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NAVER ์ œํœดํ˜‘๋ ฅ์‹ค ๊น€์ง€ํ˜„์ด์‚ฌ
๋ชฉ์ฐจ
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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01 NAVER๊ธฐ์—…๊ฐœ์š”
02 ๊ตญ๋‚ด IT/์ •๋ณดํ†ต์‹ ์‚ฐ์—…๋‚ด์—ฌ์„ฑ์ง„์ถœํ˜„ํ™ฉ
03 ๊ตญ๋‚ด์™ธ๊ธฐ์—…์—ฌ์„ฑ์ž„์›ํ˜„ํ™ฉ๋น„๊ต
04 NAVER๋‚ด์—ฌ์„ฑ์ง„์ถœํ˜„ํ™ฉ
05 IT์—…๊ณ„๋‚ด์—ฌ์„ฑ์˜์ž ์žฌ๋ ฅ๋ฐ๋‚œ์ 
06 ์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ๋‹จ์ ˆ๋ฐฉ์ง€๋ฐ์‚ฌํšŒ์ง„์ถœ์žฅ๋ ค๋ฅผ์œ„ํ•œ๋…ธ๋ ฅ
07 NAVER๋ณต๋ฆฌํ›„์ƒ/์ธ์‚ฌ์ •์ฑ…
08 ์—ฌ์„ฑ๊ฒฝ๋ ฅ๋‹จ์ ˆ๋ฐฉ์ง€๋ฅผ์œ„ํ•œNAVER๊ณต์ต์บ ํŽ˜์ธ
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์†Œ๊ฐœ
์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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1999๋…„ 6์›”์„ค๋ฆฝ์—ฐ๋„
๋ณธ์‚ฌ์œ„์น˜
์ฃผ์š”์‚ฌ์—…
ํ•ด์™ธ๋ฒ•์ธ
์—ฐ๊ฐ„๋งค์ถœ
๊ฒ€์ƒ‰ํฌํ„ธ/์–ด๋ฆฐ์ด์ „์šฉํฌํ„ธ/์˜จ๋ผ์ธ๊ธฐ๋ถ€ํฌํ„ธ
์ผ๋ณธ,์ค‘๊ตญ,๋ฒ ํŠธ๋‚จ
2์กฐ3,120์–ต์› (2013)
๊ฒฝ๊ธฐ๋„์„ฑ๋‚จ์‹œ๋ถ„๋‹น๊ตฌ
์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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No.1 ๊ฒ€์ƒ‰ํฌํ„ธ ๋„ค์ด๋ฒ„
๊ตญ๋‚ด ์ตœ๋Œ€ ๊ฒ€์ƒ‰ ํฌํ„ธ ์„œ๋น„์Šค
๊ตญ๋‚ด ํฌํ„ธ ์‚ฌ์ดํŠธ ์ค‘ ๊ฐ€์žฅ ๋จผ์ € ๊ฒ€์ƒ‰์—”์ง„์„ ๊ฐœ๋ฐœ
1999๋…„ ์ •์‹ ์„œ๋น„์Šค๋ฅผ ์‹œ์ž‘
์ˆœ๋ฐฉ๋ฌธ์ž์ˆ˜(UV)
ํŽ˜์ด์ง€๋ทฐ(PV)
๊ฒ€์ƒ‰์ฟผ๋ฆฌ์ˆ˜
270์–ต๊ฑด (์›”๊ฐ„)
45์–ต๊ฑด (์ฟผ๋ฆฌ์ ์œ ์œจ73%)
3,120๋งŒ๋ช… (์›”๊ฐ„)
๊ตญ๋‚ด ์ธํ„ฐ๋„ท ๊ฒ€์ƒ‰์‹œ์žฅ ์ ์œ ์œจ
์ „์„ธ๊ณ„ ๊ฒ€์ƒ‰ ํฌํ„ธ ์ˆœ์œ„
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1์œ„ Google
2์œ„ Yahoo!
3์œ„ Baidu
4์œ„ Microsoft
5์œ„ NAVER
NAVER
73%
Daum
21%
Google
4%
์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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190,016
50,443
28,765
27,590
27,023
24,412
24,203
23,271
22,214
20,723
19,960
16,714
15,971
15,656
14,295
Samsung Electronics
Hyundai Motors
Hyundai Mobis
NAVER
SK Hynix
POSCO
Samsung Electronics (p)
Korea Electric Power Corp.
KIA Motors
Shinhan Financial Group
Samsung Insurance
SK Telecom
LG Chemical
Hyundai Heavy Industries
KB Finance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Rank Corporation Market Cap(billion won)
SK Innovation
Hana Financial Group Inc.
