The document discusses Jeannie E. Javelosa's work with ECHOstore Sustainable Lifestyle and ECHOsi Foundation to empower communities through sustainable initiatives. The organizations sell fair trade and community-made products while supporting women entrepreneurs and small businesses. They aim to alleviate poverty by providing economic opportunities and empowering women, who reinvest earnings in their families. The document outlines ECHOsi's programs, partnerships, and goals to expand women's participation in markets and increase social impact.

1. Jeannie E. Javelosa
Co-Founder & Director, ECHOstore Sustainable Lifestyle
Trustee & President, ECHOsi Foundation

2. The ECHO DNA
Environment Community Hope Organization
Empowering Communities with Hope and
Opportunities through Sustainable Initiatives

3. Green fair trade community-made products / Natural, fresh
sustainable farm produce or community food
Tri-Concept: An ECHOsystem

4. The Twin Combination
Retail & Development
Upstream & Downstream
(Products ) (BID Services)
Opening other Markets

5. Sustainability
PRODUCTS DISTRIBUTION
Serendra • Podium
Centris Mall,QC• Davao
Salcedo,Makati
E-Commerce • Export
Other Retail Partners

6. Why Empower Women?
ECHOstore
Women-owned, operated, led
89% of suppliers are women micro-entreps or
small businesses
90% of customers are women
International Connection
International Trade Center: Global Platform for the
Sourcing from Women Vendors
WEConnect International represents about 45
international corporations with a buying power
exceeding $700 million annually

7. • 70% of the worlds poor are women
• women have a disproportionally positive
impact on poverty
• income streams concentrated in the hands of
women have very positive impacts on children
compared to men; women reinvest up to 90%
of earnings in family wellbeing, breaking
cycles of intergenerational poverty (women
take out business loans, men buy cars)
• 100% payback on microfinancing loans
Women and Poverty Alleviation

8. Business Opportunities
• Estimated earnings of $18 trillion by 2014,
more than double GDP of India and China
combined.
• 72% of private sector executives report
increased profits/ indicate expectation that
their profits will increase as a result of efforts
to empower women in developing countries
• Increased competition leads to greater
efficiency

10. Gaps Identified
Product Design and
Creation, Variants
Packaging
Certifications
Branding
Linking
stakeholders
Market Access
and Opening
Microfinancing

11. Women Helping Women
up the Value Chain
The Platform: GREAT -Gender Responsive Economic
Action for the Transformation of Women
The Brand:

12. Level 2
Level 2
Completed Assignments
Production Capacities
Level 3
Great Women Brand
Level 1
Initial Assessment
Assignments
Level 4
Designers/Chefs/Co-
branding Alignments
Level 5
Certifications
The ECHOsi
Challenge
(Development)

13. The ECHOsi Direction: Inclusion
(Stakeholder Inclusion for Development)
•NGOs
•Cooperatives
•Private sector–companies
•Local Government Units (LGUs)
•Government Agencies
•International Funding Institutions

14. The ECHOsi Direction: Longtail
(Stakeholder Inclusion for Markets)
•Women in Media
•Retail (Pop-Up Stores and Gondolas)
•E-commerce
•Export (NY Now Artisan Resource and International
Food Expo –IFEX)
•Corporate Sales
•Co-Branding Alignments (store in store)

15. Sustainability of Production
Pricing competitiveness
Sustainability of production processes
Certifications
Capacity for expansion
Financial access to capital (micro-finance,
MSME loans)
Continuing R & D
Market Testing

21. ECHO Integrated Platform
Non Profit
Social
Enterprise
Licensing
Marketing
Partnerships
With other retailers
and markets
Backroom
Hub
Consolidation
Process for
Markets
Coordinates with
Communities and
SMEs
Development
Program
Services and
Products
Food and Design
Lab
Funding
Agencies
Licensing the
Program
Licensing the
Brand
Certification
GWB (for
supplier)
Co-Branding
Certification
Friends of GWB
(multinationals)
Policy Structural
Framework
APEC
ASEAN

22. Women
Micro
Entreps
SME
Global
Platform for
the
Sourcing
from
Women
Vendors /
E-
commerce
Online /
Export

23. In 2013, under the GREAT Women program the
ECHOsi Foundation posted an impact reach of
approximately 500 women, with around 900
additional beneficiaries through cascade
workshops, impacting 28,500 women (women x 5
family members x direct impacts of women
neighbor) and household members.
Social Impact: