Courtney's Bagels Café has experienced a 30% decline in profits from 2013 to present. To address this issue, Keon Webb proposes creating a customer-friendly website for the café. The report highlights problems with the current marketing strategy such as lack of accessibility and sales/marketing issues due to not having an online presence. Webb recommends designing a website that allows for online ordering, customer feedback, and improved navigation to attract more customers and increase sales by 20% in the first year. Financial data and surveys are requested to help design an effective website to strengthen the company's marketing strategy.
In this short and concise directive narrative, Internet marketing is described with the right perspective in mind. It is usually never the tasks at hand but rather how we must continue to create the desired environment consistently with the right strategies and clear and transparent goal in mind.
Dave's Late Nite Blog Transcripts - Manning Mobile Media LLCDave Manning
Dave Manning discusses the importance of mobile marketing for small businesses. He emphasizes that Manning Mobile Media provides ongoing support and updates for mobile websites and apps, ensuring clients never have to search for assistance after the initial project. Manning also stresses that in today's business environment, having a mobile presence is essential for customer service and competitiveness. He encourages local business owners to take advantage of Manning Mobile Media's services and expertise in mobile marketing.
TradeKeyIndia is a trade point for buyers and sellers - helping them to conduct business over Internet without any mediator. It helps buyers and sellers to locate each other, share information and transact business directly.
Provide helpful information to customers
Questions & Answers: Answer questions from customers
Reviews: Respond to reviews and encourage more
Analytics: See how many views and clicks your listing gets
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
Now that your listing is live, you need to optimize it
Update your listing regularly with fresh content
Respond to reviews and questions promptly
Encourage customers to write reviews
Promote your listing on your website and other marketing
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
GOOGLE PLACES OPTIMIZATION CHECKLIST
Update listing regularly with fresh content
This document provides tips for generating leads for businesses targeting the affluent consumer market. It discusses defining an ideal customer profile based on profitable traits and characteristics. The document also discusses creating a unique selling proposition and value proposition focused on resolving customer issues. It then outlines a two-step lead generation process and sample lead follow up system with multiple touchpoints. Finally, it lists over 100 lead generation techniques for businesses to try, highlighting some low-cost and underutilized methods.
This document outlines eROI's marketing and sales plan from Q4 2014 to 2015. It includes summaries of phases 1 through 4, which involve journey mapping, defining the sales process, social media and thought leadership strategies. The plan aims to improve email performance, content, and the customer experience across touchpoints.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
How To Get Your Business On Google Places For Printing and Sign BusinessesJames Lee
Getting on Google Places is crucial if you serve local customers for your printing & sign business. When they type into Google a keyword, your business will show up with a rating. Learn to do this effectively here!
In this short and concise directive narrative, Internet marketing is described with the right perspective in mind. It is usually never the tasks at hand but rather how we must continue to create the desired environment consistently with the right strategies and clear and transparent goal in mind.
Dave's Late Nite Blog Transcripts - Manning Mobile Media LLCDave Manning
Dave Manning discusses the importance of mobile marketing for small businesses. He emphasizes that Manning Mobile Media provides ongoing support and updates for mobile websites and apps, ensuring clients never have to search for assistance after the initial project. Manning also stresses that in today's business environment, having a mobile presence is essential for customer service and competitiveness. He encourages local business owners to take advantage of Manning Mobile Media's services and expertise in mobile marketing.
TradeKeyIndia is a trade point for buyers and sellers - helping them to conduct business over Internet without any mediator. It helps buyers and sellers to locate each other, share information and transact business directly.
Provide helpful information to customers
Questions & Answers: Answer questions from customers
Reviews: Respond to reviews and encourage more
Analytics: See how many views and clicks your listing gets
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
Now that your listing is live, you need to optimize it
Update your listing regularly with fresh content
Respond to reviews and questions promptly
Encourage customers to write reviews
Promote your listing on your website and other marketing
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
GOOGLE PLACES OPTIMIZATION CHECKLIST
Update listing regularly with fresh content
This document provides tips for generating leads for businesses targeting the affluent consumer market. It discusses defining an ideal customer profile based on profitable traits and characteristics. The document also discusses creating a unique selling proposition and value proposition focused on resolving customer issues. It then outlines a two-step lead generation process and sample lead follow up system with multiple touchpoints. Finally, it lists over 100 lead generation techniques for businesses to try, highlighting some low-cost and underutilized methods.
