This document provides information about Baskin Robbins ice cream parlor located in Jammu, India. It includes details about the company's introduction, flavors offered, marketing strategies, menus, and commitment to corporate social responsibility. Staffing and recruitment processes are also summarized.

1. NAME- PAYAL SHARMA
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SuBJECt- HOuSEkEEPiNg
ROLL NO-11&12
SuBMittEd tO- MRS.SAudAMiNi
MAHEY

3. INTRODUCTION
Baskin Robbins is a global chain of Ice Creams
Parlors founded by Burt Baskin and Irvine Robbins
in 1953, from the merging of their respective ice
cream parlors, in Glendale, California.It claims to be
the world`s largest ice cream franchise,with more
than 5,800 locations, 2,800 of which are located in
the united states.Baskin Robbins sells ice cream in
over 30 countries.
Baskin Robbins is known for its ‘31 flavours’ slagon
(which is featured in logo, in pink).The idea for
having so many came from the Carson- Roberts
advertising agency in 1953, along with the slogan
“count the flavours.Where flavours counts”.It also
was more than the 28 flavours then famously offered
at Howard Johnson`s restaurants.In addition, the
number 31 was chosen so a customer could have a
different flavour every day of any month.

4. OFFER
DETAILS
• Buy 1 premium flavors Party pack and get 1
Premium /regular /classic flavor family pack for
free.
OR
• Buy 1 regular flavor party pack and get 1 regular
/ classic flavor family pack for free.
OR
• Buy 1 classic flavour party pack and get 1 classic
flavor family pack for free.
Home Delivery available at select outlets only
Reasons to buy:-
• 31 unique flavors to choose from
• 100% vegetarian ice creams

5. • Fresh cream from cow`s milk used in the
preparations.
.
FLAVOURS
• Banana Nut Fudge
• Black walnut
• Burgundy cherry
• Cherry Macaroon
• Chocolate
• Chocolate Almond
• Chocolate Chip
• Chocolate Fudge
• Chocolate Mint
• Chocolate Ribbon
• Coffee
• Coffee Candy
• Date Nut
• Egg Nag
• French Vanilla
• Fudge Ribbon

6. • Green Mint Stick
• Lemon Custard
• Lemon Sherbet
• Maple Nut
• Orange Sherbet
• Peach
• Peppermint Sherbet
• Raspberry Sherbet
• Racky Road
• Stawberry
• Vinilla
• Vanilla Burnt Almond

7. MARKETING
STRATEGY
To attract more customer flavour of the month @
39 is added.Product of ice cream is done in
headquaters.Different chocklate flavour is the one
which is mostly preffered by many people.People
are chocklate lovers.In evening some people,
children come here.Different coffee flavour are not
preffered by many children and families as they are
not fond of coffee-either shakes/ice-cream.
Self service and quick service is there There are 9
covers.Mostly preffered by families also come to
Baskin Robbins..
Operating Hrs is 10:30am to 11: 30pm.One general
manager is there with salary Rs 6000 and with 2

8. workers Rs 4000- skilled workers are working here
because training is given by company.Mostly
people preffered to come in weak days. To
maximise profit they have added coffee shakes and
different types of ice cream shakes.
Name-Baskin Robbins
Location
Subhash,Ban Ganga road
City—Jammu
Contact no.- +91-9419164128
Founded in- 1945
Headquaters-Massachussetts, United States
Website-www.baskinrobbins.com
Type-Vacant
Type of service-Quick service. It is a fast food restaurant, also known
as a Quick Service Restaurant or QSR within the industry itself,
Type of Clientle- Young,Families both: In spite of
competition, icecream parlours have managed to get a foothold on the food-service
industry. Indeed, icecream has a universal appeal. Young and old, everybody hankers for
this delicious food product.

