This document provides an analysis of the financial statements and valuation of Chipotle Mexican Grill. Key points include:
- We recommend a Sell position based on three valuation models, with a price target of $175.11, significantly below the current share price of $318.07.
- Sales growth is forecasted at 4.36% annually for the next three years based on an estimated 140 new store openings in 2018 and new stores generating 75% of existing store sales on average.
- Profit margins have declined in recent years due to increased expenses from promotional programs, lawsuits, and planned store renovations. Margins are expected to continue struggling going forward.
- Competitively, Chip
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
For my Managerial Accounting course, our team was charged with creating a strategy map and providing an analysis of a publicly-traded company's mission statement, business model, financials, competitive and business factors, consumer analysis, and key value drivers. We selected Chipotle.
Market Analysis For Fast Food Chain Market in Cambodia, Laos, Myanmar and Vie...Canvassco
Market snapshot for analysing fast food market potential and it's readiness for foreign direct investment. The presentation compared the market situation, market potential, purchasing power, urbanisation, lifestyle, availability of raw food supply, competition and ease of doing business. Target countries are Cambodia, Laos, Myanmar and Vietnam or CLMV.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
For my Managerial Accounting course, our team was charged with creating a strategy map and providing an analysis of a publicly-traded company's mission statement, business model, financials, competitive and business factors, consumer analysis, and key value drivers. We selected Chipotle.
Market Analysis For Fast Food Chain Market in Cambodia, Laos, Myanmar and Vie...Canvassco
Market snapshot for analysing fast food market potential and it's readiness for foreign direct investment. The presentation compared the market situation, market potential, purchasing power, urbanisation, lifestyle, availability of raw food supply, competition and ease of doing business. Target countries are Cambodia, Laos, Myanmar and Vietnam or CLMV.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
Initial Valuation Report
Chipotle Mexican Grill, Inc.
12/14/2015
Final Report
CONTENT
Executive Summary ......................................................................................................................................................................... 1
Company and Industry Overview ............................................................................................................................................. 2
Chipotle Mexican Grill - The Business .................................................................................................................................... 2
Strategic Highlights ........................................................................................................................................................................ 2
Restaurant Industry - The Playing Field ............................................................................................................................... 2
Financial Ratio Analysis ................................................................................................................................................................ 4
Key Ratios across Industry .......................................................................................................................................................... 4
DuPont Analysis ............................................................................................................................................................................... 5
Profitability across Industry ....................................................................................................................................................... 6
Detailed Revenue Analysis .......................................................................................................................................................... 7
Other Key Ratios .............................................................................................................................................................................. 8
Forecast of Financial Statements ............................................................................................................................................. 9
Financial Statements – 2015-2020 .......................................................................................................................................... 9
Sustainable long term growth rate analysis ..................................................................................................................... 10
Underlying assumptions ........................................................................................................................................................... 10
Risk and Return Analysis ...................................................................................................................... ...
P13-3AWHITLOCK COMPANY Income Statement For the Year Ended N.docxalfred4lewis58146
P13-3A
WHITLOCK COMPANY
Income Statement
For the Year Ended November 30, 2015
Sales revenue
$7,700,000
Cost of goods sold
Beginning inventory
$1,900,000
Purchases
4,400,000
Goods available for sale
6,300,000
Ending inventory
1,400,000
Total cost of goods sold
4,900,000
Gross profit
2,800,000
Operating expenses
1,150,000
Net income
$1,650,000
P13-7A
WHITLOCK COMPANY
Income Statement
For the Year Ended November 30, 2015
Sales revenue
$7,700,000
Cost of goods sold
Beginning inventory
$1,900,000
Purchases
4,400,000
Goods available for sale
6,300,000
Ending inventory
1,400,000
Total cost of goods sold
4,900,000
Gross profit
2,800,000
Operating expenses
1,150,000
Net income
$1,650,000
Running head: CHIPOTLE 1
CHIPOTLE 2
Chipotle
Students Name
Student ID
Professor’s name
Date of Submission
IV. Cost of Production
There are many forms of costs incurred by Chipotle although the major ones are three. The operating costs includes of food costs, labor costs, and operating costs that include the payments to the management and machinery. The restaurant company has efficiently and effectively used to ensure that the company has remained at the peak in terms of profitability. Most of the company’s cost has been on the foods that are being used. In fact, the cost of food in the year 2013 accounted 33.40% that was equivalent to $ 1.1 billion of the revenues that were collected. The key ingredients that are being used have been increasing in cost rapidly. Another form of cost that the company has been incurring is the labor cost. Over twenty-three percent of the company’s revenues are incurred in catering for labor cost. This amount was estimated to be seven hundred and thirty million dollars in 2013. Advertising costs and marketing expenses by the firm have accounted for ten percent of the total revenues generated. Effective use of these costs has led to a tremendous growth in the profitability of the firm. The profitability has been increasing over the recent years, and the growth in 2013 was twenty-six percent.