This document outlines eROI's marketing and sales plan from Q4 2014 to 2015. It includes summaries of phases 1 through 4, which involve journey mapping, defining the sales process, social media and thought leadership strategies. The plan aims to improve email performance, content, and the customer experience across touchpoints.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
How To Get Your Business On Google Places For Printing and Sign BusinessesJames Lee
Getting on Google Places is crucial if you serve local customers for your printing & sign business. When they type into Google a keyword, your business will show up with a rating. Learn to do this effectively here!
This document provides an executive's guide to evaluating a company website. It discusses six primary elements to consider: strategic elements, visual elements, content elements, functional elements, user interface elements, and search engine optimization. The guide recommends that websites have a clear purpose aligned with business objectives, use visuals and content consistently with the company brand, provide useful and relevant information for target audiences, and include functional elements like lead generation forms. The overall goal is to create a website that strategically supports business goals and delivers value to customers.
This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.
This proposal aims to improve UPMKT DIGITAL LLC's Facebook and Instagram ads service proposal based on feedback from previous clients. It outlines a 3-phase process: 1) Account setup and initial testing, 2) A minimum 3-month testing phase to validate sales funnels through data gathering and optimization, 3) Scaling the validated funnels. Case studies show clients doubling conversion rates and achieving 6x return on ad spend. The proposal details services, timelines, and goals for each phase of developing and optimizing digital ad campaigns.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
The document summarizes changes to Facebook's news feed algorithm called EdgeRank. It explains that EdgeRank determines what content shows up in users' news feeds and reduces the reach of brands' organic page posts to a narrower group. It recommends that businesses post more photos instead of links/articles, write more text per post, and utilize post targeting to segment fan audiences. The changes aim to ensure higher quality feed content and engage users with more relevant posts.
How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month!
https://bit.ly/3xNki4s
Be motivated that you can be a millionaire one day and you'll
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
The document discusses an Internet local lead generation program called FOCUS. The program is designed to generate valid leads from people seeking a business's products or services within their local market area. It works by optimizing the business's website and digital presence to rank highly for relevant search terms on Google and other search engines. Businesses that use the FOCUS program will receive local customer leads through phone calls and emails directly to their business. They also receive a custom website, keyword research, targeting of specific towns, tracking of leads, and reporting on results. The program aims to provide quality local leads from consumers actively searching for a business's offerings.
The document outlines planned changes to the social media presence and strategy of wholesaleshopping.co.uk. Key changes include:
- Redesigning Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn pages to better promote products and services.
- Conducting customer surveys to understand wants and improve customer service.
- Increasing Instagram and Facebook posts to advertise new and popular products daily/weekly.
- Overhauling website and social media descriptions to provide better customer information.
- Improving social media layouts, colors and content to create a more attractive and engaging customer experience.
This presentation introduces a proposed new food trailer business in Bangladesh. The business would involve a trailer van that produces and serves food on-site to meet instant orders. The trailer would offer healthier "smart foods" like pepper burgers, chicken bean toast, and pineapple pie, as well as beverages like coconut juice and flavored ice cream. The presentation outlines the business policies around financing, product quality, pricing, marketing, and customer acquisition. It argues the business has assurances of profitability due to offering unique tasty and healthy foods at reasonable prices with minimal risk. The presenter believes the food trailer concept is fairly new and could be successful given people's love of street food and current demand for healthy yet tasty options.
This document discusses why being boring and focusing on improving existing business metrics is better than constantly trying new ideas. It argues that tweaking existing businesses using real data on metrics like traffic, conversions, and retention allows incremental improvements, while starting from scratch with new ideas provides no real data. Entrepreneurs prefer exciting new ideas to boring routines, but are advised to focus on their long-term goals and financial freedom through consistent, boring improvements to existing businesses and metrics.
