Project presents a thorough research on growing fast food giant Chipotle. Speaks about the organization from a consumer, investor and employee point of view. Final product was presented to our professor and peers.
Raju Omlet is a restaurant known for its egg dishes located in Dubai. It developed high customer expectations around good food, service, and atmosphere. Its unique selling point was its specialized egg menu. During startup, it established a positive brand image through innovative ideas like serving free food for 10 days. For expansion, market development through opening new branches in other parts of Dubai and the UAE would allow it to reach more customers without changing its core offerings.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
Veggie Heaven is a new vegetarian cafe opening in Natick, MA. The cafe will offer a variety of healthy breakfast, lunch and dinner options that are vegetarian, vegan and gluten-free. The owner, Abby Rosen, has created a business plan that includes financial projections showing the cafe will be profitable. It seeks a $40,000 loan to cover initial expenses until steady profits are earned. The cafe is well positioned in Natick due to its commuter population and proximity to local schools and shopping destinations.
This document outlines a communication strategy for Spanish Josh, a new restaurant serving Spanish and Indian cuisine. It begins with an introduction to the brand proposition and target market understanding. It then describes the results of a dipstick survey conducted in Bangalore to understand why customers frequently visit an existing restaurant, Mast Kalandar. The survey found customers appreciate Mast Kalandar's consistent quality, hygiene, and convenient location. The document concludes by recommending Spanish Josh focus its communication on engaging customers at multiple touchpoints from their first visit through return visits using social media, word-of-mouth promotions, and dual positioning to different customer segments.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
This is a seminar project regarding the opening of a new restaurant and what style and information the start-up's presentation should look into for attracting investors' interest.
Lao Sze Chuan Chinese Restaurant is developing a new marketing strategy focused on providing interactive cooking experiences for customers. Their plan includes reconstructing the kitchen into an open layout to allow customers to watch the cooking process. They will offer unscheduled mini cooking courses led by chefs. Additionally, Lao Sze Chuan aims to build a membership club and leverage social media to promote their brand and cultural experiences beyond just selling food. The goal is to differentiate themselves from competitors by enhancing customer interaction and providing an educational component about Chinese cuisine.
Chefensa was a Bangalore based startup and one of the very few projects where we got a chance to do work ground up. The journey of design with them was something we were always proud of and would love to share it.
-
Tinkerform Innovation Labs
Raju Omlet is a restaurant known for its egg dishes located in Dubai. It developed high customer expectations around good food, service, and atmosphere. Its unique selling point was its specialized egg menu. During startup, it established a positive brand image through innovative ideas like serving free food for 10 days. For expansion, market development through opening new branches in other parts of Dubai and the UAE would allow it to reach more customers without changing its core offerings.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
Veggie Heaven is a new vegetarian cafe opening in Natick, MA. The cafe will offer a variety of healthy breakfast, lunch and dinner options that are vegetarian, vegan and gluten-free. The owner, Abby Rosen, has created a business plan that includes financial projections showing the cafe will be profitable. It seeks a $40,000 loan to cover initial expenses until steady profits are earned. The cafe is well positioned in Natick due to its commuter population and proximity to local schools and shopping destinations.
This document outlines a communication strategy for Spanish Josh, a new restaurant serving Spanish and Indian cuisine. It begins with an introduction to the brand proposition and target market understanding. It then describes the results of a dipstick survey conducted in Bangalore to understand why customers frequently visit an existing restaurant, Mast Kalandar. The survey found customers appreciate Mast Kalandar's consistent quality, hygiene, and convenient location. The document concludes by recommending Spanish Josh focus its communication on engaging customers at multiple touchpoints from their first visit through return visits using social media, word-of-mouth promotions, and dual positioning to different customer segments.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
This is a seminar project regarding the opening of a new restaurant and what style and information the start-up's presentation should look into for attracting investors' interest.
