is for companies to build more sustainable relationships with stakeholders through improved transparency.
As we think about empowering every person and every organisation on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve more? What new industries, art, medicines, financial services, and world-changing inventions could individuals and communities build and create?
Giorgio Minguzzi is a creative and inquiring person with expertise in sales and marketing gained through working for international companies. He has a background in environmental science and currently works as a Product Marketing Manager for Marini-Fayat Group, where he has led projects implementing a CRM system worldwide and developing a new online marketing strategy. In his free time, he helps educate students and families about digital citizenship.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
2. Table of Contents
Who Am I?
About Me (LinkedIn, Twitter)
Career Goals
My Mission
What Have I Done?
Education
Work History
Resume (Word Doc.)
What Can I Do for You?
Technical Skills
Personal Skills
Professional Skills
Some Sample Work
Course Work (Word Doc.)
Professional Work (PPT Doc.)
Some Volunteer Work
The Arthritis Society
Surfrider Foundation Australia
What Others Are Saying
Tara De Cunha
Tony Gifford
Who Can You Call?
References
3. Who Am I?
About Me.
I am the sum of many parts and influences which have defined who I am today. I am 2 parts musician, 1
part traveler, 3 parts creative & marketer, with an unquenchable thirst to continuously improve, learn and
apply the many skills I possess and also those which I yet do not.
Contact Me
LinkedIn – Geoff Padmore
Twitter – GDKP
Email – gdkpadmore@gmail.com
Career Goals.
1. To become a authority in the field of on-line marketing, social media marketing, and brand
management.
2. To be an asset to a creative marketing agency or leading brand, with the regular opportunity to express
my vision, skills and creative output.
3. To work overseas and establish a creative consultancy business
My Mission
“The pursuit of life-long learning to become an exceptional leader within my industry, through work which is
personally rewarding and gives back to the community”
HOME
4. What Have I Done?
Education.
Post Graduate Diploma in Marketing Management
Humber School of Business, Toronto ON
Honors BA, Geography & Political Science
Sir Wilfred Laurier University, Waterloo ON
Work History.
Sales Associate – September 2009 to Present
Quiksilver, Toronto
Retail Sales Associate – January 2009 – September 2009
Rip Curl, Coolangatta Australia
Corporate Sales Agent – 2007 - 2009
The Power Within Events, Toronto
Stakeholder Recruiter/Interviewer – 2006 - 2007
GlobeScan, Toronto
RESUME
COVER LETTER
HOME
5. What Can I Do?
Technical Skills.
Mac OS, Windows XP, PowerPoint, Excel, Word, Adobe Illustrator & Photoshop (basic), HTML (basic), Social Media
(Facebook, Twitter, Digg), Google Analytics.
Personal Skills.
Detail oriented, social & approachable, team member, attentive, efficient, dependable, energetic, resourceful, driven,
self-motivated, highly creative with an ability to think beyond convention.
Professional Skills.
Excellent communicator with an ability to present to small or large groups
Effective team player who can also assume a leadership role, or work independently when necessary
Proven data collection and research skills in both primary and secondary settings
Formal experience in negotiation and problem solving situations
Firm understanding of large scale event production and marketing
Excellent understanding of current marketing trends and new technologies (Social Media)
HOME
6. Some Sample Work
Course Work.
*please see files included on disk
The Coterie (Business Plan)
Just Cakin’ (DM Strategy)
Quiksilver (Supply Chain Analysis)
Professional Work.
Canadian Kennel Club (Direct Mail Copy)
Arthritis Society (Marketing Strategy & Brand Book)
HOME
7. Volunteer Work
The Arthritis Society.
In working with the Arthritis society, I operated as a member of a three-person marketing team tasked with developing, planning
and co-coordinating marketing efforts for the annual Walk to Fight Arthritis event. Specific tasks included assisting with the
development and creating of the TAS brand book and marketing communication plan. I was also responsible for identifying
target markets and locations throughout the GTA to promote the event, as well as present the final marketing strategy to the
TAS event committee, helping to ensure fluidity with the national office marketing department. Additionally, I was also
tasked with the creation, design and maintenance of the Arthritis Society’s social media page for the walk, which is now
being used as a model at the national level.
For More: www.walktofightarthritis.ca
Surfrider Foundation (Australia).
As an avid surfer, during my time living in Australia I became involved with the Surfrider Foundation which is an international non-
profit group dedicated to ocean and environmental awareness. As part of the “Save Kirra” campaign to raise awareness and
prevent dredging practices on the coast, I operated as a member of a three-person marketing team, implementing local
advertising and securing sponsorship in marketing the event which took place on Australia Day (January 26, 2009). The
objective was to generate high turn out to sign a mass petition, as well as generate participation in a “paddle-out”
demonstration.
For More: www.surfrider.org.au
The Result?....
8. •1500 participants, forming the shape of Australia.
•1200 signatures to pass the petition.
•State and National recognition and stoppage of the detrimental dredging
practices taking place.
9. Bringing people together can have impact.
With my skills, I will help your company &
clients come together with the people you
seek…
10. What Others Are Saying
Letters of Reference.
Tara DeCunha - The Arthritis Society
Tony Gifford – Department Head, Humber Business School
Sonny Allinson - The Canadian Kennel Club
Merlin Scott-Smith – Surfrider Foundation
*Available upon request
HOME
11. Who Can You Call?
Karen Duggan– Manger
Quiksilver
416.205.0000
Kathy Vowels – Research Associate
GlobeScan Incorporated
416.969.3090
Stephanie D’Amico
More & Vita (Transcontinental Media)
416.218.3692
Tara De Cunha – Special Event Manager
The Arthritis Society
416.979.3353 x.351
HOME