This document provides instructions for an assessment involving designing a web environment for a client named John Simpson. The client sells handmade bags at markets and wants to increase sales by attracting new customers, especially those in their 20s, to a new website. The summary must include the project aims, deliverables, exclusions and constraints. It also requires finding at least three competitor websites and evaluating their strengths and weaknesses. The candidate is asked to begin collecting content and assets that could be used for the site.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
Raving Fan Creation by Brad Wolansky FREE downloadnick31m
This document discusses creating "Raving Fans" through excellent customer service. It argues that customer service should be viewed as a marketing investment rather than an operating expense. Traditional marketing is changing from one-way advertising to two-way engagement between companies and customers. Creating customers who rave about a company's products and services to others through social media is important for business success in today's marketplace.
Vtex Keynote - Trepoint Optimizing the Customer JourneyTrepoint
The document discusses optimizing the customer journey. It notes that the path to purchase is no longer linear, with customers moving between channels and devices. Understanding a customer's complete journey and emotional responses is important for delivering effective experiences. Relationship mapping examines the journey from the customer's perspective. Less than 30% of businesses currently map customer journeys. The document then outlines the key stages of the customer journey - discover, activate, transact, and advocate - and provides strategies for optimizing engagement and marketing at each stage.
This document provides a PESTEL analysis of Nepal across multiple dimensions:
1) The political environment in Nepal has been unstable with no government lasting more than two years. There are also issues with corruption and women's representation in parliament.
2) Socio-culturally, Nepal is a diverse country with over 100 ethnic groups and deep-rooted caste systems. Culture and traditions strongly influence business practices.
3) Technologically, Nepal has advanced in areas like telecommunications but spends low amounts on research and development. Traditional technologies remain important, especially in rural areas.
This document provides an overview of Australia across several domains:
- Socially, Australia is a multi-cultural society with influences from British, European, and Asian immigrants. English is the primary language.
- Politically, Australia has a constitutional monarchy and federal parliamentary democracy similar to the UK system. Power is shared between federal and state governments. The two dominant political parties are Labor and the Liberal-National Coalition.
- Economically, key industries include agriculture, mining, manufacturing, and tourism. Australia has a highly developed free market economy and exports more than half of its agricultural production.
Pestle analysis for doing business in australia. it talks about different env...Tushar Sadhye
Pestle analysis for doing business in australia. it talks about different environments that affect your business in good ways or bad ways depending on how you use it.
This document analyzes Brazil's political, economic, social, technological, legal, and environmental (PESTLE) factors. It discusses Brazil's inflation rates and monetary policies, infrastructure investment programs, corruption issues, and economic growth forecasts. It also examines Brazil's exports, imports, foreign investment, industries, credit ratings, education levels, research and development spending, taxation system, business regulations, and environmental protection policies. The document provides an overview of key macroeconomic, social, and political factors affecting Brazil's business environment.
This document provides an executive's guide to evaluating a company website. It discusses six primary elements to consider: strategic elements, visual elements, content elements, functional elements, user interface elements, and search engine optimization. The guide recommends that websites have a clear purpose aligned with business objectives, use visuals and content consistently with the company brand, provide useful and relevant information for target audiences, and include functional elements like lead generation forms. The overall goal is to create a website that strategically supports business goals and delivers value to customers.
This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.
This proposal aims to improve UPMKT DIGITAL LLC's Facebook and Instagram ads service proposal based on feedback from previous clients. It outlines a 3-phase process: 1) Account setup and initial testing, 2) A minimum 3-month testing phase to validate sales funnels through data gathering and optimization, 3) Scaling the validated funnels. Case studies show clients doubling conversion rates and achieving 6x return on ad spend. The proposal details services, timelines, and goals for each phase of developing and optimizing digital ad campaigns.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
The document summarizes changes to Facebook's news feed algorithm called EdgeRank. It explains that EdgeRank determines what content shows up in users' news feeds and reduces the reach of brands' organic page posts to a narrower group. It recommends that businesses post more photos instead of links/articles, write more text per post, and utilize post targeting to segment fan audiences. The changes aim to ensure higher quality feed content and engage users with more relevant posts.
How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month!
https://bit.ly/3xNki4s
Be motivated that you can be a millionaire one day and you'll
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
The document discusses an Internet local lead generation program called FOCUS. The program is designed to generate valid leads from people seeking a business's products or services within their local market area. It works by optimizing the business's website and digital presence to rank highly for relevant search terms on Google and other search engines. Businesses that use the FOCUS program will receive local customer leads through phone calls and emails directly to their business. They also receive a custom website, keyword research, targeting of specific towns, tracking of leads, and reporting on results. The program aims to provide quality local leads from consumers actively searching for a business's offerings.
