This document discusses using R to help document a website's Google Tag Manager setup for a DPO. It describes cleaning up unused tags, documenting tags, triggers, and variables using R, and automating the documentation process by having R pull information from GTM and add prewritten descriptions to a Markdown report. This provides documentation for the DPO while cleaning up the tag setup. Code and a working example are provided to demonstrate how to reproduce the documentation process using R and Markdown.
Surviving the Analytics Apocalypse_ The Death of Universal Analytics and the...In Marketing We Trust
Slidedeck from the Digital Analytics Wednesday Presentation held on the 14th of June.
Freddy, our Chief Innovation Officer, is speaking to us on the end of Universal Analytics and "new dawn" that is GA4. It doesn't sound melodramatic at all. ;) It will be cathartic and entertaining I'm sure as the looming deadline approaches.
Do You Have a Roadmap for EU GDPR Compliance? ArticleUlf Mattsson
GDPR is Top Priority in US
Over half of US multinationals say GDPR is their top data- protection priority according to PWC. Of the 200 respondents, 54 % reported that GDPR readiness is the highest priority on their data-privacy and security agenda. Another 38% said GDPR is one of several top priorities, while only 7% said it isn’t a top priority.
Is there a 100% GDPR compliant analytics tool for website owners? Many website owners still haven't managed to comply with the new GDPR rules. An additional risk for them is using third party analytics tools, that use the visitor data for their own purposes. Find our advice on how to choose an analytics app that complies to GDPR.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
GDPR: Keep Your Website Out of Legal TroubleMickey Mellen
The GDPR takes affect on May 25, 2018, and you may need to make some changes to your website to stay in compliance or risk facing fines. The implications for most of us are likely minor, but some of our clients could have much greater needs. It's a complicated subject, so we'll big digging into:
- What the GDPR really is
- How it affects websites based in the US
- What the penalties could look like
- Tools and plugins to help you prepare
One thing to keep in mind is that ChatGPT, like all language models, is not perfect and may not always produce the desired results. Therefore, there are several things that businesses should consider before using ChatGPT. Here is a detailed explanation of some of the key limitations of ChatGPT. To know all problems of ChatGPT then visit blog post at https://windzoon.com/blog/chatgpt-for-small-businesses/
Surviving the Analytics Apocalypse_ The Death of Universal Analytics and the...In Marketing We Trust
Slidedeck from the Digital Analytics Wednesday Presentation held on the 14th of June.
Freddy, our Chief Innovation Officer, is speaking to us on the end of Universal Analytics and "new dawn" that is GA4. It doesn't sound melodramatic at all. ;) It will be cathartic and entertaining I'm sure as the looming deadline approaches.
Do You Have a Roadmap for EU GDPR Compliance? ArticleUlf Mattsson
GDPR is Top Priority in US
Over half of US multinationals say GDPR is their top data- protection priority according to PWC. Of the 200 respondents, 54 % reported that GDPR readiness is the highest priority on their data-privacy and security agenda. Another 38% said GDPR is one of several top priorities, while only 7% said it isn’t a top priority.
Is there a 100% GDPR compliant analytics tool for website owners? Many website owners still haven't managed to comply with the new GDPR rules. An additional risk for them is using third party analytics tools, that use the visitor data for their own purposes. Find our advice on how to choose an analytics app that complies to GDPR.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
GDPR: Keep Your Website Out of Legal TroubleMickey Mellen
The GDPR takes affect on May 25, 2018, and you may need to make some changes to your website to stay in compliance or risk facing fines. The implications for most of us are likely minor, but some of our clients could have much greater needs. It's a complicated subject, so we'll big digging into:
- What the GDPR really is
- How it affects websites based in the US
- What the penalties could look like
- Tools and plugins to help you prepare
One thing to keep in mind is that ChatGPT, like all language models, is not perfect and may not always produce the desired results. Therefore, there are several things that businesses should consider before using ChatGPT. Here is a detailed explanation of some of the key limitations of ChatGPT. To know all problems of ChatGPT then visit blog post at https://windzoon.com/blog/chatgpt-for-small-businesses/
29 Advanced Google Tag Manager Tips Every Marketer Should KnowMike Arnesen
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.