Lao Sze Chuan Chinese Restaurant is developing a new marketing strategy focused on providing interactive cooking experiences for customers. Their plan includes reconstructing the kitchen into an open layout to allow customers to watch the cooking process. They will offer unscheduled mini cooking courses led by chefs. Additionally, Lao Sze Chuan aims to build a membership club and leverage social media to promote their brand and cultural experiences beyond just selling food. The goal is to differentiate themselves from competitors by enhancing customer interaction and providing an educational component about Chinese cuisine.
Chefensa was a Bangalore based startup and one of the very few projects where we got a chance to do work ground up. The journey of design with them was something we were always proud of and would love to share it.
-
Tinkerform Innovation Labs
Edgar "Injap" Sia II is the founder and owner of Mang Inasal, one of the fastest growing food chains in the Philippines. Born into a Chinese-Filipino family of entrepreneurs, Sia was exposed to business from a young age working in his family's grocery store. After some early business ventures like a photo shop and hotel, Sia founded Mang Inasal in 2003, opening the first location in a mall parking lot. Mang Inasal grew rapidly to over 400 locations nationwide. In 2017, Jollibee purchased a 70% stake in Mang Inasal, making Sia one of the wealthiest people in the Philippines. Despite the success, Sia emphasizes hard work,
BannaStrow's is a proposed new international cuisine concept offering crêpes, coffee, smoothies, and salads. It aims to provide affordable, healthy meals that can be eaten at any time of day. Investing in BannaStrow's offers several advantages: franchise startup costs would be low; minimal trash would be generated; ingredients would be distributed by a national company; and the food can be adapted to local markets. The target customer base is college students aged 18-24, and the concept proposes opening stores or food trucks near universities to serve customers from 11am-10pm Sunday through Wednesday and 11am-2:30am Thursday through Saturday.
This business proposal outlines plans to open an innovative fast food cafe called OpenLunch in Kathmandu, Nepal. OpenLunch aims to provide hygienic and affordable fast food options to busy customers while addressing health concerns. It will offer a variety of breakfast, lunch, dinner and snack items. The proposal describes OpenLunch's operational plan including locating in a high traffic area, hiring various staff positions, and implementing efficient supply management and waste reduction strategies. OpenLunch's goal is to become a leading fast food chain in Nepal known for quality, value, and customer satisfaction.
This document discusses a feasibility study for a proposed veggie bread business. It acknowledges those who helped with the study, including professors and respondents. The technical study section describes the proposed production process, which involves mixing dry and wet ingredients along with vegetables like malunggay. It would be produced in Cagayan de Oro City and follow all sanitary regulations for bakeries. The feasibility study evaluates the technical, marketing, financial, management, and socioeconomic aspects of the proposed business.
The document discusses plans to open a sandwich shop called IN&OUTWICH. The shop aims to provide healthy, organic food options to busy customers. It will use a just-in-time inventory system and focus on quality ingredients and customer service. Potential locations discussed are near colleges and business areas in Istanbul to target students and professionals looking for convenient, nutritious meals.
Catering services emerged in Romania in the early 1990s after the fall of communism, bringing new concepts from Western Europe to the local market. In the beginning, there were only a few catering firms that struggled to explain unfamiliar practices to customers. However, the catering market grew substantially in the late 1990s when meal tickets were introduced, leading to an explosion in specialized catering companies. Today, catering provides services across several niches like industrial, airline, and event catering. Event catering has become the most successful area, growing with the economy as companies increasingly outsource organizing and catering services for receptions, parties, product launches, and other events. Modern catering companies aim to satisfy all senses by
The business plan proposes opening a bakery and cafe called Baker Street on Baker Street in London. It will initially focus on providing food for the local lunch crowd but will later expand to evening service and morning deliveries to local residents. The location was chosen for its high foot traffic from tourists, students, and workers. The 3,974 sq ft space will be renovated to resemble an 1800s London street and include multiple "shops" like a bakery, deli, and coffee shop. Financial projections estimate an initial capital expenditure of £200,000. Products and services will include bread, pastries, sandwiches, salads, pizza, and drinks for morning delivery, lunch, and evening service.