The financial records of the Chipotle reveal that the company has no debt despite the costs that have been increasing. The fixed costs that the company was initially incurring in the rented stores have reduced as a result of the company’s indulgence in the construction of their shops. Labor costs have contributed to the success of the firm since the firm has been hiring qualified and skilled personnel. The firm has been engaging in Research & Development to improve the profitability of the firm. However, this has been impacting the firm positively and in a way has contributed to the success of the firm operating in the America and Europe continent (Wy.
This is an example of an investment memo for a consumer products company, Kraft Heinz. This does not constitute investment advice and is an outdated valuation. This should only serve educational purposes.
[Document title]ContentsCurrent State of Dunkin Donuts.docxdanielfoster65629
[Document title]
Contents
Current State of Dunkin Donuts 2
The same products, yet so much more 2
Introduction 2
Challenges 3
Strengths 3
Rising industry 4
Future of Dunkin’ Donuts 5
Tables 6
References 7
Current State of Dunkin Donuts
Dunkin Donuts is best known for its variety of delicious donuts and coffee, but over the years they expanded their product lines to include many different breakfast items and specialty coffee drinks. Over the past five years, the company developed a solid reputation for their coffee, and has managed to gain a loyal customer fan base. The company has been in operation since 1948, currently has approximately 6,500 outlets, and a goal to go to 15,000 outlets by the year 2020. The five main goals of Dunkin’ Donuts are as follows: (1) Grow relevant brands; (2) Expand globally; (3) Enhance the guest experience; (4) Continue their sustainability plan; and (5) Intensify domestic and international markets. The same products, yet so much more
Mission statement:“Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete “ (DD IP Holder LLC, 2015).
Krispy Kreme is a company in the industry that offers high quality doughnuts, and packaged sweets, among various kinds of beverages. Introduction
The restaurant services industry has high levels of complexity and stiff competition, therefore, a potential acquisition of Krispy Kreme by Dunkin Donuts is identified. These two companies have great levels of potential, but face stiff competition from the other leading competitors previously mentioned. It would cost both Dunkin Donuts and Krispy Kreme a lot to expand to the levels of some of the competitors. The acquisition will most likely improve the companies’ performance and reduce the competition, thereby giving the two companies an opportunity to achieve their organizational objectives. Challenges
There are some factors that could affect the growth and profitability for the restaurant services industry. The three most prominent risks are healthcare costs, mandatory wage hikes, and taxes. The new healthcare law, Affordable Care Act, has put significant pressure on the restaurant industry because a vast majority of the franchisees are small businesses. This is because these businesses tend to be labor intensive with a high number of young, part-time employees and are not typically associated with healthcare costs. However, the healthcare law will require these businesses to offer health care to employees which will drive up the healthcare costs. A second factor that affects the growth and profitability of the restaurant services industry is the mandatory wage hike. This recent federal proposal calls to raise the minimum wage from $7.25 to $10.10 over roughly two years. This is an increase in labor expenses of 40%, which will drive up operating expenses and will affect the ability of companies to have cash ava.
Supply Chain Metrics That Matter: A Focus on Food & Beverage Companies 2017Lora Cecere
Executive Overview
The Food and Beverage industry is a crowded market with many players. While the competition is intense, demand for healthy and fresh food products is high, and the industry is poised to grow in a volatile economy. During tough economic times, consumers will cut spending on products they do not need; however, they will not cut spending on food and beverages to the same extent.
The key to a competitive advantage is aligning and synchronizing the supply chain to manage material spend in the face of ever-changing demand. Few do this well. Consumers want local and fresh. They want brands they can trust. Traditional food manufacturing supply chains are in conflict, offering packaged foods with long shelf lives.
To try to drive excitement, companies invested in line extensions, a variety of different flavors, sizes, and variety packs, all causing supply chain difficulties for them. This complexity added cost, increased demand volatility, and created uncertainty. As a result, companies struggle to anticipate which flavor, or size, consumers will demand at a given time.
Consumers are fickle about what they eat. As a result, the Food and Beverage Industry arguably sees more consumer shift in demand than any other industry. Thus it becomes crucial that food and beverage companies implement outside-In processes. Becoming market-driven allows companies to better sense shifts in demand.
The Food and Beverage industry is also heavily regulated, due to it being a potential risk to so many consumers. The Food Safety Modernization Act dictates that companies must use approved suppliers and perform due diligence in monitoring supplier activity. Product fraud in the Global Food and Beverage industry has been extremely prevalent and presents a high-level risk to the company. Olive oil containing motor oil or corn oil, and alcoholic drinks containing ethanol are examples of fraudulent food products.
Traceability from supplier to consumer becomes ever more important for this industry to ensure product authenticity, as well as establishing trust with the consumer. Smart labeling and track-and-trace visibility are industry imperatives.