KT&G
Samsung Fire & Marine Insurance
Lotte Shopping
LG Electronics
Woori Finance
Samsung C&T
LG
SK
LG Display
Hyundai Globis
SK C&C
Hyundai Steel Company
LG Household & Health Care
11,789
11,306
10,874
10,730
10,014
9,721
9,632
9,248
9,232
9,134
8,283
8,250
7,825
7,646
7,614
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Rank Corporation Market Cap(billion won)
2014.03 ๊ธฐ์ค€
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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ํ•œ๊ตญ
1,698๋ช…
์ฃผ์š” ๊ด€๊ณ„ํšŒ์‚ฌ
5170๋ช…
739๋ช…
์ผ๋ณธ
์ „์ฒด์ธ๋ ฅ 7,607๋ช…
2014.01 ๊ธฐ์ค€
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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์ง€๋‚œ 4์›” ์ „์„ธ๊ณ„ ๊ฐ€์ž…์ž ์ˆ˜ 4์–ต ๋ช… ๋ŒํŒŒ
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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์ „์ฒด ์‚ฐ์—… ์ค‘,
ICT์‚ฐ์—…์˜ ์—ฌ์„ฑ์ธ๋ ฅ ๋น„์ค‘์€ ๊ฐ์†Œ ์ถ”์„ธ์ด์ง€๋งŒ
์ •๋ณด์„œ๋น„์Šค์—…์—์„œ๋Š” ์•ฝ 38%๋กœ ์ง€์†์ ์ธ ๊ฐ•์„ธ
์ธํ„ฐ๋„ท ํฌํ„ธ ์—…์ฒด์˜ ๊ฒฝ์šฐ,
์ผ๋ฐ˜ ๋Œ€๊ธฐ์—… ์—ฌ์„ฑ ์ธ๋ ฅ 12.7%๋ฅผ
ํ›จ์”ฌ ์›ƒ๋„๋Š” 40% ์ˆ˜์ค€ ์œ ์ง€
์ถœ์ฒ˜: ์ •๋ณดํ†ต์‹ ์ •์ฑ… ์—ฐ๊ตฌ์› ์ฐฝ์กฐ๊ฒฝ์ œ์—ฐ๊ตฌ์›์‹ค โ€˜ICT๋ถ€๋ฌธ ์—ฌ์„ฑ ์ธ๋ ฅ ํ˜„ํ™ฉ ๋ฐ ์‹œ์‚ฌ์ โ€™
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
/ /
๊ตญ๋‚ด ์—ฌ์„ฑ์ž„์› ๋น„์œจ์€ ํ•ด์™ธ์™€ ํฐ ์ฐจ์ด๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Œ
10๋Œ€ ์ฃผ์š” ๋Œ€๊ธฐ์—… ์—ฌ์„ฑ์ž„์› ๋น„์œจ์€ ํ‰๊ท  1.5%๋กœ์„œ
์™ธ๊ตญ์˜ ํ‰๊ท  25%(์ค‘๊ตญ ์ œ์™ธ)์— ํฌ๊ฒŒ ๋ฏธ์น˜์ง€ ๋ชปํ•จ
* ๋ฏธ๊ตญ GMI๋ ˆ์ดํŒ…์ฆˆ 2013๋…„ 45๊ฐœ๊ตญ ์กฐ์‚ฌ๊ฒฐ๊ณผ
ํ•œ๊ตญ์€ 45๊ฐœ๊ตญ ์ค‘ 44์œ„ ๊ธฐ๋ก
ํ•œ๊ตญ ์ „์ฒด ์—ฌ์„ฑ์ž„์› ๋น„์œจ์€ 1.9%๋กœ์„œ
๋…ธ๋ฅด์›จ์ด (36%), ์Šค์›จ๋ด ๋ฐ ํ•€๋ž€๋“œ(27%) ๋“ฑ
์„œ๊ตฌ ์ง€์—ญ๊ณผ ํฐ ๊ฒฉ์ฐจ๋ฅผ ๋ณด์ž„
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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๋‚จ
85%
์—ฌ
15%
์ƒ์œ„ 20๊ฐœ ๊ธฐ์—… ํ‰๊ท  ์„ฑ๋ณ„ ๋ถ„ํฌ
์‚ผ์„ฑ
ํ˜„๋Œ€์ž๋™์ฐจ
SK
LG
๋กฏ๋ฐ
ํฌ์Šค์ฝ”
GS
ํ˜„๋Œ€์ค‘๊ณต์—…
ํ•œ์ง„
ํ•œํ™”
25.3 %
4.8 %
23.1 %
22.6 %
50.9 %
6.2 %
8.6 %
5.3 %
32.0 %
20.4 %
1
2
3
4
5
6
7
8
9
10
๊ตฌ๋ถ„ ๋Œ€๊ธฐ์—… ์—ฌ์„ฑ์ง์›๋น„์œจ
๊ตญ๋‚ด 10๋Œ€ ๊ทธ๋ฃน์‚ฌ ์—ฌ์„ฑ์ง์›๋น„์œจ
๋‚จ
59%
์—ฌ
41%
NAVER ์ „์ฒด ์„ฑ๋ณ„๋ถ„ํฌ
์ง๊ตฐ ๋ณ„
57%
28%
51%
41%
83%
43%
72%
49%
59%
17%
๊ฒฝ์˜์ง€์›
๋””์ž์ธ
์˜์—…
์„œ๋น„์Šค๊ธฐํš
๊ธฐ์ˆ 
๋‚จ ๋…€
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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๋‚จ