9. In today’s fast paced and on the go world, most people prefer to dine out or have their
desert delivered at home. People nowadays simply don’t have the time to make delicious
desert. Childrens, youth,& families everyone love to have icecream.
No. of covers- 9
Type of menu- Ala Carte
Operating Hrs:-
Monday-10:30am to 11:30pm
Tuesday-10:30am to 11:30pm
Wednesday-10:30am to 11:30pm
Thursday-10:30am to 11:30pm
Friday-10:30am to 11:30pm
Saturday-10:30am to 11:30
Sunday- 10:00am to 11:00pm
MENU
MENU REG PM

10. Single Scoop 44 53
Double Scoop 80 93
Value Scoop 62 76
Single Scoop Sundae 53 62
Double Scoop Sundae 93 107
Regular Handpack 160 187
Large Handpack 284 333
Tangos 58 -
Thick Shakes 98 -
Polar Pizza 267 -
SPECIAL MENU
Premium Sundaes- Rs111/-
Nutty Professor Sundae
Banana Barry Sundae
Kiddie Gems Sundae
Dusty Road Sundae
Oreo Cookie Sundae

11. Brownie Ala Mode
Banana Royale
EXOTIC SUNDAES- Rs 169/-
Tulip Exotica
Banana
Commitment to
Corporate Social
Responsibility
CORPORATE SOCIAL
RESPONSIBILITY
Provides with a central frame of reference for
organizational decisions, strategic goal setting
and behaviors that respect all of their

12. stakeholders. Corporate Social Responsibility
is also a way to formalize their tradition of
doing what's right for their consumers,
franchisees, employees and the communities
they serve.
Vision: Serving Responsibly
To be recognized as a company that
responsibly serves our guests, franchisees,
employees, communities, business partners,
and the interests of our planet.
Priorities
People: From their employees and
franchisees to the farmers who grow their
coffee, they believe in treating everyone with
respect and fairness so they are empowered to
reach their goals.
Guests: They are passionate about offering
their guests delicious products they will enjoy,
giving them plenty of menu options, and

13. providing accurate nutrition information so
they can make the best choices for themselves.
Neighborhoods: They are dedicated to serving
the basic needs of their local communities –
from providing food for the hungry and
support for children’s health and wellness, to
ensuring their neighborhoods are safe and
secure.
Planet: They recognize that everything they
do has an impact on the environment. From
the materials they use, to the way they
construct and operate their stores, they are
committed to adopting better, more
sustainable approaches whenever possible.

14. Recruiting Process
This overview will help people better understand
Dunkin' Brands' recruiting process, from the
time people submit their application online to
the selection of the most qualified candidate.
1. Candidates Search Jobs and Apply Online
People can search open jobs at any time. Just
click on “browse job listings and apply.” Once
there, you can:

15. register, create and update your account (click
on the “My Account” tab), attach your resume --
no embedded images or graphics, please -- enter
your work preferences, and request email
notifications of current and future job
opportunities that match your criteria
search for jobs (does not require you to register
first)
apply for jobs (does require you to create an
account)
view the status of your job applications
You will receive an online confirmation of both
your successful registration and any job
applications. Additionally, you will receive an
email acknowledgement for any job
applications. If you encounter technical
difficulties during this process, please send an
email message to careers@dunkinbrands.com.
2. The Recruiter Identifies the Best Matching
Resumes
The recruiter reviews all applications as well as
searches the database for candidates that match
the qualifications and experience as it relates to

16. the position. This process may take a few weeks.
If after reviewing your resume the recruiter
determines you are not a good match for the job
you applied for, you will receive an email
notification. Keep in mind that your information
and resume will stay in our database for future
searches.
3. Interviews are Scheduled
The recruiter schedules telephone or face-to-
face interviews with the most qualified
candidates for the position. The candidates will
meet with several members of the hiring team,
and will have a chance to share their experience,
background and interests as well as learn more
about working at Dunkin’ Brands. This process
typically consists of two to three rounds of
interviews. We select the candidate who both
best meets the requirements of the job and is a
great fit for Dunkin’ Brands. Once a final
candidate is identified, comprehensive
background checks are conducted.

17. STAFF
If you are looking for a place where hard work
and dedication result in success, where you're
part of a team that promotes fun, passion, and
opportunity, or where fulfillment is found in
applying your creativity...this might be just the
place for you.
And all this is more than just talk on a website.
In December, 2006, the Boston Business Journal

18. reported that Dunkin' Brands ranked # 2 in the
4th Annual Massachusetts Corporate Reputation
Survey. Dunkin’ Brands had the best finish for a
consumer products company in the survey’s four
year history.
SUGGESTIONS:
The staff should be more efficient in their work.
Proper advertisement & campaigns should be
there.
Prices should be reduced.
Mostly kids& people are chocolate lovers so
they should add more items of chocolate.Even
now they have added family sundaes on
customer demand.