Dimas Seasonal Foods aims to provide affordable Mexican food to customers in the Denver/Thornton area. The business will sell snacks like paletas, corn, and chicharrones from carts throughout the changing seasons. Founders Jasberth Dimas and Breanna Lopez want to share their love of authentic Mexican cuisine at low prices. Their marketing plan includes uniforms, word-of-mouth promotion, and $500 for flyers/posters. They project earning a profit of $8-10 per dollar spent on corn. The startup costs are estimated at $7,000, and operating expenses are projected to be $30,120 annually.

1. Breanna Lopez & Jasberth Dimas Dimas Seasonal Foods

2. Our “Vision” The vision that we have for Dimas Seasonal Foods is to provide people with the best Mexican food locally, at a price that is affordable for almost anyone. Since we are in a recession, people demand cheap food. As the weather changes, so will our food. We want to satisfy our customers, and give them what they demand.

3. What do we have to offer? Our business will bring paletas, corn, chicharrones, and many types of snack foods. Food that a person desires to eat. Best food you will ever have at a good PRICE!!!!! Peddling goods in the streets thrives.

4. The People Behind It Jasberth Dimas is the founder is Dimas Seasonal Foods. He was raised knowing what good Mexican food tastes like and wanted to open a business that would share this food and enjoy it like he has. Breanna Lopez is the co founder of Dimas Seasonal Foods. She grew up eating her grandmothers Mexican food and also wanted to share this with other people for them to enjoy.

5. Our Mission The mission for Dimas Seasonal Foods is to give people good tasting Mexican food at a price that is affordable for almost anyone.

6. Financial Objectives Sell to everyone that demands it Work hard to get through most of the Denver/Thornton area to start Make food people enjoy so they want more Keep prices low, but still enough to make profit In the summer sell mostly popsicles out of the cart Use fruits and vegetables that are in season to buy more cheap, sell more In winter concentrate more on warm foods like tamales, posole, menudo

7. Competitors Competitor 1: Paleteria Michoacán Strengths: a lot of carts, available on hot summer days, a lot of employees Weaknesses: don’t sell much in the winter, only popsicles Competitor 2: Waffle Brothers Strengths: customer gets a lot for their money, wide range of waffle menu they also do catering Weaknesses: only sell waffles, not many locations or wide range of them, only available certain of the year Our advantages: Offer different foods all year round, cheap prices, wide range of locations. Better ways of transportation to sell

8. Marketing Plan/Cost Advertising Make T shirts with our logo on it People selling the company foods will be in uniform and wearing the clothes that will be provided. Word of mouth Flyers/Posters Calendars About $500

9. Profit Selling Corn Corn is about 8 per dollar when in season Sell for two dollars each 8 to 10 dollar profit for each dollar spent

10. Start up Price Will need cooking utensils Get the tricycle carts Start up food Build place to keep carts T shirt/Calendar advertising = about 7,000 dollars

11. $6,500.00 Total Start-up Paletas 4-5 months $500.00 T-shirts for advertising $500.00 Corn to make corn products in fall 6 for $1 -4 months 4-5 months $1,000.00 cooking Utencils $1,500.00 Build Cart storage $3,000.00 5 trycicle carts Start-up Expenses One-Time

12. $30,120.00 $3,010.00 Total Operating Expenses Paletas $6,000.00 $500.00 chicharrones $2,400.00 $200.00 Mayonnaise,hot sause,cheese,butter-topings on corn and chicharrones 4 months=20,000 $500.00 Corn $1,800.00 $150.00 Transportation $6,000.00 $500.00 Cooking food-propane, oil and stuff 4 family members and 2 owners Full time minimum Wage @ 7.25 mostly family profit $13,920.00 $1,160.00 Labor Expenses Operating Expenses

13. Bibliography http://www.paleterialamichoacana.com/ www.wafflebrothers.com