The document outlines planned changes to the social media presence and strategy of wholesaleshopping.co.uk. Key changes include:
- Redesigning Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn pages to better promote products and services.
- Conducting customer surveys to understand wants and improve customer service.
- Increasing Instagram and Facebook posts to advertise new and popular products daily/weekly.
- Overhauling website and social media descriptions to provide better customer information.
- Improving social media layouts, colors and content to create a more attractive and engaging customer experience.
This presentation introduces a proposed new food trailer business in Bangladesh. The business would involve a trailer van that produces and serves food on-site to meet instant orders. The trailer would offer healthier "smart foods" like pepper burgers, chicken bean toast, and pineapple pie, as well as beverages like coconut juice and flavored ice cream. The presentation outlines the business policies around financing, product quality, pricing, marketing, and customer acquisition. It argues the business has assurances of profitability due to offering unique tasty and healthy foods at reasonable prices with minimal risk. The presenter believes the food trailer concept is fairly new and could be successful given people's love of street food and current demand for healthy yet tasty options.
This document discusses why being boring and focusing on improving existing business metrics is better than constantly trying new ideas. It argues that tweaking existing businesses using real data on metrics like traffic, conversions, and retention allows incremental improvements, while starting from scratch with new ideas provides no real data. Entrepreneurs prefer exciting new ideas to boring routines, but are advised to focus on their long-term goals and financial freedom through consistent, boring improvements to existing businesses and metrics.
This document provides instructions for an assessment involving designing a web environment for a client named John Simpson. The client sells handmade bags at markets and wants to increase sales by attracting new customers, especially those in their 20s, to a new website. The summary must include the project aims, deliverables, exclusions and constraints. It also requires finding at least three competitor websites and evaluating their strengths and weaknesses. The candidate is asked to begin collecting content and assets that could be used for the site.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
Raving Fan Creation by Brad Wolansky FREE downloadnick31m
This document discusses creating "Raving Fans" through excellent customer service. It argues that customer service should be viewed as a marketing investment rather than an operating expense. Traditional marketing is changing from one-way advertising to two-way engagement between companies and customers. Creating customers who rave about a company's products and services to others through social media is important for business success in today's marketplace.
Vtex Keynote - Trepoint Optimizing the Customer JourneyTrepoint
The document discusses optimizing the customer journey. It notes that the path to purchase is no longer linear, with customers moving between channels and devices. Understanding a customer's complete journey and emotional responses is important for delivering effective experiences. Relationship mapping examines the journey from the customer's perspective. Less than 30% of businesses currently map customer journeys. The document then outlines the key stages of the customer journey - discover, activate, transact, and advocate - and provides strategies for optimizing engagement and marketing at each stage.
This document provides a PESTEL analysis of Nepal across multiple dimensions:
1) The political environment in Nepal has been unstable with no government lasting more than two years. There are also issues with corruption and women's representation in parliament.
2) Socio-culturally, Nepal is a diverse country with over 100 ethnic groups and deep-rooted caste systems. Culture and traditions strongly influence business practices.
3) Technologically, Nepal has advanced in areas like telecommunications but spends low amounts on research and development. Traditional technologies remain important, especially in rural areas.
This document provides an overview of Australia across several domains:
- Socially, Australia is a multi-cultural society with influences from British, European, and Asian immigrants. English is the primary language.
- Politically, Australia has a constitutional monarchy and federal parliamentary democracy similar to the UK system. Power is shared between federal and state governments. The two dominant political parties are Labor and the Liberal-National Coalition.
- Economically, key industries include agriculture, mining, manufacturing, and tourism. Australia has a highly developed free market economy and exports more than half of its agricultural production.
Pestle analysis for doing business in australia. it talks about different env...Tushar Sadhye
Pestle analysis for doing business in australia. it talks about different environments that affect your business in good ways or bad ways depending on how you use it.
This document analyzes Brazil's political, economic, social, technological, legal, and environmental (PESTLE) factors. It discusses Brazil's inflation rates and monetary policies, infrastructure investment programs, corruption issues, and economic growth forecasts. It also examines Brazil's exports, imports, foreign investment, industries, credit ratings, education levels, research and development spending, taxation system, business regulations, and environmental protection policies. The document provides an overview of key macroeconomic, social, and political factors affecting Brazil's business environment.