Marketing PlanThe Company When Chipotle Mexican Gril.docxinfantsuk
Marketing Plan
The Company
When Chipotle Mexican Grill opened its first restaurant in 1993, their idea was to show that food served fast didn't have to be a “fast-food” experience. Today, they continue to offer a focused menu made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a unique atmosphere. Additionally, in 2004 Chipotle partner with Loomstate becoming the first non-GMO fast-food restaurant that cared for the environment. Since then, Chipotle has committed to find the best ingredients in the market. They source as many high-quality ingredients as they can from local and family farmers who are committed to sustainable agriculture. Because of Chipotle’s success many restaurants are trying to recreate the same unique experience commonly referred to as “fast-casual.” With more than 1500 restaurants, Chipotle has remained dedicated to their mission of “Food with Integrity.”
Chipotle Mission Statement
Food With Integrity. Serving high quality food while still charging reasonable prices is critical to our vision to change the way people think about and eat fast food. As part of our Food With Integrity philosophy, we believe that purchasing fresh ingredients and preparing them by hand are not enough, so we spend time on farms and in the field to understand where our food comes from and how it is raised. Because our menu is so focused, we can concentrate on the sources of each ingredient, and this has become a cornerstone of our continuous effort to improve our food.
SWOT Analysis
As long as Chipotle stays true to their mission of Food With Integrity, the company will continue to be profitable. However by evaluating the strengths, weakness, opportunities, and threats to create a strong marketing campaign the company can continue to expand and grow.
Strengths
Chipotle is as strong as ever. Chipotle has been in business over 20 years and has improved its craft becoming an industry leader. The “Food with Integrity” mission is seen in everything Chipotle does and really it could be adapted to Chipotle as a whole, for instance being “Business with Integrity.” Not only is the food fresh and of the highest quality, but the packaging, napkins, and bags are all made of recycled material, which helps to conserve the environment and fits into Chipotle’s business model. One of the reasons that the experience at Chipotle is very consistent across the board is because the company owns all the stores. Franchising could help the company expand faster, however it would not be able to maintain control over all operations of individual locations. These inconsistencies in the dining experience that Chipotle wants to offer their current and potential customers could be affected. The fact that Chipotle owns all of their locations also benefits the employees, which in turn benefits the customers, and ultimately the company. This helps Chipotle hire employees that they feel fit into their culture. Also, they have i ...
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
2017 fbif report product b-craig stephen slavtcheffSimba Events
The Intersection of Real Food and Snacking
——Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup Company
Chipotle has grown from a single taqueria in 1993 to over 1200 locations today. Their vision of "Food with Integrity", focusing on high quality, sustainably-raised ingredients, has driven their success. A brand audit examines Chipotle's history, menu, marketing mix, and brand attributes from both a company and customer perspective. Qualitative and quantitative research with customers found high awareness of Chipotle's "big burritos" and association with "fresh, tasty, naturally-raised meat". Over 75% of customers reported regularly eating at Chipotle, demonstrating strong customer loyalty and relationships central to Chipotle's brand equity.
The document describes a proposed online fast food restaurant called PINK'S DELIGHT in Pune, India. It provides details about the company's mission, vision, products, marketing strategy, and growth plans. The restaurant aims to provide healthy, nutritious food delivery using an online ordering system. It analyzes the fast food industry and identifies opportunities to target health-conscious customers. The business model, financial goals, and expansion strategies over the next 3 years are also outlined.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
Incredibowls is a new fast casual restaurant opening in Staten Island, New York that will serve healthy food and beverages. The owners, Diego Sanchez and Monica Sanchez, aim to build a loyal customer base of 1,200 regular lunch customers in the first year by filling the need for nutritious and affordable meals in the area. Incredibowls will offer fresh juices, small plates, soups and desserts for both dine-in and delivery. The owners have experience in restaurants and nutrition and will focus on sustainable and local ingredients to provide their community with healthy options.