Implementation, Strategy Controls and ContingencyRunni.docxbradburgess22840
Implementation, Strategy Controls and Contingency
Running head: IMPLEMENTATION, STRATEGY CONTROLS AND CONTINGENCY
1
IMPLEMENTATION, STRATEGY CONTROLS AND CONTINGENCY
2
Implementation, Strategy Controls and Contingency
Company Overview
Chipotle Mexican Grill first opened in 1993 in Colorado by a man name Steve Ells. He started with 16 restaurants in Colorado. By 1998, McDonalds became a large investor. By 2006, Chipotle Mexican Grill had grown to over 500 locations nationwide. Revenues for 2014 increased by 26.7 percent to $1.07 billion, net income increased by 52.3 percent in 2014 and Chipotle opened 60 new stores. (Chipotle, 2015)
When Ells initially decided to open the restaurant he also decided he would do so by respecting farmers, encouraging sustainable agriculture and respecting the environment. This mission has stood strong and only continued to grow from within.
At the end of 2014, Chipotle Mexican Grill had 1,783 restaurants worldwide. This number grew from 704 restaurants in 2007. (Chipotle, 2015) Chipotle’s initial mission was to show that food served fast did not have to fall under the typical fast food stigma of fake and overly processed ingredients. Instead, Chipotle Mexican Grill focused on raw ingredients, classic techniques and quick-service. This is Chipotle’s best value discipline—the ability to serve socially responsible, quick-service food their consumers can feel good about eating.
Objective
The objective of Chipotle Mexican Grill is to break into the fast-food industry, the restaurant industry and the health-food industry. Another objective is for the company to continue to grow into internal markets. The company can achieve all three objectives with their goal of sustainable food and non-GMO ingredients.
Functional tactics
Functional tactics are activities that are built into the routine or the day-to-day of the company. This starts with the wellness of each employee. A well taken care of employee is a happy employee and happy employees equal more willingness to see the company succeed. Each employee will be offered health benefits and paid time off. This plan will be for employees who work more than 32 hours per week. Another functional tactic that is important is making sure the right people are hired for marketing, finance and restaurant management. Employees hired for these positions will require at least a Bachelor’s Degree in Business or at least five years of very relevant work experience. Each restaurant will be given set goals for sales based on a SWOT analysis of the region and once a quarter each restaurant will be compared to each other. If one restaurant does something differently that is making a big impact on their revenue it will be rolled out to the remaining stores. This allows each employee to feel like their contributions matter.
Action items
We must first assign one person for each region to be in charge of locating the most sustainable, non-GMO locally sourced ingredients and to get the .
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. TABLE OF CONTENTS
Executive Summary ---------------------------------------------------------------------------------------3
Business Overview-----------------------------------------------------------------------------------------4
Industry Analysis--------------------------------------------------------------------------------------------5
Key Drivers and Trends-----------------------------------------------------------------------------------7
Competitive Position--------------------------------------------------------------------------------------11
Forecasting Sales & Growth----------------------------------------------------------------------------14
Reformulations---------------------------------------------------------------------------------------------15
Discount Rate Determination---------------------------------------------------------------------------16
Pro Forma Analysis---------------------------------------------------------------------------------------17
Valuation-----------------------------------------------------------------------------------------------------18
Sensitivity Analysis----------------------------------------------------------------------------------------20
Accounting Quality----------------------------------------------------------------------------------------21
Appendix-----------------------------------------------------------------------------------------------------26
3. I. EXECUTIVE SUMMARY
Chipotle Mexican Grill is the oldest fast-casual mexican restaurant specializing in burritos, tacos,
salads and burrito bowls.
We recommend a Sell position based on a 70% weight on our Residual Operating Income
(ReOI) model, a 15% weight on our Residual Earnings (RE) model, and a 15% weight on our
Discounted Cash Flow (DCF) model.
Chipotle’s (CMG) current share price is $318.07. Based on our valuation the price target is
$175.11. This is $142.96 under the current share price.
Our revenue forecast was determined by projecting the net number of future stores opened and
their projected revenue. We drew upon historical data, the current 10k, press releases, and
conference call.
4. II. BUSINESS OVERVIEW
Chipotle Mexican Grill Inc, operating Chipotle Mexican Grill restaurants, is a quick-serve
restaurant chain. Popular for their Mexican food like burritos, tacos, chips and salsa, the
company owns 2,408 quick-casual eateries. These 2,408 eateries includes 2,363 Chipotle
restaurants, 37 international Chipotle restaurants, and 8 non-Chipotle restaurants. The founder,
Steve Ells, has placed strong emphasis on “Food with Integrity” throughout his business practice.
Following classic cooking style, Chipotle devotes itself to making great food with the very best
ingredients. Chipotle has pursued the mission to change the way people think about and eat fast
food. Recently the company has re-envisioned their purpose, and are currently working on
cultivating nourished communities where wholesome food is enjoyed every day. By the end of
2017, Chipotle had around 68,890 employees, including roughly 5,020 salaried employees and
63,870 hourly employees. None of the employees are unionized or covered by a collective
bargaining agreement, which mirrors trust in management.
Chipotle was on a steady path for growth, with revenues growing between 10-27%, until recent
years where they hit a slump in 2016. The decline resulted from an E. coli incident that affected
52 people across several restaurants. By year end 2017, they experienced a rebound and
implemented a plan to recover the brand name focusing domestically through improvements to
restaurants and expanding with new ones going forward. As of April 6, 2017 Chipotle stocks
were trading for $318.07/share. This means their market cap as projected by the market for
27,930,272 shares outstanding is $8.88B, while our projected market cap is about $5.05B.