90.5%
์—ฌ
9.5%
๋‚จ
98%
์—ฌ
2%
๋‚จ
88%
์—ฌ
12%
NAVER
์ž„์› ์„ฑ๋ณ„๋ถ„ํฌ
ํ•œ๊ตญ๊ธฐ์—…
์ž„์› ์„ฑ๋ณ„๋ถ„ํฌ
ํ•œ๊ตญ IT์‚ฐ์—…
์ž„์› ์„ฑ๋ณ„๋ถ„ํฌ
์ถœ์ฒ˜_ Zdnet ํ†ต๊ณ„์ž๋ฃŒ
2014.03
NAVER
๊ด€๋ฆฌ์ง ์„ฑ๋ณ„๋ถ„ํฌ
๋‚จ
76%
์—ฌ
24%
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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๊ผผ๊ผผํ•˜๊ณ  ์„ฌ์„ธํ•œ
์ผ ์ฒ˜๋ฆฌ
๋ถ€๋“œ๋Ÿฌ์šด
์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜
๋Šฅ๋ ฅ
์œ ์—ฐํ•˜๊ณ 
์ฐฝ์˜์ ์ธ
์‚ฌ๊ณ 
IT์—…๊ณ„
๊ธฐ์—…๋ฌธํ™”
UI / UX ๋“ฑ
์‚ฌ์šฉ์ž ์ค‘์‹ฌ์˜ ์—…๋ฌด
์›ํ™œํ•œ ํŒ€ ์†Œํ†ต๋Šฅ๋ ฅ ๋ฐ
์—…๋ฌด๋Šฅ๋ ฅ
๊ธฐํš/๋งˆ์ผ€ํŒ… ๋“ฑ
์ƒˆ๋กœ์šด ๋‹ˆ์ฆˆ์™€ ์‹œ์žฅ๋™ํ–ฅ์„
ํŒŒ์•…ํ•˜๋Š” ๋Šฅ๋ ฅ
๊ฐ์„ฑ๊ฒฝ์˜ /
๋งˆ์ผ€ํŒ…
๊ณต๊ฐ๊ณผ ์†Œํ†ต
์ฐฝ์กฐ๊ฒฝ์ œ๋ฏธ๋ž˜์‚ฌ์—…
IT ์—…๊ณ„๋ฅผ ์—ฌ์„ฑ๋“ค์ด ์„ ํ˜ธํ•˜๋Š” ์ด์œ ๋Š”
์—ฌ์„ฑ๋“ค์˜ ๊ผผ๊ผผํ•จ๊ณผ ์„ธ์‹ฌํ•จ์ด ์š”๊ตฌ ๋˜๋Š” ๋‹ค์–‘ํ•œ ๋ถ„์•ผ์—์„œ์˜ ํ™œ์•ฝ์ด ๊ฐ€๋Šฅํ•˜๊ธฐ ๋•Œ๋ฌธ
IT ์—…๊ณ„ ์ค‘ ํŠนํžˆ ์ธํ„ฐ๋„ท์„œ๋น„์Šค ์‚ฐ์—…์€ ์—ญ์‚ฌ๊ฐ€ ์˜ค๋ž˜๋˜์ง€ ์•Š์•„ ํƒ€ ์‚ฐ์—…์— ๋น„ํ•ด ์„ฑ ์—ญํ• ์— ๋Œ€ํ•œ ํŽธ๊ฒฌ์ด ์ ์Œ
๋™์ข…์—…๊ณ„์—์„œ ์—ฌ์„ฑ์ธ๋ ฅ ๋น„์œจ์ด ๋†’์€ ํšŒ์‚ฌ๊ฐ€ ๊ทธ๋ ‡์ง€ ์•Š์€ ํšŒ์‚ฌ๋ณด๋‹ค ์•ฝ 17%์˜ ๋†’์€ ์ˆ˜์ต์„ฑ์„ ๊ธฐ๋ก
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
/ /
40 50 60 70
์—ฌ์„ฑ
์ „์ฒด์ง์›
๋‹จ์œ„: ๊ฐœ์›”
๊ฒฝ๋ ฅ์ดˆ๊ธฐ๋‹จ๊ณ„์—์„œ์˜๋†’์€์ง„์ž…์žฅ๋ฒฝ
โ†’ ๊ธฐ์ˆ ์ง์—ฌ์„ฑ๋น„์œจ,๋‚จ์„ฑ๋Œ€๋น„ ์ฑ„์šฉ๋น„์œจ1/5์ˆ˜์ค€
์ถœ์‚ฐยท์œก์•„ํœด์ง๋ณต๊ท€ํ›„,์‹œ์žฅ๋ณ€ํ™”๊ฐ€๋น ๋ฅธ์—…๊ณ„ํŠน์„ฑ์ƒ
์—…๋ฌด์ˆ˜์Šต์ด์–ด๋ ค์›€
โ†’๊ธฐ์—…์ด๋А๋ผ๋Š”๊ธด๊ณต๋ฐฑ์œผ๋กœ์ธํ•œ์—…๋ฌด๋ถ€๋‹ด๊ฐ๋„์ƒ๋‹น
๊ฒฐํ˜ผยท์ž„์‹ ยท์ถœ์‚ฐ์œผ๋กœ์ธํ•œ ๊ฒฝ๋ ฅ๋‹จ์ ˆ
๋ณต์ง์ดํ›„์ผ๊ณผ๊ฐ€์ •์–‘๋ฆฝ์—๋Œ€ํ•œ์ŠคํŠธ๋ ˆ์Šค
NAVER ํ‰๊ท  ๊ทผ์†๊ธฐ๊ฐ„
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
/ /
ํ•ด์™ธ์—์„œ๋„IT์‚ฐ์—… ๋‚ด์—ฌ์„ฑ ์ง„์ถœ์—๋Œ€ํ•œ๋‚œ์ ์ด์กด์žฌ
โ†’ ICT์‚ฐ์—…์˜๋ฉ”์นด์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์—์„œ์—ฌ์„ฑ์ž„์›์ด1๋ช…๋„์—†๋Š”๊ธฐ์—…43%, ์—ฌ์„ฑ๊ด€๋ฆฌ์ž๋ถ€์žฌ๊ธฐ์—…์ด 45%๋ฅผ๊ธฐ๋ก
(S&P์ƒ์žฅํƒ€์—…์ข…๊ณผ๋น„๊ต์‹œ,์—ฌ์„ฑ์ž„์›๋ถ€์žฌ๊ธฐ์—…์€๊ณ ์ž‘2%/์—ฌ์„ฑ๊ด€๋ฆฌ์ž๋ถ€์žฌ๊ธฐ์—…์€16%)
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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์œ ์—ฐ๊ทผ๋ฌด์ œํ™•๋Œ€์šด์˜์„ํ†ตํ•ด์ผ๊ณผ๊ฐ€์ •์–‘๋ฆฝ์„๊พ€ํ• ์ˆ˜์žˆ๋„๋กํ•จ
โ†’ ํŠนํžˆ๋ฏธ๊ตญIT์—…๊ณ„์—์„œ์˜์žฌํƒ๊ทผ๋ฌด๋น„์œจ์€
2000-2010๊ฐ„24.3%์ฆ๊ฐ€,์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ์ง€์†์œจ์€14%์ƒ์Šน