Regenerating Commitment: The Purpose-driven Corporation in ActionSustainable Brands
Featuring:
Denise Morrison, CEO, Campbell Soup
Neil Grimmer, Co-Founder & President, Plum Organics
View the recording of this presentation in the SB Library:
http://www.sustainablebrands.com/digital_learning/event_video/leadership/regenerating_commitment_purpose-driven_corporation_action
Skinny's is a growing fast casual restaurant chain that offers healthy food options. It has 64 locations currently open in the Northeast, generating $100 million in annual revenue. The presentation outlines Skinny's strategic plan to continue expanding nationwide by opening in more cities on the West Coast and establishing monthly membership programs. Key performance indicators include increasing revenue to $500 million, occupying major cities, and maintaining high customer satisfaction and low employee turnover rates.
PINK'S DELIGHT is the first online fast food restaurant in Pune, India. It aims to provide customers with healthy, nutritious food options delivered quickly and conveniently. The restaurant recognizes opportunities to improve customer service and grow its business across India. Its strengths include being the first online restaurant in Pune and offering a customizable menu, while weaknesses include potential high employee turnover and gaining customer trust in online ordering.
This business plan proposes establishing a fast food restaurant called Happy House in Sylhet, Bangladesh. Happy House aims to be a leading integrated food court that delivers consistent quality products and excellent customer service. The plan outlines Happy House's vision, mission, goals and objectives to establish itself as a successful local brand. It describes the company ownership, products and services, location, target customer segments, and compares Happy House to competitors. Finally, it performs SWOT and market analyses to identify strengths, weaknesses, opportunities and threats to the business.
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
The document discusses creating change with food and foresight through making healthy whole foods more affordable and accessible. It proposes a concept for a fast food style restaurant called "Fresh Eatery" that would serve healthy whole foods quickly at an affordable price. A user experience map and descriptions of potential customers ("Pam" and "Joe") are provided to illustrate how the concept could work. Details of the proposed restaurant concept are then outlined, including potential marketing messages and a draft logo.
Morrison Senior Living is committed to providing healthy, nutritious meals through socially responsible practices and superior customer service. They work with over 150 dietitians, 200 chefs, and 7,000 associates to deliver great food to senior living communities. The company has introduced a new food procurement program called Foodbuy that allows them to purchase high quality, fresh ingredients at lower costs than competitors through strategic planning, constant improvement, and innovation. Two senior living communities in Pennsylvania that have benefitted from implementing Foodbuy are highlighted.
Mantra Restaurant aims to provide healthy, contemporary cuisine at reasonable prices in Bangalore, India. It will focus on light dinner options and candlelit seating. The restaurant expects to succeed due to its quality food, attractive interior, and prime downtown location. It will offer dine-in, takeout, and delivery services. Mantra targets local residents, students, and health-conscious customers. It will compete through innovative menu options and excellent customer service.
Edgar "Injap" Sia II is the founder and owner of Mang Inasal, one of the fastest growing food chains in the Philippines. Born into a Chinese-Filipino family of entrepreneurs, Sia was exposed to business from a young age working in his family's grocery store. After some early business ventures like a photo shop and hotel, Sia founded Mang Inasal in 2003, opening the first location in a mall parking lot. Mang Inasal grew rapidly to over 400 locations nationwide. In 2017, Jollibee purchased a 70% stake in Mang Inasal, making Sia one of the wealthiest people in the Philippines. Despite the success, Sia emphasizes hard work,
BannaStrow's is a proposed new international cuisine concept offering crêpes, coffee, smoothies, and salads. It aims to provide affordable, healthy meals that can be eaten at any time of day. Investing in BannaStrow's offers several advantages: franchise startup costs would be low; minimal trash would be generated; ingredients would be distributed by a national company; and the food can be adapted to local markets. The target customer base is college students aged 18-24, and the concept proposes opening stores or food trucks near universities to serve customers from 11am-10pm Sunday through Wednesday and 11am-2:30am Thursday through Saturday.