The company focuses on a differentiation strategy by being able to charge higher prices for their
higher quality fast casual food. Younger generations and health conscious customers are their
5. target market currently. Chipotle chooses to focus on incremental innovation to encourage
growth by limiting new product rollouts and improving mobile ordering and second-make lines
along with their catering business. Moving forward, they choose to solely focus on improving
their processes instead of considering any acquisitions to keep up with the ever increasing
competition. The company faces some risks in the future with suppliers. To offer quality, non-
GMO ingredients Chipotle sources it’s produce and meats from local farmers. In years past, this
has limited their ability to offer everything on the menu when quality falls short of their
“Reasonably Raised,” expectations, and they cannot get supplies elsewhere in the time needed.
Chipotle has also experienced a data breach within the last year which poses a threat of litigation
expenses and loss of sales in the coming years.
III. INDUSTRY ANALYSIS
The restaurant industry is becoming ever complex as trends and consumer preferences change
over the years. Chipotle competes with fast food chains such as McDonalds, Yum! Brands (Taco
Bell, KFC, and Pizza Hut), Wendy’s, and other fast-casual joints like Potbelly and Noodles and
Company. McDonald’s currently holds the largest market share at 15.2% while Yum! Brands
trails at 8.4%. For comparison, Chipotle holds onto about 2.2%, and when compared to the
Mexican restaurant segment, Chipotle trails with 10.8% behind the leader, Taco Bell, with
23.3%. The fast food segment of the industry has reached a mature stage and saturated the
market with so many competitors. As a whole, Mexican foods only account for 8% of the market
while burger and chicken restaurants account for almost half.
6. In recent years, the industry has seen an increasing trend in consumer spending which is
expected to continue around 1.97% as wages are expected to grow. This can be a benefit to
Chipotle as their menu prices tend to be a bit higher than typical fast food chains as a result of
more expensive ingredients. Another factor to consider in the industry is the healthy eating
complex which represents the percentage of the recommended diet that Americans actually
consume. Increases in this value indicate consumers are putting more emphasis on eating the
way they should to lead healthy lives. Some price volatility with produce from natural events or
more emphasis on biofuels can cause fluctuations in this number, but recently the healthy eating
complex is at 67.9% and expected to grow another 1.7% over the next five years. This may
continue a shift toward restaurants like Chipotle and away from fast food restaurants typically
thought of as unhealthy. Narrowing down to the Mexican restaurant industry, Agricultural Price
Index is an item to consider. This represents prices received by farmers for all agricultural
products using 2011 price as a base year. The current index value of 90.3 represents a 3.3%
decline over the past five years, but is expected to grow 1.3% in the next five years. Part of this
forecast can be explained by appreciating oil prices which drive more production of ethanol and
other biofuels. For the industry, a growing Agriculture Price Index means increasing prices for
ingredients, thus higher operating expenses. Overall, the Mexican restaurant industry has been
seeing growth in recent years as consumer preferences change and there is an ever increasing
Hispanic population in the United States. Industry revenue is expected to grow 2.8% annually
over the next five years.
7. IV. KEY DRIVERS AND TRENDS
To determine where Chipotle is headed in the future, we must also examine their historical
performance through ROCE and the three levels of drivers. From the E. coli events that occurred
at the end of 2015, Chipotle’s 2016 numbers are expected to dip below past performance, and
2017 numbers are a recovery year. That aside, we focus on comparing 2017 numbers to 2015 and
2014 where Chipotle was still on the path of fast growth. Previous to the event, we determined
their ROCE to be around 24.5% and in 2017 Chipotle’s ROCE still has not recovered. In the first
level, part of this dip can be explained in part by their inability to get RNOA back up to 0.6 as it
was in previous years. As mentioned before, Chipotle is planning on rebuilding its brand through
improvements to current restaurants and adding new restaurants. They opened 183 new
restaurants in 2017 and haven’t seen enough return on those added assets yet, as these new
locations only bring in revenue equal to 75% of existing ones. Their financial leverage is also
bringing down ROCE. Chipotle is an NFA firm, therefore their FLEV value is negative. This
change in FLEV after 2015 is driven by their decrease in net financial assets. In 2017, Chipotle
made the decision to sell off all of their long term investments, which caused the decline in NFA.
Overall however, their ROCE has rebounded some from 2016 and is still holding strong at
17.1% compared to some competitors mentioned later on, but they may not be on the same path
of growth as before. In addition, we do not need to worry about issues inflating ROCE, such as
large dividend payouts, because Chipotle does not pay out dividends.
8. Narrowing down further, we analyze the influences of RNOA and what may be causing the
decline. The most notable change comes from profit margin ratio which represents the operating
income from sales over total sales. It is concerning that profit margin is decreasing especially
when Chipotle just finished the last round of price increases in January. As discussed by
management, food expenses actually decreased in 2017 from 35.3% to 34.2% as a result of the
price increases, cheaper avocados, and improved management of paper and packaging
inventories. This should have improved profit margin, however, the company is facing extra
expenses related to the E. coli outbreak and the data security breach that happened in March of
2017. We examine profit margin further in the following paragraph. The company’s ATO is
quite volatile, but remains high due to their low profit margins.