This is a basic report of BEXIMCO pharma industry. Only basic tools and topics of management were used to prepare this report. This report might help the students who are doing MGT 210 COURSE in North South University of BANGLADESH.
Information regarding Pestel has been part of market analysis for any industrial sectors especially in countries such as Indonesia of where some industrial data is quite often unavailable. Analyst is compelled to do guesstimation by using limited information.
This condition has quite often placed Pestel data and analysis as one of important information for business analist to do market estimation especially in term of future projection.
Canvassco as one of the regional B2B research agency presents a pestel analysis in an interactive design as market analysis does not have to be boring.
The document appears to be a presentation on a PESTEL/PESTLE analysis. PESTEL/PESTLE analysis is a framework used to analyze the macroenvironmental factors that may affect an organization. The presentation includes slides that analyze political, economic, social, technological, legal, and environmental factors. However, most of the content is placeholder text that would normally be replaced with an actual analysis of these external factors for a specific organization or industry.
Tips for eCommerce Web Design & Functionalities that will Drive SalesPixel Crayons
Read the full blog here: https://bit.ly/3hFP4ns
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixe...
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
The document discusses ways for companies to restart or accelerate growth, including asking important questions about marketing materials, product alignment with the market, customer experience, and strategic planning. It provides examples of companies that made changes like improving execution, soliciting customer feedback, and creating new services to address market problems and spur growth. The conclusion recommends understanding market problems, building flexible services, quick adaptation and installation, customization, and considering additional opportunities like business intelligence to jumpstart growth.
What are the key digital marketing strategies for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, revenue, and revenue? We have identified eight areas where savvy managers should invest their time and resources next year. If you don't know where to start, start here - because these industry trends can prove to be the best for your marketing business.
This document provides an overview of 10 top online business opportunities to earn money from home. It discusses starting a website-based business through website design/creation, blogging, search engine optimization consulting, creating advertisements, affiliate marketing, and opening an online retail store. Building a website is essential for most online business opportunities. Website builders like Boxmode allow you to create free websites and test business ideas without extensive technical skills or costs. Consistency, providing value to readers/customers, and optimizing websites are important factors for success.
· Choose and Respond to 3 posts listed below.Make sure to advance .docxLynellBull52
· Choose and Respond to 3 posts listed below.Make sure to advance the conversation (add something new); provide a real-world application and experiential examples;
· Conceptually discuss your key [most significant] learning insight or take-away from the selected forum topic comments.
· Responses should be a minimum of 150-250 words, supported by at least one reference outside of the textbook (use academic journals), either supporting or refuting the position of the author of the forum topic response or peer response.
Topic #1
Week #6 Prompt:How might a company's internet presence improve information problems? Can a company’s internet presence worsen information problems? Give an example of a company that has an internet presence. Does the company’s presence on the internet improve information, or is the information made worse? Explain.
How might a company's Internet presence improve information problems?
A company’s presence on the Internet can improve their information problems by utilizing their Internet presence to increase their market knowledge (Keat, Young, & Erfle, 2013). The issue many companies have is that economic optimization works under the assumption that tastes and preferences remain constant but with the utilization of their internet presence they can keep up to date on the changing trends within the market place negating their competitors ability to make decisions with “better” market information or asymmetric information along with a pulse on market signaling (Keat, Young, & Erfle, 2013).
Can a company’s Internet presence worsen information problems?
A company’s internet presence can sometimes worsen their information problems by allowing competitors to poach market information gathering techniques from their internet presence and utilizing them to increase or improve their own presence (Schiff, 2013). Furthermore, a company’s Internet presence especially in the form of social media can create a “tsunami bandwagon effect” if not monitored and strategically controlled in regards to their public image (Schiff, 2013). This can create an effect where market information gathering strategies are heavily influenced by a negative public perception without an objective experience of the product or service (Schiff, 2013).
Give an example of a company that has an Internet presence. Does the company’s presence on the Internet improve information, or is the information made worse? Explain.