This business proposal outlines plans to open an innovative fast food cafe called OpenLunch in Kathmandu, Nepal. OpenLunch aims to provide hygienic and affordable fast food options to busy customers while addressing health concerns. It will offer a variety of breakfast, lunch, dinner and snack items. The proposal describes OpenLunch's operational plan including locating in a high traffic area, hiring various staff positions, and implementing efficient supply management and waste reduction strategies. OpenLunch's goal is to become a leading fast food chain in Nepal known for quality, value, and customer satisfaction.
This document discusses a feasibility study for a proposed veggie bread business. It acknowledges those who helped with the study, including professors and respondents. The technical study section describes the proposed production process, which involves mixing dry and wet ingredients along with vegetables like malunggay. It would be produced in Cagayan de Oro City and follow all sanitary regulations for bakeries. The feasibility study evaluates the technical, marketing, financial, management, and socioeconomic aspects of the proposed business.
The document discusses plans to open a sandwich shop called IN&OUTWICH. The shop aims to provide healthy, organic food options to busy customers. It will use a just-in-time inventory system and focus on quality ingredients and customer service. Potential locations discussed are near colleges and business areas in Istanbul to target students and professionals looking for convenient, nutritious meals.
Catering services emerged in Romania in the early 1990s after the fall of communism, bringing new concepts from Western Europe to the local market. In the beginning, there were only a few catering firms that struggled to explain unfamiliar practices to customers. However, the catering market grew substantially in the late 1990s when meal tickets were introduced, leading to an explosion in specialized catering companies. Today, catering provides services across several niches like industrial, airline, and event catering. Event catering has become the most successful area, growing with the economy as companies increasingly outsource organizing and catering services for receptions, parties, product launches, and other events. Modern catering companies aim to satisfy all senses by
The business plan proposes opening a bakery and cafe called Baker Street on Baker Street in London. It will initially focus on providing food for the local lunch crowd but will later expand to evening service and morning deliveries to local residents. The location was chosen for its high foot traffic from tourists, students, and workers. The 3,974 sq ft space will be renovated to resemble an 1800s London street and include multiple "shops" like a bakery, deli, and coffee shop. Financial projections estimate an initial capital expenditure of £200,000. Products and services will include bread, pastries, sandwiches, salads, pizza, and drinks for morning delivery, lunch, and evening service.
Marketing PlanThe Company When Chipotle Mexican Gril.docxinfantsuk
Marketing Plan
The Company
When Chipotle Mexican Grill opened its first restaurant in 1993, their idea was to show that food served fast didn't have to be a “fast-food” experience. Today, they continue to offer a focused menu made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a unique atmosphere. Additionally, in 2004 Chipotle partner with Loomstate becoming the first non-GMO fast-food restaurant that cared for the environment. Since then, Chipotle has committed to find the best ingredients in the market. They source as many high-quality ingredients as they can from local and family farmers who are committed to sustainable agriculture. Because of Chipotle’s success many restaurants are trying to recreate the same unique experience commonly referred to as “fast-casual.” With more than 1500 restaurants, Chipotle has remained dedicated to their mission of “Food with Integrity.”
Chipotle Mission Statement
Food With Integrity. Serving high quality food while still charging reasonable prices is critical to our vision to change the way people think about and eat fast food. As part of our Food With Integrity philosophy, we believe that purchasing fresh ingredients and preparing them by hand are not enough, so we spend time on farms and in the field to understand where our food comes from and how it is raised. Because our menu is so focused, we can concentrate on the sources of each ingredient, and this has become a cornerstone of our continuous effort to improve our food.