์‚ฌํšŒ์ ์ œ๋„๊ฐœ์„ ์„ํ†ตํ•œ์—ฌ์„ฑ์˜ ๊ฒฝ์ œํ™œ๋™์ง„์ถœ์žฅ๋ ค
IT์—…๊ณ„์—์„œ์˜์—ฌ์„ฑ๊ฒฝ๋ ฅ๋‹จ์ ˆ์ด์œ :
๊ฐ€์กฑ๊ณผ์ผ์–‘๋ฆฝ์˜์–ด๋ ค์›€/๊ทผ๋ฌด์˜์œ ์—ฐ์„ฑ๋ถ€์กฑ
์ง„๊ธ‰์—๋Œ€ํ•œ๋ถ€๋‹นํ•œํ•œ๊ณ„๋“ฑ
์—ฌ์„ฑ์œผ๋กœ์„œ๊ฒช๋Š”์—…๋ฌด์ ์ค‘์••๊ฐ์ด๊ฐ€์žฅํฐ์ด์œ ๋กœ๊ผฝํž˜
์ถœ์ฒ˜: ๋ฏธ๊ตญ GMI ๋ ˆ์ดํŒ…์ฆˆ, 2012
์‚ฌํšŒ์ ์ œ๋„๋งˆ๋ จ๋ฐ์‚ฌ๊ธฐ์—…์˜์ ๊ทน์ ์ธ์ฐธ์—ฌ๋กœ
์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ๋‹จ์ ˆ๋ฐ๊ฒฝ์ œํ™œ๋™์ค‘์ง€๋ง‰์•„์•ผ
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์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
/ /
์—ฌ์„ฑํ• ๋‹น์ œ๋„์ž…์„ํ†ตํ•œ์—ฌ์„ฑ์˜์ƒ์œ„์ง„๊ธ‰๋ณด์žฅ๋ฐ๋…๋ ค
โ†’ ์—ฌ์„ฑํ• ๋‹น์ œ๋ฅผ๋„์ž…ํ•œ๋…ธ๋ฅด์›จ์ด๋Š”10๋…„๊ฐ„7๋ฐฐ์˜
์—ฌ์„ฑ์ž„์›์ƒ์Šน๋ฅ ๊ธฐ๋ก
โ†’ ๋˜ํ•œ๋‚จ์„ฑ์˜์œก์•„ํœด์งํ• ๋‹น์ œ๋ฅผ๋ฒ•์œผ๋กœ์ง€์ •,
90%์˜๋‚จ์„ฑ์ด์œก์•„ํœด์ง์„์‚ฌ์šฉํ•จ์œผ๋กœ์„œ์—ฌ์„ฑ์˜๋ณต์ง์„์ง€์›
์ถœ์ฒ˜: Statistics Norway
์‚ฌ๋‚ด์—ฌ์„ฑ์„์œ„ํ•œ๋ณต๋ฆฌํ›„์ƒ๋ฐ์ธ์‚ฌ์ œ๋„๊ฐ•ํ™”
์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ๋‹จ์ ˆ์„๋ง‰์„์ˆ˜์žˆ๋Š”์ „์‚ฌ์ฐจ์›์˜๋ณต๋ฆฌํ›„์ƒ/์ธ์‚ฌ์ œ๋„ํ•„์š”
โ†’ โ€œ์œ ๋ฆฌ์ฒœ์žฅโ€์„ํ—ˆ๋ฌด๋Š”๋‚จ๋…€ํ‰๋“ฑ์˜์ธ์‚ฌํ‰๊ฐ€์ œ๋„
โ†’ ๋ˆˆ์น˜๋ณด์ง€์•Š๊ณ ์ถœ์‚ฐโ€ข์œก์•„ํœด์ง์„ํ• ์ˆ˜์žˆ๋Š”
์—ฌ์„ฑ์นœํ™”์ ๊ธฐ์—…๋ถ„์œ„๊ธฐ์ฐฝ์ถœ
โ†’ ์—ฌ์„ฑ์ฐจ๋ณ„์„์‹œ์ •ํ•˜๊ธฐ์œ„ํ•œ์ง๋ฌด๋ถ„์„/
์ง๊ธ‰๋ณ„์—ฌ์„ฑ๋น„์œจ์ง€์†์ ํ™•๋Œ€
ยฉ 2014 NAVER Corp. All rights reserved.
ํ‘ธ๋ฅด๋‹ˆ ์–ด๋ฆฐ์ด์ง‘ ํ—ฌ์Šค์ผ€์–ด์„ผํ„ฐ
๋ชจ์ž์œ ์นœ๋ฐฉ
๋„ค์ด๋ฒ„ T/O ์ด 275๋ช… ์ž…ํ•™ ๊ฐ€๋Šฅ
(์˜์•„๋ฐ˜ 5๊ฐœ, ์œ ์•„๋ฐ˜ 1๊ฐœ ์šด์˜)
๊ฐ€์ •์˜ํ•™ ์˜์‚ฌ ์ƒ์ฃผ(์ œ๋„ˆ๋Ÿด๋‹ฅํ„ฐ),
์–‘ํ˜ธ์‹ค, ์ˆ˜๋ฉด์‹ค ๋ฐ ์ƒค์›Œ์‹ค
์ฝ”์–ด์šด๋™์„ผํ„ฐ
์ž์„ธ๊ต์ • ๋ฐ ๊ทผ๋ ฅ๊ฐ•ํ™”๋ฅผ ์œ„ํ•œ ํ”„๋กœ๊ทธ๋žจ ์šด์˜
ํ•„๋ผํ…Œ์Šค, ํŒŒ์›ŒํŠธ๋ ˆ์ด๋‹ ๋“ฑ ๋‹จ์ฒด ๊ต์œกํ”„๋กœ๊ทธ๋žจ ์šด์˜
์‚ฌ๋‚ด ์ˆ˜์œ ๋ฅผ ์œ„ํ•œ ์‹œ์„ค์™„๋น„
(์œ ์ถ•๊ธฐ, ์ „์žํŒŒ์ฐจ๋‹จ ์•ž์น˜๋งˆ / ํ—ˆ๋ฆฌ๋ฐ›์นจ๋Œ€ ๋Œ€์—ฌ)
์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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๊ณต์ต์บ ํŽ˜์ธ
์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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ยฉ 2014 NAVER Corp. All rights reserved.
์ด์ œ๋Š” ์—ฌ์„ฑ ๊ฐœ๊ฐœ์ธ์˜ ์ž ์žฌ๋ ฅ์„ ๋ฐœํœ˜ํ•˜์—ฌ
์ฐฝ์กฐ๊ฒฝ์ œ ์‚ฐ์—…์—์„œ์˜ ์—ญํ• ์„ ๋งŒ๋“ค์–ด ๊ฐˆ ๋•Œ ์ž…๋‹ˆ๋‹ค
์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER
๊น€์ง€ํ˜„
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ยฉ 2014 NAVER Corp. All rights reserved.
Com2   kim jihyun

Com2 kim jihyun

  • 1.
  • 2.