The company I decided to use was one from personal experience. Mt. Hood in Oregon is an exceptionally beautiful area with many ski camps and resorts. I ended finding one of the roads and gave it a try. I had a good personal experience with it without having scouted them online. When I did finally look into them to recommend them to someone, their Internet presence was horrendous. Their website is archaic and problematic to register with and collect emails with for newsletters and special offers affecting their ability to gather informatio.
This document provides a summary of a digital marketing campaign conducted for SMI Ventilation Products Inc. over 4 months. Key activities included creating a new product portfolio with professional photos, launching an Etsy shop that generated 7 sales and $265 in revenue, running a Google AdWords campaign that drove over 1000 clicks, growing the Facebook page to 161 likes, and conducting a technical SEO audit of the website. The campaign helped increase website sessions by over 200% and social media traffic from 0% to 14%. Recommendations include continuing with Etsy, optimizing AdWords, maintaining social media presence, developing influencer outreach, and improving UX and SEO.
How to Improve Your Lead Generation Strategy - Understandingecommerce.comMike Doherty, PMP
The document provides 10 tips for improving lead generation strategies based on effective strategies from 2018. These include focusing on content marketing like blogging and guest posting, optimizing opt-in opportunities through webinars and reports, testing strategies through A/B testing, refreshing landing pages, utilizing email marketing, keeping social media updated, improving distribution and promotion plans, making outstanding offers, joining networking events, and using success stories to connect personally. The key is focusing on useful, meaningful content that keeps users engaged.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Three Ways to Grow Your Business OnlineFUNNELCROSS
Our guide tackles current challenges faced by company's looking to grow their business online.
Reading the document will give you powerful insights into common reasons for business failure in today's economic environment.
You will have the chance to read a case study on how a company's infrastructure affected its business growth potential.
We will take things one step further and showcase three ways to grow your business online
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Similar to TBE Enterprises long report mgt 210 revised (20)
2. TBE Enterprises
11005 Owings Mills Boulevard
Owings Mills, MD 21117
November 16, 2015
Susan Leeing, Chief Executive Officer
Courtney’s Bagels Café
11000 Owings Mills Boulevard
Owings Mills, MD 21117
Dear Ms. Leeing:
On November 9, 2015, you informed my team and I that sales were steadily decreases and that
you felt Courtney’s Bagels Café needed a new marketing strategy to attract more business. To
help my team and I create a customer-friendly Web site, please send us your financials from the
past three years and previous customer surveys that were conducted.
In this report, my team and I will highlight the following key components:
Purpose- This states our purpose and objective for helping your company change from
no official Web site to customer-friendly Web site in order to market your business in an
effective way.
Needs Analysis- This portion of the report will highlight problems that your current
marketing strategy faces such as accessibility problem and sales/marketing problem.
Solutions for the Problem- In this section of the report, my team and I proposed creating
an official company Web site that is user-friendly. There will also be explanations on
why having a Web site is beneficial for your company.
Recommended Actions- This part of the report will talk about my team and I
recommend in order for your company’s Web site to be effective like online ordering and
customer comment section. This section will also explain how the Web site will attract
more business and why that is important.
Please review this report and provide us with your feedback by November 19, 2015. This will
give us enough time to be able to implement the company’s Web site by the new fiscal year. If
you have any questions or want any additional information, please call me at 410-777-1480 or e-
mail me at kwebb@TBEEnterprises.org.
From,
KeonWebb
Keon Webb
3. iii
Table of Contents
List of Illustrations iv
Abstract v
Introduction 1
Purpose 1
Background 1
Discussion 1
Needs Analysis 1
Accessibility Problem 1-2
Sales and Marketing Problem 2-3
Solution for the Problem 3
Recommendation 3-5
Conclusion 5
Works Cited 6
4. iv
List of Illustrations
Figure 1 Company with a Web site vs Company without a Web site 1
Figure 2 A Company Without a Web site: Is it Detrimental or Not? 2
Figure 3 Change in Sales From 2007-2012 3
Figure 4 Projection of Sales from 2016-2020 4
5. v
Abstract
This report is about your company’s problem with its marketing strategy. Your company does
not have an official company Web site. My team and I propose creating a customer-friendly Web
site in order to attract more business which means an increase in sales and profit. The topics in
the report that will be discussed are as follows:
Purpose of implementing a Web site
Analysis of the problems with the current marketing strategy
Solutions for the problems with the current marketing strategy
Recommended actions with implementing a new Web site
6. 1
Introduction
Purpose
This is a proposal for a new marketing strategy for Courtney’s Bagels. This new marketing
strategy includes creating a Web site for Courtney’s Bagels because the company does not have
an official Web site. By creating a company Web site for Courtney’s Bagels, the company will
attract more customers and business.