Everything B2B Tech Marketers Need to Know About Privacy + ConsentKiwi Creative
Confused about the ever-changing landscape of online privacy and security regulations? Sharon Toerek, repeat INBOUND speaker and founder of Toerek Law, will go through the highlights of what B2B tech marketers need to know about GDPR, CCPA and Google's upcoming "cookie-pocalypse"…including how HubSpot's software can help.
- - -
This is the slide deck from the September 2021 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/gUGo9AtFTFo
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Why care about GDPR and avoid over $20 million fines, even outside EU ?FactoVia
Yes, YOU are concerned with 20 000 000€ fines, even outside EU ! You've been watched by Global Data Regulation Privacy !
At first, I thought that was only a EU matter, but when traveling to the US, it is a serious topic that impacts many IT companies worldwide !
This presentation is an introduction on how to get structured rapidly and be ready for D-Day, and avoid HUGE fines... and make citizen's privacy at last secured !
Official Website : http://www.eugdpr.org
The General Data Protection Regulation presents the greatest overhaul of data laws to Europe in 20 years, however its effect goes beyond the borders of the European Union.
Not only is the landscape of data law changing, but with data breaches from Equifax and Facebook, it’s now more important than ever that businesses remain careful and trustworthy data stewards.
This talk will provide an overview of the major changes brought in by the GDPR, what WordPress is changing to allow compliance, and why data privacy is becoming an even greater issue in the minds of consumers.
Presented by Brendan Woods @brendan_woods at WordCamp Sydney 2018
The GDPR Most Wanted: The Marketer and Analyst's Role in ComplianceObservePoint
This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
GDPR: Is Your Organization Ready for the General Data Protection Regulation?DATUM LLC
The new European GDPR privacy regulations will significantly impact data governance for multinational companies worldwide. This presentation introduces GDPR, its implications, and a six step process for compliance. In May of 2018 the European Union’s General Data Protection Regulation (GDPR) will go into effect and the fines associated with non-compliance are significant with as much as 4% of global sales.
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
We are on the same page to get some clarity over this buzz on Universal IDs. To clear the clouds I curated this Why to how story of cookie depreciation and Universal IDs
The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR Implementation Wroking Group, under the leadership of Improve Digital.
The Event Marketer's Checklist for GDPR ComplianceSplash
GDPR compliance is on. Our Senior Director of Demand Gen and the President of Heinz Marketing break down the minimum (and surprisingly simple) ways to be compliant. We’ve laid out a 10 item checklist for event marketers, paired with examples from our GDPR strategy. Want to watch the full webinar? Check it out here: https://splashthat.com/webinars/gdpr-checklist-event-marketers
GDPR ASAP: A Seven-Step Guide to Prepare for the General Data Protection Regu...ObservePoint
This guide will educate you on what GDPR is, who it applies to and what you should do about it in seven steps. As you read through, make some notes about who you feel should be responsible for each step so you can get the ball rolling with each team member.
European Search Conference, Liverpool, 2018Pierre Far
With the GDPR being enforced from the 25th of May and with the upcoming ePrivacy Regulation updating the ePrivacy Directive, marketers need to be very careful about how they measure the performance of their campaigns in a compliant way and without losing data.
In this talk, we look at why these regulations came to be, dig into how the regulations impact marketing and measuring performance, and close with a look towards the future of measurement.
What is GDPR?
To put it very simply, GDPR is the most important change in data privacy regulation in 20 years and will change the way in which websites will handle customer data.
GDPR stands for General Data Protection Regulation and is the European Union’s new set of laws and policies surrounding the privacy, control, and transfer of data for EU citizens. It will replace all existing national data protection laws across the EU, regulate the use of data in digital advertising and introduce data protection obligations on many digital ad. businesses for the first time.
Why will your company be concerned?
Even though it is focused on citizens of the European Union, GDPR compliance will have global implications as it will apply based on where an individual is located, not where a business is located. In other words, any company that processes personal data originating from the EU will have to comply with the GDPR.