Breaking down the profit margin in the 3rd level further narrows our focus to what is causing the
changes we see in 2017’s ROCE. The sales PM in the last two years is less than half of what it
was pre-2016. This was to be expected in 2016, but 2017 did not rebound as much as we would
have liked to see. Sales PM is equal to the gross margin ratio minus all other expense ratios
9. listed, which are all related to operating income. There is not a significant change in GM ratio
other than what is expected with recent events. The change in Sales PM comes from an increase
in advertising and marketing and other operating expenses. Chipotle typically does not roll out
new menu items, but in an attempt to bring sales back up, they introduced chorizo in the past and
most recently, queso in 2017. These releases initiated more spending on advertising, as if trying
to follow their competitor Taco Bell. Taco Bell is known for rolling out products continuously
and heavily advertises these rollouts. However, the most influential part of the change in Sales
PM results from increasing “other” operating expenses. In 2017, these equated to 14.6% of sales,
compared to 11.4% back in 2015. As stated in the 10-K, other operating income for Chipotle
includes some promotional costs, bank and credit card fees, and restaurant and utilities
maintenance expenses. Chipotle estimates their cost of promotions such as free food offerings
and coupons through historical patterns (i.e. percent actually used, etc.). Chipotle ran a
promotional rewards program, Chiptopia, where members could earn free burritos after so many
purchases in a specified timespan. This greatly added to their increased cost of other operating
expenses in 2017, a reason why they are no longer offering it.
Looking forward, we expect Chipotle to continue struggling to improve their profit margins.
Although the tax ratio is expected to decrease with the recent change in corporate tax law, a
focus on new location openings will impact pre-opening expense ratio, ad and marketing
expense, and G&A expenses. Other operating expenses will increase with the added renovations
to existing locations. Management anticipates making improvements to most of their locations,
spending between $10,000 and $20,000 per restaurant in maintenance expense. Chipotle is also
facing several lawsuits as a result of the security breach in early 2017, and may have added
10. expenses related to the outcome of each. The company also has plans to make improvements to
second-make lines in quite a few restaurants to help with the trends they are seeing in mobile
ordering. Currently, this is one of the biggest areas of growth, with 50% growth over the
previous year. Overall, we do not anticipate much of an improvement in profit margin within the
next few years.
V. COMPETITIVE POSITION
In comparing Chipotle with it competitors on a strict Revenue growth metric over the past three
years it is apparent that Chipotle is performing the best. There was a significant decrease in
growth in 2016 because of the E-coli scare but the firm rebounded well to essentially show
growth in the low single digit percentages, a trend we forecast into the future. Each other firm
demonstrated a decrease in revenue growth perhaps due to the consumer’s choosing to return to
11. Chipotle in 2017 after they began to re-establish trust with the customer. However, a revenue
growth metric is not enough to imply that Chipotle has potential to be the best fast-food/fast
casual firm in their industry.
Diving deeper into the vital ratios of the industry we find that to determine the best firm in the
industry is far more convoluted. Wendy’s, McDonald’s and Yum! Brands all have much higher
profit margins than Chipotle. These firms are turning a lot more of their revenue into net income.
This could be due to the fact that these firms are far older than Chipotle and in the case of
McDonald’s and Yum! Brands far larger. That being said Chipotle performs better than everyone
except Yum! Brands on ROA. It does not look like any of the firms will have issue paying off
debt because of their high and positive Current Ratios.
We considered that Chipotle’s main and direct competitors would be Wendy’s, Potbelly, and
Noodles. These companies are a lot closer to the perceived healthy, fast casual market that
Chipotle attracts. They are also far closer in menu price than that of Taco Bell within Yum!
Brands and McDonald’s who strive for cost leadership. Looking closer at these firms, it is
apparent that Wendy’s holds the top spot within this specific ratio analysis. Chipotle holds the
second place position followed by Potbelly and Noodles. Due to Noodles having a net loss for
the year of 2017 many of their ratios are significantly impacted. However they IPO’d just 4 years
ago and are far from becoming a more stable firm. Luckily for Chipotle, of this competitors
12. Noodles is likely the most direct substitute with Wendy’s being closer to the fast food industry.
In recent years, however, Wendy’s has began pushing for more healthy menu options to
supplement their cheaper meals. One area that Chipotle has more success in than Wendy’s is the
Current Ratio. Wendy’s holds only $62,602,000 in current assets and $227,162,000 in current
liabilities. Should Wendy’s have a large issue that required a lot of spending their debtors could
be concerned and call on a lot of debt that they do not have the assets to pay it with currently.
It is difficult to say how Chipotle’s competitive position would impact the final valuation
recommendation because of the varying results on the metrics we used to determine the best firm
in the industry. Additionally, the industry itself is difficult to predict which restaurants are
substitutes for each other. The main conclusion to be drawn is that Chipotle finds itself not in a
dominant or weak position within this industry.