    ๋ชฉ์ฐจ - ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ยฉ 2014 NAVER Corp. All rights reserved. 01 NAVER๊ธฐ์—…๊ฐœ์š” 02 ๊ตญ๋‚ด IT/์ •๋ณดํ†ต์‹ ์‚ฐ์—…๋‚ด์—ฌ์„ฑ์ง„์ถœํ˜„ํ™ฉ 03 ๊ตญ๋‚ด์™ธ๊ธฐ์—…์—ฌ์„ฑ์ž„์›ํ˜„ํ™ฉ๋น„๊ต 04 NAVER๋‚ด์—ฌ์„ฑ์ง„์ถœํ˜„ํ™ฉ 05 IT์—…๊ณ„๋‚ด์—ฌ์„ฑ์˜์ž ์žฌ๋ ฅ๋ฐ๋‚œ์  06 ์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ๋‹จ์ ˆ๋ฐฉ์ง€๋ฐ์‚ฌํšŒ์ง„์ถœ์žฅ๋ ค๋ฅผ์œ„ํ•œ๋…ธ๋ ฅ 07 NAVER๋ณต๋ฆฌํ›„์ƒ/์ธ์‚ฌ์ •์ฑ… 08 ์—ฌ์„ฑ๊ฒฝ๋ ฅ๋‹จ์ ˆ๋ฐฉ์ง€๋ฅผ์œ„ํ•œNAVER๊ณต์ต์บ ํŽ˜์ธ
  • 3.
    - ์†Œ๊ฐœ ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ยฉ 2014 NAVER Corp. All rights reserved.
  • 4.
  • 5.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / No.1 ๊ฒ€์ƒ‰ํฌํ„ธ ๋„ค์ด๋ฒ„ ๊ตญ๋‚ด ์ตœ๋Œ€ ๊ฒ€์ƒ‰ ํฌํ„ธ ์„œ๋น„์Šค ๊ตญ๋‚ด ํฌํ„ธ ์‚ฌ์ดํŠธ ์ค‘ ๊ฐ€์žฅ ๋จผ์ € ๊ฒ€์ƒ‰์—”์ง„์„ ๊ฐœ๋ฐœ 1999๋…„ ์ •์‹ ์„œ๋น„์Šค๋ฅผ ์‹œ์ž‘ ์ˆœ๋ฐฉ๋ฌธ์ž์ˆ˜(UV) ํŽ˜์ด์ง€๋ทฐ(PV) ๊ฒ€์ƒ‰์ฟผ๋ฆฌ์ˆ˜ 270์–ต๊ฑด (์›”๊ฐ„) 45์–ต๊ฑด (์ฟผ๋ฆฌ์ ์œ ์œจ73%) 3,120๋งŒ๋ช… (์›”๊ฐ„) ๊ตญ๋‚ด ์ธํ„ฐ๋„ท ๊ฒ€์ƒ‰์‹œ์žฅ ์ ์œ ์œจ ์ „์„ธ๊ณ„ ๊ฒ€์ƒ‰ ํฌํ„ธ ์ˆœ์œ„ ยฉ 2014 NAVER Corp. All rights reserved. 1์œ„ Google 2์œ„ Yahoo! 3์œ„ Baidu 4์œ„ Microsoft 5์œ„ NAVER NAVER 73% Daum 21% Google 4%
  • 6.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / 190,016 50,443 28,765 27,590 27,023 24,412 24,203 23,271 22,214 20,723 19,960 16,714 15,971 15,656 14,295 Samsung Electronics Hyundai Motors Hyundai Mobis NAVER SK Hynix POSCO Samsung Electronics (p) Korea Electric Power Corp. KIA Motors Shinhan Financial Group Samsung Insurance SK Telecom LG Chemical Hyundai Heavy Industries KB Finance 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Rank Corporation Market Cap(billion won) SK Innovation Hana Financial Group Inc. KT&G Samsung Fire & Marine Insurance Lotte Shopping LG Electronics Woori Finance Samsung C&T LG SK LG Display Hyundai Globis SK C&C Hyundai Steel Company LG Household & Health Care 11,789 11,306 10,874 10,730 10,014 9,721 9,632 9,248 9,232 9,134 8,283 8,250 7,825 7,646 7,614 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Rank Corporation Market Cap(billion won) 2014.03 ๊ธฐ์ค€ ยฉ 2014 NAVER Corp. All rights reserved.
  • 7.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ํ•œ๊ตญ 1,698๋ช… ์ฃผ์š” ๊ด€๊ณ„ํšŒ์‚ฌ 5170๋ช… 739๋ช… ์ผ๋ณธ ์ „์ฒด์ธ๋ ฅ 7,607๋ช… 2014.01 ๊ธฐ์ค€ ยฉ 2014 NAVER Corp. All rights reserved.
  • 8.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ์ง€๋‚œ 4์›” ์ „์„ธ๊ณ„ ๊ฐ€์ž…์ž ์ˆ˜ 4์–ต ๋ช… ๋ŒํŒŒ ยฉ 2014 NAVER Corp. All rights reserved.
  • 9.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ์ „์ฒด ์‚ฐ์—… ์ค‘, ICT์‚ฐ์—…์˜ ์—ฌ์„ฑ์ธ๋ ฅ ๋น„์ค‘์€ ๊ฐ์†Œ ์ถ”์„ธ์ด์ง€๋งŒ ์ •๋ณด์„œ๋น„์Šค์—…์—์„œ๋Š” ์•ฝ 38%๋กœ ์ง€์†์ ์ธ ๊ฐ•์„ธ ์ธํ„ฐ๋„ท ํฌํ„ธ ์—…์ฒด์˜ ๊ฒฝ์šฐ, ์ผ๋ฐ˜ ๋Œ€๊ธฐ์—… ์—ฌ์„ฑ ์ธ๋ ฅ 12.7%๋ฅผ ํ›จ์”ฌ ์›ƒ๋„๋Š” 40% ์ˆ˜์ค€ ์œ ์ง€ ์ถœ์ฒ˜: ์ •๋ณดํ†ต์‹ ์ •์ฑ… ์—ฐ๊ตฌ์› ์ฐฝ์กฐ๊ฒฝ์ œ์—ฐ๊ตฌ์›์‹ค โ€˜ICT๋ถ€๋ฌธ ์—ฌ์„ฑ ์ธ๋ ฅ ํ˜„ํ™ฉ ๋ฐ ์‹œ์‚ฌ์ โ€™ ยฉ 2014 NAVER Corp. All rights reserved.