SWOT Analysis
As long as Chipotle stays true to their mission of Food With Integrity, the company will continue to be profitable. However by evaluating the strengths, weakness, opportunities, and threats to create a strong marketing campaign the company can continue to expand and grow.
Strengths
Chipotle is as strong as ever. Chipotle has been in business over 20 years and has improved its craft becoming an industry leader. The “Food with Integrity” mission is seen in everything Chipotle does and really it could be adapted to Chipotle as a whole, for instance being “Business with Integrity.” Not only is the food fresh and of the highest quality, but the packaging, napkins, and bags are all made of recycled material, which helps to conserve the environment and fits into Chipotle’s business model. One of the reasons that the experience at Chipotle is very consistent across the board is because the company owns all the stores. Franchising could help the company expand faster, however it would not be able to maintain control over all operations of individual locations. These inconsistencies in the dining experience that Chipotle wants to offer their current and potential customers could be affected. The fact that Chipotle owns all of their locations also benefits the employees, which in turn benefits the customers, and ultimately the company. This helps Chipotle hire employees that they feel fit into their culture. Also, they have i ...
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
2017 fbif report product b-craig stephen slavtcheffSimba Events
The Intersection of Real Food and Snacking
——Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup Company
Chipotle has grown from a single taqueria in 1993 to over 1200 locations today. Their vision of "Food with Integrity", focusing on high quality, sustainably-raised ingredients, has driven their success. A brand audit examines Chipotle's history, menu, marketing mix, and brand attributes from both a company and customer perspective. Qualitative and quantitative research with customers found high awareness of Chipotle's "big burritos" and association with "fresh, tasty, naturally-raised meat". Over 75% of customers reported regularly eating at Chipotle, demonstrating strong customer loyalty and relationships central to Chipotle's brand equity.
The document describes a proposed online fast food restaurant called PINK'S DELIGHT in Pune, India. It provides details about the company's mission, vision, products, marketing strategy, and growth plans. The restaurant aims to provide healthy, nutritious food delivery using an online ordering system. It analyzes the fast food industry and identifies opportunities to target health-conscious customers. The business model, financial goals, and expansion strategies over the next 3 years are also outlined.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
Incredibowls is a new fast casual restaurant opening in Staten Island, New York that will serve healthy food and beverages. The owners, Diego Sanchez and Monica Sanchez, aim to build a loyal customer base of 1,200 regular lunch customers in the first year by filling the need for nutritious and affordable meals in the area. Incredibowls will offer fresh juices, small plates, soups and desserts for both dine-in and delivery. The owners have experience in restaurants and nutrition and will focus on sustainable and local ingredients to provide their community with healthy options.
Regenerating Commitment: The Purpose-driven Corporation in ActionSustainable Brands
Featuring:
Denise Morrison, CEO, Campbell Soup
Neil Grimmer, Co-Founder & President, Plum Organics
View the recording of this presentation in the SB Library:
http://www.sustainablebrands.com/digital_learning/event_video/leadership/regenerating_commitment_purpose-driven_corporation_action
Skinny's is a growing fast casual restaurant chain that offers healthy food options. It has 64 locations currently open in the Northeast, generating $100 million in annual revenue. The presentation outlines Skinny's strategic plan to continue expanding nationwide by opening in more cities on the West Coast and establishing monthly membership programs. Key performance indicators include increasing revenue to $500 million, occupying major cities, and maintaining high customer satisfaction and low employee turnover rates.
PINK'S DELIGHT is the first online fast food restaurant in Pune, India. It aims to provide customers with healthy, nutritious food options delivered quickly and conveniently. The restaurant recognizes opportunities to improve customer service and grow its business across India. Its strengths include being the first online restaurant in Pune and offering a customizable menu, while weaknesses include potential high employee turnover and gaining customer trust in online ordering.