SWOT Analysis
Strengths
Differentiated product
Healthy, quality ingredients
Brand strength
Market demand for “healthy” fast casual
food
Weaknesses
Limited suppliers due to dependence on
farmers that uphold their ingredient
requirements
More expensive meals
Limited product offerings
Opportunities
Catering
International business
Mobile ordering expansion
New product offerings
Threats
Increased competition within Smart
Casual/healthier options
Increased food safety regulations
Entry of new competitors
US Market Dependence
13. VI. FORECASTING SALES AND GROWTH
For purposes of forecasting, we applied a growth rate of 4.36% for the firm for the next three
years. This figure is derived from our beliefs on Chipotle’s future sales growth. The firm expects
to open 130-150 new stores in 2018. New stores, on average, generate 75% of sales compared to
existing stores. We believe that new store sales will be the primary driver of sales growth going
forward. To calculate growth we assumed that Chipotle would open 140 stores in 2018. We then
calculated an estimate of sales per store by dividing the number of stores that were open in 2017
by their total sales. Next, we applied the 75% assumption for new stores to this figure to
calculate our belief of new store sales. After coming to a sales per new store number, we
multiplied it by our assumption that 140 new stores will be open to arrive at total sales from new
stores. Lastly, we divided total sales from new stores by 2017 total sales to get our expectation of
sales growth. We rely solely on the new store sales as driving Chipotle’s growth because
Chipotle’s sales profit margin currently is 5.4% and as mentioned above we believe that Chipotle
will continue to struggle with profit margin and it won’t contribute to growth in sales revenue.
The firm’s ATO has also remained relatively consistent over the past four years and we expect it
to remain consistent going forward. Management also remarks in their February 6th press release
that increases in revenue in 2017 as compared to 2016 were a result of new store openings.
In the calculation of the continuing value for our valuation models, a growth rate of 2.45% was
applied. 2.45% is the average growth in GDP for the years 2012-2017. As we believe we are
unable to forecast Chipotle’s growth further than three years out due to uncertainty, the average
growth in GDP is a conservative estimate of growth to apply to these calculations. Furthermore,
the beta that we use for valuation purposes of Chipotle is 0.85 signaling that the firm is
14. marginally less volatile than the market as a whole. This reiterates our position of using the
average growth rate of GDP in our valuation models for years beyond 2020.
VII. REFORMULATION
Income Statement
The reformulation of the income statement was crucial in determining the earnings generated
from core business operations for Chipotle. It also provides us with a comparative basis for the
historical performance of the firm. While completing the reformulation of the income statement,
there were a few subjective decisions that went into our classification of specific line items that
are worth addressing. First, we listed pre-opening costs as a core operating expense. These costs
are limited to expenses incurred exclusively in store openings, but Chipotle is continuously
opening new stores that drive their core operating income and we felt it appropriate to match the
expenses of this driver with the revenues it produces. Next, Chipotle’s financial statements
include a broad line item titled “interest and other income, net.” Without disaggregation or
further details provided in the notes to the financial statements, it was impossible to discern the
other income portion from the net interest for reformulation purposes. For this reason, “interest
and other income, net” was included wholly under Net Financial Income in the reformulation.
Balance Sheet
The reformulation of the balance sheet was important for calculating historical NOA and NFA.
We calculated operating cash using the ½% rule and then categorized each line item on the
balance sheet into either operating or financial. Our main issue with the reformulation was the
small loss of about 3.7 million in accumulated OCI. After research in the text and online, we
15. decided to include it in total shareholders equity since Net Income would pass through there
anyways and it was a small amount compared to the 1.36 billion equity value.
Discount Rate
The discount rate that was applied for the valuation of Chipotle was 7.11%. This number comes
from the Cost of Capital by Sector source provided by NYU and is the cost of capital applied to
the restaurant/dining industry as a whole. This resource derives the discount rate by using a Beta
for the restaurant/dining industry of .85. The Beta is then multiplied by the risk premium for
equity which is given as 5.08%. Then, the long-term treasury bond rate (risk-free rate) of 2.79%
is added in to arrive at 7.11%. A required rate of return for Chipotle of 7.11% is reasonable given
the fact that there is a relatively low amount of risk for an established firm in the
restaurant/dining industry.
VIII. PRO FORMA ANALYSIS
Income Statement Items
Since sales growth is anticipated to be 4.36%, we were able to forecast operating expenses based
on management’s predictions of 2018 expenditures and a gross margin consistent with 2017. In
the Feb. 6th 2018 press release, Chipotle management predicted SG&A expenses would be
$330m (an increase from 2016) and that $35m in research and development would be expensed;
therefore, we value core operating expenses as much higher than the historical basis.1
From
there, we expect the core operating expenses and other core operating expenses to grow at the
4.36% rate due to relative costs of expansion and the historical trend. In order to predict the
estimated net financial income we used a rolling average due to the lack in volatility in financial
income in the previous five years.