Whether the European market represents a small or a big part of your visitors, the upcoming GDPR policies will have an effect on your business. Non-compliance under the GDPR may bring hefty fines of up to 4% of the company's annual global turnover or 20 million Euros (whichever is higher).
IMPORTANT: Next steps and suggestions
To learn more about GDPR, what it means for your business and which actions to put in place, please read our FAQ and detailed suggestions to implement a GDPR compliant approach in the advertising context.
29 Advanced Google Tag Manager Tips Every Marketer Should KnowMike Arnesen
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.
Everything B2B Tech Marketers Need to Know About Privacy + ConsentKiwi Creative
Confused about the ever-changing landscape of online privacy and security regulations? Sharon Toerek, repeat INBOUND speaker and founder of Toerek Law, will go through the highlights of what B2B tech marketers need to know about GDPR, CCPA and Google's upcoming "cookie-pocalypse"…including how HubSpot's software can help.
- - -
This is the slide deck from the September 2021 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/gUGo9AtFTFo
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Why care about GDPR and avoid over $20 million fines, even outside EU ?FactoVia
Yes, YOU are concerned with 20 000 000€ fines, even outside EU ! You've been watched by Global Data Regulation Privacy !
At first, I thought that was only a EU matter, but when traveling to the US, it is a serious topic that impacts many IT companies worldwide !
This presentation is an introduction on how to get structured rapidly and be ready for D-Day, and avoid HUGE fines... and make citizen's privacy at last secured !
Official Website : http://www.eugdpr.org
The General Data Protection Regulation presents the greatest overhaul of data laws to Europe in 20 years, however its effect goes beyond the borders of the European Union.
Not only is the landscape of data law changing, but with data breaches from Equifax and Facebook, it’s now more important than ever that businesses remain careful and trustworthy data stewards.
This talk will provide an overview of the major changes brought in by the GDPR, what WordPress is changing to allow compliance, and why data privacy is becoming an even greater issue in the minds of consumers.
Presented by Brendan Woods @brendan_woods at WordCamp Sydney 2018
The GDPR Most Wanted: The Marketer and Analyst's Role in ComplianceObservePoint
This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
GDPR: Is Your Organization Ready for the General Data Protection Regulation?DATUM LLC
The new European GDPR privacy regulations will significantly impact data governance for multinational companies worldwide. This presentation introduces GDPR, its implications, and a six step process for compliance. In May of 2018 the European Union’s General Data Protection Regulation (GDPR) will go into effect and the fines associated with non-compliance are significant with as much as 4% of global sales.
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
We are on the same page to get some clarity over this buzz on Universal IDs. To clear the clouds I curated this Why to how story of cookie depreciation and Universal IDs
The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR Implementation Wroking Group, under the leadership of Improve Digital.
The Event Marketer's Checklist for GDPR ComplianceSplash
GDPR compliance is on. Our Senior Director of Demand Gen and the President of Heinz Marketing break down the minimum (and surprisingly simple) ways to be compliant. We’ve laid out a 10 item checklist for event marketers, paired with examples from our GDPR strategy. Want to watch the full webinar? Check it out here: https://splashthat.com/webinars/gdpr-checklist-event-marketers
GDPR ASAP: A Seven-Step Guide to Prepare for the General Data Protection Regu...ObservePoint
This guide will educate you on what GDPR is, who it applies to and what you should do about it in seven steps. As you read through, make some notes about who you feel should be responsible for each step so you can get the ball rolling with each team member.
European Search Conference, Liverpool, 2018Pierre Far
With the GDPR being enforced from the 25th of May and with the upcoming ePrivacy Regulation updating the ePrivacy Directive, marketers need to be very careful about how they measure the performance of their campaigns in a compliant way and without losing data.
In this talk, we look at why these regulations came to be, dig into how the regulations impact marketing and measuring performance, and close with a look towards the future of measurement.
What is GDPR?
To put it very simply, GDPR is the most important change in data privacy regulation in 20 years and will change the way in which websites will handle customer data.
GDPR stands for General Data Protection Regulation and is the European Union’s new set of laws and policies surrounding the privacy, control, and transfer of data for EU citizens. It will replace all existing national data protection laws across the EU, regulate the use of data in digital advertising and introduce data protection obligations on many digital ad. businesses for the first time.