  • 10.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ๊ตญ๋‚ด ์—ฌ์„ฑ์ž„์› ๋น„์œจ์€ ํ•ด์™ธ์™€ ํฐ ์ฐจ์ด๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Œ 10๋Œ€ ์ฃผ์š” ๋Œ€๊ธฐ์—… ์—ฌ์„ฑ์ž„์› ๋น„์œจ์€ ํ‰๊ท  1.5%๋กœ์„œ ์™ธ๊ตญ์˜ ํ‰๊ท  25%(์ค‘๊ตญ ์ œ์™ธ)์— ํฌ๊ฒŒ ๋ฏธ์น˜์ง€ ๋ชปํ•จ * ๋ฏธ๊ตญ GMI๋ ˆ์ดํŒ…์ฆˆ 2013๋…„ 45๊ฐœ๊ตญ ์กฐ์‚ฌ๊ฒฐ๊ณผ ํ•œ๊ตญ์€ 45๊ฐœ๊ตญ ์ค‘ 44์œ„ ๊ธฐ๋ก ํ•œ๊ตญ ์ „์ฒด ์—ฌ์„ฑ์ž„์› ๋น„์œจ์€ 1.9%๋กœ์„œ ๋…ธ๋ฅด์›จ์ด (36%), ์Šค์›จ๋ด ๋ฐ ํ•€๋ž€๋“œ(27%) ๋“ฑ ์„œ๊ตฌ ์ง€์—ญ๊ณผ ํฐ ๊ฒฉ์ฐจ๋ฅผ ๋ณด์ž„ ยฉ 2014 NAVER Corp. All rights reserved.
  • 11.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ๋‚จ 85% ์—ฌ 15% ์ƒ์œ„ 20๊ฐœ ๊ธฐ์—… ํ‰๊ท  ์„ฑ๋ณ„ ๋ถ„ํฌ ์‚ผ์„ฑ ํ˜„๋Œ€์ž๋™์ฐจ SK LG ๋กฏ๋ฐ ํฌ์Šค์ฝ” GS ํ˜„๋Œ€์ค‘๊ณต์—… ํ•œ์ง„ ํ•œํ™” 25.3 % 4.8 % 23.1 % 22.6 % 50.9 % 6.2 % 8.6 % 5.3 % 32.0 % 20.4 % 1 2 3 4 5 6 7 8 9 10 ๊ตฌ๋ถ„ ๋Œ€๊ธฐ์—… ์—ฌ์„ฑ์ง์›๋น„์œจ ๊ตญ๋‚ด 10๋Œ€ ๊ทธ๋ฃน์‚ฌ ์—ฌ์„ฑ์ง์›๋น„์œจ ๋‚จ 59% ์—ฌ 41% NAVER ์ „์ฒด ์„ฑ๋ณ„๋ถ„ํฌ ์ง๊ตฐ ๋ณ„ 57% 28% 51% 41% 83% 43% 72% 49% 59% 17% ๊ฒฝ์˜์ง€์› ๋””์ž์ธ ์˜์—… ์„œ๋น„์Šค๊ธฐํš ๊ธฐ์ˆ  ๋‚จ ๋…€ ยฉ 2014 NAVER Corp. All rights reserved.
  • 12.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ๋‚จ 90.5% ์—ฌ 9.5% ๋‚จ 98% ์—ฌ 2% ๋‚จ 88% ์—ฌ 12% NAVER ์ž„์› ์„ฑ๋ณ„๋ถ„ํฌ ํ•œ๊ตญ๊ธฐ์—… ์ž„์› ์„ฑ๋ณ„๋ถ„ํฌ ํ•œ๊ตญ IT์‚ฐ์—… ์ž„์› ์„ฑ๋ณ„๋ถ„ํฌ ์ถœ์ฒ˜_ Zdnet ํ†ต๊ณ„์ž๋ฃŒ 2014.03 NAVER ๊ด€๋ฆฌ์ง ์„ฑ๋ณ„๋ถ„ํฌ ๋‚จ 76% ์—ฌ 24% ยฉ 2014 NAVER Corp. All rights reserved.
  • 13.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ๊ผผ๊ผผํ•˜๊ณ  ์„ฌ์„ธํ•œ ์ผ ์ฒ˜๋ฆฌ ๋ถ€๋“œ๋Ÿฌ์šด ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๋Šฅ๋ ฅ ์œ ์—ฐํ•˜๊ณ  ์ฐฝ์˜์ ์ธ ์‚ฌ๊ณ  IT์—…๊ณ„ ๊ธฐ์—…๋ฌธํ™” UI / UX ๋“ฑ ์‚ฌ์šฉ์ž ์ค‘์‹ฌ์˜ ์—…๋ฌด ์›ํ™œํ•œ ํŒ€ ์†Œํ†ต๋Šฅ๋ ฅ ๋ฐ ์—…๋ฌด๋Šฅ๋ ฅ ๊ธฐํš/๋งˆ์ผ€ํŒ… ๋“ฑ ์ƒˆ๋กœ์šด ๋‹ˆ์ฆˆ์™€ ์‹œ์žฅ๋™ํ–ฅ์„ ํŒŒ์•…ํ•˜๋Š” ๋Šฅ๋ ฅ ๊ฐ์„ฑ๊ฒฝ์˜ / ๋งˆ์ผ€ํŒ… ๊ณต๊ฐ๊ณผ ์†Œํ†ต ์ฐฝ์กฐ๊ฒฝ์ œ๋ฏธ๋ž˜์‚ฌ์—… IT ์—…๊ณ„๋ฅผ ์—ฌ์„ฑ๋“ค์ด ์„ ํ˜ธํ•˜๋Š” ์ด์œ ๋Š” ์—ฌ์„ฑ๋“ค์˜ ๊ผผ๊ผผํ•จ๊ณผ ์„ธ์‹ฌํ•จ์ด ์š”๊ตฌ ๋˜๋Š” ๋‹ค์–‘ํ•œ ๋ถ„์•ผ์—์„œ์˜ ํ™œ์•ฝ์ด ๊ฐ€๋Šฅํ•˜๊ธฐ ๋•Œ๋ฌธ IT ์—…๊ณ„ ์ค‘ ํŠนํžˆ ์ธํ„ฐ๋„ท์„œ๋น„์Šค ์‚ฐ์—…์€ ์—ญ์‚ฌ๊ฐ€ ์˜ค๋ž˜๋˜์ง€ ์•Š์•„ ํƒ€ ์‚ฐ์—…์— ๋น„ํ•ด ์„ฑ ์—ญํ• ์— ๋Œ€ํ•œ ํŽธ๊ฒฌ์ด ์ ์Œ ๋™์ข…์—…๊ณ„์—์„œ ์—ฌ์„ฑ์ธ๋ ฅ ๋น„์œจ์ด ๋†’์€ ํšŒ์‚ฌ๊ฐ€ ๊ทธ๋ ‡์ง€ ์•Š์€ ํšŒ์‚ฌ๋ณด๋‹ค ์•ฝ 17%์˜ ๋†’์€ ์ˆ˜์ต์„ฑ์„ ๊ธฐ๋ก ยฉ 2014 NAVER Corp. All rights reserved.