16. Balance Sheet Items
The main drivers of the balance sheet items are asset turnover, sales, and the lack of AFS
securities. Since there is some volatility in the 2016 measurement of the asset turnover ratio
(ATO), we used a rolling average in order to smooth out the historical data and forecast the next
three years. The results of the rolling average calculations correspond with our assumption that
the ATOs from 2014 and 2015 were unsustainable. Even though Chipotle is investing money in
restaurant efficiency (shorter wait times1
etc.), we believe that the positive effect on revenues
will not be evident until after 2020 due to falling sales in the fast casual dining industry. Once
asset turnover was calculated we used sales/ATO in order to calculate the forecasted net
operating assets which we believe will increase by 6.4% in 2018 due to the growth in sales and
the slight decline in ATO.
Next we forecasted net financial assets by calculating the rolling average of cash and short term
investments, since there is no reason to believe that Chipotle will invest in more AFS securities
since they sold almost all of their long term investments at loss in 2017. We predict that short
term investments and cash line items will adjust similarly to their value prior to 2016,
considering that 2016 was an unusually off year for Chipotle. Accordingly, we believe that
Chipotle’s net financial assets will begin to recover to values close to 2015, but with the lack of
long term investments it is unlikely that they will ever fully recover.
Cash Flow Items
Once net operating assets (NOA) were forecasted, we were able to subtract the change in NOA
from the forecasted operating income in order to get the Free Cash Flow. Free Cash Flow (FCF)
1
“Press Release.” Chipotle Investor Relations. 6 Feb 2018. http://ir.chipotle.com/news-releases/news-
release-details/chipotle-fourth-quarter-earnings-share-grows-182-155-revenue
17. is the basis for the cash flow statement because Chipotle does not utilize debt financing and pays
no dividends. Our predicted net decrease in FCF in 2018 makes sense because Chipotle is
reinvesting capital in order to make improvements to stores and researching how to optimize
energy uses. Therefore, while research and development are important to Chipotle in order to
cement their status as an industry leader, it does not reflect well on the company’s FCF.
Additionally, we are not certain if Chipotle plans to keep making improvements in their stores,
so we maintain that Chipotle’s FCF will recover at a medium rate.
IX. VALUATION
In calculating our belief of the value per share of Chipotle’s stock, we used three valuation
models: discounted cash flow (DCF), residual earnings (RE), and residual operating income
(ReOI). We believe that these three models provide the best estimation of the current value of the
firm based on value driving activities. In calculating a target price, we used a weighted average
of the three models in determining the ultimate price. The weights that were put on each model
were 15% for DCF, 15% for RE, and 70% for ReOI. Emphasis was placed primarily on the ReOI
model because it utilizes information from the reformulated statements more so than the other
two models and we believe it most accurately reflects the value of the firm for this reason.
18. Residual Operating Income (ReOI)
ReOI for the years 2018, 2019, and 2020 was calculated by multiplying the prior years ReOI by
1+the anticipated growth rate of 5.4%. The prospective years’ ReOI was discounted to present
using the cost of capital of 7.11%. The continuing value of ReOI was calculated using the 2.79%
growth rate to forecast out to year 2021. This was then discounted using the same cost of capital
as before to make it in terms of present value. The sum of the present value of future ReOIs,
added to the 2017 actual ReOI, plus common shareholders’ equity results in our estimation of the
enterprise value of Chipotle. We next added in the book value of NFA from the reformulated
balance sheet to derive the value of common equity. Lastly, common equity was divided by the
number of diluted shares outstanding resulting in a target price of $188.22 for this model.
19. Residual Earnings (RE)
The RE model resulted in a similar, but slightly lower valuation per share compared to the ReOI
model. The model inherently fails to capture the value that can be generated from a share
repurchase or issue at a price that is different from fair value. For that reason it provides a less
accurate and lower valuation of the value per share.
Discounted Cash Flows (DCF)
20. Free cash flows were not given in Chipotle’s financial statements, however, we were able to
calculate them historically using operating income less the change in net operating assets. Pro
forma analysis was used to forecast out future free cash flows. The DCF model provides a lower
valuation of Chipotle compared to the other two models. There are inherent limitations to the
model resulting in us putting lesser weight on its valuation. The DCF model does not measure
value added from operations as effectively as the ReOI model.
Target Price
After completing the three valuation models and applying the weights to each model, we find
Chipotle’s stock to be worth $175.11 per share. This is significantly lower than the market value
per share which closed on April 6th at $318.07 per share. Given the information and our
calculation of Chipotle’s per share
price versus that of the market we
recommend an investor to take a
sell position on Chipotle.
Sensitivity Analysis
The sensitivity analysis isolates those variables impacting valuation and record the range of
possible outcomes. It is of great importance to know how sensitive our target price is to the
change in our assumptions. Therefore, we ran a sensitivity analysis for our target price by
adjusting our discount rate and revenue growth rate. The sensitivity analysis revealed that our
21. target price could only be justified if the discount rate stays at 7% level. That means our model is
pretty sensitive to our assumption. However, since the range of all possible target prices are
much lower than the current share price $318.07, we would not worry that much about its impact
on our final recommendations.