This business plan proposes establishing a fast food restaurant called Happy House in Sylhet, Bangladesh. Happy House aims to be a leading integrated food court that delivers consistent quality products and excellent customer service. The plan outlines Happy House's vision, mission, goals and objectives to establish itself as a successful local brand. It describes the company ownership, products and services, location, target customer segments, and compares Happy House to competitors. Finally, it performs SWOT and market analyses to identify strengths, weaknesses, opportunities and threats to the business.
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
The document discusses creating change with food and foresight through making healthy whole foods more affordable and accessible. It proposes a concept for a fast food style restaurant called "Fresh Eatery" that would serve healthy whole foods quickly at an affordable price. A user experience map and descriptions of potential customers ("Pam" and "Joe") are provided to illustrate how the concept could work. Details of the proposed restaurant concept are then outlined, including potential marketing messages and a draft logo.
Morrison Senior Living is committed to providing healthy, nutritious meals through socially responsible practices and superior customer service. They work with over 150 dietitians, 200 chefs, and 7,000 associates to deliver great food to senior living communities. The company has introduced a new food procurement program called Foodbuy that allows them to purchase high quality, fresh ingredients at lower costs than competitors through strategic planning, constant improvement, and innovation. Two senior living communities in Pennsylvania that have benefitted from implementing Foodbuy are highlighted.
Mantra Restaurant aims to provide healthy, contemporary cuisine at reasonable prices in Bangalore, India. It will focus on light dinner options and candlelit seating. The restaurant expects to succeed due to its quality food, attractive interior, and prime downtown location. It will offer dine-in, takeout, and delivery services. Mantra targets local residents, students, and health-conscious customers. It will compete through innovative menu options and excellent customer service.
Chipotle Mexican Grill is a fast casual restaurant chain specializing in burritos, tacos, and salads. The document analyzes Chipotle's business model, growth drivers, competition, and risks. Key points include that Chipotle focuses on "Food with Integrity" using sustainably sourced ingredients, aims to increase revenue through new store openings and comparable store sales growth, and faces risks from rising costs and macroeconomic trends that could impact customer spending.
Lunchboxx is a food delivery brand that was created by Jessica along with 3 other group members for her Brand Management course. The design as well as portions of the content have been created by Jessica.
The document contains information about Chipotle Mexican Grill, a chain of restaurants specializing in burritos and tacos. It provides details about the company's mission, product offerings, market segmentation and targeting strategies, SWOT analysis, competitors, and marketing strategies. Chipotle aims to target health-conscious millennials by focusing on using organic ingredients and sustainably raised meats. Its marketing emphasizes fresh, natural foods and avoids traditional advertising in favor of grassroots promotions.
Chipotle was founded in 1993 and focuses on using high quality, fresh ingredients for its Mexican-inspired menu items like burritos, tacos, and bowls. The document discusses Chipotle's growth over the years from 8 locations in 1996 to over 2,250 restaurants in the U.S. alone by 2016, making it one of the most popular fast casual restaurant chains. McDonald's was an early investor in Chipotle but withdrew in 2006 when Chipotle went public, and the chain has continued expanding its "Food with Integrity" philosophy across the U.S. and internationally.
We serve food and beverages people prefer to enjoy regularly. We have a responsibility to give our customers quality product choices and to partner with suppliers that operate ethically and meet our high standards of social responsibility
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2.
Founder Steve Ells
“When I opened the first Chipotle in Denver, Colorado I certainly didn’t have
any intention of opening more than just one restaurant. I just wanted to build a
place where you could eat delicious food made of the finest ingredients quickly
and affordably. As it turns out, it was an idea people could get behind.”
1993 Chiptole opened its doors in Colorado to simply try and fund start up
money for a new resturant. 800 sq feet
Chipotle had taken off, or as Steve Ells got behind the idea and the new
resturant was in full effect, opening up stores outside of Colorado for the first
time in Minneapolis, MN and Columbus, OH.