Background
Since 2013, Courtney’s Bagels Café, has experienced a significant drop in profit of
approximately 30 percent from $1,000,000 to $700,000. Because of this drastic decline in profits,
your company has had to terminate several employees in order to save the company money.
Some of the employees have worked at Courtney’s Bagels Café since the company first started.
To terminate over 100 of these employees, your company had to offer healthcare for as long as
18 months and assist the employees with finding another job.
Discussion
Needs Analysis
Accessibility Problem: Your company does not have an official company Web site and
this creates an accessibility problem. Without the Web site, customers only can find information
about the company in person when they come into your establishment. For some people, that
may be an inconvenience because they may not have the time to stop by store for information.
Figure 1 is a pie chart that explains a survey conducted with 20 of your customers on
whether they believe accessibility is easier with a company is with a Web site versus a company
without a Web site.
7. 2
Figure 1 Company with a Web site versus Company without a Web site pie chart
Sales and Marketing Problem: Companies without Web sites tend to have problems with
marketing and getting their product/ service recognized. Since your company does not have an
official company Web site, potential customers may not know about your company’s products/
services. The following are common problems found with companies that do not have a Web
site:
No online ordering is available (Tunks, 2014)
Consumers cannot see what they want unless they come in the store (Tunks, 2014)
Consumers do not know what a company sells unless they go in the store (Tunks, 2014)
Consumers might not know the address of the establishment (Tunks, 2014)
Consumers may not get the company’s phone number as fast as possible (Tunks, 2014)
Not able to reach a wider audience (Tunks, 2014)
Competitors have an advantage over your company (Tunks, 2014)
The business may not be seen as credible (Tunks, 2014)
Figure 2 is a table that shows another survey conducted with 10 marketing experts on
whether marketing a business without a Web site is detrimental or not to that entity’s overall
operations.
Figure 2 A Company Without a Web site: Is it Detrimental or Not? Pie chart
These problems are significant since your company does not have a Web site because
ultimately this puts Courtney’s Bagels Café at a disadvantage. Your competitors that have Web
sites will have an advantage over your company which means all of your customers could
potentially go to a competitor rather than stay loyal to your company. If people do enjoy or want
to try Courtney’s Bagels Café and cannot access it easily through a Web site, then your business
8. 3
will only be accessible for those who come to the physical location of your store. This cuts a
huge portion of potential customers because everyone has access to Internet which operates
24/7.Even if the physical location was closed and you had a Web site, all of your company’s
content would be able to be seen. Without having a Web site, your company could experience a
significant decrease in the amount of business that your company is used to.
Solution for the Problem
The current marketing strategy for Courtney’s Bagels Café is both ineffective and
insufficient. From 2013 to now, the profits have decreased 30 percent. Courtney’s Bagels using
this same marketing strategy would do nothing but hurt the company more in the long run and
not help your company reach its goals. With the current marketing strategy, there is no way for
your company to expand your customer base. Implementing this new Web site will improve the
company’s sales and profits by 20 percent within the first year. Furthermore, having a company
Web site will strengthen your marketing strategy.
Figure 3 shows how my team and I helped increase sales from 2009-2012 with a
company named Johnson & Co. They also experienced a decline in profit from 2007-2009
because they did not have a Web site when we started doing business with them.
Figure 3 Change in Sales from 2007-2012 of Johnson & Co. line graph
Recommendations
In order to get your business back on track and strengthen your marketing strategy, my
team and I suggest creating a company Web site for the following reasons:
Accessibility becomes easier and faster for potential customers (Bohi, 2009).
More people will be attracted to the business (Bohi, 2009).
9. 4
More people means more business which increases sales (Bohi, 2009).
A Web site can create an opportunity for long-term clients (Bohi, 2009).
A Web site can promote online ordering (Bohi, 2009).
Your company will be on level playing field with its competitors (Bohi, 2009).