X. ACCOUNTING QUALITY
Divergence from Benford’s Law
One factor we examined for Chipotle’s
accounting quality was the adherence to
Benford’s Law in its three financial
statements. In the fraud detection domain,
Benford’s law, also known as first-digit
law, states that the expected distribution
of the first digit of financial statement
tends to adhere to the same probability distribution. We can determine if a company is a
manipulator or not by comparing the actual distribution and the expected distribution from
Benford’s law. If there is a significant divergence between these two distributions, this company
is likely to have manipulated their financial statements. We evaluate the divergence from
Benford’s Law using Mean Absolute Deviation (MAD). The MAD statistics of Chipotle was
found to be only 0.01833, which is a very small deviation. Therefore, we can claim that Chipotle
is not likely to be a manipulator.
Beneish’s M score, Piotroski F-Score, and Altman’s Z score
22. Beneish’s model, generated from eight financial vitals, is used to determine whether a company
is a manipulator. The result, called M-Score, describes the degree to which the earnings have
been manipulated. The zones of discrimination for M-Score is as such: An M-Score of less than -
2.22 suggests that the company is not an accounting manipulator; An M-Score of greater than -
2.22 signals that the company is likely an accounting manipulator. According to GuruFocus,
Chipotle’s M-Score is -3.42, which means that the Chipotle is not likely to be an accounting
manipulator.
We also look at Piotroski’s F score to assess Chipotle’s financial health condition. The Piotroski
F score is a discrete score from 0-9 which captures 9 criteria used to assess a firm’s strength in
financial position. F score 7, 8, 9 are considered high scores or great financial position , while F
score 0,1,2,3 are considered low scores or poor financial position. According to GuruFocus, the
F score of Chipotle is 9, indicating a very healthy financial position. Looking at the historical
trend of the firm over the past 13 years, the highest Piotroski F-Score of Chipotle was 9, the
lowest was 5 and the median was 7. That means Chipotle has been in a very good financial
condition not only in short term but also in long term perspective. Comparing Piotroski’s F score
23. with its peers, we found that Chipotle is the best value firm with nearly 4 points higher than the
industry average.
We use the Altman Z-score to assess a firm’s likelihood of bankruptcy. The Altman Z-score is
based on 5 ratios including profitability, leverage, liquidity, solvency and activity to predict
whether a company is likely to go bankrupt. The zones of discrimination were as such: When Z-
Score is less than 1.81, it is in Distress Zones; When Z-Score is greater than 2.99, it is in Safe
Zones; When Z-Score is between 1.81 and 2.99, it is in Grey Zones.According to GuruFocus, the
Altman’s Z score of Chipotle is 12.34, which means that it is in an extremely good condition and
very unlikely to go bankrupt. Compared to 3.694, the industry average of Altman Z-score,
Chipotle is way ahead.
Comparison of Earnings and Cash Flow from Operations
Another red flag of accounting quality is the disparity between earnings and cash flow from
operation because of large accruals.
As you can see in the figure, the general trend of comprehensive income, net income and cash
flow from operation seems be consistent. In addition, cash flow from operation is higher than net
income and comprehensive income. Therefore, we can be confident to say that Chipotle is not
attempting to inflate net income by recognizing large accruals.
24. Off-balance Sheet Arrangement
To assess the accounting quality of a firm, we also look at Chipotle’s leases classification
method. Generally, there are two accounting method in leases: operating and capital lease.
Operating lease is more like rental contract where the asset stays off the balance sheet. Capital
lease is treated as a loan where the asset is considered as being owned by the lessee therefore it
stays on the balance sheet. The different accounting treatment on these two lease categories can
have significant impact on taxes. Chipotle treats the vast majority of their leases as capital lease,
meaning that they are kept on the balance sheet. There are a couple of advantages to adopt
capital lease method. First of all, capital leases recognize expense earlier. Second, it is allowed to
claim depreciation on the asset.Third, the interest expense can be deducted as operating expense.
Dirty-Surplus Accounting
Major dirty surplus items are
gains and losses on foreign
currency translation, gains and
losses on derivative instrument,
and unrealized gains and losses
on available-for-sale securities.
In our reformulated income
statement, we already take these items into consideration. We compared net income and
comprehensive income to see the net effect of these dirty surplus items. As you can see in the
figure above, there is very little difference between net income and comprehensive income.
Therefore, dirty surplus has very little impact on Chipotle’s valuation.
Cherry Picking
25. Cherry Picking is the practice of selling securities to realize gains in years when operating
income is low, while retaining securities whose price have declined so that the related losses are
only included in the statement of equity. According to its 10-K filing, “Chipotle had no realized
gains or losses for the years ended December 31, 2017 and 2015, and $547 of realized gains on
available-for-sale securities for the year ended December 31, 2016. Realized gains and losses on
available-for-sale securities are recorded in interest and other income on the consolidated
statement of income. During the year ended December 31, 2015, Chipotle recorded an other-
than-temporary impairment charge of $244 in interest and other income in the consolidated
statement of income in connection with a decline in the fair market value of certain available-for-
sale securities.” Therefore, there is little evidence of Chipotle cherry picking appreciated
investments or holding onto depreciated investments. To summarize, Chipotle has not only a
good accounting quality, but also a very good financial position.