  • 14.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / 40 50 60 70 ์—ฌ์„ฑ ์ „์ฒด์ง์› ๋‹จ์œ„: ๊ฐœ์›” ๊ฒฝ๋ ฅ์ดˆ๊ธฐ๋‹จ๊ณ„์—์„œ์˜๋†’์€์ง„์ž…์žฅ๋ฒฝ โ†’ ๊ธฐ์ˆ ์ง์—ฌ์„ฑ๋น„์œจ,๋‚จ์„ฑ๋Œ€๋น„ ์ฑ„์šฉ๋น„์œจ1/5์ˆ˜์ค€ ์ถœ์‚ฐยท์œก์•„ํœด์ง๋ณต๊ท€ํ›„,์‹œ์žฅ๋ณ€ํ™”๊ฐ€๋น ๋ฅธ์—…๊ณ„ํŠน์„ฑ์ƒ ์—…๋ฌด์ˆ˜์Šต์ด์–ด๋ ค์›€ โ†’๊ธฐ์—…์ด๋А๋ผ๋Š”๊ธด๊ณต๋ฐฑ์œผ๋กœ์ธํ•œ์—…๋ฌด๋ถ€๋‹ด๊ฐ๋„์ƒ๋‹น ๊ฒฐํ˜ผยท์ž„์‹ ยท์ถœ์‚ฐ์œผ๋กœ์ธํ•œ ๊ฒฝ๋ ฅ๋‹จ์ ˆ ๋ณต์ง์ดํ›„์ผ๊ณผ๊ฐ€์ •์–‘๋ฆฝ์—๋Œ€ํ•œ์ŠคํŠธ๋ ˆ์Šค NAVER ํ‰๊ท  ๊ทผ์†๊ธฐ๊ฐ„ ยฉ 2014 NAVER Corp. All rights reserved.
  • 15.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ํ•ด์™ธ์—์„œ๋„IT์‚ฐ์—… ๋‚ด์—ฌ์„ฑ ์ง„์ถœ์—๋Œ€ํ•œ๋‚œ์ ์ด์กด์žฌ โ†’ ICT์‚ฐ์—…์˜๋ฉ”์นด์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์—์„œ์—ฌ์„ฑ์ž„์›์ด1๋ช…๋„์—†๋Š”๊ธฐ์—…43%, ์—ฌ์„ฑ๊ด€๋ฆฌ์ž๋ถ€์žฌ๊ธฐ์—…์ด 45%๋ฅผ๊ธฐ๋ก (S&P์ƒ์žฅํƒ€์—…์ข…๊ณผ๋น„๊ต์‹œ,์—ฌ์„ฑ์ž„์›๋ถ€์žฌ๊ธฐ์—…์€๊ณ ์ž‘2%/์—ฌ์„ฑ๊ด€๋ฆฌ์ž๋ถ€์žฌ๊ธฐ์—…์€16%) ยฉ 2014 NAVER Corp. All rights reserved.
  • 16.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ์œ ์—ฐ๊ทผ๋ฌด์ œํ™•๋Œ€์šด์˜์„ํ†ตํ•ด์ผ๊ณผ๊ฐ€์ •์–‘๋ฆฝ์„๊พ€ํ• ์ˆ˜์žˆ๋„๋กํ•จ โ†’ ํŠนํžˆ๋ฏธ๊ตญIT์—…๊ณ„์—์„œ์˜์žฌํƒ๊ทผ๋ฌด๋น„์œจ์€ 2000-2010๊ฐ„24.3%์ฆ๊ฐ€,์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ์ง€์†์œจ์€14%์ƒ์Šน ์‚ฌํšŒ์ ์ œ๋„๊ฐœ์„ ์„ํ†ตํ•œ์—ฌ์„ฑ์˜ ๊ฒฝ์ œํ™œ๋™์ง„์ถœ์žฅ๋ ค IT์—…๊ณ„์—์„œ์˜์—ฌ์„ฑ๊ฒฝ๋ ฅ๋‹จ์ ˆ์ด์œ : ๊ฐ€์กฑ๊ณผ์ผ์–‘๋ฆฝ์˜์–ด๋ ค์›€/๊ทผ๋ฌด์˜์œ ์—ฐ์„ฑ๋ถ€์กฑ ์ง„๊ธ‰์—๋Œ€ํ•œ๋ถ€๋‹นํ•œํ•œ๊ณ„๋“ฑ ์—ฌ์„ฑ์œผ๋กœ์„œ๊ฒช๋Š”์—…๋ฌด์ ์ค‘์••๊ฐ์ด๊ฐ€์žฅํฐ์ด์œ ๋กœ๊ผฝํž˜ ์ถœ์ฒ˜: ๋ฏธ๊ตญ GMI ๋ ˆ์ดํŒ…์ฆˆ, 2012 ์‚ฌํšŒ์ ์ œ๋„๋งˆ๋ จ๋ฐ์‚ฌ๊ธฐ์—…์˜์ ๊ทน์ ์ธ์ฐธ์—ฌ๋กœ ์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ๋‹จ์ ˆ๋ฐ๊ฒฝ์ œํ™œ๋™์ค‘์ง€๋ง‰์•„์•ผ ยฉ 2014 NAVER Corp. All rights reserved.
