Graham Benson is sharing his experiences and opinions on successful change management through winning over people. He suggests following "The Magnificent 7" principles: [1] Carefully select team members who are committed to the change. [2] Frequently communicate the reasons for change in a passionate, convincing manner. [3] Address what's in it for the people affected. [4] Respect the past culture while shaping the future. [5] Embrace dissenting voices rather than just yes-men. [6] Use symbols and stories to embed the new culture. The discussion is intended to generate debate on how to secure people's "hearts" for change rather than just their "heads."