Cost saving (Bohi, 2009)
Low maintenance (Bohi, 2009)
Improve customer service (Bohi, 2009)
Customer convenience (Bohi, 2009)
A Web site can make your company more credible (Bohi, 2009).
Keeps customers informed (Bohi, 2009)
Possibility of reaching a wider market (Bohi, 2009)
Time saving (Bohi, 2009)
In order for your company to attract more business and be user-friendly, the Web site
should include the following:
Online Ordering- this will allow customers to order faster if they do not have time to
order inside the store (Bohi, 2009).
Customer Comment Section- this will allow customers to leave comments and give
feedback on the product and services. This will ultimately help your company know what
to improve on to make the customers experience better (Bohi, 2009).
Contact Information- this allows customers to call in an order if they want it to be done
by the time they get there. This can also be of use if a customer has a question about
anything pertaining to the business (Bohi, 2009).
Pictures of Food Items- this allows customers to have a picture of what their choices are
(Bohi, 2009).
Bolding and Coloring- this will capture the customer’s eyes and highlight the company’s
key items or any specials that are going on (Bohi, 2009).
Concise content and readability- this make your content easy to read and interactive
which makes the Web site more user-friendly (Bohi, 2009).
Improved Navigation-this allows customers to browse through your Web site without
getting confused. This makes navigation easy and simple for the customers (Bohi, 2009).
Logo at the top of the page- this allows customers to know it’s your site and they will be
able to put your company’s name with the content they are seeing (Bohi, 2009).
Contrasting Color Scheme- this is imperative because of the right contrast between the
content and background. This allows the content to be more legible and easier to read.
Without the right amount of contrast, customers will find it difficult to read the content
(Bohi, 2009).
Mobile Optimization- this allows customers to have access to your business through
mobile devices such as smart phones and tablets (Bohi, 2009).
Figure 4 shows sales projections over the next five years if your company took the
recommendations that my team and I have suggested for them.
10. 5
Figure 4 Projection of Sales from 2016-2020
First, I would like to take a look at the company’s financial over the past 5 years. Then, I
would like to conduct another survey different from the 2 previously discussed earlier in this
report. I’d survey the customers that come in to ensure I incorporate their feedback with the Web
site I will be designing. This survey will allow me to figure out whether your customers like the
idea of your company having a Web site and if so, what to incorporate in the Web site in order
for it to be successful. The following will be questions on the survey:
Do you feel it would be helpful if Courtney’s Bagels had a Web site?
Do you think online ordering would be beneficial?
Do you prefer to come in to order or would you rather be able to order online?
Is a company without a Web site detrimental or not to its overall operations?
Is a company with a Web site easier to access than a company without a Web site?
If Courtney’s Bagels had a Web site, what would you like to see on it?
Do you think having a Web site will make ordering food faster and more efficient?
Conclusion
The topics that have been presented are the following: the purpose of this report, needs analysis
which includes accessibility problems and sales/ marketing problems, solutions for the problem,
and recommended actions. My team and I would like to conduct more surveys with your
customers and marketing experts, so we can ensure the Web site will be most effective with
being user-friendly and attract more business.
11. 6
Work Cited
Bohi, Heidi. Effective Web Sites. Alaska Business Monthly, 25(10), 26-29.
Cebi, Selcuk. Determining importance degrees of website design parameters based on
interactions and types of websites. Decision Support Systems, 54(2), 1030-1043.
Fuhrman, Elizabeth. Positive and effective communication. Independent Processor, 8(4), 22-25..
Geissler, Gary L. Designing and Maintaining an Effective Web Site to Facilitate Online
Customer Relationships. Advances in Consumer Research, 29(1), 496-497.
Mithas, S., Ramasubbu, N., Krishnan, M., & Fornell, C. Designing Web Sites For Customer
Loyalty Across Business Domains: A Multilevel Analysis. Journal of Management
Information Systems, 23(3), 97-127.
Park, Yongtae. Lee, Sungjoo. How to design and utilize online customer center to support new
product concept generation. Expert Sytems With Applications, 38(8), 10638-10647.
Thongpapanl, Narongsak. Ashraf, Abdul R. Enhancing Online Performance through Website
Content And Personalization. Journal of Computer Information Systems, 52(1), 3-13.
Tunks, Karen. Websites: Attracting Small-Business Customers. ABA Bank Marketing & Sales.
46(3), 20-25.