  • 17.
    ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ์—ฌ์„ฑํ• ๋‹น์ œ๋„์ž…์„ํ†ตํ•œ์—ฌ์„ฑ์˜์ƒ์œ„์ง„๊ธ‰๋ณด์žฅ๋ฐ๋…๋ ค โ†’ ์—ฌ์„ฑํ• ๋‹น์ œ๋ฅผ๋„์ž…ํ•œ๋…ธ๋ฅด์›จ์ด๋Š”10๋…„๊ฐ„7๋ฐฐ์˜ ์—ฌ์„ฑ์ž„์›์ƒ์Šน๋ฅ ๊ธฐ๋ก โ†’ ๋˜ํ•œ๋‚จ์„ฑ์˜์œก์•„ํœด์งํ• ๋‹น์ œ๋ฅผ๋ฒ•์œผ๋กœ์ง€์ •, 90%์˜๋‚จ์„ฑ์ด์œก์•„ํœด์ง์„์‚ฌ์šฉํ•จ์œผ๋กœ์„œ์—ฌ์„ฑ์˜๋ณต์ง์„์ง€์› ์ถœ์ฒ˜: Statistics Norway ์‚ฌ๋‚ด์—ฌ์„ฑ์„์œ„ํ•œ๋ณต๋ฆฌํ›„์ƒ๋ฐ์ธ์‚ฌ์ œ๋„๊ฐ•ํ™” ์—ฌ์„ฑ์˜๊ฒฝ๋ ฅ๋‹จ์ ˆ์„๋ง‰์„์ˆ˜์žˆ๋Š”์ „์‚ฌ์ฐจ์›์˜๋ณต๋ฆฌํ›„์ƒ/์ธ์‚ฌ์ œ๋„ํ•„์š” โ†’ โ€œ์œ ๋ฆฌ์ฒœ์žฅโ€์„ํ—ˆ๋ฌด๋Š”๋‚จ๋…€ํ‰๋“ฑ์˜์ธ์‚ฌํ‰๊ฐ€์ œ๋„ โ†’ ๋ˆˆ์น˜๋ณด์ง€์•Š๊ณ ์ถœ์‚ฐโ€ข์œก์•„ํœด์ง์„ํ• ์ˆ˜์žˆ๋Š” ์—ฌ์„ฑ์นœํ™”์ ๊ธฐ์—…๋ถ„์œ„๊ธฐ์ฐฝ์ถœ โ†’ ์—ฌ์„ฑ์ฐจ๋ณ„์„์‹œ์ •ํ•˜๊ธฐ์œ„ํ•œ์ง๋ฌด๋ถ„์„/ ์ง๊ธ‰๋ณ„์—ฌ์„ฑ๋น„์œจ์ง€์†์ ํ™•๋Œ€ ยฉ 2014 NAVER Corp. All rights reserved.
  • 18.
    ํ‘ธ๋ฅด๋‹ˆ ์–ด๋ฆฐ์ด์ง‘ ํ—ฌ์Šค์ผ€์–ด์„ผํ„ฐ ๋ชจ์ž์œ ์นœ๋ฐฉ ๋„ค์ด๋ฒ„T/O ์ด 275๋ช… ์ž…ํ•™ ๊ฐ€๋Šฅ (์˜์•„๋ฐ˜ 5๊ฐœ, ์œ ์•„๋ฐ˜ 1๊ฐœ ์šด์˜) ๊ฐ€์ •์˜ํ•™ ์˜์‚ฌ ์ƒ์ฃผ(์ œ๋„ˆ๋Ÿด๋‹ฅํ„ฐ), ์–‘ํ˜ธ์‹ค, ์ˆ˜๋ฉด์‹ค ๋ฐ ์ƒค์›Œ์‹ค ์ฝ”์–ด์šด๋™์„ผํ„ฐ ์ž์„ธ๊ต์ • ๋ฐ ๊ทผ๋ ฅ๊ฐ•ํ™”๋ฅผ ์œ„ํ•œ ํ”„๋กœ๊ทธ๋žจ ์šด์˜ ํ•„๋ผํ…Œ์Šค, ํŒŒ์›ŒํŠธ๋ ˆ์ด๋‹ ๋“ฑ ๋‹จ์ฒด ๊ต์œกํ”„๋กœ๊ทธ๋žจ ์šด์˜ ์‚ฌ๋‚ด ์ˆ˜์œ ๋ฅผ ์œ„ํ•œ ์‹œ์„ค์™„๋น„ (์œ ์ถ•๊ธฐ, ์ „์žํŒŒ์ฐจ๋‹จ ์•ž์น˜๋งˆ / ํ—ˆ๋ฆฌ๋ฐ›์นจ๋Œ€ ๋Œ€์—ฌ) ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER ๊น€์ง€ํ˜„ / / ยฉ 2014 NAVER Corp. All rights reserved.
  • 19.
    ๊ณต์ต์บ ํŽ˜์ธ ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐNAVER ๊น€์ง€ํ˜„ / / ยฉ 2014 NAVER Corp. All rights reserved.
  • 20.
    ์ด์ œ๋Š” ์—ฌ์„ฑ ๊ฐœ๊ฐœ์ธ์˜์ž ์žฌ๋ ฅ์„ ๋ฐœํœ˜ํ•˜์—ฌ ์ฐฝ์กฐ๊ฒฝ์ œ ์‚ฐ์—…์—์„œ์˜ ์—ญํ• ์„ ๋งŒ๋“ค์–ด ๊ฐˆ ๋•Œ ์ž…๋‹ˆ๋‹ค ์ธํ„ฐ๋„ท ๊ธฐ์—… ์ด์•ผ๊ธฐ NAVER ๊น€์ง€ํ˜„ / / ยฉ 2014 NAVER Corp. All rights reserved.