The beginning of
something great
3.
Chipotles main goal is “food with dignity”. The company is devoted to
personal interaction and making the consumer feel in control while choosing
their options.
After your respective choice you have options of what to include in your
meal. Options include: chicken, steak, barbacoa, carnritas, fajita vegatables,
black or brown beans, numerous salsas, cheese, guacamole , sour cream and
lettuce.
When you interacte so much with the customers finding the right people who
represent your company is key. People want to feel welcomed and have a
relationship. Business is not about getting people to come, but getting people
to come back when they come. Chipotle has established the family mentality.
Simple and tasty
4. Shaul
Q: How long did it take you to be promoted?
A: It took about 9 months to be promoted to General Manager
and this was before the Restaurateur position existed so I waited
a few years for that next promotion. Today, 8 years after starting
with Chipotle I am a Team Director overseeing 50+ restaurants
and 1400+ employees.
Q: How has Chipotle impacted your life?
A: Chipotle has changed my entire family's life. I didn't have a lot
growing up and now I have been able to change that cycle for my
family. I bought my first home and have been able to provide a
great life for my family. I can't imagine what my life would be
like if I did not make the decision to work here.
Promting from
within
5.
Chipotle has expressed interest in going global, recently opening a lease in
London. Spokesman Chis Arnold says “Our vision as a company is to change
the way people think about and eat fast food,” Arnold says. “That’s
something that the traditional fast-food guys aren’t doing. We think there’s
certainly room for us to build that niche in other countries as well as the U.S.,
and there’s a business opportunity for us to continue to grow.”
Chiptoles goal is to their preexcisting method and apply it globably. There is
no change on the basic vaules. Food willl still be processed from local farms
and as healthy as possible.
Concept of this whole company is “food with intergrity” Each store has a
business manager who runs the floor and a team who serves the customers.
Each person has their respective stations. Reftering back to the family
mentality. Teamwork in providing a good experience to the public.
From Denver, to
worldwide
7. Economic
Fast-casual industry is growing a huge rate.
People wanting become healthier and the fast-casual styled restaurants
are booming.
This large increase can be attributed to the increase in consumer
confidence in this recovering economy.
Political/legal trends
Serving food that was not pre-cooked.
Zoning guidelines and obtain a commercial lease.
Application permits.
Business World
8. Sociocultural
People want to feel like they are going to a place that cares about them
and is considered hip or cool.
Offering healthy quick options for a small increase in price.
This trend is bringing the younger image-driven crowd into these places
and not only are they eating there they are making it a place to hang out.
Technological
Surveys for what type of meal combination people want based on area
they live in
Free wifi for customers.
Charging ports and USB slots for laptops.
Relationships are
everything
9.
Pork/ Beef
Raises pigs 100% ranch style.
Gives pigs natural environment to grow with out any added chemicals
and such
Raises cows 100% ranch style
Dairy
Pasture raised as best as they can because there are not enough pasture
raising farms yet but they are committed to accomplishing that goal
Commitment to find best
ingredients
10. People
Trains workers to be well rounded.
Multi cultural multi linguistic.
Trains workers to benefit the team.
Environment
Tries to be organic as possible.
Doesn’t look as appetizing as non-organic
Local farm.
Reduce time from farm stand to plate.
Reduced gas prices.
In and out of the
workplace
11.
Strength
A well-recognized brand in U.S and
Canada
Use of naturally raised meat and organic
ingredients in cooking
Strong customer loyalty
All restaurants are owned by the
company; not franchised
Online order and delivery
Weakness
Comparatively high priced menu items
due to use of natural and organic
ingredient
Limited choice of menu
Major presence only in U.S. and Canada
SWOT Analysis
Opportunity
ℑ Expansion in new regions and
countries
Addition of new items to the menu
Growing trend of health awareness
among people
Threats
Intense competition from other players
Volatility in price of raw materials.
Economic instability