Goldforest presents a brief series of mini-case studies of new brands it has created through research, naming, identity design, packaging design, and additional brand activation measures.

1. I d e n t i t y
P a c k a g e D e s i g n
B r a n d C o m m u n i c a t i o n
2131 Hollywood Boulevard, Suite 208 | Hollywood, Florida 33020 | Phone (954) 929-7790 | Fax (954) 929-7797 | www.goldforest.com
Branding Case Studies

2. GRATIFY
Case Study
This new gluten free product
line offers satisfaction for the
taste buds while protecting a
sensitive digestive system,
and we developed the name Gratify to
convey this.
We designed the packaging to distinguish
this brand as the new gold standard in the
gluten free category. Our design translates
well across snack categories and the cli-
ent, a U.S. subsidiary of Nestlé, plans to
introduce a wide range of products under
the new identity system.

3. The Complete of Gratify Gluten Free Pretzels

4. 420
Case Study
420 is brewed like a beer,
flavored like a soft drink,
and contains no alcohol.
Our client, a European
corporation with plans
to license its brand and recipes to under-
utilized brewing facilities worldwide,
wanted to replace its in-house legacy
design with an “American tropic” feel.
Its brand platform was to address young
adults with a hip, counter-cultural
approach that steps outside mainstream
rules and values individuality and
self-fulfillment.

5. Retail Poster Campaign420 Soft Brew

6. NINO SALVAGGIO
Store Brands
Case Study
Nino Salvaggio
International
Marketplace is a
chain of upscale fresh
markets in the Detroit metropolitan area.
Goldforest consulted with the client on a
set of criteria that allowed us to divide
their private label products into a series of
distinct brands, including the store banner
brand and a premium line, Salvaggio’s.
.
Store Banner Brand Identity
Premium Store Brand Identity

7. SALVAGGIO’S
Premium Store Brand
For this premium line,
we created a brand story
that suggests Old World
Italian authenticity. It’s built around a
fictional, early 20th century Tuscan village.
Each product category is illustrated with a
rich, hand cut scene of life in the village; the
design motifs, illustration subjects and color
palette all reflect our period research.
Salvaggio’s has been extremely successful,
with individual products almost always out-
selling nationally branded competitors
merchandised on the same aisle.

8. Side Mates
Case Study
Osem USA wanted to extend
its product reach beyond the
Kosher food aisle, where it is
an international leader. To
introduce this entirely new brand of side
dish grains, we consulted on the brand
name and positioning and developed the
brand architecture from the ground up.
The execution includes nine boxed
products and six bulk canisters in a
combination of Couscous, Pearl
Couscous, Rice, Quinoa and Pasta.

9. Part of our challenge was differentiating product subcategories (Couscous from
Quinoa, for example) as well as the different flavors within each subcategory. We
utilized color cues as part of the design in addition to photography showcasing
prepared dishes and their ingredients.

10. APPLE RUMBLE
Case Study
This all natural recipe for
crunchy spheroids made
of apples and other flavor-
ings was introduced to the
US under the brand name
Popples. Following slow introductory
sales, the distributor engaged Goldforest
to consult on brand positioning and
identity issues. Based on research across
a wide spectrum of ages and lifestyles, as
well as broad category research, we devel-
oped a brand platform along with a brand
name and package design.

11. Our positioning recognizes
“crunch” as the most important
feature across all ages and
lifestyles of sample subjects.

12. RAISELS
Case Study
How do you sell golden
raisins that have been
transformed into a healthy
snack food that rivals candy in taste
sensation? Through an engagement for
positioning strategy, brand identity and
package design services, Goldforest
recommended “demanded by kids,
approved by mom,” positioning, with the
brand identity built around the notions of
fun, friendly and responsible.
Importantly, we crafted a brand name to
differentiate from raisins while drawing
on the market’s understanding of them as
a product form.

13. Raisels’ online strategy includes a
fun-packed Website, with games and
coloring pages, information for mom,
opportunities to interact, Facebook linking,
a news and blogging engine, and more. The
Facebook fan page invites people to share
their “Raisel Faces,” upload coloring pages
from the Web site, and interact with the
Raisels’ consumer advocate.

14. Sales Kit Mailer with logo-branded
tape and Raisel face sticker
Sales Kit sample page
Sales Kit contents include product samples and
custom folder containing sales literature
With a sales presentation format that conveys the brand
essence, we helped Raisels achieve national distribution
in their first six months following introduction. Goldforest
also built a sales kit for sampling and background
information, and an HTML based press release for
distribution to both trade and consumer media.

15. Goldforest
Better Branding
We are a communications
consultancy specializing in
Product, Corporate and
Retail Identity, Package Design
and Brand Communications. Established
in 1989, we have a proud history of
brand-building success.
If you’re thinking about a new brand, a
re-brand, an extension or a new package
configuration, please give Michael David
Gold, Goldforest CEO, a call!
(954) 929-7790