Why will your company be concerned?
Even though it is focused on citizens of the European Union, GDPR compliance will have global implications as it will apply based on where an individual is located, not where a business is located. In other words, any company that processes personal data originating from the EU will have to comply with the GDPR.
Whether the European market represents a small or a big part of your visitors, the upcoming GDPR policies will have an effect on your business. Non-compliance under the GDPR may bring hefty fines of up to 4% of the company's annual global turnover or 20 million Euros (whichever is higher).
IMPORTANT: Next steps and suggestions
To learn more about GDPR, what it means for your business and which actions to put in place, please read our FAQ and detailed suggestions to implement a GDPR compliant approach in the advertising context.
Similar to GDPR within Google Tag Manager - Measurecamp 2018 (20)
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
9. T h e r e a r e m u l t i p l e n e t w o r k c a l l s o n e a c h
w e b p a g e s e n d i n g d a t a t o m u l t i p l e t h i r d p a r t i e s
10. • DPO’s have no idea of what the
marketeers are doing
• The marketeers have no idea of
what the tools they are using are
sharing with third party
applications
• The developers have no idea of
what the marketeers added into
Google Tag Manager
THE CLIENTS ARE
LITTERALY ASKING FOR IT
12. In terms of documentation - Simos
visualization didn’t quite cut it
13. Spring cleaning
And documenting the setup
WHAT EFFORTS DID WE DO?
Setting up Conditions
Fromboth the datalayerand
cookies
Automating it
To createa quck setup fornew
clients
37. Using this as a trigger exception
Users Developers GoogleTagManagerstaticvariable
GA Variable killswitch OFF
ALL
Serverside datavariable killswitch OFF
38. How it is done
1.
Firethis tag when
3.
Astaticvariablein
gtmis set tooff
2.
Permissions are
granted
3.
Thedevelopers
havea datalayer
variableset tooff
42. How can it be build?
Pullgtmsetupand
visualizeit
Ifthedatacontainsmarketing
tags,pushtheprewritten
documentationintoatable
FormatitwithMarkdownand
behappywithyouralmost
prebuildGDPRreportforthe
DPO
43. TagswithinGTM
thatsendsnetwork
requests
Responsibl
e/User
Description
andusage
Networ
kcalls
Permission
typeand
storage
AdForm Mediaagency1 Targetedadsxyz Adnxs.com,
xyz.com
Cookie
Facebook Company Targetedadsxyz Facebook.co
m,
akamai.net
Cookie
HotJar Mediaagency2 Videorecordings
ofusersto
internaluser
testing
Akamai.net,
hotjar.com
Cookie
Sleeknote External
consultancy
Smart
subscription
bannersand
personalization
Sleeknote.c
om,xyz.com
CRM
Addthis Someonenamed
John
Weirdbuttons
thattoomany
peopleuses
Addthisserv
er.com
NONE
GoogleAnalytics Nobodyknows! Somethingwith
datathatstill
havecollected
waytoomany
thingsIshould
careabout
Googleanaly
tics.com
Cookie
GTM GDPR Framework
By having most of the work
written already, we can
simply say that ”If there is
any tags called facebook, then
add the facebook part to the
documentation”.
44. MAKING THE MOST OF IT
WITH AUTOMATION
1. Pull down GTM info with R
2. If any tags matches known
marketing tags add a
prebuid tag description to
the markdown document
3. Produce, send and make the
DPO happy
45. It is a ”Two birds, one stone” way of
doing it
Y o u g e t t o c l e a n
u p t h e o l d s e t u p
Y o u m a k e t h e D P O
H a p p y , a n d y o u r
w o r k d o c u m e n t e d
48. Presshere togogetthe R
code for downloading
information fromGTM
Presshere togogetthe R
Markdown code for
visualizingthe
information
Presshere tosee
everything written in R
Markdown
https://github.com/dannymawani/repository/blob/mast
er/Google Tag Manager Documentation Data
https://github.com/dannymawani/repository/blob/mast
er/Rmarkdownmc18
http://rpubs.com/dmoimpact/measurecamp2018